SOUTHERN EXCHANGE COMPANY

What SOUTHERN EXCHANGE COMPANY does

Southern Exchange Company (also branded SXC) is a privately held retail business headquartered in Statesboro, Georgia, operating as the Official Merchandiser of Georgia Southern Athletics. The company sells officially licensed Georgia Southern University branded merchandise, including men's, women's, and children's apparel, headwear, accessories, tailgating gear, home and office items, drinkware, flags and banners, toys and games, kitchen items, pet products, auto accessories, and digital gift cards. The product line spans more than 1,700 SKUs with unit prices ranging from approximately $2 for small accessories up to $128 for premium polos, supplemented by a sale section offering 25%-89% discounts on selected items.

The company runs a dual-channel distribution model: a single physical retail showroom at 1598 Chandler Road, Statesboro, GA, decorated with a larger-than-life mural of legendary coach Erk Russell, and a direct-to-consumer e-commerce storefront built on the Shopify platform. The physical store doubles as the fulfillment hub for online orders, supporting same-day shipping for orders received before noon and free shipping on orders over $65. Operating as an independent, founder- or locally-owned business with 9 employees, no disclosed institutional investors, no parent company, and no funding rounds, Southern Exchange Company monetizes solely through one-time retail merchandise sales.

Its customer base is concentrated among Georgia Southern University students, alumni, families, and sports fans seeking authentic team merchandise, with marketing conducted primarily through organic social channels (Facebook, Twitter, Instagram) and on-site SEO/content. The company's competitive position rests on its exclusive license as the official university merchandiser, its physical store as a community destination in Statesboro, and its e-commerce reach to alumni dispersed across the United States.

Name

SOUTHERN EXCHANGE COMPANY

Legal name

Southern Exchange Company

Website

https://southernexchangecompany.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Southern Exchange Company is a privately held, officially licensed retailer of Georgia Southern University Athletics merchandise, operating a single physical store in Statesboro, GA, alongside a nationwide Shopify e-commerce site serving students, alumni, and fans.

Ownership category

akta.pro rank

Product category

Licensed College Sports Merchandise Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

Keywords

• Licensed sports merchandise
• College apparel retail
• Tailgating accessories
• Fan gear ecommerce
• Athletic branded apparel

Headquarters

HQ city

Statesboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail merchandise sales: One-time product sales of branded apparel, accessories, home goods, and tailgating merchandise through both physical retail store and online e-commerce platform. Products range from t-shirts ($12-$35) to higher-end items like leather goods ($50+) and outdoor gear.
2. Gift cards: Digital gift cards sold in denominations of $10, $25, $50, and $100, delivered via email with redemption instructions for use at checkout.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Southern Exchange Company operates as the Official Merchandiser of Georgia Southern Athletics, retailing officially licensed collegiate apparel, accessories, home goods, and tailgating merchandise. The company sells through a single physical retail store in Statesboro, Georgia and a Shopify-powered e-commerce website that ships nationwide, offering products that range from basic t-shirts ($12) and hoodies ($54–$66) to premium leather goods, collectibles, and gift cards in $10–$100 denominations.

Product overview

Southern Exchange Company is an officially licensed Georgia Southern Athletics merchandise retailer offering a comprehensive e-commerce platform and physical retail store in Statesboro, Georgia. The product portfolio consists of a unified retail offering organized across multiple product categories: Men's, Women's, and Kid's Clothing; Headwear; Accessories; Tailgating Gear; Home & Office; Drinkware; Flags & Banners; Toys & Games; Pets; Kitchen items; and Gift Cards. The company positions itself as 'Your True Blue Outfitter' and serves as the Official Merchandiser of Georgia Southern Athletics. Products range from apparel and accessories to collectibles, home goods, and automotive accessories, all featuring Georgia Southern University branding and team imagery.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Clothing

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Georgia Southern AthleticscoreGTM or Marketing PartnerSouthern Exchange Company is the Official Merchandiser of Georgia Southern Athletics, providing officially licensed merchandise featuring Georgia Southern University branding, athletic logos, and tradition-rich products. This exclusive relationship positions them as the primary source for authentic Georgia Southern Athletics merchandise both in-store and online.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Fanatics: Global leader in licensed sports merchandise operating college and pro team storefronts for most major universities, including many official online merchandise sites. Directly comparable to SXC's licensed collegiate merchandise model, but at vastly larger scale and often as the licensing partner itself.
• LIDS: National specialty retailer of licensed sports headwear, apparel, and accessories, including collegiate licensed gear. Comparable to SXC in selling officially licensed team merchandise (especially headwear, a major SXC category with 271 SKUs), though with much broader distribution.
• Barnes & Noble College: Operates campus bookstores at many US universities, including branded spirit-wear and gift sections. Comparable to SXC in selling officially licensed collegiate apparel and accessories to students, alumni, and fans through both physical and online channels.
• Follett Higher Education: Operator of campus bookstores at hundreds of US universities, selling officially licensed collegiate apparel, gifts, and accessories alongside textbooks. Comparable to SXC as a licensed collegiate merchandise retailer serving Georgia Southern-affiliated buyers, though run through the university bookstore channel.
• Fanatics College / ShopNCAASports: Fanatics-operated NCAA and college team merchandise storefronts that aggregate officially licensed products across hundreds of universities. Directly competes with SXC for Georgia Southern merchandise searches and benefits from larger assortment and brand authority.

Emerging players

• BreakingT: Digital-first licensed sports apparel brand that creates fan apparel tied to specific team moments and players. Comparable to SXC in the licensed collegiate team merchandise space and as a Shopify-driven DTC operator targeting fan/alumni customers.
• Homage: Vintage-style licensed collegiate and sports apparel brand sold through its own e-commerce site and select retailers. Comparable to SXC in the licensed collegiate apparel category, though positioned at a premium vintage aesthetic versus SXC's mass-market team basics.

Direct peers

• Rally House: Multi-store retail chain specializing in officially licensed sports and collegiate merchandise across multiple university and pro team brands. Comparable business model to SXC in selling licensed team apparel and accessories to fan/alumni segments, but with broader geographic and school coverage.
• Collegiate Merchandise Group / Campus Outfitters: Wholesale and retail distributor of officially licensed collegiate apparel and gifts to campus stores, bookstores, and fan retailers. Directly comparable as a licensed collegiate merchandise channel competing for similar university fan/alumni customers.
• Eagles Pro Shop (Georgia Southern Bookstore): The campus-affiliated Georgia Southern bookstore selling licensed Eagles apparel and accessories. Direct competitor to SXC for the same Georgia Southern fan/alumni customer base, operating both in-person on campus and online.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/SXCStatesboro
• Facebookfacebook.com/SXCStatesboro
• Instagraminstagram.com/southernexchangecompany
• LinkedInlinkedin.com/company/southern-exchange-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOUTHERN EXCHANGE COMPANY