Southern Rockies Animal Emergency + Specialty
Southern Rockies Animal Emergency + Specialty is a 24/7 veterinary emergency and specialty hospital in Colorado Springs, CO, owned by National Veterinary Associates (NVA). The practice serves regional pet owners and referring veterinarians with emergency care, advanced diagnostic imaging, surgery, and exclusive radioiodine therapy.
- Company typePrivate
- Founded1994
- HeadquartersColorado Springs, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Southern Rockies Animal Emergency + Specialty does
Southern Rockies Animal Emergency + Specialty is a 24/7 veterinary emergency and specialty hospital located in Colorado Springs, Colorado. Founded in 1994 and rebranded under its current name with new leadership in 2024, the practice serves pet owners and primary care veterinarians across Colorado Springs, Monument, Fountain, and surrounding areas. The hospital operates from a single integrated facility at 5886 Tutt Blvd that includes 8 exam rooms, 3 surgery suites, an expansive treatment area, and state-of-the-art imaging technologies. The organization is privately held and operates as a subsidiary of National Veterinary Associates (NVA), a diversified veterinary hospital group headquartered in Westlake Village, California.
The practice delivers two core service lines: walk-in 24/7 emergency and critical care for pets, and a referral-based specialty practice covering diagnostic imaging, surgery, and radioiodine (I-131) therapy for feline hyperthyroidism. Diagnostic imaging capabilities include digital radiography, contrast radiography, ultrasonography, echocardiography, and CT scanning, led by a board-certified veterinary radiologist. The hospital is the only provider of I-131 therapy in the Southern Rockies region and the first veterinary practice in southern Colorado to offer CT imaging exclusively for pets. Surgery services span both orthopedic procedures and 24/7 emergency/trauma cases, supported by modern surgical suites, an advanced ICU, and post-operative rehabilitation packages. An in-house blood donor program, started in 2012, supplies blood products to both internal patients and other hospitals throughout southern Colorado, with each donation capable of saving up to three lives. The practice holds AAHA accreditation (earned 2010, held by only 15% of small animal hospitals in the U.S. and Canada) and reports a 98% cure rate for feline hyperthyroidism after a single I-131 treatment.
The business operates on a professional-services revenue model with payment due at time of service and deposits required upon treatment-plan agreement. The customer base is bifurcated: end consumers (pet owners) access emergency walk-in services directly without an appointment, while primary care veterinarians act as referral partners for specialty consultations, accessing a dedicated Veterinary Partner Portal for record sharing and case coordination. Financial assistance options are extended through CareCredit, ScratchPay, and Harley's Hope Foundation. The leadership team is led by Medical Director Dr. Lisa Carroll (a 1994 Kansas State University graduate with 15 years' prior experience as Medical Director at a Boulder emergency hospital) and includes one board-certified veterinary radiologist, Dr. Edmund Leigh, plus multiple emergency DVMs and a DVM candidate mentee (Class of 2025).
Southern Rockies Animal Emergency + Specialty firmographics
Firmographics- Name
- Southern Rockies Animal Emergency + Specialty
- Legal name
- Southern Rockies Animal Emergency + Specialty
- Website
- https://southernrockiesanimaler.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Southern Rockies Animal Emergency + Specialty is a 24/7 veterinary emergency and specialty hospital in Colorado Springs, CO, owned by National Veterinary Associates (NVA). The practice serves regional pet owners and referring veterinarians with emergency care, advanced diagnostic imaging, surgery, and exclusive radioiodine therapy.
- Ownership category
- akta.pro rank
Southern Rockies Animal Emergency + Specialty industry classification
Industry- Product category
- Veterinary Emergency and Specialty Services
- NAICS
- Veterinary Services (54194)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Veterinary Emergency & Critical Care Hospitals (HLAMACAA)
Keywords
Where Southern Rockies Animal Emergency + Specialty is headquartered
LocationHeadquarters
- HQ city
- Colorado Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Southern Rockies Animal Emergency + Specialty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Emergency Veterinary Services: 24/7 walk-in emergency veterinary care for pets. Payment is due at time of service.
- Specialty Veterinary Services: Specialty consultations and treatments including diagnostic imaging, surgery, and radioiodine therapy. Consultations are by referral and appointment.
- Blood Products: Blood donor program provides blood products to Southern Rockies patients and the greater front-range veterinary community.
- Post-Operative Rehabilitation: Post-op orthopedic rehab treatment packages available for discounted rate when purchased at time of surgery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Blood Donor Program Perks |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Southern Rockies Animal Emergency + Specialty product offering
Product offeringCore offering
Southern Rockies Animal Emergency + Specialty provides 24/7 emergency and critical veterinary care plus board-certified specialty services — including diagnostic imaging (CT, digital radiography, ultrasonography, echocardiography), orthopedic and emergency surgery, and radioiodine (I-131) therapy for feline hyperthyroidism — from a single Colorado Springs facility. Specialty consultations are delivered by referral from primary care veterinarians; emergencies are accepted as walk-ins around the clock. Supporting programs include a regional blood donor program and a Veterinary Partner Portal for referring clinicians.
Product overview
Southern Rockies Animal Emergency + Specialty is a 24/7 veterinary emergency and specialty hospital in Colorado Springs, CO, operating since 1994. The company offers a unified suite of veterinary services centered on emergency and critical care (24/7 Emergency Care), augmented by specialty services in diagnostic imaging (Diagnostic Imaging), radioiodine therapy (Radioiodine Therapy I-131), and surgery (Surgery Services). Supporting these core clinical offerings is a Blood Donor Program and a Veterinary Partner Portal for referring veterinarians. All services operate from a single integrated facility designed to provide collaborative, multidisciplinary care under one roof.
Differentiator
Problem solved
Functional benefit
Products and services
- 24/7 Emergency Care
- Specialty Services
Quantifiable outcome
- 98% of hyperthyroid cats cured after one radioiodine treatment
- +2 more outcomes
Companies that use Southern Rockies Animal Emergency + Specialty
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Southern Rockies Animal Emergency + Specialty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Southern Rockies Animal Emergency + Specialty partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- National Veterinary Associates (NVA)coreNVA is the parent company/owner of Southern Rockies Animal Emergency + Specialty. NVA operates pet resorts, veterinary hospitals, and clinics across the country. Southern Rockies’ privacy policy and terms of use are governed by NVA.
- Harley's Hope FoundationminorFinancial assistance organization recommended to pet owners who may have difficulty paying for veterinary care. Southern Rockies refers financially struggling clients to this organization for assistance with major veterinary costs.
- CareCreditminorHealthcare credit card exclusively for healthcare expenses, accepted at Southern Rockies for pet care payment. Offered as a financial assistance option for pet owners.
- ScratchPayminorPet financing option accepted at Southern Rockies for payment plans on veterinary care.
- Wild Forever FoundationminorWildlife organization contact for injured wildlife referrals. Southern Rockies directs clients to contact Wild Forever Foundation at 475-Wild for injured wildlife concerns.
- Uintah Pet EmergencyminorRelated NVA emergency veterinary hospital in Colorado Springs at 1635 W Uintah St. Suite E, Colorado Springs, CO 80904. Open nights, weekends, and holidays. Listed as part of Southern Rockies' hospital network.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Southern Rockies Animal Emergency + Specialty competitors and assessment
Company assessmentBroad incumbents
- Veterinary Emergency Group (VEG): National chain of 24/7 emergency veterinary hospitals with customer-experience-led model and walk-in service. Operates at much larger scale across multiple U.S. metros; comparable on emergency service delivery model.
- BluePearl Specialty and Emergency Pet Hospital: Large national network of emergency and specialty veterinary hospitals owned by Mars. Comparable on multi-specialty referral services (surgery, internal medicine, imaging) at much larger geographic and capability scale.
- VCA Animal Hospitals: Largest network of veterinary hospitals in the U.S. (owned by Mars), with both general practice and specialty/emergency locations including Colorado. Comparable on emergency and specialty referral but operates at vastly larger scale and portfolio breadth.
Direct peers
- Pet Emergency Treatment Services (PETS): After-hours emergency veterinary clinic in Colorado Springs. Direct local competitor for emergency walk-in volume, though limited to after-hours vs. Southern Rockies' 24/7 offering.
- Uintah Pet Emergency: Sister NVA hospital in Colorado Springs at 1635 W Uintah St, also offering emergency veterinary care nights/weekends/holidays. Directly comparable emergency-only model in the same metro, though not 24/7 nor specialty.
- Rocky Mountain Veterinary Specialists: Specialty veterinary hospital in Denver area providing internal medicine, surgery, oncology, and emergency services. Comparable multi-specialty referral peer within driving distance of Southern Rockies' catchment.
- North Springs Veterinary Referral Center: Veterinary specialty and emergency hospital in Colorado Springs offering surgery, internal medicine, and emergency care. Most direct local competitor in Southern Rockies' home market.
- Aspen Meadow Veterinary Specialists: Specialty and emergency veterinary hospital in Longmont, CO offering surgery, internal medicine, oncology, and emergency services. Direct peer in Colorado specialty/emergency category.
- Animal Emergency & Specialty Center: 24/7 emergency and specialty veterinary hospital in Parker, CO (south Denver metro). Comparable emergency + specialty referral peer serving overlapping Front Range market.
- Colorado Animal Specialty and Emergency (CASE): 24/7 emergency and multi-specialty veterinary hospital in Boulder, CO offering emergency, internal medicine, surgery, oncology, and imaging. Closest functional peer in Colorado for 24/7 emergency + multi-specialty referral.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Southern Rockies Animal Emergency + Specialty social profiles
Digital presenceSouthern Rockies Animal Emergency + Specialty compliance and trust
Trust signalCompliance2 records
Southern Rockies Animal Emergency + Specialty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southern Rockies Animal Emergency + Specialty leadership team
Management profileNumber of profiles
Profiles10 records
Southern Rockies Animal Emergency + Specialty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southern Rockies Animal Emergency + Specialty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southern Rockies Animal Emergency + Specialty
What does Southern Rockies Animal Emergency + Specialty do?
Southern Rockies Animal Emergency + Specialty provides 24/7 emergency and critical veterinary care plus board-certified specialty services — including diagnostic imaging (CT, digital radiography, ultrasonography, echocardiography), orthopedic and emergency surgery, and radioiodine (I-131) therapy for feline hyperthyroidism — from a single Colorado Springs facility. Specialty consultations are delivered by referral from primary care veterinarians; emergencies are accepted as walk-ins around the clock. Supporting programs include a regional blood donor program and a Veterinary Partner Portal for referring clinicians.
Is Southern Rockies Animal Emergency + Specialty a public or private company?
Southern Rockies Animal Emergency + Specialty is a private company. It is classified as corporate owned and is currently operating.
When was Southern Rockies Animal Emergency + Specialty founded?
Southern Rockies Animal Emergency + Specialty was founded in 1994. It employs 11 to 50 people.
Where is Southern Rockies Animal Emergency + Specialty based?
Southern Rockies Animal Emergency + Specialty is headquartered in Colorado Springs, United States, in the North America region.
How does Southern Rockies Animal Emergency + Specialty make money?
Four revenue lines are on record. Emergency Veterinary Services are the primary driver. The others are specialty Veterinary Services, blood Products and post-Operative Rehabilitation.
Who are Southern Rockies Animal Emergency + Specialty's main competitors?
Broad incumbents on record are Veterinary Emergency Group (VEG), BluePearl Specialty and Emergency Pet Hospital and VCA Animal Hospitals. Direct peers are Pet Emergency Treatment Services (PETS), Uintah Pet Emergency, Rocky Mountain Veterinary Specialists, North Springs Veterinary Referral Center, Aspen Meadow Veterinary Specialists, Animal Emergency & Specialty Center and Colorado Animal Specialty and Emergency (CASE).
Does Southern Rockies Animal Emergency + Specialty have an API?
No public API is recorded for Southern Rockies Animal Emergency + Specialty.
What industry is Southern Rockies Animal Emergency + Specialty in?
Southern Rockies Animal Emergency + Specialty's product category is Veterinary Emergency and Specialty Services. Its primary akta.pro industry code is HLAMACAA, Veterinary Emergency & Critical Care Hospitals. Its NAICS code is 54194 and its SIC code is 8093.