Southland Christian School

What Southland Christian School does

Southland Christian School is a private, nondenominational Christian K-12 institution headquartered at 2440 Fortune Road, Kissimmee, Florida, serving approximately 420 students drawn exclusively from the Osceola County area. Founded in April 1996 by Principal Rob Ennis and incorporated as a 501c3 nonprofit in October 1996, the school delivers a comprehensive curriculum from kindergarten through 12th grade built on the ABEKA Christian curriculum system, supplemented by Stanford 10 Achievement testing (administered annually for grades K-11) and an integrated RenWeb (FACTS) online grade-reporting and parent portal. Core offerings extend beyond academics to include a fine arts program (art, chorus, drama), a competitive athletics program (soccer, volleyball, basketball, baseball, cheerleading), and auxiliary services such as an extended day program ($2/hour), early morning care, and school-branded merchandise sold through a Shopify storefront.

The school's operating model is tuition-driven, with additional revenue from a non-refundable $150 registration fee, a matriculation fee covering textbooks, supplies, labs, and testing, a technology fee, extended day charges, and donations/fundraising (Amazon Smile, Box Tops for Education, community fundraising). Because Southland does not receive public funds, it actively administers Florida state scholarship programs — Step Up for Students and Family Empowerment Scholarship — which can provide qualifying families up to $7,040 per student in tuition assistance. The go-to-market motion is direct-to-consumer: families enroll through an online form, pay the registration fee, and complete principal-led interviews for grades 1-12, with open enrollment each March and tours available by phone appointment. Marketing relies on community presence, word-of-mouth, social media, a quarterly newsletter, and the school website.

Operationally, the school is small and lean: the publicly named leadership team consists of a Principal (Rob Ennis), Assistant Principal (Craig Weiss), Secretary (Nori Davila), Guidance counselor (Michelle Weiss), and Office Supervisor (Jill Pageau), with active teacher recruitment underway for the 2025-2026 academic year. The institution holds Florida Department of Education registration and meets state graduation requirements, but it has no parent company, no subsidiaries, no disclosed external funding, and operates as an independent community-based nonprofit.

Name

Southland Christian School

Legal name

Southland Christian School

Website

https://southlandcs.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Southland Christian School is a private, nondenominational 501c3 K-12 Christian school in Kissimmee, Florida, serving approximately 420 students from Osceola County with ABEKA curriculum, RenWeb grade reporting, and Florida state scholarship administration.

Ownership category

akta.pro rank

Product category

Private K-12 Christian Education

NAICS

Elementary and Secondary Schools (61111), Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Faith-Based (Religious) K–12 Schools (EDAJABAC)

akta.pro secondary industries

Faith-Based Before/After Care Programs (Early Years) (EDACAHAE), Preschool Programs within Private K–12 Schools (EDACABAM)

Keywords

• Private Christian education
• K-12 academic programs
• Christian school curriculum
• College preparatory education
• After-school care services

Headquarters

HQ city

Kissimmee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Tuition Payments: Primary revenue stream from tuition payments. Options include paying in full with a discount or making monthly payments.
2. Registration Fees: Non-refundable $150 registration fee due at enrollment to secure student placement.
3. Matriculation Fee: Non-refundable fee including textbooks, supplies, lab fees, and testing, due in August at orientation.
4. Technology Fee: Non-refundable technology fee due July 1st.
5. Extended Day Program: After-school care program charged at $2 per hour. Available for grades K-3 through 12th grade with extended hours until 6:00 PM.
6. Donations and Fundraising: School operates as a 501c3 private school without public funds. Relies on fundraising and donations to offset expenses and keep tuition affordable.
7. Amazon Smile Donations: Receives 0.5% donation from eligible purchases made through Amazon Smile program when supporters select Southland as their charity.
8. Scholarship Administration: Participates in Step Up for Students and Family Empowerment Scholarship programs, administering state-funded scholarships up to $7,040 per qualifying student for tuition assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Southland Christian School is a private, nondenominational Christian K-12 school in Kissimmee, Florida delivering faith-based education from kindergarten through 12th grade. It delivers instruction using the ABEKA Christian curriculum, supplemented with RenWeb grade reporting, Stanford 10 Achievement Testing, athletics, and fine arts programs. The school also offers auxiliary services such as extended-day after-school care, early morning drop-off, and merchandise sales through a school-branded Shopify store.

Product overview

Southland Christian School is a private, nondenominational Christian school offering a comprehensive K-12 educational program. The core academic offering uses the ABEKA curriculum registered with the Florida Department of Education, with grade reporting through RenWeb and Stanford 10 Achievement testing. The school supplements academics with a Fine Arts Program (art, chorus, drama) and an Athletics Program (soccer, volleyball, basketball, baseball, cheerleading). Auxiliary services include Extended School Day Program and Early Morning Care. The school also operates merchandise sales through Season One Apparel and participates in fundraising via Box Tops for Education and Amazon Smile.

Differentiator

Problem solved

Functional benefit

Products and services

• ABEKA Christian Curriculum K-12 Education
• Fine Arts Program
• Athletics Program
• Extended School Day Program
• Early Morning Care
• Season One Apparel
• Box Tops for Education Fundraising

Quantifiable outcome

• Stanford 10 Achievement testing administered annually for grades K-11 to measure academic progress

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Amazon SmileminorGTM or Marketing PartnerAmazon's charitable giving program where 0.5% of eligible purchases are donated to the user's selected charity. Southland benefits from supporters who choose the school as their AmazonSmile charity.
• RenWeb (now FACTS)coreTechnology or IntegrationOnline grade reporting and parent portal system used by Southland for student progress tracking, assignment visibility, and parent communication. All parents receive login access to monitor their child's academic performance.
• Florida Department of EducationcoreOthersSouthland is registered with the Florida Department of Education and meets all requirements for graduation, ensuring curriculum aligns with state standards.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Florida Christian School: Large faith-based K-12 school in Miami offering Christian curriculum with similar tuition-funded private model. Comparable product and value proposition but operating in a separate Florida region rather than direct head-to-head competition.
• Trinity Christian Academy: Faith-based K-12 private school with similar curriculum and tuition model. Operates in a different Florida region but is structurally comparable as a faith-based private school serving tuition-paying families.

Direct peers

• Central Florida Christian Academy: A private Christian K-12 school in the Orlando/Kissimmee metro serving a similar faith-based family segment. Most directly comparable given shared geography, faith-based mission, and nondenominational Christian identity.
• Forest Lake Academy: Seventh-day Adventist K-12 school in Apopka, FL serving the same Central Florida corridor. Comparable faith-based private K-12 model with similar enrollment scale, though denominational rather than nondenominational.
• Calvary Christian Academy: Private faith-based K-12 school in Florida with comparable curriculum, athletics, and fine arts programming. Direct competitor for tuition-paying Christian families in the Florida private school market.
• The Geneva School: A classical Christian K-12 school in the greater Orlando area operating on a similarly faith-integrated curriculum model with a comparable parent-paying tuition structure and emphasis on worldview-driven education.
• First Academy: Private Christian K-12 school in Orlando offering faith-based academics, athletics, and fine arts in the same Central Florida market. Directly comparable faith-based competitor with similar enrollment scale and tuition-funded model.
• Orangewood Christian Academy: Faith-based K-12 private school in Maitland, FL (Greater Orlando) offering Christian curriculum and a similar athletics/fine arts program. Comparable faith-based private K-12 school competing in the same regional family market.

Broad incumbents

• Lake Highland Preparatory School: Larger, well-established private K-12 college preparatory school in Orlando with a broader (non-faith-specific) program. Competes for the same tuition-paying Orlando-area families but at a larger scale and higher price point.

Others

• Step Up For Students: Florida state-approved scholarship organization that administers the Gardiner, FES, and other scholarship programs used by Southland families. Ecosystem enabler rather than a competitor — critical channel for tuition affordability and enrollment pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights1 record

Customer concentration

• LinkedInlinkedin.com/school/southland-christian-school-60

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southland Christian School