Southlands Heritage Farm

What Southlands Heritage Farm does

Southlands Heritage Farm is a family- and friend-operated farm and equestrian education center located at 3208 West 51st Ave in Vancouver, British Columbia. The business operates a single physical site offering riding lessons (private and group, including stable management), guided pony rides for children ages 2-7, multi-format seasonal camps (Summer Pony Camp, Summer Farm Camp, Spring Break Camps), a weekly Kids' Farm Club, a K-7 Farm Elementary School program, birthday parties (Farm and Pony variants), tiered educational field trips for K-12, the October Pumpkin Fest, and seasonal farm-gate sales of produce, baked goods, jam, and eggs. Teaching follows the Equine Canada methodology, and field trip topics span soil sciences, beekeeping, animal husbandry, climate change, and baking.

The underlying technology stack is minimal: all scheduling, payments, and program registration run through the third-party Pike13 booking platform, and the company does not develop or own proprietary software, APIs, or AI/ML capabilities. Customer-facing channels are the farm's website hosted on Pike13, Facebook, Instagram, and word-of-mouth referrals.

The business model is direct-to-consumer and transactional. Pricing is in Canadian dollars and ranges from roughly CAD$13-30 per student for field trips, CAD$55-150 per riding lesson, CAD$250-699 per camp, and CAD$250-500 per birthday party booking. Multi-visit passes offer discounted per-visit rates, and some farm-gate items are gated behind a CAD$2 Friends of Southlands Society membership. Customer segments are diverse — families with young children, birthday party hosts, K-12 schools, and local Vancouver residents — and there is no disclosed external funding, parent company, or institutional ownership.

Name

Southlands Heritage Farm

Legal name

Southlands Heritage Farm

Website

https://southlandsfarm.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Southlands Heritage Farm is a family-run Vancouver farm offering riding lessons, pony rides, seasonal camps, birthday parties, K-12 field trips, and farm-gate produce sales to local families, schools, and children.

Ownership category

akta.pro rank

Product category

Equestrian and Farm Education Services

NAICS

Nature Parks and Other Similar Institutions (712190), Zoos and Botanical Gardens (71213)

SIC

Services-Amusement & Recreation Services (7900), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Equestrian & Horse Trekking Centers (THAAAKAL)

akta.pro secondary industry

Wildlife Interpretation & Education Centers (Visitor Centers, Museums) (THAAAFAG)

Keywords

• Equestrian riding lessons
• Pony rides
• Summer farm camps
• Educational field trips
• Farm-gate produce

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Equestrian Programs: Riding lessons (private and group), pony rides, and horse training services offered on a per-session or multi-visit pass basis. Revenue generated through CAD-denominated fees ranging from CAD$13-150 per session depending on program type and duration.
2. Camps and Day Programs: Summer pony camps, farm camps, spring break camps, and Kids' Farm Club (weekly seasonal program). These are typically one-time purchases for a session or week of programming, priced between CAD$250-699 per participant.
3. Events and Parties: Birthday parties (farm parties and pony parties) and seasonal events like Pumpkin Fest. Parties priced per booking (CAD$250-500) with per-student pricing for Pumpkin Fest field trips.
4. Farm Gate Sales: Seasonal sales of fresh fruits, vegetables, baked goods, jam, and eggs sold directly to visitors at the farm-gate stand. Operating seasonally with limited hours (Fridays in summer, Saturdays in spring/fall).
5. Field Trips and Tours: Educational field trips for school groups (K-12) with varying depths (90 min, 2 hours, 3 hours) and pricing (CAD$150-300 per group booking or CAD$13-30 per student).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Southlands Heritage Farm operates a family-run urban farm and equestrian education center in Vancouver, BC, offering private and group riding lessons (using the Equine Canada teaching formula), pony rides for young children, multi-format seasonal camps, a K-7 Farm Elementary School, birthday parties (Farm Parties and Pony Parties), curriculum-aligned field trips, and seasonal farm-gate produce sales. All services are delivered on-site at a single Vancouver location and booked through the Pike13 scheduling platform.

Product overview

Southlands Heritage Farm is a family-run farm and equestrian education center in Vancouver, BC offering a diverse portfolio of services centered on horse riding instruction, agricultural education, and outdoor experiential programs. The core offering includes private and group riding lessons (using the Equine Canada teaching formula), pony rides for young children, and multi-format camps (Summer Pony Camp, Summer Farm Camp, Spring Break Camps). Educational programs extend to Farm School for K-7 grades and Kids' Farm Club (weekly Friday sessions). The farm hosts celebratory events including Farm Parties and Pony Parties for birthdays. Group experiences include Classic, Focus, and In-Depth Farm Field Trips with curriculum-aligned agricultural and ecological topics. Seasonal offerings include Pumpkin Fest in October and Farm Gate Sales of produce. The farm also welcomes public drop-in visitors and offers Learn To Ride & Handle Horses Intro Packs for beginners. All services are delivered on-site at the 3208 West 51st Ave location using the Pike13 scheduling platform for bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Horse Riding Lessons Private and group riding instruction for all skill levels, including 20-minute lessons for ages 3+, 30-minute private lessons for ages 6+, 45-minute advanced lessons, and stable management lessons covering grooming and tacking.
• Pony Rides Guided approximately 5-minute pony rides for children ages 2-7 through the orchard, led one-on-one by an instructor. Weekends 12pm-2pm.
• Learn To Ride & Handle Horses Intro Pack 4-week beginner program covering horsemanship and riding fundamentals, using the Equine Canada teaching formula, with small group instruction (max 4 students), two instructors per lesson, and helmets provided.
• Summer Pony Camp Half-day camps for ages 3-5 (preschool pony camp) and 6-12, featuring daily pony riding, animal care education, and hands-on farm activities.
• Summer Farm Camp Action-packed weekly adventure camps for ages 6-12 featuring survival skills, animal care, nature exploration, archery, fire building, crafts, and farm-to-table activities.
• Spring Break Camps Multi-day camps during spring break for ages 3-5 (Pony Camp) and 6-12 (Pony Camp and Farm Camp), with hands-on animal care and riding activities.
• Kids' Farm Club

Quantifiable outcome

• Weekend pony rides typically fill up, recommending advance booking
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Maplewood Farm: Heritage urban farm in North Vancouver offering public animal viewing, educational programs, birthday parties, and seasonal events. Operates a near-identical business model to Southlands—small team, single urban location, family-friendly programming, animal collection including horses, goats, chickens, and ducks.
• Milner Downs Equestrian Centre: Equestrian centre in Langley, BC offering riding lessons, training, and boarding. Comparable equestrian instruction and horsemanship offerings to Southlands' private/group lessons and horse training programs, though with a different operational focus.
• Riverdale Farm: Toronto's heritage urban farm operating as a public attraction with livestock viewing, educational programming, and seasonal events. Closest Canadian analogue to Southlands' urban-heritage-farm-with-public-animal-collections model, demonstrating the same niche at a larger metropolitan scale.
• Hazelmere Stables: South Surrey, BC equestrian facility offering riding lessons and horse training. Similar equestrian-services focus and target market of family/amateur riders in the Metro Vancouver area, with overlapping lesson-format offerings.
• Terra Nova Nature School: Outdoor education program in Richmond, BC offering nature-based learning for school-aged children. Directly comparable to Southlands' Field Trip and Farm School offerings in target audience, pedagogy, and curriculum focus on environmental and agricultural literacy.

Broad incumbents

• Thunderbird Show Park: Major equestrian venue in Langley, BC hosting hunter/jumper shows, lessons, and equestrian events. Broader equestrian incumbent in the same metro region serving overlapping riding-instruction demand with a wider portfolio of services and larger facility footprint.

Regional players

• Colony Farm Regional Park: Coquitlam, BC heritage farm site maintained as a regional park with agricultural heritage programming and public access. Comparable heritage-farming context within Metro Vancouver but operated by regional government rather than a private commercial model.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/southlandsfarms
• Instagraminstagram.com/southlandsfarm
• LinkedInlinkedin.com/company/southlands-heritage-farm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southlands Heritage Farm