Souths Sports Club

What Souths Sports Club does

Souths Sports Club is a not-for-profit community sports and hospitality club located at 174 Mortimer Rd, Acacia Ridge, Queensland, Australia. Founded in 1970 and operating under the tagline 'Where Good Friends Meet', the venue serves local residents of Acacia Ridge and Southside Brisbane through an integrated hospitality offering that includes a full-service bistro, café open from 10am to midnight, three bars, a bottle shop, a gaming room with 75 gaming machines plus TAB and Keno, and two dedicated kids' rooms. It also operates five function spaces (Auditorium, Green Room, Acacia Room, Astills, and Boardroom) accommodating 10 to 500 guests for weddings, corporate events, meetings, and community gatherings. The club is run as a community hub, with cash and in-kind support directed to Souths Junior Football Club, local schools, charities, and not-for-profit organisations.

The business model generates revenue across six streams: membership fees via a $1 lifetime subscription that feeds a rewards-and-loyalty program; food and beverage sales across the bistro, café, and bars; gaming revenue from 75 machines, TAB, and Keno; function space hire with catering; entertainment tickets and spend (live music, poker, bingo, Morning Melodies events); and bottle shop transactions. Pricing is anchored on low-friction member acquisition — $1 lifetime plus $13.90 lunch specials — with the remainder monetised through transaction-based spend. The go-to-market is direct-to-consumer physical venue, supported by Instagram (@southsportsclub), a website 'What's On' section, Google reviews, weekly events, and community-partner referrals.

Operationally, Souths Sports Club has been managed by Brisbane Racing Club (BRC) since May 2017. BRC invested $2.7 million in a major renovation completed in August 2018, and the club now operates as part of the BRC Community Venues group alongside Gallopers Sports Club in Ascot and The Gibson in Stafford. There is no proprietary technology platform, no mobile app, no public API, and no disclosed AI/ML capability; the technology layer is limited to a website, Cloudflare-protected email, and an in-venue member kiosk. Revenue is not publicly disclosed.

Name

Souths Sports Club

Legal name

Souths Sports Club

Website

https://southsports.com.au

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Souths Sports Club is a not-for-profit community hospitality venue in Acacia Ridge, Queensland, serving Southside Brisbane residents since 1970 with a bistro, bars, café, 75 gaming machines, function spaces, and a $1 lifetime membership program. Operated by Brisbane Racing Club since 2017.

Ownership category

akta.pro rank

Product category

Community Club Hospitality and Gaming

NAICS

Drinking Places (Alcoholic Beverages) (7224), Fitness and Recreational Sports Centers (71394), Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)

akta.pro secondary industries

Neighborhood & Sports Bars (THAFAEAA), Neighborhood Bars & Taverns (CRANACAA), Bars & Pubs (Non-Music) (MPAGAIAC)

Keywords

• Community sports club
• Hospitality venue
• Gaming entertainment
• Function and event hire
• Club dining and bars

Headquarters

HQ city

Acacia Ridge

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Membership Fees: Lifetime membership offered for $1, providing access to exclusive promotions, rewards program, and member-only benefits.
2. Food and Beverage Sales: Bistro dining, bars, coffee shop, and bottle shop generating revenue from food and beverage purchases. Includes lunch specials and regular menu items.
3. Gaming Revenue: 75 gaming machines, TAB facilities, and Keno terminals generating gaming revenue with weekly promotions.
4. Function Space Hire: Venue hire for events from 10 to 500 guests with catering services. Multiple function spaces including Auditorium, Green Room, Acacia Room, Astills, and Boardroom.
5. Entertainment Events: Live entertainment, live music, special events, and regular weekly entertainment drawing customers to the venue.
6. Rewards and Loyalty Program: Points and cash back on food and beverage purchases, birthday gifts, and monthly birthday draw through member kiosk usage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Souths Sports Club operates a single physical community venue in Acacia Ridge, Brisbane, delivering bistro dining, café, three bars, a gaming room with 75 gaming machines plus TAB and Keno, a bottle shop, live entertainment, and five versatile function spaces for events from 5 to 500 guests. Revenue is generated from food and beverage sales, gaming turnover, function hire with catering, entertainment-driven patronage, and a $1 lifetime membership tied to a points and cash-back rewards program.

Product overview

Souths Sports Club is a community-based hospitality venue offering a unified set of services centered around dining, entertainment, and gaming. The club operates a bistro, café, three bars, and a gaming room with 75 machines, TAB, and Keno. Event hosting is managed through multiple function spaces accommodating 10 to 500 guests. The venue operates a membership program with rewards tiers, and provides regular entertainment including live music, poker, bingo, and special events. All services are integrated within a single physical venue in Acacia Ridge, Brisbane.

Differentiator

Problem solved

Functional benefit

Products and services

• Bistro/Dining

Quantifiable outcome

• Serving the Acacia Ridge community for over 50 years
• +2 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Brisbane Racing ClubcoreStrategic or Co-development Partner · 1 May 2017Brisbane Racing Club assumed management of Souths Sports Club in May 2017. In August 2018, BRC invested $2.7 million in a major renovation of the club, resulting in modern, family-friendly facilities. Souths Sports Club is now an integral part of the BRC Community Venues group.
• Souths Junior Football ClubcoreStrategic or Co-development PartnerAs a not-for-profit community club, Souths Sports Club is deeply committed to supporting grassroots sport, particularly rugby league. The club contributes significant cash and in-kind support to Souths Junior Football Club, with the more successful the club is, the more it can support local junior sport.
• Gallopers Sports ClubminorStrategic or Co-development PartnerSouths Sports Club is part of the BRC Community Venues group alongside Gallopers Sports Club in Ascot and The Gibson in Stafford, indicating a network of related community venues under Brisbane Racing Club management.
• The GibsonminorStrategic or Co-development PartnerSouths Sports Club is part of the BRC Community Venues group alongside The Gibson in Stafford and Gallopers Sports Club in Ascot, indicating a network of related community venues under Brisbane Racing Club management.

Scale indicators6 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Club Marconi: Major Western Sydney community club with large gaming floor, multiple dining outlets, function spaces, and entertainment programming. Same not-for-profit community-club model as Souths but at significantly larger venue scale.
• Wests Group Macarthur: Multi-venue community club group in NSW operating gaming, dining, fitness, and entertainment facilities. Comparable community-club DNA with multi-venue roll-up experience relevant to Souths' BRC network positioning.
• Penrith Panthers Leagues Club: Major Western Sydney leagues/community club with extensive gaming, dining, function, and entertainment facilities tied to a sporting identity. Same community-club model with a larger gaming floor, more diversified venue mix, and broader sports programming.
• Mounties Group: Large multi-venue community and hospitality group in Western Sydney with gaming, dining, fitness, and entertainment venues. Comparable community-club operating philosophy but materially larger portfolio scale and geographic footprint.
• Brisbane Racing Club: Parent organisation of Souths Sports Club and the broader BRC Community Venues portfolio. Operates large-scale racing, events, and hospitality venues (Doomben, Eagle Farm), giving it broader scale and a wider hospitality/racing remit than the community-club niche Souths occupies.

Direct peers

• Kedron-Wavell Services Club: Large Brisbane community club with gaming machines, multiple bars, bistro, entertainment, and function spaces. Comparable suburban catchment, similar community-club structure, and overlapping member demographic in the Brisbane metro area.
• Southport Sharks Football Club: Queensland community club combining gaming, dining, and sports club operations on the Gold Coast. Highly comparable not-for-profit model with significant gaming machine exposure and family-friendly venue positioning.
• Twin Towns Services Club: Large regional Queensland community club with extensive gaming floor, multiple restaurants, function and entertainment facilities. Directly comparable operating model and revenue mix to Souths at meaningfully larger scale.
• Gallopers Sports Club: Sister venue within the BRC Community Venues group located in Ascot, Brisbane. Operates the same community-club model — gaming machines, multiple bars, bistro, function spaces — under shared Brisbane Racing Club management, making it the closest operational peer.
• The Gibson (Stafford): Sister venue within the BRC Community Venues group in Stafford, Brisbane. Directly comparable community-club format with gaming, dining, and functions under shared BRC ownership and procurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/southsportsclub
• LinkedInlinkedin.com/company/souths-sports-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Souths Sports Club