Southwind Nursing and Rehabilitation Center Inc

What Southwind Nursing and Rehabilitation Center Inc does

Southwind Nursing and Rehabilitation Center Inc (DBA Southwind at Crowley / Southwind Healthcare and Rehabilitation) is a skilled nursing and senior rehabilitation facility located at 804 Crowley Rayne Highway in Crowley, Louisiana. Founded in 1991 by three individuals with a vision to improve long-term care standards, the facility has operated for more than 35 years and is positioned as one of Southwest Louisiana's top nursing facilities. It is part of the Elder Outreach network, a strategic operating parent that also runs Eastridge, Encore, Pelican Pointe, and Broadway senior care communities across Louisiana.

The facility delivers a portfolio of clinical and lifestyle services organized around three core offerings: long-term care for seniors requiring around-the-clock support with activities of daily living; skilled nursing and rehabilitation services including physical, occupational, and speech therapy delivered in partnership with Innovative Care at a 1,800 sq. ft. therapy gym; and a short-term "Rehab to Home" program for post-surgical and post-hospitalization recovery. The service catalog is differentiated by seven signature programs — Person-Centered Care (dementia), Music and Memory, Novel Excursions, Senior Socials, Red Hat Society, Tech Connect, and Elder & Employee Wellness — alongside amenities including restaurant-style dining with Cajun-infused southern cuisine and co-located assisted living through The Acadian at Southwind, enabling a continuum-of-care model.

Southwind's business model relies on multi-payer recurring revenue streams: Medicare (covering up to 100 days of skilled nursing following a 3-day hospital stay), Medicaid (long-term care for financially qualified residents), third-party insurance (Medicare replacement, managed care, and long-term care policies), and private pay. Patient acquisition is sales-led, driven by an RN Clinical Intake Coordinator who manages hospital discharge planner referrals, physician referrals, community partnerships, and direct family inquiries. The leadership team consists of approximately 12 named managers and supervisors across nursing, clinical intake, social services, dietary, housekeeping, maintenance, and life enrichment, with Jerad Langley as Administrator and Kathy Domec, RN as Director of Nursing. Technology is limited to standard EMR systems and consumer-grade devices (iPods, iPads, Echo Show) used in support of the signature programs; no proprietary platform or AI/ML capabilities are indicated.

Name

Southwind Nursing and Rehabilitation Center Inc

Legal name

Southwind Healthcare and Rehabilitation

Website

https://southwindatcrowley.org

Company type

Private

Founded year

1991

Operating status

Operating

Short description

Southwind Nursing and Rehabilitation Center Inc is a skilled nursing facility in Crowley, Louisiana, providing long-term care, skilled nursing, and rehabilitation (PT/OT/speech) services to seniors in Southwest Louisiana. It operates within the Elder Outreach network alongside four sister facilities and offers seven differentiated signature wellness programs.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLADAJAL

Geriatric Rehabilitation Programs

Healthcare & Life Sciences/Elder Care & Long-Term Care/Rehabilitation & Post-Acute Care Centers (Inpatient/Outpatient)

SECONDARYHLADAJAN

Post-Acute Transitional Care / Subacute Rehab Centers

Healthcare & Life Sciences/Elder Care & Long-Term Care/Rehabilitation & Post-Acute Care Centers (Inpatient/Outpatient)

SECONDARYHLAFAFAD

Long-Term Care Rehabilitation Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Post-Acute Care & Rehabilitation Facilities

Keywords

• Skilled nursing care
• Long-term care
• Rehabilitation therapy
• Memory care
• Senior living community

Headquarters

HQ city

Crowley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Others

Revenue model

1. Medicare Services: Federal program covering skilled nursing and rehabilitation services including semi-private room, meals, and medically-necessary services for up to 100 days. Covers 100% for first 20 days with co-payment required for days 21-100. Requires 3-day minimum hospital stay and physician-ordered skilled care.
2. Medicaid Services: Federally-subsidized state program for individuals with limited financial resources covering long-term nursing and personal care including semi-private room and meals. State determines qualification based on financial analysis of past years' assets and income.
3. Third-Party Insurance: Medicare replacement, managed care policies (short-term skilled nursing/rehab), and long-term care policies (facility stays without skilled services requirement). Coverage depends on specific policy terms.
4. Private Pay: Direct payment by individuals in the form of cash, check, card, or money order for residents paying out-of-pocket for care services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Southwind provides 24/7 skilled nursing and long-term residential care for seniors in Crowley, Louisiana, including assistance with daily living, medication management, and dementia/memory care. Post-acute rehabilitation services — physical, occupational, and speech therapy — are delivered in a 1,800 sq. ft. therapy gym through a Rehab to Home program. Complementary signature programs (Music and Memory, Tech Connect, Person-Centered Care, Elder and Employee Wellness, Novel Excursions, Senior Socials, Red Hat Society) enhance resident quality of life.

Product overview

Southwind Healthcare and Rehabilitation is a senior care community offering a comprehensive suite of healthcare services built around long-term care and skilled nursing rehabilitation. The core services include Long-Term Care for seniors requiring around-the-clock support and Skilled Nursing with physical, occupational, and speech therapy programs, including a specialized Rehab to Home program. Complementing clinical care, Southwind offers seven signature programs: Person-Centered Care Model (dementia care training), Music and Memory (personalized iPod playlists), Novel Excursions (off-site outings), Senior Socials (community activities), Red Hat Society (women's social organization), Tech Connect (iPad/virtual communication for family connections), and Elder and Employee Wellness (on-site massage therapy). The facility also provides residential amenities including private/semi-private suites, a 1,800 sq. ft. therapy gym, beauty salon, restaurant-style dining, and transportation services.

Differentiator

Problem solved

Functional benefit

Brands

• Rehab to Home Program: Short-term rehab program with goal-oriented therapy for residents recovering from surgery or hospitalization, designed to help patients return home.

Products and services

• Person-Centered Care Model (Dementia Care) Specialized dementia care training program that equips caregivers with expert knowledge to foster trusted relationships through personalized care, emphasizing choice, purpose, and meaning in residents' lives.
• Music and Memory Program Personalized music program using custom playlists on iPods to enhance quality of life and improve memory and well-being for residents.
• Novel Excursions Off-site excursions offering residents exciting and relaxing opportunities including restaurant outings, fishing trips, live concerts, shopping, and cultural events.
• Senior Socials Interactive monthly group activities including ice cream socials, movie nights, pop and watch socials, snow cone socials, and religious gatherings to strengthen community bonds.
• Red Hat Society Program National organization for women at Southwind that enriches lives through fun and friendship, with regular visits from community members hosting group activities like brunch, bingo, and high tea.
• Tech Connect Technology program using iPads and virtual communication platforms (Messenger, Skype, Facetime) to help residents stay connected with family and friends, supplemented by Echo Show music activities and apps like TikTok, SnapChat, and YouTube.
• Elder and Employee Wellness Program On-site wellness coordinator program offering residents gentle therapeutic massage, guided relaxation, aromatherapy, and sensory comfort tools, while providing caregivers with chair massages and stress-relief sessions.
• Celebrations Program Welcome and graduation celebrations for rehab residents, including personalized resident profiles, admission surprises, facility tours, and discharge support with follow-up visits.
• Long-Term Care Comprehensive around-the-clock care for seniors who can no longer live independently, providing assistance with daily activities, personal care, medication management, and healthcare needs in a home-like community setting.
• Skilled Nursing and Rehabilitation Services Post-hospital and post-surgical care with comprehensive physical, occupational, and speech therapy programs designed to help residents regain independence and return home.
• Rehab to Home Program Short-term goal-oriented rehab program where patients work with expert physical, speech, and occupational therapists on customized recovery plans in a segmented therapy gym to return home.

Quantifiable outcome

• Reduced dependence on anti-psychotic and anti-anxiety medications for residents in Music and Memory program
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Eastridge Nursing and RehabilitationcoreStrategic or Co-development PartnerSister facility under Elder Outreach parent organization located in Abbeville, LA. One of five Louisiana care communities in the network. Administered by Andrew Middleton.
• Encore Healthcare and RehabilitationcoreStrategic or Co-development PartnerSister facility under Elder Outreach parent organization. Administered by Cory Gatte. Located in Crowley, LA area. Shares Clinical Intake Coordinator Latonya Bernard with Southwind.
• Pelican Pointe Healthcare and RehabilitationcoreStrategic or Co-development PartnerSister facility under Elder Outreach parent organization located in Maurice, LA. Administered by Todd Cole.
• The Broadway Elder Living and RehabilitationcoreStrategic or Co-development PartnerSister facility under Elder Outreach parent organization located in Lockport, LA. Administered by Jeremy Ryman.
• The Acadian at SouthwindminorStrategic or Co-development PartnerAssisted living partner located at Southwind campus. Provides independent and assisted living options for residents who may transition from skilled nursing to less intensive care.
• The Vermilion at EastridgeminorStrategic or Co-development PartnerAssisted living partner co-located with Eastridge Nursing and Rehabilitation facility. Provides continuum of care for residents transitioning between care levels.
• Innovative CarecoreImplementation/ SI/ Consulting PartnerTherapy provider partnership delivering physical, occupational, and speech therapy services at Southwind's state-of-the-art therapy gym. Skilled, compassionate therapists tailor treatment approaches to each patient for body, mind, and speech recovery.
• Alzheimer's AssociationminorStrategic or Co-development PartnerCharitable beneficiary of Southwind's annual Divots After Dark glow-in-the-dark golf fundraiser. Southwind actively volunteers and fundraises for the association in the fight against Alzheimer's.
• Local Churches and Religious OrganizationsminorStrategic or Co-development PartnerPartnerships with several churches and organizations in the Crowley area who frequently visit residents. Daily Rosary Group meetings held on-site. Supports diverse religious practices of resident community.
• Red Hat SocietyminorStrategic or Co-development PartnerNational organization for women with local chapter visiting Southwind to host group activities including brunch, bingo, and high tea. Promotes community involvement and leadership among female residents.
• Music and MemorycoreStrategic or Co-development PartnerNationally recognized program provider offering personalized music systems using custom playlists to enhance residents' quality of life and improve memory and well-being. Program scientifically proven with neuroscience research backing.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• National HealthCare Corporation (NHC): NHC operates a large portfolio of skilled nursing and assisted living facilities across the Southeast and Midwest. While Southwind is a single rural SNF, NHC provides a benchmark for skilled nursing and rehabilitation operations with comparable therapy-driven post-acute services.
• Ensign Group: The Ensign Group operates a large network of skilled nursing and rehabilitation facilities across the U.S. with strong post-acute and therapy programs. Comparable to Southwind in core service offering (skilled nursing, rehab, long-term care) but at significantly greater scale.
• PruittHealth: PruittHealth operates skilled nursing, rehabilitation, and assisted living facilities across the Southeast. Closely comparable to Southwind's mix of long-term care, skilled nursing, and rehab services, with similar community-based care philosophy.
• Genesis HealthCare: Genesis HealthCare is one of the largest U.S. post-acute care providers operating skilled nursing facilities and rehabilitation centers. Comparable segment mix to Southwind (skilled nursing, rehab, long-term care) but at national scale.
• Brookdale Senior Living: Brookdale is the largest U.S. senior living operator, primarily in assisted living and memory care. Although it does not operate skilled nursing facilities, it is a relevant competitor for senior care households that would otherwise choose long-term SNF placement, and is a continuum-of-care benchmark.

Direct peers

• Cantex Continuing Care Network: Cantex operates a multi-state network of skilled nursing and rehabilitation facilities, with concentration in Texas and surrounding Southern states. Closely comparable to Southwind in operating model, regional positioning, and service mix including PT/OT/ST and long-term care.
• CommCare Corporation: CommCare is a Louisiana-based non-profit operator of skilled nursing and rehabilitation facilities. Direct geographic and operational peer to Southwind, focused on the same Louisiana senior care market with similar long-term and post-acute service offerings.
• The Good Samaritan Society: Good Samaritan Society operates a large network of skilled nursing and senior living facilities, with a mission-driven, community-rooted operating model similar to Southwind's. Comparable service offerings (long-term care, skilled nursing, rehab, memory care) across multiple geographies.
• Trinity Health: Trinity Health operates a national network of senior living and post-acute care facilities including skilled nursing and rehabilitation. Comparable non-profit, community-focused operating model with similar long-term care, skilled nursing, and rehab service offerings to Southwind.

Emerging players

• Encompass Health: Encompass Health is the largest U.S. operator of inpatient rehabilitation hospitals. While not a direct SNF competitor, Encompass overlaps with Southwind's post-acute rehabilitation offering through its therapy intensity and outcomes focus, and competes for hospital discharge referrals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southwind Nursing and Rehabilitation Center Inc