Souvlaki GR
Souvlaki GR is a first-generation Greek family-owned restaurant group operating five full-service Greek restaurants (three in Manhattan, one in Florida, one in Panama) and two food trucks, serving dine-in customers, delivery/takeout, corporate catering, and private events.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Souvlaki GR does
Souvlaki GR is a privately held, first-generation Greek family-owned restaurant group operating under the brand "A Little Taste of Mykonos." The company was founded in 2010 as a single food truck in New York City and has since expanded into five brick-and-mortar restaurants — three in Manhattan (Lower East Side on Stanton Street, Midtown West on West 56th Street, and Midtown East on East 53rd Street), one in Boynton Beach, Florida, and one in Panama City, Panama — supplemented by two food trucks (one NYC, one Florida). The restaurants serve authentic Greek cuisine built on family recipes, including signature souvlaki pitas, grilled meat skewers, moussaka, pastitsio, and Greek wines and beers, with pricing typically in the $8-$27 range for individual items and up to $81 for shareable lamb platters.
The company generates revenue through four primary streams: dine-in restaurant service across all five locations, takeout and delivery through its own website plus third-party platforms (ChowNow, DoorDash, Grubhub, UberEats), corporate and private event catering (also via ezCater), and food truck operations available for private bookings and corporate celebrations. It employs 53 staff and operates with a hybrid segmentation approach targeting individual diners and families, corporate and business customers, and private event hosts. Distribution is multi-channel, combining physical storefronts, e-commerce direct ordering, third-party delivery aggregators, and direct field sales for catering and group events.
The business is bootstrapped with no disclosed venture capital, private equity, or holding company involvement. The company has earned industry recognition including two Vendy Awards and the 2012 New York Food and Wine Festival People's Choice Award, and has received press coverage from the New York Times, Wall Street Journal, Eater NY, CBS New York, Town & Country, and Secret NYC. Online ordering is powered through Toast and ChowNow infrastructure; no proprietary technology platform or AI/ML capabilities are disclosed.
Souvlaki GR firmographics
Firmographics- Name
- Souvlaki GR
- Legal name
- Souvlaki GR
- Website
- https://souvlakigr.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Souvlaki GR is a first-generation Greek family-owned restaurant group operating five full-service Greek restaurants (three in Manhattan, one in Florida, one in Panama) and two food trucks, serving dine-in customers, delivery/takeout, corporate catering, and private events.
- Ownership category
- akta.pro rank
Souvlaki GR industry classification
Industry- Product category
- Greek Restaurants
- NAICS
- Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Caterers (722320), Mobile Food Services (72233)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
- akta.pro secondary industries
- Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European) (THAFABAM), All-Day Dining Restaurants (THAFACAJ)
Keywords
Where Souvlaki GR is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Souvlaki GR business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Restaurant Sales: Full-service restaurant dining at multiple locations in NYC, Florida, and Panama offering authentic Greek cuisine with sit-down service, bar, and reservation options.
- Takeout and Delivery: Online ordering through company website and third-party delivery platforms (Chownow, DoorDash, Grubhub, UberEats).
- Catering Services: Corporate catering, private events, company lunches, team dinners, special events, gallery openings, and dinner parties for both NYC and Florida locations.
- Food Truck Operations: Food truck serving a smaller menu at varying locations. Available for private parties and corporate celebrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Souvlaki Pita |
| Unit Pricing | Pay-as-you-go | Skewers and Meats |
| Unit Pricing | Pay-as-you-go | Grilled Meat Platters |
| Unit Pricing | Pay-as-you-go | Traditional Greek Specials |
| Unit Pricing | Pay-as-you-go | Florida Lunch Special |
| Unit Pricing | Pay-as-you-go | Beverages and Specials |
| Unit Pricing | Pay-as-you-go | Souvlaki Pitza (Pizza) |
| Unit Pricing | Pay-as-you-go | Beverages |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Souvlaki GR product offering
Product offeringCore offering
Souvlaki GR operates a Greek restaurant chain serving authentic Mykonos-inspired cuisine at five full-service locations (three in NYC, one in Boynton Beach FL, one in Panama City) plus two food trucks. The core menu spans traditional souvlaki, pitas, grilled meats, moussaka, pastitsio, and Greek salads, complemented by corporate and private event catering, online ordering, and group dining.
Product overview
Souvlaki GR is a first-generation Greek family-owned restaurant chain offering authentic Greek cuisine inspired by Mykonos. The portfolio consists of five full-service restaurant locations (three in NYC, one in Florida, one in Panama), two food trucks, catering services, group event dining, and online ordering capabilities. The restaurants serve traditional Greek dishes including souvlaki (their signature), moussaka, Greek salads, and various mezedes (small plates), while the food trucks offer a condensed menu of their most popular items. The company expanded from a single food truck launched in 2010 to a multi-location restaurant group with catering and event services.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Two-time Vendy Award winner
- +1 more outcomes
Companies that use Souvlaki GR
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Souvlaki GR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Souvlaki GR partnerships and signals
Strategic signalScale indicators3 records
Recent moves11 records
Expansion highlights5 records
Souvlaki GR competitors and assessment
Company assessmentDirect peers
- The Halal Guys: Iconic NYC street food cart-turned-franchise originating as a food cart, now with multiple brick-and-mortar locations and national franchise presence. Highly comparable to Souvlaki GR's origin story (food truck to restaurants) and Mediterranean cuisine positioning.
- Nisi Restaurant: Greek and Mediterranean restaurant in NYC's Flatiron offering modern Greek cuisine with a focus on seafood and grilled meats. Comparable concept, price point, and target clientele to Souvlaki GR's NYC full-service locations.
- Amali: Greek and Mediterranean restaurant in NYC's Flatiron district emphasizing sustainable, farm-to-table ingredients and a refined Greek dining experience. Comparable concept positioning, price point, and NYC Greek/Mediterranean customer base.
- Pylos: Greek restaurant in NYC's East Village offering traditional Greek dishes in a taverna-style setting. Directly comparable authentic Greek full-service restaurant competing for similar downtown NYC diners.
- Molyvos: Upscale Greek restaurant in NYC's Midtown West serving traditional Greek and Mediterranean cuisine with strong wine list. Closely comparable to Souvlaki GR's Midtown positioning and similar Greek fine-casual price point.
- ilili: Lebanese/Mediterranean restaurant in NYC's Flatiron district with upscale design and shareable plates. Comparable full-service Mediterranean concept with similar price point and atmosphere-driven positioning in the NYC market.
- Taverna Kyclades: Long-standing authentic Greek restaurant in Astoria, NYC, offering traditional Greek cuisine (whole fish, souvlaki, moussaka) in a casual taverna setting. Direct comparable to Souvlaki GR's Greek full-service concept targeting NYC diners seeking authentic Hellenic food.
Broad incumbents
- CAVA: Large publicly-traded Mediterranean fast-casual chain with hundreds of locations nationwide. Overlapping cuisine and target audience but broader concept at lower price point and QSR format — represents competitive pressure rather than direct peer.
- Mr. Greek Restaurant: Greek restaurant chain with multiple locations in the New York/Connecticut region. Comparable authentic Greek full-service concept but with a broader multi-unit regional footprint rather than NYC-focused.
Regional players
- Lemonia Taverna: Greek taverna in Astoria, NYC with traditional Greek dishes and live music on weekends. Comparable Greek casual dining concept in the same NYC market but operating primarily in a different neighborhood.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Souvlaki GR social profiles
Digital presenceSouvlaki GR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Souvlaki GR leadership team
Management profileNumber of profiles
Souvlaki GR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Souvlaki GR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Souvlaki GR
What does Souvlaki GR do?
Souvlaki GR operates a Greek restaurant chain serving authentic Mykonos-inspired cuisine at five full-service locations (three in NYC, one in Boynton Beach FL, one in Panama City) plus two food trucks. The core menu spans traditional souvlaki, pitas, grilled meats, moussaka, pastitsio, and Greek salads, complemented by corporate and private event catering, online ordering, and group dining.
Is Souvlaki GR a public or private company?
Souvlaki GR is a private company. It is classified as family owned and is currently operating.
When was Souvlaki GR founded?
Souvlaki GR was founded in 2010. It employs 51 to 100 people.
Where is Souvlaki GR based?
Souvlaki GR is headquartered in New York, United States, in the North America region.
How does Souvlaki GR make money?
Four revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are takeout and Delivery, catering Services and food Truck Operations.
Who are Souvlaki GR's main competitors?
Direct peers on record are The Halal Guys, Nisi Restaurant, Amali, Pylos, Molyvos, ilili and Taverna Kyclades. Broad incumbents are CAVA and Mr. Greek Restaurant. Lemonia Taverna is listed as a regional player.
Does Souvlaki GR have an API?
No public API is recorded for Souvlaki GR.
What industry is Souvlaki GR in?
Souvlaki GR's product category is Greek Restaurants. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants, with a secondary code of THAFABAM, Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European). Its NAICS code is 722511 and its SIC code is 5812.