What SOYANG does

Soyang is a Chinese manufacturer of digital printing textiles and technical textiles headquartered in Hangzhou, Zhejiang, with operations originating under the DAYA brand in 1999 and formally incorporated as Hangzhou Soyang Technologies Co., Ltd in 2004. The company operates a vertically integrated industry chain spanning knitting/weaving lines, dipping lines, laminating lines, and coating lines across two wholly-owned Chinese factories — Soyang Flexible New Materials Co., Ltd (est. 2007) and Soyang Technical Textile (Zhejiang) Co., Ltd (est. 2013, second phase 2019) — producing 66 million square meters annually. Its product portfolio is organized across five categories — Eco Media, Textile Media (Sotex, V-Tex), Visual Media (Soflex, Soflat, SoStick, Soview, Solam, SoMagic, SoGreen, SoBoard, SoDisplay, SoFloor), Technical Textile (MemoTex, SonneTex), and Deco Textile (Homelike, D-Tex) — supplying materials compatible with solvent, eco-solvent, UV, latex, dye-sublimation, and water-based inks.

The business operates as a B2B exporter serving print service providers, sign makers, and industrial textile users in signage/display, technical/industrial applications (tents, awnings, marine, outdoor furniture), events/exhibitions, and interior decoration across at least nine countries spanning East Asia, Europe, North America, the Middle East, and Latin America. Distribution runs through direct B2B sales supported by a wholly-owned UK sales subsidiary (Soyang Europe Co., Ltd) and an event-driven go-to-market motion anchored by 20+ annual international trade show participations (FESPA, ISA, PRINTING United, APPPEXPO, SGI Dubai, EXPOGrafica, Techtextil, and others). Pricing is quote-based for bulk orders; no e-commerce channel is operated.

Soyang's commercial positioning is anchored on three pillars: capital-intensive vertical integration enabling scale economies, a 5M superwide-format coating capability (introduced in 2021), and a sustainability pivot evidenced by Non-PVC banners, GTEX recycled products, the Solar Series PVC alternative, and GRS certification (July 2021). The company maintains a strategic co-marketing relationship with HP, designated as sole Chinese designed material supplier, and is led by founder Lady Li Li, with no disclosed institutional investors or public listing.

Name

SOYANG

Legal name

SOYANG

Website

https://soyang.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Soyang is a Chinese manufacturer of digital printing textiles and technical textiles serving global B2B customers. Headquartered in Hangzhou, the company operates vertically integrated production with 66 million square meters annual capacity across eco, visual, technical, and deco textile lines.

Ownership category

akta.pro rank

Product category

Digital Printing Textiles & Sign Media

NAICS

Other Textile Product Mills (3149), Textile Furnishings Mills (3141), Curtain and Linen Mills (31412)

SIC

Textile Mill Products (2200), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Printing Operations (Rotary/Flat/Digital/Sublimation) (IMAOACAC)

akta.pro secondary industries

Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG), Narrow Fabrics & Webbings (Tapes/Ribbons/Straps) (IMAOABAD)

Keywords

• Digital printing textiles
• Sign media materials
• Technical textile manufacturing
• PVC-free banner fabrics
• Coated textile fabrics

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Technical Textile Manufacturing: B2B manufacturing and sale of digital printing textiles and technical textiles including PVC-free banners, coated fabrics, mesh, backlit materials, and industrial fabrics.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

SOYANG manufactures and sells digital printing textiles and technical textiles, including PVC and non-PVC banners, coated fabrics, mesh, backlit textiles, inkjet media, self-adhesive films, rigid substrates, printable flooring, tent/awning fabrics, and indoor decoration textiles. Products are sold globally under sub-brands such as Sotex, V-Tex, Soflex, Soflat, SoStick, Soview, Solam, SoMagic, SoGreen, SoBoard, SoDisplay, SoFloor, MemoTex, SonneTex, Homelike, and D-Tex, targeting print service providers, sign makers, and industrial textile users worldwide.

Product overview

SOYANG is a Chinese manufacturer of digital printing textiles and sign media operating as a platform of multiple product sub-brands and categories. The product portfolio is organized into five main categories: Eco Media (sustainable/green products), Textile Media (Sotex and V-Tex sub-brands), Visual Media (Soflex, Soflat, SoStick, Soview, Solam, SoMagic, SoGreen, SoBoard, SoDisplay, SoFloor), Technical Textile (MemoTex and SonneTex sub-brands), and Deco Textile (Homelike and D-Tex sub-brands). These products serve various applications including indoor/outdoor advertising, display systems, industrial uses (tents, awnings, marine), and interior decoration. The company produces materials compatible with multiple printing technologies including UV, Latex, Solvent, Eco-solvent, Dye-sub Transfer, and Dye-sub Direct printing methods. Recent product launches include GTEX recycled products and Solar Series as PVC alternatives.

Differentiator

Problem solved

Functional benefit

Brands

• Sotex: Soyang's textile media brand for green printing, offering textile with various patterns and finishing for dye disperse/dye paper transfer printing and UV/Latex/Solvent base printing. Grand format up to 5M.
• V-Tex
• Soflex
• Soflat
• SoStick
• Soview
• Solam
• SoMagic
• SoGreen
• SoBoard
• SoDisplay
• SoFloor
• MemoTex
• SonneTex
• Homelike
• D-Tex

Products and services

• Sotex Textile Media Textile media series for wide-format digital printing, available in formats up to 5M (197 inches) and suitable for dye-sublimation printing and compatible with Solvent, Eco-solvent, UV, and Latex inks. Sold to print service providers and sign makers for indoor and outdoor advertising, banners, displays, and exhibitions.
• V-Tex Value Textile Value-tier textile sub-brand offering competitive pricing with good printing performance, supported by SOYANG's full industry chain. Targets price-sensitive print service providers and sign makers seeking lower-cost textile media.
• Soflex Flexible PVC Banner Flexible PVC banner materials including frontlit, backlit, blockout and mesh, compatible with solvent, eco-solvent, UV, latex and screen-printing inks. Used by print service providers for indoor and outdoor advertising and decoration.
• Soflat PET Banner Materials PET supported banner materials with PVC coating on the top surface, featuring scrim-less construction with anti-curl properties. Sold to print service providers for signage and display applications.
• SoStick Self-Adhesive Films Self-adhesive films for vehicle advertising and promotional applications on flat or slightly curved surfaces, including auto paint protection film and cast vinyl chrome film. Sold to sign makers and vehicle wrap shops.
• Soview Perforated Window Film Perforated window films available in various perforation patterns, film thickness, and hole diameters. Used for window graphics, vehicle window advertising, and architectural applications.
• Solam Lamination Films Lamination film series covering high-performance cold lamination film, floor sticker film, window film, rainbow film, erasable film, reflective adhesive film, and long afterglow film. Sold to print service providers for finishing printed graphics.
• SoMagic Wall Cover Textiles Digital printing wall cover lines available with different surface styles and optional polyester and paper substrates. Used for murals, wall decoration, and indoor advertising by print service providers and interior decoration brands.
• SoGreen Inkjet Media Inkjet media products including photopaper, PP film, backlit film, PET film, water-based adhesive vinyl, and PET banner. Sold to print service providers for photo, graphic, and signage output.
• SoBoard Rigid Substrates Rigid substrate series widely used in sign making, POP/POS display, and exterior decoration. Sold to sign shops and display manufacturers for permanent and semi-permanent installations.
• SoDisplay Display Systems Display systems ranging from traditional economic roll-ups to multi-functional smart designs. Sold to print service providers and event/exhibition businesses for banners and displays.
• SoFloor Printable Flooring Printable flooring solutions with multiple printing methods and series for exhibitions, retail environments, and event spaces. Sold to print service providers and event companies.
• MemoTex Industrial Technical Textiles Technical textiles for industrial usage including tent series, air-tight and inflatable series, solar screen series, covering fabric series, and general tarpaulin products. Sold to industrial textile buyers, tent and awning manufacturers, and marine equipment makers.
• SonneTex Solution-Dyed Performance Fabrics Superwide (up to 3200mm/126 inches) high-quality 100% solution-dyed polyester performance fabrics and premium 100% solution-dyed acrylic for awnings, marine, indoor and outdoor upholstery, and camping tents. Sold to industrial textile buyers in marine, awning, and outdoor equipment sectors.
• SD POLY Solution-Dyed Polyester Solution-dyed polyester fabrics offering outstanding colorfastness, waterproof performance, and anti-abrasion resistance. Sold for boat covers, umbrellas, and industrial applications.
• SD ACRY Solution-Dyed Acrylic Solution-dyed acrylic fabrics designed for awnings with remarkable color retention, vivid brightness, and exceptional long-term durability. Sold to awning manufacturers.
• Homelike Functional Indoor-Deco Textiles Functional indoor decoration textiles with anti-bacterial, mold-proof, anti-fouling, water-resistant, and energy-saving features. Compatible with dye-sub transfer printing, dye-sub direct printing, and other digital printing methods. Sold to interior decoration brands and home textile manufacturers.
• D-Tex Indoor Deco Textiles Indoor decoration textiles used as covers, blankets, towels, and wall covering, available in multiple styles and compatible with various inks. Sold to interior decoration brands and home textile manufacturers.
• GTEX Recycled Products Line Recycled product line built upon SOYANG's classic offerings, exemplifying commitment to sustainability with nature-friendly solutions. Sold to print service providers and brand owners seeking GRS-aligned substrates.
• Solar Series PVC-Alternative Innovative sustainable series providing an alternative to PVC materials for environmentally friendly printing solutions. Sold to print service providers and brand owners seeking non-PVC substrates.
• Non-PVC Banner Banner product made from recycled yarns, phthalate-free, with similar features to traditional display material and compatible with various inks. Sold to print service providers for eco-friendly signage applications.
• 5M Wide-format Coated Fabrics Wide-format coated fabrics produced with SOYANG's proprietary 5M coating machine, offering green and safe superwide substrates up to 5 meters wide. Sold to print service providers and sign makers for large-format applications.

Quantifiable outcome

• Production capacity of 66 million square meters per year
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• HPcoreStrategic or Co-development Partner · 1 January 2019HP selected Soyang as their sole Chinese designed material supplier. Soyang showcased products at HP's ISA events with an eye-catching backlit display featuring their premium woven backlit fabric as the highlight of the booth. This partnership validates Soyang's quality standards in the digital printing industry.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• 3M: Global diversified manufacturer with a significant graphics and sign media business (films, adhesives, printing substrates). Competes with Soyang's SoStick, Soview, and Solam product lines as a broad incumbent.
• Fujifilm: Large imaging and materials company with wide-format inkjet media, inks, and printing systems. Comparable as a broad incumbent in the digital printing media and graphics materials space.
• Agfa-Gevaert: Large diversified graphics and imaging company producing inkjet media, printing inks, and digital printing solutions. Overlaps with Soyang in the digital printing media segment as a broader portfolio incumbent.

Direct peers

• Heytex Bramsche: German manufacturer of technical coated textiles including PVC banner materials, awning fabrics, and industrial coated fabrics. Direct competitor to Soyang's Soflex and SonneTex lines across sign, tent, and awning applications.
• Endutex: Portuguese manufacturer of coated technical textiles for digital printing, signage, and industrial use. Direct peer in coated banner and textile media for wide-format printing markets.
• Sihl Group: European manufacturer of coated digital printing media and specialty substrates with a comparable product portfolio spanning sign, photo, and industrial applications. Closely comparable to Soyang in serving print service providers with inkjet-compatible coated and textile media.
• Cooley Group: US-based manufacturer of engineered technical textiles including coated and laminated fabrics for sign/display, outdoor advertising, and industrial applications. Comparable to Soyang's MemoTex and Soflex product families in technical coated textiles.
• Verseidag (Mehler Texnologies): European producer of technical coated textiles for tents, awnings, truck tarpaulins, and architectural applications. Highly comparable to Soyang's MemoTex industrial and SonneTex awning product lines.

Emerging players

• Spandex: Multi-brand distributor and converter of sign-making, digital printing, and vehicle wrapping materials across Europe and beyond. Adjacent competitor/distributor that resells coated and textile media similar to Soyang's portfolio to print service providers.

Others

• HP (Graphics Solutions): Soyang's declared strategic partner and sole Chinese designed material supplier relationship, while also a broader OEM competitor with its own Latex-certified media range. Serves as both customer and adjacent competitor in the digital printing ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/soyang-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOYANG