Soy Como Soy
- Company typePrivate
- Founded1996
- HeadquartersRotthalmünster, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
Soy Como Soy firmographics
Firmographics- Name
- Soy Como Soy
- Legal name
- Soy Como Soy
- Website
- https://soycomosoy.de
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Soy Como Soy industry classification
Industry- Product category
- Artisan Handcrafted Wearable Art
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro industry
- Headwear Manufacturing (Hats/Caps/Beanies)Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Accessories Manufacturing (Hats/Gloves/Belts/Scarves)Artisan/Hand-Fabricated One-of-a-Kind Jewelry
Keywords
Where Soy Como Soy is headquartered
LocationHeadquarters
- HQ city
- Rotthalmünster
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Soy Como Soy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- One-of-a-kind Art Pieces: Sale of unique handcrafted straw art pieces and accessories directly to collectors and through gallery partners. Pieces include hats, brooches, and wearable sculptures. Pricing is individual and quote-based.
- Gallery and Stockist Sales: Distribution through gallery stockists including Bayerischer Kunstgewerbeverein, Allegria, Werkgalerie Hochwart, and Waninger. Gallery takes commission on sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-of-a-kind handcrafted pieces - individual pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Soy Como Soy product offering
Product offeringCore offering
Soy Como Soy operates an artisan atelier that handcrafts one-of-a-kind wearable art pieces using a specialized straw weaving technique (Strohflechterei). The studio creates bespoke hats, headpieces, brooches, and wearable sculptures from split rye straw and natural materials, produced as individual unique pieces or as commissioned works for fashion collaborations and exhibitions. Each piece is sold individually on a quote-based pricing model through the atelier's showroom, gallery stockists, and craft fairs.
Product overview
Soy Como Soy is an artisan workshop (Atelier) founded by Christiane Englsberger in 1996, specializing in handcrafted straw weaving to create bespoke hats, headwear, accessories, and wearable art pieces. Originally founded as Caribbean Blue Trading Company Ltd., evolved through "Behütendes" Atelier, and rebranded to Soy Como Soy in 2011 with trademark protection. The studio produces one-of-a-kind pieces (Einzelstücke), including brooches, head coverings, and fashion accessories, often featured in international exhibitions and awarded recognition including the Bayerischer Staatspreis (2014), Hessischer Staatspreis (2019, 1st place 2022), Danner Ehrenpreis (2023), and European Textile Award Gold (2025).
Differentiator
Problem solved
Functional benefit
Products and services
- Handcrafted Straw Weaving Wearable Art Pieces One-of-a-kind wearable art pieces including hats, headwear, brooches, and wearable sculptures crafted through traditional straw weaving (Strohflechterei) using split rye straw and natural materials. Each piece is a unique handmade collectible object produced for individual collectors and through gallery partners.
- Bespoke Commissioned Headpieces and Accessories Custom-commissioned straw weaving headpieces, hats, and accessories created for fashion collaborations, individual clients, and exhibition purposes. Pieces are made to client specifications using the studio's signature straw weaving technique.
Companies that use Soy Como Soy
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Soy Como Soy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Soy Como Soy partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Europäische Textilakademie (European Textile Academy)coreAwarded the European Textile & Craft Award - Gold Award in category Straw Craft in 2025. The academy creates this award to recognize outstanding achievements in contemporary and traditional craft and its connection to design.
- bluelake mediaminorbluelake media (Berndt Welz, Moritz Frisch, Angelika Lepper, Michael Mitschka, and Manuela Defilla) produced the film about working with straw, credited in the Formen der Natur exhibition. Conception by Isolde Bazlen.
- Danner-StiftungcoreDanner-Stiftung is one of Europe's most prestigious institutions for craft promotion. Soy Como Soy participated in the Danner-Preis 2020 exhibition at Pinakothek der Moderne München and won the Danner Ehrenpreis 2023. The foundation supports contemporary craft through exhibitions and awards.
- Bundesverband Kunsthandwerk e.V.minorSoy Como Soy became a member of the Bundesverband Kunsthandwerk (Federal Association of Crafts) in 2011. The association promotes German craft and organizes initiatives including the German Crafts Collection.
- Bayerischer KunstgewerbevereincoreSoy Como Soy is a member of the Bavarian Arts and Crafts Association since 2013. The association operates a gallery/showroom in Munich and participates in major exhibitions. Soy Como Soy shows and sells work through this venue.
- Galerie Handwerk MünchencoreGalerie Handwerk München is a major venue for applied art and craft in Munich. Soy Como Soy has participated in numerous exhibitions here including 'Die Werkstätten der Haute Couture', 'Blütenpracht', 'Die Blume im Kunsthandwerk', and others.
- Allegria BurghausenminorFashion boutique in Burghausen, Germany. Stockist for Soy Como Soy accessories. Featured in collaborative photoshoots and fashion events including the Allegria Autumn fashion presentation.
Scale indicators3 records
Recent moves9 records
Expansion highlights5 records
Soy Como Soy competitors and assessment
Company assessmentBroad incumbents
- Lock & Co. Hatters: World's oldest hat shop (founded 1676), producing bespoke and ready-to-wear hats in London. Comparable as a heritage millinery atelier emphasizing bespoke craft, though with broader product line and retail footprint.
- Maison Michel: Historic Parisian millinery house (now owned by Chanel) producing luxury hats and accessories with high-end fashion house distribution. Comparable as an established haute couture milliner with brand recognition, though at much larger scale.
Regional players
- Lena Hosokawa: Japanese-American high-end milliner producing couture headpieces for fashion and art contexts. Comparable as a small artisan milliner with gallery-style positioning and runway exposure.
Emerging players
- Iris van Herpen: Dutch fashion designer creating sculptural couture pieces using unconventional materials and craft techniques, exhibited in museums and galleries. Comparable as a designer merging handcraft technique with contemporary wearable sculpture.
Direct peers
- Stephen Jones: London-based bespoke milliner producing couture and artistic headwear for fashion houses and collectors. Directly comparable as a high-end, artist-led millinery atelier with international gallery and runway presence.
- Philip Treacy: Irish-born couture milliner celebrated for sculptural, one-of-a-kind hats and wearable art, exhibited internationally and worn by collectors and celebrities. Comparable as a single-artisan millinery atelier operating at the intersection of fashion and art.
- Noel Stewart: British hand-milliner producing bespoke headpieces for fashion runways and collector clients. Comparable as a small studio milliner trading on artisanal craft and museum-quality execution.
- Piers Atkinson: British milliner known for sculptural, art-directed headwear and gallery exhibitions. Comparable as an artisan milliner positioning work as wearable art rather than commodity fashion.
- Katsuya Kamo: Japanese milliner and head designer at Comme des Garçons known for avant-garde, sculptural headwear. Comparable as a master artisan milliner whose work blurs into wearable art and is featured in international exhibitions.
Others
- Werkgalerie Hochwart: German applied arts gallery in Reichenau showing and selling contemporary craft including wearable art. Comparable as a distribution/curatorial channel partner rather than a direct creator, but relevant to the same craft ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Soy Como Soy social profiles
Digital presenceSoy Como Soy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soy Como Soy leadership team
Management profileNumber of profiles
Profiles1 record
Soy Como Soy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soy Como Soy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soy Como Soy
What does Soy Como Soy do?
Soy Como Soy operates an artisan atelier that handcrafts one-of-a-kind wearable art pieces using a specialized straw weaving technique (Strohflechterei). The studio creates bespoke hats, headpieces, brooches, and wearable sculptures from split rye straw and natural materials, produced as individual unique pieces or as commissioned works for fashion collaborations and exhibitions. Each piece is sold individually on a quote-based pricing model through the atelier's showroom, gallery stockists, and craft fairs.
Is Soy Como Soy a public or private company?
Soy Como Soy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soy Como Soy founded?
Soy Como Soy was founded in 1996. It employs 1 to 10 people.
Where is Soy Como Soy based?
Soy Como Soy is headquartered in Rotthalmünster, Germany, in the Europe region.
How does Soy Como Soy make money?
Two revenue lines are on record. One-of-a-kind Art Pieces are the primary driver. The others are gallery and Stockist Sales.
Who are Soy Como Soy's main competitors?
Broad incumbents on record are Lock & Co. Hatters and Maison Michel. Lena Hosokawa is listed as a regional player. Iris van Herpen is listed as an emerging player. Direct peers are Stephen Jones, Philip Treacy, Noel Stewart, Piers Atkinson and Katsuya Kamo. Werkgalerie Hochwart is listed as an others.
Does Soy Como Soy have an API?
No public API is recorded for Soy Como Soy.
What industry is Soy Como Soy in?
Soy Como Soy's product category is Artisan Handcrafted Wearable Art. Its primary akta.pro industry code is IMAOAFAA, Headwear Manufacturing (Hats/Caps/Beanies), with a secondary code of CRAKAHAI, Artisan/Hand-Fabricated One-of-a-Kind Jewelry. Its SIC code is 2300.