SOYSAL

What SOYSAL does

SOYSAL is a privately held Turkish retail industry professional services firm founded in 1982 by Suat Soysal and headquartered in Istanbul's Maslak business district, operating under the legal entity MİA ORGANİZASYON REST. YAY. LTD. ŞTİ. The firm delivers a multi-line service portfolio: retail-specific training through Soysal Retail School; management consultancy covering retail management, M&A advisory, and HR; the registered Meçhul Müşteri (Mystery Shopping) and customer experience research service pioneered in Turkey approximately 30 years ago; industry events including the flagship Retail Days (Perakende Günleri) and Retail Leaders Conference; the Soysal Dergi digital magazine reaching 39,000+ senior retail executives; and the newer Soysal Digital Consultancy platform offering paid consultation sessions with named industry executives.

The company's underlying technology is human-led professional services rather than a proprietary software platform; the registered Meçhul Müşteri trademark and 30 years of accumulated customer experience data constitute its closest analogue to a defensible technical asset, though no AI or software product is disclosed. The firm operates with a lean core team of approximately 10 employees, supplemented by a network of industry practitioners drawn from major Turkish retail brands such as Mavi, Vestel, Watsons Turkey, DeFacto, Teknosa, Arzum, Akinon, and Orka Holding, who participate as consultants, conference speakers, and digital consultancy providers.

Revenue is generated through professional services engagement fees across consulting and training projects, mystery shopping contracts priced per measurement cycle, event sponsorships and booth rentals from the 11,000+-attendee Retail Days, and subscription and advertising revenue from Soysal Magazine. Customer segments span retail companies as the primary market plus adjacent customer-facing verticals including banks, automotive dealers, F&B operators, and fuel stations. Pricing is not publicly disclosed and the firm remains founder-led with no disclosed external investors, subsidiaries, or public-market signals.

Name

SOYSAL

Legal name

MİA ORGANİZASYON REST. YAY. LTD. ŞTİ.

Website

https://soysal.com.tr

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

SOYSAL is a 42-year-old, founder-led Istanbul-based professional services firm delivering retail training, management consulting, mystery shopping, industry events, and a digital executive magazine to Turkish retailers and adjacent customer-facing businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting Services: Retail Management Consultancy, M&A Advisory, HR Consulting delivered by industry-experienced consultants. Revenue generated through project-based engagements.
2. Training Programs: Soysal Retail School provides retail-specific and personal development trainings for all levels of retail personnel. Training programs cover sales, service, store management, visual merchandising, leadership, and more.
3. Mystery Shopping & Experience Research: Measurement and control services evaluating customer experience across all customer-facing points. Applied to retail stores, shopping centers, banks, automotive, F&B, and gas stations.
4. Event Organization: Organizing Retail Days (Perakende Günleri), Retail Leaders Conference, Shopping Mall Investment Conferences, and international trade tours. Revenue from sponsorships, booth rentals, and attendance fees.
5. Soysal Magazine & Publications: Digital magazine reaching 39,000 senior retail executives. Books authored by Suat Soysal on retail topics. Revenue from subscriptions and publication sales.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

SOYSAL is a Turkish retail industry consultancy, founded in 1982, that sells specialized services to retail companies and professionals. Its core offerings include retail management and M&A consulting, the Meçhul Müşteri® mystery shopping service, the Soysal Retail School training programs, flagship industry events (Retail Days, Retail Leaders Conference), a Soysal Magazine publication, and books authored on retail topics.

Product overview

SOYSAL is a Turkish retail industry consultancy operating as a multi-service platform combining training, consulting, research, events, and digital services. The core offerings include Soysal Perakende Okulu (Retail School) for sector-specific training programs, Danışmanlık (Consultancy Services) covering retail management, M&A, and HR advisory, Meçhul Müşteri (Mystery Shopping) for customer experience measurement, and Etkinlikler (Events) including the flagship Perakende Günleri (Retail Days) conference and Retail Leaders Conference. The product portfolio is extended through Soysal Dijital Danışmanlık (Digital Consultancy Platform) offering access to industry experts via digital sessions, and Soysal Dergi (Magazine) serving as a digital publication reaching 39,000 retail executives. Soysal also publishes books authored by founder Suat Soysal on retail topics.

Differentiator

Problem solved

Functional benefit

Brands

• Perakende Günleri: Leading retail industry conference, exhibition, and awards event organized annually in Istanbul since 2001
• Retail Days
• Retail Sun Awards
• Perakende Liderler Konferansı (LİDKO)
• Retail Leaders Conference
• Meçhul Müşteri
• Soysal Dergi
• Soysal Magazine

Products and services

• Retail Management Consulting Advisory service for retail companies on store operations, retail management, and strategic retail decisions. Targeted at retail enterprises in Turkey.
• Retail M&A Consulting Specialized advisory service to retail companies and investors on mergers, acquisitions, and strategic transactions in the retail sector. Targeted at retail enterprises and investors in Turkey.
• HR Consulting for Retail Human resources advisory tailored to retail companies, covering workforce structure, training, and retail-specific HR practices. Targeted at retail HR leaders and operations managers in Turkey.
• Meçhul Müşteri® Mystery Shopping Proprietary, trademarked mystery shopping service that anonymously evaluates in-store customer experience and service quality for retail companies. Targeted at retail chains and consumer-facing brands in Turkey.
• Soysal Retail School Structured training and certification programs for retail professionals, covering retail management, sales techniques, and in-store operations. Targeted at retail employees, managers, and executives in Turkey.
• Retail Days & Retail Leaders Conference Flagship industry events and conferences for retail executives and brands, including Retail Days and the Retail Leaders Conference. Targeted at retail executives, brand managers, and industry professionals in Turkey.
• Soysal Magazine Periodical trade publication covering the Turkish retail industry, distributed to retail professionals, executives, and brands.
• Retail Books Published books on retail management and related topics authored by SOYSAL's leadership. Targeted at retail professionals and students.
• Digital Consultancy Platform Online platform that delivers SOYSAL's retail consultancy services digitally, enabling remote advisory engagements with retail clients. Targeted at retail companies seeking remote consulting support.

Quantifiable outcome

• Companies supported by Soysal's services achieve increased competitive power through trained personnel and improved business processes
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Soysal Digital Consultancy Network of ExpertscoreStrategic or Co-development PartnerSoysal Digital Consultancy connects clients with a network of leading retail experts, company owners, and top executives. Consultants include executives from companies such as Akinon, Orka Holding, Twigy Terteks, Arzum, Watsons Turkey, DeFacto, Mavi, Teknosa, Vestel, and many others. The service allows access to industry leaders who would otherwise be difficult to reach.

Scale indicators10 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Kantar: Global consumer insights and retail consulting firm with strong CX and shopper research capabilities. Comparable to Soysal's customer experience measurement and retail consulting practices, though materially larger and broader in scope.
• Ipsos: Global market research and customer experience measurement firm with a substantial mystery shopping and retail insights practice. Comparable to Soysal's Meçhul Müşteri® and retail research services, but operating at vastly larger scale across multiple regions.
• McKinsey & Company (Consumer & Retail Practice): Global management consultancy with a dedicated retail and consumer practice. Comparable to Soysal's retail management consulting, M&A advisory, and digital transformation offerings, but serving the largest multinationals globally.
• Bain & Company (Retail Practice): Global strategy consultancy with a deep retail sector practice. Comparable to Soysal's strategic retail consulting and M&A advisory services, but serving enterprise-scale clients with broader geographic reach.
• NRF (National Retail Federation): Largest US retail industry trade association, organizer of NRF Big Show (40,000+ attendees). Comparable to Soysal's Perakende Günleri (Retail Days) conference business, though at materially larger scale and with US/global rather than Turkish focus.
• A.T. Kearney (Consumer Industries): Global management consultancy with a strong consumer and retail practice. Comparable to Soysal's retail management consulting and operational improvement work, but with international scope and deeper transformation capabilities.
• NielsenIQ: Global retail measurement and consumer intelligence firm serving retailers and manufacturers. Comparable to Soysal's retail benchmarking and CX data offerings, but at enterprise scale and with technology-driven measurement rather than in-person mystery shopping.

Regional players

• Intouch Survey: Mystery shopping and customer experience research firm operating in multiple markets. Comparable to Soysal's Meçhul Müşteri® service offering, particularly in emerging markets, though with different geographic coverage.

Direct peers

• Service Quality Institute: International training and consulting firm specializing in customer service quality, mystery shopping, and retail training. Directly comparable to Soysal's Retail School and Meçhul Müşteri® service lines, with similar training and CX-measurement focus.
• Service Intelligence: North American mystery shopping and customer experience measurement firm. Closely comparable to Soysal's Meçhul Müşteri® line in service model and methodology, though focused on the US/Canadian retail and service sectors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PG_Soysal
• YouTubeyoutube.com/channel/UCSP9I5s_m8pwDJ8zOM87eDg
• Facebookfacebook.com/PerakendeGunleri
• LinkedInlinkedin.com/company/soysal-soysal
• Instagraminstagram.com/perakende_gunleri

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOYSAL