Sparkasse Altenburger Land

What Sparkasse Altenburger Land does

Sparkasse Altenburger Land is a regional public-law savings bank (Anstalt des öffentlichen Rechts) headquartered in Altenburg, Thuringia, Germany, tracing its origins to 1824 and currently displaying a '200 Jahre' (200 years) anniversary mark. It serves retail and small-business customers across the Altenburger Land district through a multi-channel model combining physical branches, a telephone service center (03447 596-0), online banking, the App Sparkasse mobile application, WhatsApp-based customer service, and group-wide Sparkassen ATMs (~20,000 fee-free locations in Germany). As a member of the Sparkassen-Finanzgruppe, the institution operates under a public mandate, supervised by the European Central Bank and BaFin, with deposit protection via the group's Sicherungssystem.

The product portfolio is comprehensive and standardized across the Sparkassen group. Core offerings include tiered Sparkassen-Girokonto accounts (free Konto mit Zukunft for under-18s, Direktkonto at €8.90/month, Klassikkonto at €9.90/month, Komfortkonto at €15.90/month, and business accounts from €12.90/month), supplemented by Sparkassen-Card debit cards, Mastercard Standard and Gold credit cards (€40/year), the S-Dispositionskredit overdraft at 10.34% APR, and personal/auto/mortgage loan products. Savings and investment lines include Tagesgeld, Sparkassenbrief, Festgeld, LBS-Bausparen (building society savings with state subsidies), Deka investment funds and ETFs, the S-Neo digital investment depot, the Sparkassen-Depot securities account, and alternative assets such as SOLIT Edelmetalldepot and physical gold. Insurance brokerage (travel health, KfZ, e-bike, moped, internet protection) and Immobilien/real estate services complete the suite. Digital infrastructure spans pushTAN/chipTAN authentication, Multibanking, Wero European instant payments, Apple Pay and Google Pay tokenization, and integrations with PAYBACK, DekaBank, LBS, StarMoney, Friendly Captcha (bot defense), Dynatrace (performance monitoring), and standard martech (Google Analytics, Adform, intelliAd, Adtelligence). Governance rests with a board chaired by Bernd Wannenwetsch, alongside board member Andreas Hohlfeld and data protection officer Kerstin Protz (external, via SIZ).

The revenue model is a diversified retail banking mix with no single dominant stream. Recurring fees come from giro account maintenance, annual card fees, and subscription-style lending (overdraft interest at 10.34% APR and installment credits). Transaction-based revenue accrues from securities trading commissions, ETF/Fonds-Sparplan fees, and card interchange. Commission/royalty revenue flows from insurance and Bauspar product brokerage via LBS and Sparkassen insurance partners, with state subsidy programs (Wohnungsbau-Prämie, Arbeitnehmer-Sparzulage, Wohn-Riester) driving volume. The go-to-market motion is sales-led and relationship-driven: a dedicated private-customer segment (children, students, general retail) and a business-customer (Firmenkunden) segment, with the Sparkassen-Finanzgruppe brand and group-wide ATM network providing the primary acquisition and retention channel. No acquisitions, funding rounds, or material restructuring activity is disclosed in the source data.

Name

Sparkasse Altenburger Land

Legal name

Sparkasse Altenburger Land

Website

https://sparkasse-altenburgerland.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sparkasse Altenburger Land is a regional public-law savings bank founded in 1824, serving retail and business customers in the Altenburger Land district of Thuringia, Germany, as part of the Sparkassen-Finanzgruppe.

Ownership category

akta.pro rank

Headquarters

HQ city

Altenburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Account Management Fees: Monthly account maintenance fees for various current account models (Girokonto) including Direktkonto (8.90 EUR), Klassikkonto (9.90 EUR), Komfortkonto (15.90 EUR), and business accounts starting at 12.90 EUR
2. Credit Products: Interest income from lending products including S-Privatkredit, S-Autokredit, S-Baufinanzierung, and S-Dispositionskredit (overdraft facility with 10.34% APR)
3. Payment Card Fees: Annual fees for credit cards including Mastercard Standard (40 EUR) and Mastercard Gold (40 EUR with Komfortkonto), plus transaction fees
4. Securities and Investment Products: Commissions and fees from securities trading, investment funds (Deka), ETF savings plans, and custody accounts
5. Insurance Products: Commission revenue from insurance products including travel health insurance, motor insurance, e-bike insurance, and risk insurance
6. Bauspar Products: LBS building society savings products with state subsidies (Wohnungsbau-Prämie, Arbeitnehmer-Sparzulage, Wohn-Riester)

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Sparkasse Altenburger Land is a regional public-law savings bank (Anstalt des Öffentlichen Rechts) that provides retail and business banking services to customers in the Altenburger Land district of Thuringia, Germany. Its core offerings include current accounts (Girokonto), savings products (Tagesgeld, Festgeld, Sparkassenbrief), consumer and mortgage loans (S-Privatkredit, S-Autokredit, S-Baufinanzierung, S-Dispositionskredit), credit and debit cards, investment and securities services (Deka funds, ETFs, S-Neo, Sparkassen-Depot), insurance products, real estate services, and digital banking through online and mobile channels.

Product overview

Sparkasse Altenburger Land operates as a regional public-law bank (Anstalt des Öffentlichen Rechts) offering a comprehensive banking platform with multiple integrated modules. The core product is the Sparkassen-Girokonto (checking account) available in four tiers, supplemented by Online-Banking and App Sparkasse mobile application for digital banking access. Payment services include Sparkassen-Card debit cards, Mastercard credit cards (Standard and Gold), S-Dispositionskredit overdraft facility, and Wero peer-to-peer payment system. The savings and investment portfolio encompasses Tagesgeld, Sparkassenbrief, Festgeld, LBS-Bausparen (building society savings with state subsidies), Deka Investments (funds and ETFs), S-Neo digital investment platform, Sparkassen-Depot securities account, and precious metals products including Gold and SOLIT Edelmetalldepot. Credit products include S-Privatkredit, S-Autokredit, and S-Baufinanzierung for various financing needs. Insurance offerings range from travel health insurance to vehicle coverage. Additional services include Immobilien (real estate services), Sparkassen-Finanzkonzept (holistic advisory), Finanzplaner (digital planning tool), and Kontowecker (account monitoring). The S-Vorteilswelt loyalty program and PAYBACK integration provide customer rewards.

Differentiator

Problem solved

Functional benefit

Brands

• S-Vorteilswelt: A benefits program associated with the Sparkassen-Girokonto offering various advantages for customers.
• S-Neo
• S-Invest App
• Wero
• S-Privatkredit
• S-Autokredit
• S-Baufinanzierung
• LBS-Bausparen
• Deka Investments

Products and services

• Sparkassen-Girokonto Primary checking account for daily banking transactions, offered in multiple tiers (Konto mit Zukunft for under-18s, Direktkonto at 8.90 EUR/month, Klassikkonto at 9.90 EUR/month, Komfortkonto at 15.90 EUR/month) including Sparkassen-Card, online banking, and mobile payment options. Business accounts start at 12.90 EUR/month.
• Online-Banking Internet banking platform for managing accounts, transfers, standing orders, and financial services. Supports pushTAN and chipTAN authentication methods.
• App Sparkasse Mobile banking application for iOS and Android providing account management, transfers, pushTAN authentication, multibanking, and Wero payment features.
• Sparkassen-Card Debit card with Girocard function and Visa/Mastercard Debit capability for worldwide and online payments, with free cash withdrawals at Sparkasse ATMs.
• Mastercard Standard Credit card for everyday use with worldwide cash withdrawals and payments, featuring online purchase protection, available for 40.00 EUR annually.
• Mastercard Gold Premium credit card with comprehensive travel insurance including medical coverage, trip cancellation, and 24-hour emergency service. Available from 40.00 EUR annually with Komfortkonto.
• S-Dispositionskredit Arranged overdraft facility allowing flexible short-term borrowing up to an agreed credit limit. Interest rate of 10.34% p.a. for authorized overdraft on Komfortkonto.
• S-Privatkredit Personal loan for financing various needs with transparent and flexible terms.
• S-Autokredit Specialized loan for financing vehicle purchases.
• S-Baufinanzierung Home mortgage financing product for purchasing or building property, offering flexible, personal, or digital support throughout the process.
• Tagesgeld Daily accessible savings account with variable interest rates.
• Sparkassenbrief Fixed-term savings product with guaranteed interest rates.
• Festgeld Fixed-term deposit with guaranteed returns for a specified period.
• SOLIT Edelmetalldepot Tarif S Precious metals savings depot for investing in gold and other precious metals.
• LBS-Bausparen Building society savings product with state subsidies including Wohnungsbau-Prämie, Arbeitnehmer-Sparzulage, and Wohn-Riester. Enables faster capital accumulation for housing purposes.
• Deka Investments Investment fund products offered through DekaBank including equity funds, ETFs, and specialized investment solutions like Deka-JuniorPlan Plus.
• S-Neo Digital investment platform for ETF, fund, and stock investing accessible via App Sparkasse. Entry-level depot for beginners.
• Sparkassen-Depot Securities custody account for managing investments in stocks, bonds, funds, and other securities.
• ETF-Sparplan Regular savings plan for investing in Exchange-Traded Funds with periodic contributions.
• Fonds-Sparplan Regular savings plan for investing in managed funds with periodic contributions.
• Kinderdepot Securities savings account for children enabling early investment in financial instruments for their future.
• BasisRente State-subsidized basic pension insurance product for retirement savings with tax advantages.
• Risikoversicherung Risk insurance product providing financial protection against unexpected events.
• Auslandsreise-Krankenversicherung Travel health insurance covering medical treatment and repatriation abroad, starting from 11.50 EUR.
• Kfz-Versicherung Vehicle insurance product for comprehensive coverage of automobiles.
• SV InternetSchutz Internet protection insurance covering online risks and cyber threats.
• E-BikeSchutz Insurance product specifically designed for electric bicycles.
• Immobilien Comprehensive real estate services including building, buying, selling, modernizing, and financing property.
• Sparkassen-Finanzkonzept Holistic financial consultation service providing comprehensive financial planning and advisory.
• S-Vorteilswelt Customer loyalty program integrated with Sparkassen-Girokonto offering rewards and benefits.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DekaBankcoreTechnology or IntegrationInvestment partner offering Deka investment funds, ETFs, and securities custody services through Sparkasse Altenburger Land. Provides comprehensive investment product range including Deka-JuniorPlan Plus, Aktienfonds, and Deka ETFs.
• LBS (Landesbausparkasse)coreTechnology or IntegrationBuilding society savings partner offering LBS-Bausparen products with state subsidies including Wohnungsbau-Prämie, Arbeitnehmer-Sparzulage, and Wohn-Riester for home financing.
• Sparkassen-FinanzgruppecoreStrategic or Co-development PartnerCentral network providing institutional backing, shared technology platforms, ATM network (~20,000 locations), deposit protection (Sicherungssystem), and product partnerships across German savings banks.
• PAYBACKminorGTM or Marketing PartnerLoyalty program partnership allowing customers to collect PAYBACK points through their Sparkassen-Girokonto.
• Wero/EZP European PaymentscoreTechnology or IntegrationEuropean instant payment solution developed by the Sparkassen-Finanzgruppe andDZ BANK enabling IBAN-free money transfers via App Sparkasse.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• DKB (Deutsche Kreditbank): Direct bank competitor offering giro accounts, consumer lending, mortgage products, and investment services via a digital-first model that competes with Sparkasse for the same retail and SME customers in Germany.
• ING-DiBa: Germany's largest direct bank, providing giro accounts, consumer credit, mortgages, and securities trading online. Competes directly with Sparkasse Altenburger Land for digitally active retail customers in the same geographic market.
• Sparkasse Nürnberg-Erlangen: Mid-sized regional Sparkasse providing the same comprehensive retail-banking suite (giro accounts, savings, lending, insurance mediation) under the same Sparkassen-Finanzgruppe infrastructure and regulatory framework.
• Hamburger Sparkasse (Haspa): One of Germany's largest Sparkassen, offering the same product architecture (Girokonto tiers, S-Baufinanzierung, Deka investments, LBS-Bausparen) with regional public-law institution status and Sparkassen-Finanzgruppe membership.
• Volksbanken Raiffeisenbanken: Cooperative banking group with regional member banks operating the same community-banking model, retail deposit-taking, mortgage origination, and member-owned governance structure that closely mirrors the Sparkassen public-law approach.
• Sparkasse KölnBonn: Large regional Sparkasse operating under the same public-law savings-bank model and Sparkassen-Finanzgruppe framework, offering giro accounts, mortgage lending (S-Baufinanzierung), and Deka investment distribution to retail and SME customers.

Broad incumbents

• Targobank: Consumer and SME-focused bank owned by Crédit Mutuel, offering consumer credit, deposit accounts, and insurance products that overlap with Sparkasse Altenburger Land's retail and small-business banking offering.
• Deutsche Bank: Germany's largest bank with full retail, wealth, and corporate-banking capabilities. Overlaps with Sparkasse Altenburger Land in retail deposits, mortgages, and investment products but at national scale with a much broader portfolio.
• Commerzbank: Major German universal bank offering retail and SME banking, mortgage lending (Baufinanzierung), and securities services. Operates broader portfolio than Sparkasse but targets overlapping retail and business customer segments.

Emerging players

• N26: Berlin-based neobank offering mobile-first retail banking, focusing on the same digitally native customer segments that Sparkasse Altenburger Land is trying to retain through its App Sparkasse and digital channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sparkasse Altenburger Land