Sparkasse Herford
- Company typePrivate
- Founded-
- HeadquartersHerford, Germany
- Headcount101–250
- GTM typeB2C
- OfferingServices
Sparkasse Herford firmographics
Firmographics- Name
- Sparkasse Herford
- Legal name
- Sparkasse Herford (Anstalt des öffentlichen Rechts)
- Website
- https://sparkasse-herford.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Sparkasse Herford industry classification
Industry- Product category
- Retail Banking
- NAICS
- Depository Credit Intermediation (5221), Savings Institutions and Other Depository Credit Intermediation (52218), Pension Funds (525110)
- SIC
- Savings Institution, Federally Chartered (6035), Investment Advice (6282)
- akta.pro primary industry
- Full-Service Brokerage (Wirehouse/Universal) (FSAEACAA)
- akta.pro secondary industries
- Employee Benefit & Retirement Plan Trust Services (FSAAANAC), Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)
Keywords
Where Sparkasse Herford is headquartered
LocationHeadquarters
- HQ city
- Herford
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Sparkasse Herford business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Account Management Fees: Monthly account maintenance fees for various giro account models (MeinGiroKomfort at €4.50/month, MeinGiroPremium at €16.90/month) with free accounts for young people up to age 25.
- Credit Interest: Interest income from S-Dispositionskredit (overdraft) at 13.15% p.a. (9.84% for MeinGiroPremium customers) and other lending products including S-Privatkredit, S-Autokredit, S-Baufinanzierung.
- Card Transaction Fees: Revenue from credit cards (Mastercard Standard, Gold) and Sparkassen-Card debit card usage.
- Insurance Products: Commission revenue from insurance products including home insurance (Provinzial), bicycle insurance, moped/E-scooter insurance, travel insurance, and various other coverage products.
- Investment Products: Revenue from securities trading, Deka investments, building society (LBS-Bausparen), and retirement planning products.
- Building Society Products: Revenue from LBS-Bausparen with state subsidies, housing allowances, and home financing products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | MeinGiroKnax - Free account for children and young people |
| Subscription | Monthly | MeinGiroStart - Free for students and apprentices |
| Subscription | Monthly | MeinGiroKomfort - €4.50/month |
| Subscription | Monthly | MeinGiroPremium - €16.90/month all-inclusive |
| Usage-based | Pay-as-you-go | S-Dispositionskredit overdraft - 13.15% p.a. |
| One time/ perpetual license | Pay-as-you-go | chipTAN generator - €20 one-time |
Go-to-market motion1 record
Distribution channels9 records
Marketing channels11 records
Sparkasse Herford product offering
Product offeringCore offering
Sparkasse Herford is a regional German savings bank that provides retail and corporate banking products and services — current accounts (MeinGiroStart/Komfort/Premium/Knax), payment cards, consumer loans and mortgages, savings and term deposits, securities and fund investments, state-subsidized and private pension products, building society savings, and a bundle of insurance products (via Provinzial and andsafe) — delivered through branches, online banking, the App Sparkasse, video consultation, WhatsApp, and the chatbot Linda.
Product overview
Sparkasse Herford operates as a regional German savings bank offering a comprehensive digital banking platform alongside traditional branch services. The core product ecosystem includes Online-Banking (web-based) and App Sparkasse (mobile), which serve as the primary interfaces for the MeinGiro family of current accounts (MeinGiroStart, MeinGiroKomfort, MeinGiroPremium, MeinGiroKnax). The product portfolio spans payment cards (Sparkassen-Card debit, Mastercard Standard/Gold/Basis, Visa Card Student), lending products (S-Dispositionskredit, S-Privatkredit, S-Autokredit, S-Baufinanzierung, S-Modernisierungskredit), savings instruments (S-Tagesgeld, Sparkassenbrief, Spartöpfe), and investment services (Sparkassen-Depot, DekaBank-Depot, S-Neo, Kinderdepot, SmartVermögen, S-Duo Invest). Retirement solutions include state-subsidized products (Sparkassen-BasisRente, S-RiesterRente, WohnRiester, Frühstart-Rente) and private pension products (Sparkassen-GarantRente Vario, Sparkassen-FondsRente Vario, Sparkassen-GenerationenDepot Invest). Insurance offerings distributed through the Sparkasse include building (Sparkassen-Wohngebäudeversicherung), bicycle (Mein Rad), vehicle, liability, household contents, accident, and travel insurance. Digital productivity tools include S-pushTAN-App for authentication, Finanzplaner for budgeting, Kontowecker for alerts, Elektronisches Postfach for documents, Card Control for card management, and Multibanking for account aggregation. AI-powered customer service features include Chatbot Linda (text) and Voicebot Linda+ (telephone) using Google NLP. The bank also offers Wero instant payments and maintains partnerships with Deka Investments, LBS Bausparen, and Provinzial insurance.
Differentiator
Problem solved
Functional benefit
Products and services
- MeinGiro Current Account Family
Quantifiable outcome
- Award-winning customer satisfaction and mobile banking app
- +1 more outcomes
Companies that use Sparkasse Herford
Customer profileSegments2 records
Ideal customer profiles2 records
Sparkasse Herford technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability5 records
Feature8 records
Sparkasse Herford partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Provinzial (Provinzial-Gruppe)coreProvinzial is the insurance partner of Sparkasse Herford, providing home insurance (Wohngebäudeversicherung), building insurance, and other property/casualty insurance products distributed through Sparkasse branches and advisors. The partnership offers comprehensive insurance solutions for homeowners, including policies for fire, water damage, storm, hail, and natural disaster coverage.
- DekaBankcoreDekaBank is the securities and investment fund partner of Sparkasse Herford, providing access to Deka ETFs, investment funds, and DekaBank Depot services. Products include savings plans, fund investments, and certificate search tools.
- Sparkassen-Finanzgruppe (DSGV)coreSparkasse Herford is part of the Sparkassen-Finanzgruppe, the largest German banking group, providing shared services including the App Sparkasse, online banking infrastructure, S-pushTAN system, Wero payment platform, and institutional deposit protection through the DSGV.
- LBS BausparkassecoreLBS (Landes-Bausparkasse) partnership provides building society products with state subsidies, including Wohnungsbauprämie, VL-Sparen (with investment funds), and Wohn-Riester for government-supported home savings.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Sparkasse Herford competitors and assessment
Company assessmentEmerging players
- N26: Berlin-based digital bank targeting retail customers with a mobile-first current account and consumer banking experience. Competes for the same younger, digital-native retail segment that Sparkasse Herford targets with MeinGiroStart and S-Neo; relevant as the neobank benchmark for digital banking UX.
Direct peers
- Stadtsparkasse München: Munich's municipal savings bank, operating under the same Anstalt des öffentlichen Rechts structure as Sparkasse Herford, with the same product range (current accounts, loans, DekaBank securities, Provinzial insurance, LBS-Bausparen). Direct peer with similar multi-channel GTM.
- Volksbanken Raiffeisenbanken: Germany's cooperative banking sector serving retail and SME customers through local member-owned banks. Closely comparable model to Sparkassen: regional/local decision-making, member-owned governance, full retail banking + investment + insurance distribution (via R+V, Union Investment, Bausparkasse Schwäbisch Hall).
- DKB (Deutsche Kreditbank): Direct bank competing head-on with Sparkasse Herford for retail current accounts, brokerage, and consumer lending. Particularly relevant as a comparison point on digital banking UX and free/pricing-led positioning.
- ING-DiBa: Germany's largest direct bank with a free current account, low-cost brokerage, and consumer loans. Directly competes with Sparkasse Herford for retail current account and brokerage customers, particularly among younger and digital-first segments.
- Sparkasse KölnBonn: One of Germany's largest Sparkassen, serving the KölnBonn region with the same full-service retail banking, investment, insurance, and retirement product suite as Sparkasse Herford. Directly comparable business model: public-law institution, Sparkassen-Finanzgruppe member, multi-channel distribution, identical product taxonomy.
- Sparkasse Berlin: The largest German Sparkasse by balance sheet, serving Berlin with the identical institutional model: public-law savings bank, full retail + investment + insurance product range, part of the Sparkassen-Finanzgruppe. Directly comparable on product set and distribution model, only larger in scale.
- Hamburger Sparkasse (Haspa): Major regional Sparkasse in Hamburg offering the same comprehensive retail banking, securities (via DekaBank), insurance, and retirement products under the same Sparkassen-Finanzgruppe umbrella. Directly comparable business model and product suite, with greater scale.
Broad incumbents
- Deutsche Bank: Germany's largest universal bank with retail, wealth, corporate, and investment banking. Overlaps with Sparkasse Herford on retail current accounts, mortgages, and brokerage, but operates at much greater scale and complexity; relevant as a benchmark for broader German retail banking competition.
- Commerzbank: Major German universal bank with significant retail and SME operations. Competes with Sparkasse Herford for retail current accounts, mortgages, and consumer credit, with comparable branch plus digital distribution; relevant as a full-service incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sparkasse Herford social profiles
Digital presenceSparkasse Herford compliance and trust
Trust signalCompliance8 records
Sparkasse Herford financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sparkasse Herford leadership team
Management profileNumber of profiles
Profiles4 records
Sparkasse Herford funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sparkasse Herford M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sparkasse Herford
What does Sparkasse Herford do?
Sparkasse Herford is a regional German savings bank that provides retail and corporate banking products and services — current accounts (MeinGiroStart/Komfort/Premium/Knax), payment cards, consumer loans and mortgages, savings and term deposits, securities and fund investments, state-subsidized and private pension products, building society savings, and a bundle of insurance products (via Provinzial and andsafe) — delivered through branches, online banking, the App Sparkasse, video consultation, WhatsApp, and the chatbot Linda.
Is Sparkasse Herford a public or private company?
Sparkasse Herford is a private company. It is classified as state government owned and is currently operating.
When was Sparkasse Herford founded?
Sparkasse Herford was founded in -1. It employs 101 to 250 people.
Where is Sparkasse Herford based?
Sparkasse Herford is headquartered in Herford, Germany, in the Europe region.
How does Sparkasse Herford make money?
Six revenue lines are on record. Account Management Fees are the primary driver. The others are credit Interest, card Transaction Fees, insurance Products, investment Products and building Society Products.
Who are Sparkasse Herford's main competitors?
N26 is listed as an emerging player. Direct peers are Stadtsparkasse München, Volksbanken Raiffeisenbanken, DKB (Deutsche Kreditbank), ING-DiBa, Sparkasse KölnBonn, Sparkasse Berlin and Hamburger Sparkasse (Haspa). Broad incumbents are Deutsche Bank and Commerzbank.
Does Sparkasse Herford have an API?
No public API is recorded for Sparkasse Herford.
What industry is Sparkasse Herford in?
Sparkasse Herford's product category is Retail Banking. Its primary akta.pro industry code is FSAEACAA, Full-Service Brokerage (Wirehouse/Universal), with a secondary code of FSAAANAC, Employee Benefit & Retirement Plan Trust Services. Its NAICS code is 5221 and its SIC code is 6035.