What Sparkassen Immobilien Vermittlungs-GmbH does

Sparkassen Immobilien Vermittlungs-GmbH is the real estate brokerage subsidiary of the Sparkassen-Finanzgruppe, operating two legally separate GmbH entities headquartered in Munich (HRB 187404) and Frankfurt am Main (HRB 12695), the latter being a 100% subsidiary of Landesbank Hessen-Thüringen (Helaba). The company functions as Germany's largest residential real estate broker network, deploying approximately 700 brokers across more than 300 Sparkassen and LBS branch locations in Bayern, Hessen, and Thüringen. In 2024, the Bayern entity recorded 128M EUR in net commission revenue and the Hessen-Thüringen entity recorded 34M EUR, contributing to the Sparkassen-Finanzgruppe's 607M EUR total residential brokerage net commission revenue — making it the #1 residential broker in Germany by that metric.

The core product set includes the S-ImmoPreisfinder automated property valuation tool, the annual Marktspiegel Immobilien Bayern market report covering all Bavarian districts, a digital property search portal, and structured 7-step buyer and seller processes. Supporting services encompass rental intermediation, financial calculators, an inheritance advisory resource, and a home equity release ('Immobilie verrenten') information vertical. Revenue is generated almost entirely on a success-based transaction commission, split equally between buyer and seller under the December 2020 German brokerage law, with no subscription or recurring fees.

The company is owned outright by Sparkassen-affiliated entities (Bavarian Sparkassen, LBS Bayerische Landesbausparkasse, Helaba), with no external private equity or venture capital involvement. Leadership is split: Paul Fraunholz serves as Geschäftsführer (Sprecher) of the Munich entity and Dietmar Bohne as Geschäftsführer of the Frankfurt entity. The firm operates a horizontal segmentation across home sellers, home buyers, landlords, and commercial/investment property clients (the latter via partners Gewerbe-Immo, S-Immowerk, and SIS). Customer satisfaction is reported at 98% among sellers, and the firm has received Focus Money's 'Very Good' fairness rating for 12 consecutive years through 2026, plus the WirtschaftsWoche Vertrauenssieger #1 award in 2025.

Name

Sparkassen Immobilien Vermittlungs-GmbH

Legal name

Sparkassen-Immobilien-Vermittlungs-GmbH

Website

https://sparkassen.immo

Company type

Private

Founded year

2003

Operating status

Operating

Short description

Sparkassen Immobilien Vermittlungs-GmbH is the real estate brokerage arm of Germany's Sparkassen-Finanzgruppe, operating the country's largest residential broker network with 700+ brokers across 300+ locations in Bavaria, Hesse, and Thuringia, serving individual home buyers, sellers, and landlords.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate brokerage
• Property sales intermediation
• Property purchase advisory
• Property rental services
• Property valuation tools

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Brokerage Commission: The company earns commission on successful property transactions. Under German law since December 2020, buyer and seller share the broker fee equally when the broker represents both parties and the buyer is a consumer. Commission is only charged upon successful transaction completion.
2. Rental Property Intermediation: Services for landlords seeking tenants, including rental price determination, property marketing, tenant screening, and contract preparation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sparkassen Immobilien Vermittlungs-GmbH provides residential and commercial real estate brokerage services — buying, selling, and renting — for individual property owners and seekers across Bayern, Hessen, and Thüringen. Services include professional property valuation (S-ImmoPreisfinder), structured 7-step sale and purchase processes, marketing across branch networks and digital portals, buyer pre-screening, notary coordination, and post-transaction support. The company mediates properties on a success-based commission model split between buyer and seller.

Product overview

Sparkassen Immobilien Vermittlungs-GmbH operates as the real estate brokerage division of Germany's Sparkassen-Finanzgruppe (Savings Banks Financial Group), Germany's largest real estate broker network for residential properties. The company offers a comprehensive portfolio of services centered on property sales, purchases, and rentals across Bavaria, Hesse, and Thuringia. The core product offering includes the S-ImmoPreisfinder (property valuation tool), the annual Marktspiegel Bayern (Bavarian property market report), and structured 7-step processes for both buying and selling properties. Supporting services encompass rental management, financial calculators, and extensive educational content including guides on inherited properties, property retirement strategies, and info-videos. The company maintains a network of over 300 broker locations and is recognized as Germany's leading residential real estate brokerage by transaction volume.

Differentiator

Problem solved

Functional benefit

Brands

• S-ImmoPreisfinder: Digital property valuation tool for estimating market value of residential properties.
• Marktspiegel Immobilien Bayern

Products and services

• Residential Property Sales Brokerage (7 Schritte zum Verkauf)

Quantifiable outcome

• 98% customer satisfaction rate among sellers
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Gewerbe-Immo (Gewerbe-Immobilien-Gesellschaft)coreStrategic or Co-development PartnerGewerbe-Immo is a team of specialists for commercial and investment properties with excellent contacts in Germany and abroad. They advise and support Sparkassen in project development, rental, and mediation of large-volume multi-family houses, office buildings, warehouses, or specialist markets. Also offers solutions for banks in credit consulting and realization.
• S-ImmowerkcoreStrategic or Co-development PartnerS-Immowerk is a subsidiary of six medium Franconian Sparkassen, specialized in marketing, consulting, and development of commercial and investment properties. Together with shareholder Sparkassen, the team has more than 230 consultants at six locations in the Mittelfranken and Bayern Nord region.
• SIS-Sparkassen-Immobilien-Service GmbHcoreStrategic or Co-development PartnerSIS is a 100% subsidiary of Stadtsparkasse München. For commercial real estate, SIS relies on a broad network of contacts in Munich and surroundings as well as best expertise, training, and experience. Services include industrial plants, office spaces, and retail spaces for purchase and rental.
• fgi Fachpartner Gewerbe- und Immobilien-GesellschaftminorStrategic or Co-development PartnerClose cooperation with fgi, a subsidiary of Kreissparkasse Göppingen, specialized in the sale and rental of commercial properties, project development, and property preparation.
• Sparkassenakademie BayerncoreTechnology or IntegrationThe Sparkassenakademie Bayern is the central educational institution of the Sparkassen-Finanzgruppe Bayern with its Sparkassen and group companies. The joint education program includes courses, seminars, and conferences for real estate broker training.
• IVBB (Arbeitsgemeinschaft Immobilienvermittler Banken Bausparkassen)minorStrategic or Co-development PartnerIVBB bundles and represents the interests of real estate brokers from banks and building societies. Founded in 2020 with Sparkassen-Immobilien-Vermittlungs-Gesellschaften as founding members. Advocates for raising requirements for broker profession in the interest of consumers.
• DIA (Deutsche Immobilien-Akademie)coreTechnology or IntegrationDIA at the University of Freiburg is one of the largest supraregional continuing education institutes for real estate and financial industry. Offers diverse continuing education in real estate economics, expert matters, and asset management.
• immobilie1.deminorChannel Partner/ Reseller/ DistributorOnline marketplace where property seekers are at the center. Offers a genuine alternative for people searching for property. On the provider side, immobilie1.de is open to all professional market participants including brokers, developers, and housing companies.
• Sparkassenverband BayerncoreStrategic or Co-development PartnerAs a service provider for Sparkassen in Bayern, the Sparkassen-Immobiliengesellschaften are closely connected to their parent Sparkassen in the regions.
• Sparkassen-Finanzgruppe Hessen-Thüringen (SGVHT)coreStrategic or Co-development PartnerThe Sparkassen- und Giroverband Hessen-Thüringen (SGVHT) with seats in Frankfurt and Erfurt is the umbrella association of 49 Sparkassen in Hessen and Thüringen and their municipal sponsors.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Engel & Völkers: Hamburg-headquartered residential and commercial real estate franchise/brokerage operating across Germany and internationally. Directly comparable to Sparkassen-Immo as a German-led, agent-network-driven brokerage with both residential and commercial capabilities and a strong brand-led go-to-market.
• Von Poll Immobilien: Germany-based premium residential real estate brokerage with a national franchise network of owner-operated shops. Highly comparable business model (commission-based brokerage, agent network, residential focus) with similar emphasis on local market expertise and brand trust.
• Postbank Immobilien: Real estate brokerage arm of Deutsche Bank's Postbank subsidiary in Germany. Closely comparable as a bank-affiliated residential broker leveraging an established retail bank distribution network for customer acquisition and cross-selling financing products.
• Wüstenrot Immobilien: Real estate brokerage division of Wüstenrot, a German Bausparkasse/home-loan provider. Comparable as another building-society-affiliated German residential brokerage using a financial-services distribution network to source buyers and sellers.

Broad incumbents

• ImmoScout24: Germany's largest online real estate marketplace, connecting buyers, sellers, and brokers. Comparable because it sits in the same property-search/transaction value chain and Sparkassen-Immo distributes listings through it, though ImmoScout24 is a portal/platform rather than a full-service broker.
• Interhyp: Germany's largest mortgage broker, owned by ING. Adjacent peer because both Sparkassen-Immo and Interhyp operate at the buyer-finance intersection of the German property transaction funnel and serve similar retail-banking customers.
• Immowelt: Major German real estate portal and part of the AVIV Group. Comparable as a property-search ecosystem where Sparkassen-Immo markets listings, and as a partial substitute for traditional broker-mediated discovery in Germany.

Emerging players

• DKB Immobilien: Real estate services arm of DKB (Deutsche Kreditbank), a German retail bank. Comparable as a bank-affiliated residential property offering but smaller and more digitally oriented than Sparkassen-Immo's branch-based model.

Regional players

• Hüttig & Rompf: Long-established German residential real estate broker with regional presence. Comparable traditional brokerage model focused on residential property sales and rentals, though at smaller scale and with less geographic reach than Sparkassen-Immo.

Others

• immobilie1.de: Online real estate marketplace that lists Sparkassen-Immo properties as a channel partner. Comparable as an adjacent marketplace enabling property discovery; included because Sparkassen-Immo actively distributes through the platform rather than competing directly with it.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sparkassen Immobilien Vermittlungs-GmbH