Spartner
Spartner Event & Consulting is a French sports-sector consulting and event organization firm serving federations, organizing committees, public authorities, and venue operators, supported by a proprietary digital event management ecosystem.
- Company typePrivate
- Founded-
- HeadquartersLyon, France
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Spartner does
Spartner Event & Consulting is a French sports-sector professional services firm headquartered in Lyon, operating as part of SSM Group. It serves four primary customer segments: national and international sports federations and institutions; organizing committees and event organizers; national public authorities and local collectivities; and owners and operators of sports venues. The company provides two core service lines: strategic consulting (sports policy review, event strategy, bidding support, governance, legacy strategy) and event organization (operational delivery of all or part of events and mega-events, including accommodation, catering, transportation, team services, and on-site operations). It has played a role in major international events including the Paris 2024 Olympic and Paralympic Games, the 2023 Rugby World Cup, the 2023 World Ski Championships, and the 2023 World Para Athletics Championships.
Underpinning the service delivery is a proprietary digital ecosystem of internally developed tools covering planning, accommodation booking, complex transportation management, sports venue configuration, volunteer program management, and guest management. These tools have been tested at the world's largest sporting events and are positioned as a differentiator against generalist consultancies. The business model is professional services, with quote-based consulting fees and project-based event organization contracts; pricing is not publicly disclosed. Spartner operates from offices in Lyon (HQ), Paris, and L'Isle-Jourdain (Toulouse area), deploying dedicated experts close to clients worldwide. Customer acquisition is driven by direct, relationship-based engagement rather than broad marketing funnels. The company holds 2023 EcoVadis Medal recognition for sustainability and reports 58 employees, with no publicly disclosed revenue figure.
Spartner firmographics
Firmographics- Name
- Spartner
- Legal name
- SPARTNER SAS
- Website
- https://spartner-eventconsulting.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Spartner Event & Consulting is a French sports-sector consulting and event organization firm serving federations, organizing committees, public authorities, and venue operators, supported by a proprietary digital event management ecosystem.
- Ownership category
- akta.pro rank
Spartner industry classification
Industry- Product category
- Sports Event Consulting Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (71121), Spectator Sports (7112)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Sports Event Promotion & Tournament Operations (MPAKAKAC)
- akta.pro secondary industries
- Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Event PR & Communications Support (BPAFADAO)
Keywords
Where Spartner is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Spartner business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Strategic Consulting Services: Strategic advice to stakeholders in the sports industry, including review and definition of sports policies, event strategies, bidding processes, and governance
- Event Organization Services: Organization of all or part of events and mega-events, including operational functions on and off competition sites, accommodation, catering, transportation, team services, and spectator services
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Spartner product offering
Product offeringCore offering
Spartner Event & Consulting provides strategic advisory services and full or partial event organization for sports industry stakeholders, including sports policy review, event strategy, bidding support, governance, accommodation, transportation, team services, and operational coordination at competition and celebration sites. Its work is enabled by an internally developed digital ecosystem of proprietary tools that support planning, accommodation booking, complex transportation, sports venue configuration, volunteer program management, and guest management, all tested at the world's largest sporting events.
Product overview
Spartner Event & Consulting offers an integrated portfolio combining strategic consulting services, event organization services, sports facility development services, and a proprietary digital ecosystem. The digital ecosystem consists of internally developed tools covering planning, accommodation booking, transportation management, sports venue configuration, volunteer program management, and guest management. These products work together as a unified event management solution for the sports industry, supporting clients from strategic planning through operational execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Consulting Services
Quantifiable outcome
- Successfully supported major global sporting events including Paris 2024 Olympics, 2023 World Ski Championships, 2023 Rugby World Cup, and 2023 World Para Athletics Championships
Companies that use Spartner
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
Spartner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Spartner partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SSM GroupcoreSpartner Event & Consulting is part of SSM Group, with whom they share common values. SSM Group is the parent company that Spartner operates within.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Spartner competitors and assessment
Company assessmentDirect peers
- ATPI Griffinstone: ATPI Griffinstone is a sports travel and event logistics specialist that arranges accommodation, transportation, and team services for major sporting events. It competes directly with Spartner on the operational logistics side of mega-event delivery.
- CSM Sport & Entertainment: CSM Sport & Entertainment is a sports marketing and consulting agency with a strong federation and event portfolio. It directly competes with Spartner for strategic advisory and event organization engagements serving sports governing bodies.
- RWS (event services): RWS is a global event services firm that provides accommodation, transportation, and event logistics for major sporting events. Spartner itself was originally a leader in human logistics for event organizers, making RWS a closely comparable direct peer in event operations.
- SIA Sport: SIA Sport is a Paris-based sports strategy and management consulting firm that advises federations, governing bodies, and organizers on strategy, governance, and event delivery. It is one of Spartner's closest direct competitors in the French and European sports advisory market.
Broad incumbents
- Octagon: Octagon is a global sports marketing agency that manages athlete endorsements, event operations, and federation sponsorships. It competes with Spartner for event organization and consulting engagements with international sports organizations.
- Wasserman: Wasserman is a global sports, music, and entertainment agency with consulting capabilities and event management experience. It overlaps with Spartner on event strategy and federation advisory work, particularly for large international clients.
- Lagardère Sports: Lagardère Sports (now integrated into Lagardère group) is a large global sports marketing and event operator with deep federation relationships. It competes with Spartner for event organization and federation advisory mandates, particularly in Europe.
- Sportfive: Sportfive is a leading global sports marketing agency with rights-holding, sponsorship, and event management capabilities. While broader in scope than Spartner, it competes for major federations and event mandates that overlap with Spartner's strategic advisory and event organization work.
Regional players
- World Sport Group: World Sport Group is a Singapore-based sports marketing and event management company focused on Asian markets. It is comparable to Spartner for international federation engagements but primarily serves a different regional footprint.
Emerging players
- Infracos: Infracos is a sports infrastructure consulting firm that advises on stadium and venue strategy, feasibility, and development. It overlaps with Spartner's sports facility development practice and competes for venue owner-operator consulting mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Spartner social profiles
Digital presenceSpartner compliance and trust
Trust signalCompliance1 record
Spartner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spartner leadership team
Management profileNumber of profiles
Profiles24 records
Spartner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spartner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spartner
What does Spartner do?
Spartner Event & Consulting provides strategic advisory services and full or partial event organization for sports industry stakeholders, including sports policy review, event strategy, bidding support, governance, accommodation, transportation, team services, and operational coordination at competition and celebration sites. Its work is enabled by an internally developed digital ecosystem of proprietary tools that support planning, accommodation booking, complex transportation, sports venue configuration, volunteer program management, and guest management, all tested at the world's largest sporting events.
Is Spartner a public or private company?
Spartner is a private company. It is classified as corporate owned and is currently operating.
When was Spartner founded?
Spartner was founded in -1. It employs 51 to 100 people.
Where is Spartner based?
Spartner is headquartered in Lyon, France, in the Europe region.
How does Spartner make money?
Two revenue lines are on record. Strategic Consulting Services are the primary driver. The others are event Organization Services.
Who are Spartner's main competitors?
Direct peers on record are ATPI Griffinstone, CSM Sport & Entertainment, RWS (event services) and SIA Sport. Broad incumbents are Octagon, Wasserman, Lagardère Sports and Sportfive. World Sport Group is listed as a regional player. Infracos is listed as an emerging player.
Does Spartner have an API?
No public API is recorded for Spartner.
What industry is Spartner in?
Spartner's product category is Sports Event Consulting Services. Its primary akta.pro industry code is MPAKAKAC, Sports Event Promotion & Tournament Operations, with a secondary code of MPAGAGAM, Conferences & Conventions Operations Services (Registration, AV, Logistics). Its NAICS code is 7113 and its SIC code is 7900.