Spa Hotel ULRIKA

Name

Spa Hotel ULRIKA

Legal name

Hotel Ulrika s.r.o.

Website

https://spa-ulrika.cz

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Spa Hotel and Wellness Services

NAICS

Accommodation (721), Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Medical Spas (Medi-Spa) (HSADAKAB), Day Spas (HSALAFAA), Spa Packages & Ritual Experiences (HSALAFAN)

Keywords

• Spa hotel services
• Medical wellness treatments
• Balneotherapy procedures
• Luxury accommodation
• Health tourism

Headquarters

HQ city

Karlovy Vary

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Accommodation: Room rentals across 6 room categories from Classic single (15-21 m2) to Suite Goethe (50-60 m2), with half-board included in most packages
2. Spa and Wellness Treatments: Wide range of treatments including Thai massages (1,590-3,190 CZK), classic massages, aromatic baths, hydrotherapy, and specialized wellness procedures
3. Medical Center Services: Comprehensive spa treatments under physician supervision including physiotherapy, balneotherapy, laser therapy, oxygen therapy, cryotherapy, and infusion therapies
4. Restaurant and Bar: On-site restaurant with Czech and international cuisine, lobby bar, café terrace, and VIP salon for private events
5. Spa Package Deals: Pre-arranged spa packages ranging from 2-7 nights with included accommodation, procedures, and meals at various price points (13,450-36,270 CZK for couples)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Spa Hotel ULRIKA is a four-star spa hotel in Karlovy Vary, Czech Republic, operating 70 luxury rooms across six categories combined with a medical center, wellness center, beauty salon, and restaurant. The hotel delivers physician-supervised balneotherapy, physiotherapy, and rehabilitation procedures alongside wellness massages, hydrotherapy, and aesthetic treatments. It also offers pre-arranged spa and medical packages typically bundled with half-board accommodation.

Product overview

Spa Hotel ULRIKA is a four-star spa hotel in Karlovy Vary offering luxury accommodation (70 rooms across 6 categories: Classic Single, Comfort, Superior, Family, Luxury ULRIKA, and Suite Goethe) and comprehensive spa/medical services. The property features three core service divisions: Medical Centre (balneotherapy, physiotherapy, aesthetic medicine), Spa & Wellness Centre (pools, saunas, treatments), and Beauty Salon (cosmetic procedures with LPG and IPL technology). The hotel also operates a restaurant, lobby bar, and offers 8 specialized spa/medical packages including Thai massage programs, wellness retreats, and therapeutic cure packages. The hotel reopened after extensive reconstruction in December 2018 in Art Deco style, leveraging 25+ years of spa industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Single Room Cozy single room in the main building with luxury bed, desk, and LCD TV. Room size 15-21 m². Sold as part of hotel accommodation.
• Comfort Room Double room in main or new building with courtyard view, double or twin beds, desk, and private bathroom with shower. Room size 15-22 m².
• Superior Room Comfortable double room in main building with luxury bed, desk, LCD TV; some with balconies. Room size 20-28 m².
• Family Room Two-room family room with luxury bed, desk, LCD TV; some with balconies. Room size 30-33 m².
• Luxury ULRIKA Room Spacious double room in main building with separate wardrobe, luxury king-size bed, desk, LCD TV; some with balconies. Room size 50-55 m².
• Suite Goethe Elegant two-room suite with bedroom featuring king-size bed, living room with work desk, vanity, wardrobe, and bathroom with bathtub and bidet. Room size 50-60 m².
• Medical Centre Physician-supervised spa medical center offering balneotherapy, electrotherapy, phototherapy, laser therapy, lymphodrainage, shock wave therapy, mud wraps, peat treatments, oxygen therapy, floating, cryotherapy, and aesthetic medicine, including physiotherapy, cosmetic procedures, and diagnostic services.
• Spa and Wellness Centre Modern wellness complex with swimming pool, massage pool, aqua complex with counter-current and lagoon pool, whirlpool with color therapy, Kneipp path, four sauna types (Finnish, Russian banja, Turkish steam, salt steam), fitness hall with Kinesis equipment, and body wraps.
• Beauty Salon (Salon krásy) Reconstructed corrective cosmetology salon offering facial and body treatments, mesotherapy, biorevitalization, facial redermalization, laser biostimulation, photo-rejuvenation, face lifting, gold therapy, LPG Cellu M6 Integral treatments, IPL procedures, laser photoepilation, and hydrolifting.
• Restaurant and Bar On-site restaurant with two sections, buffet tables, vinothèque, glass-enclosed veranda, café terrace, lobby bar with marble fireplace, VIP salon for 8 persons, and Billiard Club with the largest pool table in Karlovy Vary. Serves Czech and international cuisine.
• Jasmínový květ - Thai Wellness Relaxation Package 3-day/2-night package for 2 persons with half board, unlimited Aqua zone and sauna world access, Aroma Oil massage (60 min) per person, Foot massage (30 min) per person, and jasmine cleansing bath. From 11,950 CZK.
• Wellness a lá Mattoni Package 3-day package for 2 persons including 2 nights accommodation with half board, 1 procedure per person from six popular treatments, and swimming pool with starry sky ceiling. 13,450 CZK.
• ULRIKA - Wellness Elegance Package 3-night package for 2 persons with half board, 2x hydroxer, and 2x aroma massage. 17,160 CZK.
• Imperial Spa Romance (Císařská lázeňská romance) Package 3-night romantic package for 2 persons with half board, unlimited Aqua zone and sauna access, swimming pool with starry sky, 2x Cinderella paraffin hand treatment, 2x stimulating DETOX bath, and 2x oxygenotherapy. 17,820 CZK.
• Goethe and Ulrika - Body and Soul Relax Package 4-night package for 2 persons with half board, 2 procedures per person from a selection of six treatments (inhalations, paraffin hand wrap, aquahydrojet, aromatic partial massage, bubble bath with additive, oxygenotherapy). 18,390 CZK.
• Spa Heritage of Charles IV (Lázeňské dědictví Karla IV) Package 6-night medical package for 2 persons with half board, 5 medical procedures per person as prescribed by a physician, and free access to the Aqua zone and sauna world. 25,540-28,374 CZK depending on season.
• Karlovy Vary Journey to Health - 10 Touches of Spa Package 7-night medical package for 2 persons with half board, 10 therapeutic procedures per person as prescribed by a physician, physician consultation, Karlovy Vary drinking cure, 10% discount on additional procedures, bottle of red wine and fruit basket. 36,270 CZK.
• Fountain of Imperial Well-being (Pramen císařské pohody) Package 7-night package for 2 persons with half board, afternoon tea/coffee with cake, spring water on arrival, free Aqua zone and sauna access, swimming pool, 2x oxygenotherapy, 2x partial classical massage, 2x paraffin hand wrap, and 2x aquahydrojet. 24,240-26,928 CZK depending on season.
• Thai Massage Services Authentic Royal Thai Massage treatments available in 9 varieties with pricing from 1,590 CZK for a 60-minute Classic Thai massage up to 3,190 CZK for a 120-minute Coconut Dream massage.
• EMS Pelvic Floor and Prostate Treatment Electromagnetic stimulation treatment for pelvic floor and prostate strengthening. Priced at 2,000 CZK per 20 minutes.
• Infusion Therapy Services IV infusion therapy menu including Vitamin C, Glutathion antioxidant, Analgetic, and Gerovital rejuvenating cure treatments.

Quantifiable outcome

• Shock wave therapy achieves 80-85% permanent effect in patients
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• Sansei Royal Thai MassagecoreTechnology or Integration · 1 December 2018Exclusive partnership for Thai massage services starting April 1, 2026. Sansei ROYAL THAI MASSAGE provides 9 types of authentic Thai massage treatments including Classic Thai, Aroma Oil, Hot Oil, Herbal, Back Special, Coconut Dream, Foot, Pregnancy/Healthy Mum, and Head and Back.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brenners Park-Hotel & Spa: Historic luxury spa hotel in Baden-Baden (also a UNESCO Great Spa of Europe); broader Oetker Collection incumbent that defines the European heritage destination-spa benchmark ULRIKA competes against for international wellness guests.
• Grand Resort Bad Ragaz: Iconic Swiss luxury destination spa combining 5-star hotel, medical clinic and thermal baths; broader, more upscale incumbent in the European medical-spa category that anchors the premium ULRIKA aspires to.

Direct peers

• Spa Hotel Imperial Karlovy Vary: Large 4-star spa complex in Karlovy Vary with on-site balneotherapy centre, pool, saunas and cure packages; competes with ULRIKA for the same therapeutic-spa guest in the same protected spa zone.
• Hotel Thermal Karlovy Vary: Congress-and-spa hotel adjacent to the Karlovy Vary colonnade with own balneotherapy and wellness centre; comparable room count and guest profile, including film-festival-driven leisure demand.
• Spa & Kur Hotel Harvey Karlovy Vary: 4-star spa hotel in central Karlovy Vary offering traditional Czech cure programmes and half-board packages; directly comparable on room categories, treatment inclusions and price tier to ULRIKA.
• Grandhotel Pupp: Iconic 5-star Karlovy Vary spa hotel with extensive medical/spa programmes and 228 rooms; operates in the same UNESCO-listed spa zone, draws on the same mineral springs, and targets identical domestic/international spa tourists as ULRIKA.
• Falkensteiner Spa Resort Mariánské Lázně: 4-star superior spa resort in Mariánské Lázně with Acqua Pannonia spa, medical centre and Ayurveda programmes; comparable heritage-spa positioning in the same Czech spa triangle as ULRIKA.
• Hotel Romance Karlovy Vary: Boutique 4-star spa hotel near the Mill Colonnade in Karlovy Vary with in-house spa and wellness treatments; competes for the same romantic/couple spa segment that ULRIKA's Imperial Spa Romance and Goethe packages target.
• Nové Lázně Ensana Health Spa Hotel: Historic spa hotel in Mariánské Lázně (also a UNESCO Great Spa of Europe) operated by Ensana; targets identical cure-and-wellness guests with physician-led programmes and similar room-and-treatment package pricing.
• Carlsbad Plaza Medical Spa & Wellness Hotel: Luxury 5-star spa hotel in central Karlovy Vary offering physician-supervised balneotherapy, beauty programmes and gourmet dining - the closest direct head-to-head competitor to ULRIKA on the medical-spa positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights1 record

Customer concentration

• Xx.com/hotel_ulrika
• Facebookfacebook.com/spahotelulrika
• LinkedInlinkedin.com/company/spa-hotel-ulrika
• Instagraminstagram.com/spahotelulrika

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spa Hotel ULRIKA