スペースラボ（株）
Space Lab Inc. is a Japanese 3DCG architectural visualization firm producing CG perspectives, 3D scanning, BIM, VR/metaverse, and AI services for architects, real estate developers, and advertisers, with 200,000+ delivered projects and 3,000+ clients across Japan.
- Company typePrivate
- Founded1997
- Headquarters東京（新橋）, Japan
- Headcount1–10
- GTM typeB2B
- OfferingServices
What スペースラボ（株） does
Space Lab Inc. is a Japanese architectural and spatial visualization services firm founded in 1997 and incorporated in 2009, headquartered in Shinbashi, Tokyo, with branch offices in Nagoya and Osaka. The company specializes in photorealistic 3DCG perspective production for buildings, interiors, exteriors, and bird's-eye views, supported by a deep technology stack that includes Cinema 4D, V-Ray, Vectorworks, Twinmotion, Enscape, Revit, Blender, Unity, Unreal Engine, and Photoshop. Over its 28-year operating history, Space Lab has delivered more than 200,000 projects to over 3,000 client companies, with a current production capacity of approximately 800 architectural perspectives per month from its team of 40–50 creators (within a group headcount of 60).
Beyond core CG perspective production, Space Lab has built out adjacent service lines spanning the full project lifecycle: 3D scanning and on-site survey using XGRIDS professional-grade scanners with sub-centimeter accuracy (marketed as GenChoku and Bukken Karute), interior BIM modeling and design DX support (BIMcraft Flex, launched 2024-01), VR/Web3D/metaverse development through its newtrace subsidiary, image generation AI consulting (ChatGPT, Stable Diffusion), and a proprietary digital human AI platform called Virtual Mannequin. The group is structured around three entities: the parent スペースラボ（株）, subsidiary TGV株式会社 which operates the 3D STOCK asset marketplace (20,000+ curated 3D furniture/interior assets), and newtrace株式会社 which handles VR/metaverse and 3D scanning.
Revenue is generated primarily through custom project-based professional services billed on a per-project basis with multi-year contracts across architects, real estate developers, advertising agencies, hospitality/bridal operators, construction firms, and public institutions — all sold via direct sales outreach (phone 03-6432-0302 and contact form). A secondary licensing revenue stream exists through the 3D STOCK platform operated by TGV. Go-to-market is sales-led and project-quoted with no public rate card, supplemented by extensive content marketing via the LEARN educational platform, YouTube, and active social media channels.
スペースラボ（株） firmographics
Firmographics- Name
- スペースラボ（株）
- Legal name
- スペースラボ株式会社
- Website
- https://spc-lab.jp
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Space Lab Inc. is a Japanese 3DCG architectural visualization firm producing CG perspectives, 3D scanning, BIM, VR/metaverse, and AI services for architects, real estate developers, and advertisers, with 200,000+ delivered projects and 3,000+ clients across Japan.
- Ownership category
- akta.pro rank
スペースラボ（株） industry classification
Industry- Product category
- Architectural Visualization Services
- NAICS
- Other Scientific and Technical Consulting Services (541690), Interior Design Services (54141), Engineering Services (541330)
- akta.pro primary industry
- Space Planning & Workplace Design (BPAHAKAI)
Keywords
Where スペースラボ（株） is headquartered
LocationHeadquarters
- HQ city
- 東京（新橋）
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
スペースラボ（株） business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- 建築CGパース制作サービス: Custom project-based CG perspective production for architectural visualization (interior, exterior, bird's-eye, landscape), priced per project with custom quotes. Core revenue driver with 200,000+ projects delivered.
- 広告・販促用CGパース制作: CG visuals for real estate ads, commercial facilities, product catalogs, and web advertising. Strategically designed to support sales and marketing objectives.
- 3Dスキャン・現場調査代行: On-site 3D scanning and site survey services using XGRIDS scanners, producing point cloud data and web viewers for construction and renovation documentation.
- VR・Web3D・メタバース開発: VR and metaverse development services leveraging Unity and Unreal Engine for virtual space design and immersive experiences.
- BIM・設計DX支援: Interior BIM modeling and design DX support services, combining BIM data with CG visualization workflows.
- 画像生成AI・デジタルヒューマンAI導入支援: Advisory and implementation services for image generation AI and digital human AI technologies.
- 3D STOCK — 3Dアセット販売: Subsidiary-operated (TGV株式会社) platform for purchasing and downloading photorealistic 3D furniture and interior asset data; revenue generated through data licensing/download fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing — no public rate card |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
スペースラボ（株） product offering
Product offeringCore offering
Space Lab Inc. is a Japanese architectural visualization firm that produces photorealistic CG perspectives for buildings, interiors, and landscapes. The company complements this core service with 3D scanning and site survey, interior BIM and design DX support, VR/Web3D/metaverse development, image generation AI consulting, and a digital human AI platform (Virtual mannequin). Its 40–50 creator team has delivered more than 200,000 projects for over 3,000 client companies since its founding in 1997.
Product overview
スペースラボは建築ビジュアライゼーション 전문회사로서、CG・3Dスキャン・BIM・VR・AIを活用し、建築と空間の価値をデジタルで可視化するサービスを提供。建築CGパース制作（内観・外観・鳥瞰）、广告용CGパース制作、3Dスキャン・現場調査代行（现チョク）、内装BIM・設計DX支援（ BIMcraft Flex）、VR・Web3D・メタバース開発、画像生成AI導入支援、デジタルヒューマンAI『Virtual mannequin』といった9つの主要サービスを展開。1997年創業、公司設立17年の実績で累計3,000社・制作実績20万点超を有する。
Differentiator
Problem solved
Functional benefit
Products and services
- Architectural CG Perspective Production (Interior, Exterior, Bird's-eye) Photorealistic 3DCG perspective production for buildings and spaces (interior, exterior, bird's-eye, landscape), used for architectural design proposals, design competitions, client presentations, and internal alignment on pre-completion projects.
- Advertising and Sales Promotion CG Perspective Production CG visuals for real estate ads, commercial facilities, product catalogs, and web advertising, designed to support specific business objectives such as selling, generating inquiries, and attracting investment.
- 3D Scanning and Site Survey Agency (GenChoku / Bukken Karute) 3D scanning and site survey service using XGRIDS professional scanners to record building and spatial conditions with sub-1cm accuracy, delivered as point cloud data, web viewer, and drawings, supporting site survey outsourcing, information sharing, and reducing repeat site visits.
- BIMcraft Flex - Interior BIM and Design DX Support Interior BIM modeling and design DX support service using Revit and other BIM tools, combining BIM data with CG visualization to support digitization and efficiency of architectural and interior design workflows.
- VR / Web3D / Metaverse Development VR, Web3D, and metaverse space development leveraging Unity and Unreal Engine, providing virtual architecture showrooms, online interior VR services, and immersive property presentation experiences.
- Image Generation AI Implementation Support Advisory and implementation support for image generation AI (including ChatGPT and Stable Diffusion) in the architectural and advertising fields, helping clients integrate AI into CG perspective production workflows to improve efficiency.
- Virtual Mannequin - Digital Human AI Platform AI platform capable of mimicking human thinking for use as digital human guides and explainers in architectural and commercial facility settings, applicable to virtual spaces and customer-facing digital representations.
- 3DCG-Based DX Support Service DX (digital transformation) implementation support service that applies 3DCG technology to help companies advance their digital workflows and visualization capabilities.
- CG Education Consulting Education and consulting service for CG perspective production, providing online courses and practitioner-oriented training content on tools such as Cinema 4D, V-Ray, Vectorworks, and Photoshop.
Quantifiable outcome
- 現チョクサービスにより現地調査の再訪問を最大80%削減
- +2 more outcomes
Companies that use スペースラボ（株）
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
スペースラボ（株） technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability4 records
Feature6 records
スペースラボ（株） partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- XGRIDS株式会社coreXGRIDS社の業務用3Dスキャナーを活用し、建物や空間の現況を1cm以内の精度で記録する3Dスキャン現場調査サービスを提供。現チョク・物件カルテのアウトプット提供の基盤技術パートナー。
- newtrace株式会社coreスペースラボから派生したデジタル領域専門の子会社。VR展示会、3Dデータ制作サービス（3Dスキャン）などを取り扱いを開始持株会社制への移行伴い2022年に設立。デジタルイノベーション事业を担当。
- TGV株式会社coreスペースラボの子会社として2021年に設立。保有高品質3D家具・インテリア雑貨データをダウンロードできるサイト「3D STOCK」を運営（累計2万点以上、5万点公開予定）。CGアセットビジネスの專門会社。
- Node.株式会社minor関連会社。CG制作向けPC・工作站「Cybaba」ブランドの销售を担当。クリエイターの仕事環境向上のためのハード面サポート。
- ドットハニカム株式会社minorFooter partner listing indicating collaborative relationship for architectural interior DX solutions.
- iceberg theory holdings株式会社minorFooter partner listing indicating collaborative relationship in 3DCG and technology-driven business advancement.
Scale indicators5 records
Recent moves2 records
スペースラボ（株） competitors and assessment
Company assessmentDirect peers
- Onythm (オンリズム): Japanese architectural CG visualization firm focused on perspective rendering and walkthrough animation for real estate and developers. Most comparable domestic peer given similar service stack, customer base, and Japanese-market focus.
- Brick Visual: International architectural visualization studio offering CG, animation, VR, and real-time experiences for architects and developers. Comparable in multi-modality service stack and enterprise client focus.
- Neoscape: US-based architectural visualization and marketing firm producing CG imagery, film, and interactive experiences for real estate developers. Comparable full-service visual-communication model for the property sector.
- Archi-Vision (アーキビジョン): Japanese CG and architectural visualization firm serving architects, developers, and ad agencies. Closely matched in service mix (architectural perspectives, interior/exterior renders) and Japanese-market customer base.
- Hayes Davidson: UK-based architectural visualization firm specializing in photorealistic CG and VR for high-end property developers. Comparable business model and customer base; serves as an international benchmark for premium architectural visualization services.
- plush-design: Tokyo-based CG visualization studio producing architectural perspectives and VR content for residential and commercial developers. Direct domestic competitor with overlapping service lines and customer segments.
Emerging players
- TurboSquid: Leading global 3D asset marketplace (owned by Shutterstock) for downloadable photorealistic models. Closest comparable to Space Lab's subsidiary-operated 3D STOCK platform, validating the commercial potential of the asset-marketplace model.
Broad incumbents
- Lumion (Act-3D): Real-time architectural rendering software used by architects to self-produce perspectives and VR walkthroughs. Represents the structural threat to Space Lab's traditional CG perspective business as in-house rendering becomes viable.
- Twinmotion (Epic Games): Epic Games' real-time visualization tool integrated with Unreal Engine, increasingly used by architects to generate photorealistic imagery. Both a partial collaborator (Space Lab integrates Twinmotion) and a long-term disruptor of traditional CG work.
- Enscape (Chaos): Real-time rendering and VR plugin for Revit/SketchUp/ArchiCAD, owned by Chaos (V-Ray maker). Streamlines in-house perspective creation, putting pressure on outsourced CG services like Space Lab's core offering.
Market position
Strengths5 records
Weaknesses5 records
Key risks7 records
Key highlights7 records
Customer concentration
スペースラボ（株） social profiles
Digital presenceスペースラボ（株） financial estimates
Financial estimateRevenue estimate
Valuation estimate
スペースラボ（株） leadership team
Management profileNumber of profiles
Profiles2 records
スペースラボ（株） subsidiaries and ownership
Company hierarchySubsidiaries1 record
スペースラボ（株） funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
スペースラボ（株） M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about スペースラボ（株）
What does スペースラボ（株） do?
Space Lab Inc. is a Japanese architectural visualization firm that produces photorealistic CG perspectives for buildings, interiors, and landscapes. The company complements this core service with 3D scanning and site survey, interior BIM and design DX support, VR/Web3D/metaverse development, image generation AI consulting, and a digital human AI platform (Virtual mannequin). Its 40–50 creator team has delivered more than 200,000 projects for over 3,000 client companies since its founding in 1997.
Is スペースラボ（株） a public or private company?
スペースラボ（株） is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was スペースラボ（株） founded?
スペースラボ（株） was founded in 1997. It employs 1 to 10 people.
Where is スペースラボ（株） based?
スペースラボ（株） is headquartered in 東京（新橋）, Japan, in the Asia region.
How does スペースラボ（株） make money?
Seven revenue lines are on record. 建築CGパース制作サービス is the primary driver. The others are 広告・販促用CGパース制作, 3Dスキャン・現場調査代行, VR・Web3D・メタバース開発, BIM・設計DX支援, 画像生成AI・デジタルヒューマンAI導入支援 and 3D STOCK — 3Dアセット販売.
Who are スペースラボ（株）'s main competitors?
Direct peers on record are Onythm (オンリズム), Brick Visual, Neoscape, Archi-Vision (アーキビジョン), Hayes Davidson and plush-design. TurboSquid is listed as an emerging player. Broad incumbents are Lumion (Act-3D), Twinmotion (Epic Games) and Enscape (Chaos).
Does スペースラボ（株） have an API?
No public API is recorded for スペースラボ（株）.
What industry is スペースラボ（株） in?
スペースラボ（株）'s product category is Architectural Visualization Services. Its primary akta.pro industry code is BPAHAKAI, Space Planning & Workplace Design. Its NAICS code is 541690.