SP Digital
- Company typePrivate
- Founded2006
- HeadquartersSantiago, Chile
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
SP Digital firmographics
Firmographics- Name
- SP Digital
- Legal name
- Comercializadora Sp Digital SpA
- Website
- https://spdigital.cl
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
SP Digital industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Business/Enterprise IT Hardware Retail (Workstations, Servers, POS) (CRACABAJ)
Keywords
Where SP Digital is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
SP Digital business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales - Consumer eCommerce: Direct-to-consumer online sales of technology products including gaming hardware, computer components, peripherals, and consumer electronics through their eCommerce platform spdigital.cl
- Corporate and Government Sales: B2B sales channel serving corporate clients and government entities with technology solutions and bulk purchasing capabilities
- Marketplace Sales: Sales through third-party marketplace channels as part of their multi-channel distribution strategy
- SP Labs Custom PC Assembly: Custom-built gaming PCs assembled by their experts and sold as ready-to-use systems under the SP Labs brand, including warranty and support services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual consumer product pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
SP Digital product offering
Product offeringCore offering
SP Digital is a Chilean technology retailer that sells consumer electronics, PC components, gaming hardware, peripherals, networking, and smart home/office products through its eCommerce platform spdigital.cl, supplemented by a physical store in Santiago, third-party marketplaces, a corporate sales division, and government procurement channels. The company also offers SP Labs, a line of expert-assembled custom gaming PCs with warranty and pre-installed Windows OEM.
Product overview
SP Digital is a Chilean technology retailer operating primarily through its eCommerce platform (spdigital.cl) offering more than 20,000 technology products across categories including gaming, computing, PC components, networking, smart home, and audio/video. The company complements its marketplace model with SP Labs, a line of expert-assembled gaming desktop PCs with quality testing and warranties, and a dedicated Corporate Sales division serving business and government clients. The business operates across 4 sales channels: eCommerce, Marketplaces, Corporate, and Government.
Differentiator
Problem solved
Functional benefit
Brands
- SP Labs: A sub-brand featuring pre-built custom PCs and gaming computers assembled and tested by SP Digital's experts, with a 1-year complete warranty.
Products and services
- SP Labs Pre-built Gaming PCs
Companies that use SP Digital
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
SP Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SP Digital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 430 Technology and Gaming BrandscoreSP Digital serves as authorized reseller and representative for 430 major technology and gaming brands including MSI, ASUS, Kingston, AMD, Samsung, NVIDIA, Intel, HyperX, Logitech, COOLER MASTER, GIGABYTE, HP, Lenovo, and many more. These partnerships enable access to extensive product catalog of 20,000+ items.
Scale indicators7 records
Recent moves7 records
Expansion highlights3 records
SP Digital competitors and assessment
Company assessmentBroad incumbents
- MercadoLibre Chile: Dominant Latin American marketplace that SP Digital itself uses as a sales channel; competes on selection, pricing, and logistics across the same consumer electronics and gaming categories.
- Ripley Chile: Large Chilean department store with a significant technology and consumer electronics retail vertical, including gaming and computing categories; broader assortment than SP Digital but overlapping target audience.
- Falabella (Sodimac/Istore): Major Chilean retail conglomerate with electronics and computing verticals competing for the same consumer tech buyer; serves both consumer and corporate segments but across many categories.
- Best Buy: Large multi-channel consumer electronics retailer with significant gaming and computing exposure; comparable multi-channel GTM but at vastly greater scale than SP Digital.
Direct peers
- PC Factory: Chilean technology retailer specializing in computers, components, peripherals, and gaming hardware with both eCommerce and physical stores; the closest direct competitor to SP Digital within Chile's domestic market.
- B&H Photo Video: Specialty electronics retailer with deep computing, components, audio/video, and gaming assortment sold online with strong expert-curation positioning; comparable niche-retailer playbook.
- Newegg: Pure-play eCommerce retailer of computers, PC components, peripherals, and gaming hardware; closest international analogue to SP Digital's core assortment and DIY enthusiast customer base.
- Micro Center: US specialty retailer of computers, components, and consumer electronics combining eCommerce with large physical superstores; comparable assortment breadth and PC-builder focus to SP Digital.
Regional players
- Linio (Falabella): Latin American e-commerce marketplace with strong consumer electronics assortment; competes for the same cross-border Chilean online buyer with marketplace scale advantages.
Emerging players
- LDLC: European (French) e-tailer of PC components, custom-built systems, and gaming hardware; comparable custom-build brand (LDLC PC) analogue to SP Labs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
SP Digital social profiles
Digital presenceSP Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
SP Digital leadership team
Management profileNumber of profiles
Profiles1 record
SP Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SP Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SP Digital
What does SP Digital do?
SP Digital is a Chilean technology retailer that sells consumer electronics, PC components, gaming hardware, peripherals, networking, and smart home/office products through its eCommerce platform spdigital.cl, supplemented by a physical store in Santiago, third-party marketplaces, a corporate sales division, and government procurement channels. The company also offers SP Labs, a line of expert-assembled custom gaming PCs with warranty and pre-installed Windows OEM.
Is SP Digital a public or private company?
SP Digital is a private company. It is classified as family owned and is currently operating.
When was SP Digital founded?
SP Digital was founded in 2006. It employs 51 to 100 people.
Where is SP Digital based?
SP Digital is headquartered in Santiago, Chile, in the Latin America region.
How does SP Digital make money?
Four revenue lines are on record. Product Sales - Consumer eCommerce is the primary driver. The others are corporate and Government Sales, marketplace Sales and SP Labs Custom PC Assembly.
Who are SP Digital's main competitors?
Broad incumbents on record are MercadoLibre Chile, Ripley Chile, Falabella (Sodimac/Istore) and Best Buy. Direct peers are PC Factory, B&H Photo Video, Newegg and Micro Center. Linio (Falabella) is listed as a regional player. LDLC is listed as an emerging player.
Does SP Digital have an API?
No public API is recorded for SP Digital.
What industry is SP Digital in?
SP Digital's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRACABAJ, Business/Enterprise IT Hardware Retail (Workstations, Servers, POS). Its NAICS code is 4492 and its SIC code is 5734.