SpeakUP School Ploiești

What SpeakUP School Ploiești does

SpeakUP School Ploiești (legal entity SC ARIELO TRAINING & EVENTS SRL) is a private, founder-owned educational center founded in 2011 and headquartered in Ploiești, Prahova county, Romania. The center serves children and adolescents aged roughly 4-18 in Ploiești and the surrounding county with a multi-product portfolio built around two pillars: foreign-language instruction (English, French, Italian, Russian, German), with English anchored by Cambridge English Qualifications preparation; and personal development programs including communication, emotional development, theatre, debate, photography, calligraphy, African percussion, financial literacy, TV/radio production, life skills, and speed reading. Since 2015 the center has operated as an authorized Cambridge English Language Assessment Centre (RO066) in partnership with Eurolingva Examinations Centre, administering approximately five exam sessions per year across Young Learners through C2 Proficiency levels. The business also runs seasonal residential camps (Tabara ARIELO, 14 editions since 2012 in Brașov county mountain venues) and urban day camps (Aventura Urbana, Summer Camps).

Revenue is generated through three primary streams: recurring monthly subscription fees for language and personal development courses (e.g., Italian at 320 lei/month, Russian at 460 lei/month, Debate Club at 415 lei/month); one-time fees for camps, workshops, and specialty programs (e.g., residential camp at 2,000-2,150 lei all-inclusive, urban camp at 630 lei/week, Foto Bucuria at 800 lei for 10 weeks, calligraphy at 380 lei); and transaction fees for Cambridge exam registration (660-1,040 lei per candidate). Distribution is direct-to-consumer via two owned training premises in Ploiești (Vest and Nord) plus an in-school channel ('Cursuri in scoli') that delivers programs inside partner schools across Prahova county. Customer acquisition relies on word-of-mouth, an active social media presence on Facebook, Instagram, and YouTube, and a website at cursuricopiiploiesti.ro. There is no proprietary technology platform; teaching is classroom-based and the documented technology footprint is limited to E-beam Edge+ hardware used in urban camps and Google Analytics on the website. Headcount is approximately 6 employees with an extended trainer pool of around 15 across language, personal development, and creative disciplines.

Name

SpeakUP School Ploiești

Legal name

SC ARIELO TRAINING & EVENTS SRL

Website

https://speakupschool.ro

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

SpeakUP School Ploiești is a private educational center in Ploiești, Romania offering language courses (English, French, Italian, Russian, German), Cambridge English exam preparation, and personal development programs for children and adolescents ages 4-18, with seasonal residential and urban day camps.

Ownership category

akta.pro rank

Product category

Children's Supplemental Education Services

NAICS

Language Schools (611630), Language Schools (61163), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Language Proficiency Exam Prep (CEFR, TOEFL, IELTS, Duolingo English Test, PTE) (EDANACAD)

akta.pro secondary industry

K-12 & School-Based Language Exam Prep (AP, IB, IGCSE/A-Levels) (EDANACAE)

Keywords

• Children language courses
• Cambridge English exams
• Personal development programs
• Summer language camps
• Supplemental K-12 education

Headquarters

HQ city

Ploiești

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Course Fees - Recurring Enrollment: Parents pay recurring monthly or session-based fees for ongoing language courses (English, French, Italian, Russian, German) and personal development courses. Fees are paid via bank transfer or cash, with advance registration required.
2. Camp and Summer Program Fees: One-time fees for residential camps (Tabara Arielo - 2,000-2,150 lei all-inclusive) and urban summer programs (Aventura Urbana / Summer Camps - 630 lei per week).
3. Cambridge Exam Registration Fees: The center administers Cambridge English exam sessions, collecting registration fees from candidates (660-1,040 lei depending on exam level). Organized in partnership with Eurolingva Examinations Centre.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SpeakUP School Ploiești is a private educational center that delivers in-person foreign language courses (English, French, Italian, Russian, German), Cambridge English exam preparation and on-site exam administration, and personal development programs for children and adolescents ages 4-18 in Ploiești and surrounding Prahova county. It supplements these core offerings with creative and life-skills workshops (photography, calligraphy, debate, African drumming, TV/radio school, financial literacy, speed reading) and seasonal urban day camps and mountain residential camps.

Product overview

SpeakUP School Ploiești operates as a comprehensive educational center for children offering a multi-product portfolio organized around language instruction and personal development. The core offerings include English language courses with Cambridge English examination preparation (Pre A1 through C2 Proficiency) as the flagship program, alongside foreign language instruction in German, French, Italian, and Russian. Personal development courses form the second major pillar, encompassing communication, theater, and emotional development programs. The portfolio extends to specialized creative and life skills courses including photography (Foto Bucuria), calligraphy (Emotii pe Hartie), African drum percussion, and financial literacy. Seasonal offerings include urban day camps (Aventura Urbana, Summer Camps) and multi-day residential camps (Tabara ARIELO) combining English immersion with outdoor activities. The center also offers academic preparation courses including debate club, TV school, radio junior, and speed reading. All programs serve children primarily ages 5-18, with some offerings extending to adults.

Differentiator

Problem solved

Functional benefit

Products and services

• English Language Courses

Quantifiable outcome

• 92% of students achieved exceptional results at Cambridge English Qualifications, bilingual school admission Grade 5 and Grade 9

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Eurolingva Examinations CentrecoreStrategic or Co-development Partner · 1 January 2015Eurolingva Examinations Centre (Cambridge English Language Assessment Authorised Centre RO066) partners with SpeakUP School Ploiești to administer Cambridge English Qualifications exam sessions. The center serves as the local venue for Cambridge exams (KET, PET, FCE, CAE, CPE and Young Learners), with Eurolingva providing certification, examiner training, and administrative support. This partnership has been active since 2015 and represents the center's most significant institutional partnership.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Cambridge Assessment English: Cambridge Assessment English is the global qualification body whose exams (Young Learners, KET, PET, FCE, CAE, CPE) SpeakUP School is authorized to administer. Comparable in the sense that their qualification framework defines SpeakUP's core exam-prep product, but they are not a direct competitor; rather an enabling ecosystem provider.
• Eurolingva Examinations Centre: Eurolingva Examinations Centre is SpeakUP School's actual strategic partner and a Cambridge English Language Assessment Authorised Centre (RO066) that provides certification and examiner support. Comparable as a Cambridge-aligned exam delivery and language training operator in Romania but functions in this relationship as an enabling ecosystem partner rather than a direct competitor.

Broad incumbents

• British Council Romania: British Council is a major global English-teaching institution operating in Romania, offering language courses and Cambridge-aligned exam preparation across multiple cities. Overlaps with SpeakUP School's English instruction and Cambridge exam focus but operates at much larger scale and broader scope.
• Wall Street English Romania: Wall Street English is a global English-language franchise operating in Romania with a broader adult-and-professional learner focus and proprietary blended-learning methodology. Comparable in English-teaching category but serves a wider audience and uses a more standardized, technology-mediated model than SpeakUP's localized children's center.

Direct peers

• International House Bucharest: International House Bucharest is a long-established private language school in Romania offering English and other foreign language courses with Cambridge exam preparation, serving children and adults. Closely comparable to SpeakUP School in business model (private language school with Cambridge credentials) and customer segments (children and families) though operating in Bucharest rather than Ploiesti.
• ELT Romania (English Language Training): ELT Romania is a Romanian English-language training provider offering group and individual courses for children and adults, including Cambridge exam preparation. Comparable to SpeakUP School in target market (Romanian families seeking English proficiency) and product portfolio (Cambridge-aligned curriculum), operating as another private local-to-regional language school.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCb58kpJYiKubffGa24y1YOQ/videos
• Facebookfacebook.com/CursuriCopiiPloiesti
• Instagraminstagram.com/centrul_ccp
• LinkedInlinkedin.com/company/speakupschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SpeakUP School Ploiești