Specialised Events

What Specialised Events does

Specialised Events Pty Ltd is a privately held Australian event management company founded in 2011 and headquartered in Melbourne, Victoria. The company organizes and hosts B2B trade shows and expos that bring exhibitors and buyers together in face-to-face settings, operating across three Australian cities (Brisbane, Sydney, and Melbourne). As of the post-2024 period, its core product portfolio consists of two co-located annual events: the Franchising Expo and the Start Your Own Business Expo, each featuring over 100 exhibitors and running in Brisbane (March), Sydney (May), and Melbourne (August). Previously, the company also managed Foodservice Australia and Food & Hospitality Queensland, but both events were divested to National Media in 2024.

The company's revenue model is the sale of exhibition stand space to businesses seeking to reach targeted attendee audiences. Pricing is quote-based and not publicly disclosed, with sales handled by dedicated Sales Managers (Rebecca Horsburgh for Franchising Expo; George Moraitis for Start Your Own Business Expo). The go-to-market is direct sales combined with multi-channel marketing — company website, digital marketing, partnerships with industry associations (Franchise Council of Australia, Restaurant & Catering Australia, Australian Culinary Federation), and earned media through industry publications. The company operates with a lean team of approximately 9 employees, including a Managing Director, Finance Manager, two Sales Managers, and a Digital Marketing Manager.

Customer segments are B2B exhibitors (franchisors, franchise developers, equipment and service suppliers) and B2C visitor attendees (franchise seekers, aspiring entrepreneurs, food and hospitality professionals). The company has no disclosed proprietary technology platform, no mobile app, no AI/ML capabilities, and no publicly disclosed revenue. Its core technology is operational event management rather than software, and its value proposition emphasizes the irreplaceability of face-to-face engagement in an AI-driven, online-saturated marketing environment.

Name

Specialised Events

Legal name

Specialised Events Pty Ltd

Website

https://specialisedevents.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Specialised Events is a privately held Australian event management company that organizes the Franchising Expo and Start Your Own Business Expo annually across Brisbane, Sydney, and Melbourne, selling exhibition stand space to franchisors and business suppliers seeking face-to-face access to franchise buyers and entrepreneurs.

Ownership category

akta.pro rank

Product category

Trade Show and Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)

akta.pro secondary industries

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Trade show management
• Exhibition services
• Franchise expos
• Business networking events
• Trade show organizing

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Exhibition Stand Sales: The company generates revenue by selling exhibition stand space at its trade shows and expos. Businesses pay to exhibit at events to connect with buyers, generate leads, build databases, take orders, and promote their products and services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Specialised Events organizes and hosts annual trade show events in Australia that bring together businesses (exhibitors) seeking to reach targeted audiences with individuals (visitors) interested in purchasing franchises or starting businesses. The company currently operates the Franchising Expo and the Start Your Own Business Expo, both held annually across Brisbane, Sydney, and Melbourne, with each event featuring over 100 exhibitors, free seminars, and expert advice. Revenue is generated by selling exhibition stand space to businesses on a quote basis.

Product overview

Specialised Events operates as an event management platform that organizes and hosts trade shows and expos. The company runs two core events directly—Franchising Expo and Start Your Own Business Expo—both of which are co-located multi-city annual events held in Brisbane, Sydney, and Melbourne. The company previously managed Foodservice Australia and Food & Hospitality Queensland, but these were acquired by National Media in 2024 and are now listed as acquired brands. The product portfolio consists of B2B trade show experiences that bring buyers and sellers together to generate new business opportunities through face-to-face networking, exhibitor displays, seminars, and industry workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Franchising Expo Annual multi-city trade show allowing prospective franchisees to learn about franchise opportunities with over 100 exhibitors showcasing business ideas across food outlets, home services, gyms, retail stores, and mobile franchises. Features free seminars and expert advice. Targets franchisors seeking to recruit new franchisees and individuals looking to buy a franchise.
• Start Your Own Business Expo Annual event for aspiring entrepreneurs and Australians wanting to work for themselves, co-located with the Franchising Expo. Features free seminars, expert advice, and over 100 exhibitors to help visitors become self-employed. Held in Brisbane (March), Sydney (May), and Melbourne (August).

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• National MediamajorOthers · 1 January 2024Foodservice Australia and Food & Hospitality Queensland events were sold/acquired by National Media in 2024. National Media has introduced new initiatives for these events. Specialised Events maintains a referral relationship, directing enquiries for these events to National Media at Level 1, 146 Bundall Road, Bundall QLD 4217.

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/specialised-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Specialised Events