Special People North Ltd

What Special People North Ltd does

Special People North Ltd, the UK-registered corporate entity associated with the Red88 brand, operates an online gambling platform targeting Vietnamese consumers across sports betting, live casino, slot games, fish shooting (bắn cá), and lottery (lô đề) verticals. The platform is delivered through a web front-end (bitcoinpizzadayba.xyz) and dedicated native applications for Android and iOS, with a content sub-brand Red88 TV providing livestream programming tied to the betting product and a Red88 Club membership layer for higher-value users. User acquisition and retention are driven by an affiliate/agent (đại lý) program that compensates sub-agents for recruiting and servicing bettors.

The business model is consumer-direct B2C gambling revenue: the platform takes a margin on wagers across the product verticals and pays out affiliate commissions on referred play. VIP and Red88 Club tiers suggest segmentation and retention pricing for high-volume bettors, while the agent program functions as the primary go-to-market channel rather than direct performance marketing. Technical architecture, as represented in the input, is conventional gambling-platform stack — odds engines, slot/casino game integrations, livestream video, and mobile app wrappers — with no proprietary AI/ML layer disclosed.

Firmographic signals are thin: the firm is described with approximately 10 employees and a Vietnamese operational footprint (Ho Chi Minh City). No funding history, revenue figures, or management team detail are present in the input. Online gambling of this profile carries material regulatory risk in Vietnam, where unlicensed online betting is restricted, and this regulatory dimension dominates the investment-relevant risk picture more than any product or technology consideration.

Name

Special People North Ltd

Legal name

Red88

Website

https://specialpeoplenorth.org.uk

Company type

Private

Operating status

Operating

Short description

Special People North Ltd operates the Red88 online gambling platform targeting Vietnamese consumers with sports betting, live casino, slots, fish shooting, and lottery products delivered via web and mobile apps, monetized through wager margins and an affiliate agent network.

Ownership category

akta.pro rank

Product category

Online Gambling

NAICS

Other Gambling Industries (713290), Other Gambling Industries (71329)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industries

Customer Engagement (CRM, Loyalty, Promotions & VIP) (MPAEACAI), Gaming, Betting & Prize Winnings Payouts (FSAMAKAN), Responsible Gambling (RG) Compliance & Player Protection (MPAEAOAE)

Keywords

• Online sports betting
• Live casino games
• Slot games
• Online lottery betting
• Fish shooting games

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Distribution channels2 records

Marketing channels3 records

Core offering

Red88 operates an online betting and gambling platform serving Vietnamese consumers, providing sports betting, live online casino, slot games (nổ hũ), lottery (lô đề), fish-shooting games (bắn cá), and livestreamed entertainment through Red88 TV. The service is delivered via a website and dedicated mobile apps for Android and iOS, with registration, deposit, withdrawal, and customer support functions integrated into the platform.

Differentiator

Problem solved

Functional benefit

Brands

• Red88 TV: Livestream content, match updates, game guides, and online entertainment programs for users.
• Red88 App

Products and services

• Red88 Sports Betting (Thể thao Red88) Online sports wagering vertical allowing Vietnamese users to place bets on sports events through the Red88 website and mobile app.
• Red88 Live Casino (Casino Red88) Online live casino offering streamed table games and dealer-led experiences for Vietnamese players on the Red88 platform.
• Red88 Fish Shooting (Bắn cá Red88) Fish-shooting arcade-style betting game where players target fish for rewards, available via the Red88 website and mobile app.
• Red88 Slot Games (Nổ hũ Red88) Online slot game (nổ hũ) vertical with jackpot-style rewards, accessible through the Red88 platform.
• Red88 Lottery (Lô đề Red88) Online lottery betting (lô đề) vertical offered to Vietnamese users through the Red88 platform.
• Red88 Mobile App (Red88 App) Mobile application for Android and iOS that provides optimized interface, fast operations, and stable connection for accessing Red88 betting and gaming services on smartphones.
• Red88 TV Livestreamed content service providing match updates, game guides, and online entertainment programming to Red88 users.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• Fun88: Established Asia-focused online sportsbook and casino operator offering sports betting, live casino, and slots via web and mobile; directly comparable to Red88 in product mix and target market.
• W88: Southeast Asian online betting and casino platform with sportsbook, live casino, slots, and poker; competes for the same Vietnamese-adjacent user base as Red88.
• BK8: Asia-focused online gambling and sportsbook operator offering sports betting, casino, and slots; comparable in market positioning and product breadth to Red88.
• 12Bet: Asia-facing online sportsbook and casino operator with a strong Southeast Asian footprint; competes for the same Vietnamese online wagering customers as Red88.

Broad incumbents

• Dafabet: Long-established Asian online gambling operator with sportsbook, casino, and games across multiple Asian markets; a broader incumbent relative to Red88's regional niche.
• M88 (Mansion88): Asia-focused online sportsbook and casino brand with multi-market presence; comparable product offering and customer base to Red88 at greater scale.
• 188Bet: Established online sportsbook and casino operator serving Asian markets including Vietnam; comparable in product set but with broader geographic reach than Red88.
• Bet365: Global online gambling giant with sportsbook, casino, and gaming products; a large incumbent that sets customer-experience benchmarks for regional operators like Red88.
• 1xBet: Large international online sportsbook and casino operator with extensive presence in emerging markets; comparable product breadth and a model for regional operators like Red88 in terms of affiliate-driven acquisition.

Emerging players

• Fb88: Asian online sportsbook and casino brand with sports betting, live casino, and slots; a smaller, similarly positioned competitor to Red88 in the regional online gambling space.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Special People North Ltd