Speed Park Kartódromo Internacional de Birigui

What Speed Park Kartódromo Internacional de Birigui does

Speed Park Kartódromo Internacional de Birigui is a privately held motor sports and family entertainment complex located in Birigui, in the interior of São Paulo state, Brazil. Founded in 2012 by entrepreneur Ricardo Gracia and officially inaugurated on March 21, 2018, the facility occupies more than 130,000m² — the largest karting complex in Latin America — and features a 1,300m main racing track with over 40 configurable layouts, including a 1,214m CIK-FIA-certified championship circuit. The facility deploys rubberized polymer asphalt, Latin America's first digital LED flag signaling system, and complete nighttime illumination enabling 24-hour operations.

The company operates a diversified revenue model across consumer karting (adult sessions at R$129.99), a portfolio of children's attractions (Kart Infantil, Dino Park, Speed Drift, Senninha GP Racing, Kartoon, Arena Gamer, electronic toys), a 700m²+ restaurant and food court, on-site retail (Eiko Brasil store), event and birthday party hosting, and championship organization (Circuito Paulista, Troféu Ayrton Senna, Brazilian Kart Championship). Go-to-market is direct-to-consumer with free entry and parking, monetized per attraction; group bookings and corporate events are handled via WhatsApp, online reservations, and a commercial contact channel.

Speed Park serves multiple customer segments simultaneously — professional karting teams and amateur drivers, families with children ages 2-11, corporate event organizers, birthday party hosts, and regional tourism visitors. The business is anchored by CIK-FIA international homologation, recurring Brazilian Kart Championship hosting (2020, 2024, and 2026), and strategic partnerships with CBA (Brazilian motorsport federation), Instituto Ayrton Senna, and São Paulo state tourism authorities.

Name

Speed Park Kartódromo Internacional de Birigui

Legal name

Speed Park Kartódromo Internacional de Birigui

Website

https://speedpark.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Speed Park is Brazil's largest karting complex (130,000m²+) located in Birigui, SP, offering CIK-FIA certified adult and children's karting, family attractions, F&B, event hosting, and motorsport championships to families, racing teams, and corporate clients.

Ownership category

akta.pro rank

Product category

Motorsports Entertainment

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Amusement Parks and Arcades (7131), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Motorsports Tracks & Racing Facilities (MPAKAEAC), Motorsport Event Promoters & Race Organizers (MPAKADAE), Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK), Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)

Keywords

• Kart racing entertainment
• Motorsports facility
• Family entertainment center
• Corporate event hosting
• Kids attractions

Headquarters

HQ city

Birigui

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Corridas de Kart (Adulto): Adult kart racing sessions priced at R$129.99 per person including 15 min briefing and 20 min race with all safety equipment provided. Group discounts available for 20+ participants at R$119 per person.
2. Atrações Infantis: Various children's attractions including Kart Infantil (R$54), Dino Park (R$15), Speed Drift (R$25), Senninha GP (R$44), Kartoon (R$30), and electronic rides. Each attraction has specific age requirements and duration.
3. Restaurante e Gastronomia: Full-service restaurant and food court with dessert island, cafeteria, restaurant, bar serving various portions and beverages. Kiosks outside with ice cream, açaí, and churros. Over 700m² of climate-controlled dining space.
4. Eventos e Festas de Aniversário: Birthday party packages with buffet, decoration, and children's entertainment. Corporate events, conventions, weddings, and large shows in the convention center and external areas.
5. Campeonatos e Inscrições: Revenue from Circuito Paulista (5-round championship) and Troféu Ayrton Senna entries. Includes championship categories from Mirim to F4 Grand Super Sênior with special pricing for participants.
6. Loja Eiko Brasil: On-site store selling helmets, visors, gloves, protectors, racing equipment, toys, t-shirts, caps, and sunglasses.
7. Locação de Boxes e Paddock: Over 50 boxes for teams to store their karts. VIP climate-controlled paddock area above boxes for exclusive events with kitchen and viewing area.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Speed Park operates a karting and entertainment complex on a 130,000m²+ site in Birigui, Brazil, providing adult kart racing sessions, a portfolio of children's attractions (Dino Park, Speed Drift, Senninha GP Racing, Kartoon, Arena Gamer, electronic rides), championship hosting (Circuito Paulista, Brazilian Kart Championship), birthday party packages, and corporate/event catering. The complex features a CIK-FIA internationally homologated track with rubberized polymer asphalt, a 1,300m main circuit with 40+ configurations, the first digital LED flag system in Latin America, and complete nighttime illumination.

Product overview

Speed Park is a comprehensive motor sports and entertainment complex offering adult and children's karting as its core products, complemented by multiple children's attractions (Dino Park, Speed Drift, Senninha GP Racing, Kartoon, Arena Gamer, Electronic Toys), professional championship hosting (Circuito Paulista, Brazilian Championship), event spaces with catering, and VIP paddock areas. The main track spans approximately 1,300m with over 40 different layouts, certified with CIK-FIA international homologation, featuring LED flag systems and full nighttime illumination. Entry and parking are free, with the complex operating Thursday through Sunday.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Kart Racing (Corridas de Kart Adulto) Adult kart racing sessions on a CIK-FIA homologated circuit with electronic timing, LED flag system, and rubberized polymer asphalt. Open batteries start at R$129.99 per person (including 15-min briefing and 20-min race with full safety equipment). Group discounts available for 20+ participants. Valid for ages 12+ with minimum 155cm height.
• Kart Infantil (Children's Karting) Junior kart racing for children ages 6-11 (height 1.30m-1.55m) using 6.5 HP gasoline-powered karts. 15-minute racing sessions priced at R$54 per child.
• Dino Park Electric jeep ride through a dinosaur-themed mini-track for children ages 2-4. 15-minute sessions priced at R$15 per child.
• Speed Drift Electric tricycle drifting experience for children ages 7-11 on a mini-city track. 10-minute sessions priced at R$25 per child.
• Senninha GP Racing Formula-style electric car experience on the official Senninha track for children ages 3-6 (height 90-140cm). Includes themed jumpsuit and helmet. Part of proceeds supports Instituto Ayrton Senna. Priced at R$44 per child.
• Kartoon Electric kart experience with animated character customization for children ages 2-4 on a children's track. Includes themed jumpsuits and vehicles. Priced at R$30 per child.
• Arena Gamer E-sports gaming area with high-level racing simulation equipment and games designed for technology enthusiasts ages 12+. Provides immersive racing game experiences.
• Birthday Party Packages (Aniversários) Complete birthday party packages including buffet, decoration, and children's entertainment with multiple attraction access. Downloadable party packages available. Birthday person receives 50% discount.
• Corporate Event Spaces and Catering Climate-controlled 700m²+ restaurant with desserts, churrascaria, bar, and children's playground; VIP climate-controlled paddock above boxes; external areas for shows; and a convention center accommodating 180-200 seated guests for corporate events, weddings, conventions, and product launches.
• Kart Championship Hosting (Circuito Paulista and Brazilian Kart Championship) Open karting championships with CIK-FIA international homologation across multiple categories from Mirim to F4 Grand Super Sênior. Includes the five-stage Circuito Paulista de Kart 2026 serving as preparation for the Brazilian Championship.
• Closed Battery Group Sessions (Baterias Fechadas) Private group racing sessions reserved in advance for corporate groups, teams, and large parties. Minimum 15 pilots on weekdays or 20 on weekends with 50% deposit. Includes complimentary spot for organizer in groups of 20+.
• Speed Motor Clube VIP Paddock Access Exclusive VIP paddock area above the boxes, climate-controlled with kitchen and complete infrastructure for events, cocktails, and viewing with track-facing perspective.

Quantifiable outcome

• Hosted Brazilian Kart Championship (Edições 2020 e 2024)
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• CBA - Federação Brasileira de AutomobilismocoreStrategic or Co-development PartnerConfederação Brasileira de Automobilismo partnership for hosting national kart championships including the 61st Brazilian Kart Championship (November 2026). CBA and Speed Park jointly announce track configurations and manage championship events. The facility previously hosted editions 2020 and 2024 of the Brazilian Kart Championship.
• Instituto Ayrton SennacoreStrategic or Co-development PartnerPartnership for the Senninha GP Racing program where children ages 3-6 experience Formula-style electric karting. Part of the proceeds from this attraction are donated to the Instituto Ayrton Senna, supporting the organization's youth development mission. The park's grand opening (March 21, 2018) coincides with Ayrton Senna's birthday.
• RBC MotorsportminorStrategic or Co-development PartnerMotorsport company that supplies engines for several categories in the Circuito Paulista championship including Mini 2T, Shifter Graduados, Shifter Sênior, and OK-N classes. Some categories use supplied/sorted motors from RBC while others compete with their own engines.
• Banco BRBminorGTM or Marketing PartnerMajor Brazilian bank serving as Master Sponsor ('Patrocinador Máster') of CBA kart championships including the Brazilian Kart Championship hosted at Speed Park.
• MG PneusminorGTM or Marketing PartnerTire company sponsoring CBA kart championships (Copa Brasil and Brazilian Kart Championship) hosted at Speed Park.
• Secretaria de Turismo e Viagens do Estado de São PaulominorGTM or Marketing PartnerState tourism authority supporting events like 'Kart Acelera Turismo' to promote local and regional tourism in São Paulo state.
• Câmara de Comércio Italiana de São PaulominorGTM or Marketing PartnerItalian-Brazilian Chamber of Commerce hosted business networking event at Speed Park aimed at stimulating commercial partnerships between entrepreneurs from Araçatuba and Birigui regions.
• S6 InvestimentosminorGTM or Marketing PartnerInvestment company co-organizer of events including the Brazilian Kart Championship Pro Honda with Pirelli and Sabesp sponsorships.
• PirelliminorGTM or Marketing PartnerMajor tire manufacturer sponsoring the Brazilian Kart Championship Pro Honda events hosted at Speed Park.
• SabespminorGTM or Marketing PartnerSão Paulo state water utility company sponsoring the Brazilian Kart Championship Pro Honda events at Speed Park.
• Eiko BrasilminorOEM/ Whitelabel/ Licensing PartnerOn-site retail store operated within Speed Park selling racing equipment (helmets, visors, gloves, protectors) and merchandise (toys, t-shirts, caps, sunglasses).
• Speed Motor ClubecoreStrategic or Co-development PartnerAssociated racing club that organizes championships and events at the Speed Park facility including Circuito Paulista and Troféu Ayrton Senna. Realizes events like 'Drift e Show' and 'Kart Acelera Turismo'.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kartódromo Granja Viana: Long-established Brazilian kartodrome in the São Paulo metropolitan region offering rental karting, championships, and corporate events. Closest direct competitor in the same geography and product category as Speed Park.
• Kartódromo Internacional de Aldeia da Serra: Another major São Paulo-area kartodrome hosting rental karting, training, and competitive championships. Competes directly for the same regional karting customer base and corporate event bookings.
• Kartódromo Panamericano (Panamérico): Brazilian kartodrome in Rio de Janeiro that hosts rental karting and championships. Competes for national championship hosting rights and shares the same racing product category.
• Maranello Kart (Brasil): Brazilian karting venue offering rental kart sessions, children's attractions, and events. Directly comparable consumer-facing karting and entertainment offering in Brazil.
• Fast Kart (Indoor Karting Brasil): Brazilian indoor karting operator offering rental karting, group events, and corporate entertainment. Comparable consumer-facing karting business targeting similar demographics and event customers in Brazil.

Broad incumbents

• K1 Speed: Largest indoor karting chain in North America with multiple locations, electric karts, and family entertainment centers. Comparable business model (pay-per-race, family entertainment) but indoor and multi-site, contrasting with Speed Park's single outdoor facility.
• Andretti Indoor Karting & Games: Multi-location indoor karting and family entertainment center chain in the US. Comparable diversified entertainment + karting model but operates at greater scale across multiple indoor venues.

Regional players

• TeamSport Karting: Largest indoor karting operator in the UK with dozens of tracks. Comparable business model and customer segments but operates in a different geography (UK vs. Brazil) and is indoor-focused.

Emerging players

• F1 Arcade: Premium F1-branded motorsport-themed entertainment venues combining racing simulators, food, and events. Comparable motorsport-entertainment crossover model but higher-end positioning and urban indoor format.

Others

• Confederação Brasileira de Automobilismo (CBA): National motorsport federation that sanctions Brazilian karting championships hosted at facilities like Speed Park. Important ecosystem/regulatory partner rather than a competitor; comparable because it sets the standards (via CIK-FIA homologation) and demand pipeline (championship calendars) for kartodrome operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/SpeedParkOficial
• Facebookfacebook.com/SpeedPark.Oficial
• Instagraminstagram.com/speedpark.oficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speed Park Kartódromo Internacional de Birigui