Town of Speedway, Indiana

What Town of Speedway, Indiana does

The Town of Speedway, Indiana is a municipal government entity incorporated in 1926 and located in Marion County, Indiana. It serves a residential population of nearly 13,000 with a lean staff of 29 employees organized across six core departments: Clerk-Treasurer (financial administration, utility billing, licensing, permits), Parks & Recreation (Meadowood Park, 12.7 acres; Leonard Park, 14.5 acres), Development Services (building, construction, and planning permits), Fire Department (fire protection, technical rescue, EMS), Police Department (24-hour patrol, investigations, code enforcement, animal control), and Street Department (street and sewer maintenance, snow removal, trash/recycling coordination). The town is internationally recognized as the 'Racing Capital of the World' and is home to the Indianapolis Motor Speedway, the oldest operating racetrack in the U.S., which hosts the Indianapolis 500, the largest single-day sporting event in the world.

The underlying technology stack is standard municipal infrastructure: a CivicPlus-hosted website (speedwayin.gov), RecDesk for park shelter reservations, Dr. Frey third-party payment processing for utility bills and fines, Google Maps for location services, and a multi-channel communication layer spanning email/text alerts, Facebook pages across departments, YouTube/Speedway Community Television for meeting archives, and a monthly e-newsletter. No APIs, mobile applications, proprietary platforms, or AI/ML capabilities are exposed.

Revenue is generated through four streams: property taxes (primary), utility billing for water and sewer (coordinated with Citizens Energy Group for gas and AES Indiana for electric), a broad permit and license catalog (business, alarm, landlord, short-term rental, golf cart, food stand, peddler, tent/stand), and transactional park shelter rentals ($75-$175/day depending on resident status and facility). Pricing for shelter rentals is differentiated between residents and non-residents. Go-to-market is direct-to-citizen via in-person service at the Speedway Municipal Center, online self-service portal, phone support, and community events. Customer segments are residents, local businesses, property owners/landlords, and visitors drawn by the Indianapolis Motor Speedway.

Name

Town of Speedway, Indiana

Legal name

Town of Speedway, Indiana

Website

https://speedwayin.gov

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

The Town of Speedway, Indiana is a municipal government serving nearly 13,000 residents in Marion County with public safety, water/sewer utilities, parks and recreation, permitting and licensing, and street services, anchored by its identity as the home of the Indianapolis Motor Speedway.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Police Protection (922120), Water, Sewage and Other Systems (2213)

akta.pro primary industry

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF)

akta.pro secondary industry

Parks, Recreation & Cultural Services (BPAIACAI)

Keywords

• Municipal government services
• Public safety services
• Utility billing services
• Parks and recreation
• Permit and licensing

Headquarters

HQ city

Speedway

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Property Taxes: Primary municipal revenue source from residential and commercial property owners within the Town of Speedway jurisdiction.
2. Utility Billing: Water, sewer, and potentially other utility services billed to residents and businesses through the Clerk-Treasurer's office.
3. Permits and Licenses: Revenue from construction permits, business licenses, alarm permits, landlord licenses, short-term rental permits, golf cart registrations, and event permits.
4. Park Shelter Rentals: Rental fees for park pavilions and shelters at Meadowood Park and Leonard Park, with different rates for residents vs non-residents.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Town of Speedway is a municipal government providing essential public services to approximately 13,000 residents and local businesses within its territorial jurisdiction. Core offerings include fire and police protection, water and wastewater treatment, parks and recreation (Meadowood Park and Leonard Park), permit and license issuance, utility billing, and community development programs. Services are delivered through in-person service at the Municipal Center, online portals, phone support, and community facilities.

Product overview

The Town of Speedway, Indiana operates as a municipal government providing a comprehensive portfolio of public services through its official website. The offering consists of core municipal service departments—Clerk-Treasurer (finances, licensing, permits), Parks & Recreation (park management, community events), Development Services (building/construction permits), Fire Department (emergency services), Police Department (public safety, code enforcement), and Street Department (infrastructure maintenance)—supplemented by specific sub-product services including utility billing through a third-party payment portal, the Speedway Home Helpers volunteer home improvement program, email/text alert subscriptions, community television (SCTV), a monthly newsletter, and over 15 boards and commissions for civic engagement. Residents access services through online portals, with key integrations including Dr. Frey for payments, RecDesk for shelter reservations, and CivicPlus for website hosting.

Differentiator

Problem solved

Functional benefit

Products and services

• Clerk-Treasurer Services Financial administration department responsible for town finances, utility billing, payroll, licenses, permits, annual budgets, and Town Council records management for the Town of Speedway.
• Parks and Recreation Manages Meadowood Park (12.7 acres) and Leonard Park (14.5 acres), providing recreational facilities, shelter rentals, summer camps, fitness classes, walking paths, and community events including summer concerts and markets for residents and visitors.
• Development Services Handles building permits, construction permits (structural and mechanical), planning permits, zoning matters, and inspection services for residential and commercial properties in Speedway.
• Fire Department Provides fire protection, technical rescue, and emergency medical services with stations throughout the town, along with public education, blood pressure screenings, and event emergency support.
• Police Department Provides 24-hour protective services including patrol, investigations, code enforcement, building inspection, and animal control, plus police records and permits management for the Town.
• Street Department Responsible for street and sewer maintenance, trash and recycling coordination, snow removal, and animal control through partnership with Speedway Animal Rescue.
• Business Licenses and Permits Issues various permits including alarm permits (residential, commercial, alarm company), business licenses, door-to-door peddler permits, dumpster permits, golf cart registrations, hotel/motel licenses, landlord licenses, right of way access permits, and short-term rental permits.
• Utility Billing and Payment Manages water and sewer utility billing with multiple payment options including online via Dr. Frey portal, phone (24/7), in-person, and dropbox; coordinates with Citizens Energy Group for gas and AES Indiana for electric utilities.
• Utility Services Provides water and sewer utilities for residents and connects them to third-party gas (Citizens Energy Group) and electric (AES Indiana) service providers within the Town of Speedway.
• Speedway Home Helpers A volunteer program under the Housing Advisory Council that helps residents with home improvement activities including cleanup, planting, gutter cleaning, minor repairs, raking, painting, and yard work; since 2017, approximately 40 homes have been improved.
• Email Notifications and Text Alerts Town notification system allowing residents to subscribe to email notifications and text alerts for news, meeting documents, urgent announcements, and community events.
• Speedway Community Television (SCTV) Community television network producing videos for Town initiatives, live meeting coverage, event documentation, and local programming; content is available on YouTube and Facebook.
• Community News Newsletter Monthly e-newsletter delivering Town news, announcements, and event information to subscribed residents and businesses in Speedway.
• Boards and Commissions Over 15 volunteer boards and commissions including Arts Advisory Council, Board of Zoning Appeals, Community Development Corporation, Economic Development Commission, Fire Merit Commission, Housing Advisory Council, Library Board, Parks and Recreation Board, Police Commission, Redevelopment Commission, School Board, and Stormwater Management Board.
• Volunteer Opportunities Civic engagement program connecting residents with volunteer opportunities throughout the Town of Speedway.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Citizens Energy GroupcoreOthersNatural gas utility provider for Speedway residents. Residents contact Citizens Energy Group at (317) 924-3311 for gas service inquiries.
• AES IndianacoreOthersElectric utility provider for Speedway residents. Residents contact AES Indiana at (317) 261-8222 for electric service inquiries.
• Speedway Animal RescueminorStrategic or Co-development PartnerNon-profit partner that takes custody of stray animals after the 4-business-day holding period at the Speedway Street Department. Provides supplies including food, leashes, crates, and approved hygiene protocols.
• Indianapolis Department of Metropolitan DevelopmentcoreOthersCoordinates with the Town of Speedway on zoning variances and land use matters. Residents are referred to this department for zoning change inquiries.
• Marion County Board of HealthminorOthersIssues temporary food licenses for food stands at events in Speedway. Located at 3840 North Sherman Drive, Indianapolis.
• Indiana Department of RevenueminorOthersIssues Indiana registered retail merchant certificate (RRMC) taxpayer identification numbers required for vendors at Speedway events.
• Indianapolis Motor SpeedwaycoreOthersIconic venue located in Speedway, IN - the oldest operating racetrack in the United States, known as 'The Greatest Race Course in the World.' Hosts the Indianapolis 500, the largest single-day sporting event in the world.
• Speedway Chamber of CommerceminorChannel Partner/ Reseller/ DistributorBusiness membership organization that supports local businesses and economic development in the Town of Speedway.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• CivicPlus: Government website platform vendor used by the Town of Speedway to power speedwayin.gov; included as an enabling technology peer in the municipal services stack rather than a direct government competitor.

Direct peers

• City of Beech Grove, Indiana: Small Marion County municipality located very close to Speedway, offering directly comparable police, fire, utilities, and parks services to a similar small population.
• Town of Brownsburg, Indiana: Nearby Hendricks County town in the Indianapolis metro providing comparable municipal services (police, fire, utilities, parks, permitting) to a similar small-town Indiana population.
• Town of Plainfield, Indiana: Indianapolis-metro municipality with similar service portfolio including utilities, public safety, parks/recreation, and a comparable scale of municipal operations.
• Town of Westfield, Indiana: Hamilton County town in the Indianapolis metro area with parallel municipal services including utilities, public safety, parks and recreation, and development services.
• Town of McCordsville, Indiana: Small Indianapolis-metro municipality providing municipal police, fire, utilities coordination, and parks services to a comparable suburban Indiana population base.
• Town of Zionsville, Indiana: Boone County municipality in the Indianapolis metro delivering the same municipal service stack (police, fire, water/sewer, parks, permitting) to a comparable residential/suburban population.
• Town of Avon, Indiana: Adjacent Indianapolis-metro town offering municipal water, sewer, police, fire, and parks services to a comparable suburban Indiana population base.
• Town of Fishers, Indiana: Hamilton County Indianapolis-metro municipality operating a comparable municipal service stack (police, fire, water, sewer, parks, permitting) with a slightly larger but still suburban population profile.

Broad incumbents

• City of Indianapolis / Marion County Government: The larger countywide and consolidated city government that provides broader-scale versions of the same municipal functions (police via IMPD, water/sewer via Citizens Energy Group coordination, parks, permitting) — relevant as the regional umbrella and policy coordinator for Speedway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SpeedwayPD
• YouTubeyoutube.com/channel/UCT2L1yqapUn_D-ahQvaIokQ
• Facebookfacebook.com/TownOfSpeedway
• LinkedInlinkedin.com/company/townofspeedway

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Town of Speedway, Indiana