Speedway Australia
Speedway Australia is the FIA-delegated national governing body for speedway racing in Australia, licensing 12,000-15,000 competitors, affiliating 80+ tracks and 15 sanctioning bodies, and providing national insurance, officiating, and safety programs nationwide.
- Company typePrivate
- Founded1997
- HeadquartersStepney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Speedway Australia does
Speedway Australia (legally N.A.S.R. Incorporated) is the FIA-delegated national governing body for speedway racing in Australia, formed in 1997 and rebranded under its current name in 2011. It operates as an incorporated, member-governed non-profit headquartered in Stepney, South Australia, with a small national office of approximately 13 staff. Its core products are a national licensing system for drivers, car owners, crew, officials, media, and safety personnel (covering 12,000-15,000 licensees across 97 communities), a Group Public Liability Insurance program for affiliated tracks (the Insured Track system), and Personal Accident Injury Insurance bundled with each license. Supporting products include the Speedway Australia mobile app, an online National Officials Training Program, the Kids to Grids youth development platform, a Track Safety Rating System (3 to 5 stars), and the Fantasy Speedway fan engagement game.
The organisation's revenue model is a mix of recurring annual licensing fees, track affiliation and permit fees, and group insurance program administration. License fees have been held unchanged for six consecutive seasons. Distribution is direct-to-consumer via the online licensing portal and mobile app, supplemented by a channel network of 80+ affiliated track operators and 15 national sanctioning bodies across every Australian state and territory. The organisation is the only speedway body globally to hold FIA delegation of authority (granted 2006, renewed 2022). In February 2025 N.A.S.R. Incorporated entered voluntary administration under BRI Ferrier while continuing to trade on a business-as-usual basis, and a new General Manager and refreshed leadership team were installed during 2025 alongside the publication of a Strategic Plan 2026-2030.
Key partnerships include Motorsport Australia (the parent national sporting organisation), Gallagher Insurance as the broker for the insurance programs, and the VAILO Adelaide 500 (a 2024 partnership that brought Sprintcars to the Adelaide 500 festival with nearly 260,000 attendees and won Innovation/Promotional Item/Event of the Year at the 2025 Australian Speedway Awards). Customer concentration is structurally low given the breadth of the licensee and track network, while the principal strategic priorities evidenced in the data are post-administration stabilisation, youth pipeline expansion via Kids to Grids, and broader mainstream motorsport integration.
Speedway Australia firmographics
Firmographics- Name
- Speedway Australia
- Legal name
- N.A.S.R. Incorporated
- Website
- https://speedwayaustralia.org
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Speedway Australia is the FIA-delegated national governing body for speedway racing in Australia, licensing 12,000-15,000 competitors, affiliating 80+ tracks and 15 sanctioning bodies, and providing national insurance, officiating, and safety programs nationwide.
- Ownership category
- akta.pro rank
Speedway Australia industry classification
Industry- Product category
- Motorsport Governance and Sanctioning
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Sanctioning Bodies & Governing Organizations (MPAKAGAD)
- akta.pro secondary industries
- Motorsports Tracks & Racing Facilities (MPAKAEAC), Motorsport Event Promoters & Race Organizers (MPAKADAE)
Keywords
Where Speedway Australia is headquartered
LocationHeadquarters
- HQ city
- Stepney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Speedway Australia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Licensing Fees: Revenue generated from issuing racing permits and licenses to drivers, officials, crew members and other participants across all speedway divisions. License fees have remained unchanged for six consecutive seasons.
- Track Affiliation and Permits: Fees from track operators and sanctioning bodies for affiliation with Speedway Australia, including access to group insurance programs and safety compliance frameworks
- Insurance Programs: Group insurance programs providing Personal Accident Injury Insurance to license holders and Group Public Liability Insurance to affiliated tracks at collectively unattainable rates
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Competitor Licenses |
| One time/ perpetual license | Pay-as-you-go | Day Licenses |
| Subscription | Annual | Officials Accreditation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Speedway Australia product offering
Product offeringCore offering
Speedway Australia is the FIA-delegated national governing body for speedway racing in Australia, issuing competition licences to drivers, officials, crew and media and providing affiliated tracks with group insurance, safety compliance frameworks and sanctioning for racing events across more than 15 divisions. It also runs digital licence delivery via a mobile app, an online officials training program, a youth pathway (Kids to Grids) and a track safety rating system covering 80+ venues.
Product overview
Speedway Australia operates as a unified platform providing national governance, licensing, and support services for speedway racing across Australia. The core offering consists of the licensing system (with integrated Personal Accident Injury Insurance), Group Public Liability Insurance through the Insured Track system, and the National Officials Training Program. Additional services include the Kids to Grids youth development program, the Speedway Australia mobile app (enabling digital licenses), Fantasy Speedway fan engagement platform, and the Track Safety Rating System. The organization oversees in excess of 80 track operators, 15 sanctioning bodies, and over 12,000 license holders.
Differentiator
Problem solved
Functional benefit
Products and services
- Speedway Australia Licensing System National licence issued to drivers, car owners, crew, officials, media, safety team members and fire fighting workers across all speedway divisions, bundled with complimentary Personal Accident Injury Insurance and accessible digitally via the mobile app.
- Group Public Liability Insurance (Insured Track System) Group Public Liability Insurance provided to affiliated speedway tracks at collectively negotiated rates that individual operators could not obtain, covering venue operators and sanctioned events.
- National Officials Training Program Online training and accreditation programme delivering consistent national standards for racing officials, stewards and scrutineers, with remote completion and refresher courses.
- Kids to Grids Youth engagement programme with online training site and at-track sessions providing a structured pathway for beginners into speedway racing.
- Speedway Australia Mobile App Smartphone application that lets licensees access their Speedway Australia licence, present credentials at venues and complete indemnity waivers via QR code functionality.
- Rulebook and Racing Rules & Regulations
Quantifiable outcome
- License growth of 25% above pre-COVID levels, demonstrating sport's growth trajectory
- +1 more outcomes
Companies that use Speedway Australia
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Speedway Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Speedway Australia partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered major and core.
- VAILO Adelaide 500majorSpeedway Australia partnered with the VAILO Adelaide 500 event to bring Sprintcars in the City as part of the Adelaide 500 festival, representing the sport on Australia's biggest motorsport stage. The event attracted nearly 260,000 people and established speedway as a mainstream motorsport attraction. The NAPA Speedway event won Innovation/Promotional Item/Event of the Year at the 2025 Australian Speedway Awards.
- Motorsport AustraliacoreSpeedway Australia re-affiliated with Motorsport Australia (formerly CAMS) and operates under the Australian Motorsport Council. The FIA delegation was renewed in 2022 providing international recognition and establishing a platform for excellent relationship with Motorsport Australia as the National Sporting Organisation.
- Gallagher InsurancecoreSpeedway Australia's dedicated insurance microsite managed through Gallagher Insurance (AJG), providing group insurance programs to license holders and affiliated tracks.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
Speedway Australia competitors and assessment
Company assessmentOthers
- Gallagher Insurance (AJG): Global insurance brokerage operating Speedway Australia's dedicated insurance microsite. Others: a key infrastructure/ecosystem partner rather than a peer — provides the group insurance platform that underpins Speedway Australia's core value proposition to tracks and licensees.
- Australian Sports Commission: Australian government agency funding and governing national sporting organizations. Others: not a competitor, but the ecosystem entity that channels government recognition, funding pathways, and strategic-plan expectations (e.g., Speedway Australia's 2026-2030 plan) relevant to its operating environment.
Broad incumbents
- NASCAR: US stock car racing sanctioning body and one of the largest motorsport governing organizations globally. Broad incumbent: comparable sanctioning and licensing model at vastly greater scale, providing a benchmark for how national motorsport governance can evolve into a major commercial enterprise.
- Fédération Internationale de l'Automobile (FIA): Global motorsport federation that has delegated authority to Speedway Australia since 2006. Broad incumbent: the apex body that defines the regulatory framework within which Speedway Australia operates and the source of its international recognition moat.
Direct peers
- Motorsport Australia: National sporting organization for Australian motorsport. Direct peer: Speedway Australia re-affiliated with Motorsport Australia (formerly CAMS) and operates under its umbrella, making it the most comparable governing-body counterpart within Australia for sanctioning, FIA delegation, and licensing administration.
- Speedway New Zealand: National governing body for speedway racing in New Zealand. Direct peer: operates the same licensing, sanctioning, and track affiliation model in the neighboring market, providing a near-clone comparison for how a small speedway federation structures governance and revenue.
- British Speedway Promoters' Association: UK counterpart coordinating speedway racing. Direct peer: provides sanctioning, track affiliation, and event coordination for speedway in another developed English-speaking market, comparable in governance scope and participant-facing services.
- Australian Karting Association: National governing body for karting in Australia. Direct peer: another small Australian motorsport sanctioning body running licensing, track accreditation, and affiliated club networks — closely comparable scale, structure, and not-for-profit status.
- Auto-Cycle Union (UK): UK governing body for motorcycle and speedway-related circuit racing. Direct peer: performs analogous licensing, official accreditation, and FIA-aligned delegation functions in another English-speaking market, making its structure and revenue mix directly comparable.
Emerging players
- American Sprint Car Series (ASCS): US sprint car sanctioning series. Emerging player: focuses on sprint car division specifically (one of Speedway Australia's 15 sanctioned divisions), comparable in sanctioning structure but with a narrower single-division scope and different geographic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Speedway Australia social profiles
Digital presenceSpeedway Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Speedway Australia leadership team
Management profileNumber of profiles
Profiles11 records
Speedway Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Speedway Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Speedway Australia
What does Speedway Australia do?
Speedway Australia is the FIA-delegated national governing body for speedway racing in Australia, issuing competition licences to drivers, officials, crew and media and providing affiliated tracks with group insurance, safety compliance frameworks and sanctioning for racing events across more than 15 divisions. It also runs digital licence delivery via a mobile app, an online officials training program, a youth pathway (Kids to Grids) and a track safety rating system covering 80+ venues.
Is Speedway Australia a public or private company?
Speedway Australia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Speedway Australia founded?
Speedway Australia was founded in 1997. It employs 11 to 50 people.
Where is Speedway Australia based?
Speedway Australia is headquartered in Stepney, Australia, in the Oceania region.
How does Speedway Australia make money?
Three revenue lines are on record. Licensing Fees are the primary driver. The others are track Affiliation and Permits and insurance Programs.
Who are Speedway Australia's main competitors?
Others on record are Gallagher Insurance (AJG) and Australian Sports Commission. Broad incumbents are NASCAR and Fédération Internationale de l'Automobile (FIA). Direct peers are Motorsport Australia, Speedway New Zealand, British Speedway Promoters' Association, Australian Karting Association and Auto-Cycle Union (UK). American Sprint Car Series (ASCS) is listed as an emerging player.
Does Speedway Australia have an API?
No public API is recorded for Speedway Australia.
What industry is Speedway Australia in?
Speedway Australia's product category is Motorsport Governance and Sanctioning. Its primary akta.pro industry code is MPAKAGAD, Motorsports Sanctioning Bodies & Governing Organizations, with a secondary code of MPAKAEAC, Motorsports Tracks & Racing Facilities. Its NAICS code is 711310 and its SIC code is 7948.