Blutspendedienst des Bayerischen Roten Kreuzes

Name

Blutspendedienst des Bayerischen Roten Kreuzes

Legal name

Blutspendedienst des Bayerischen Roten Kreuzes gemeinnützige GmbH

Website

https://spende-blut.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Blood Banking & Transfusion Medicine Services

NAICS

Blood and Organ Banks (621991), Medical and Diagnostic Laboratories (62151), Voluntary Health Organizations (813212)

SIC

Services-Medical Laboratories (8071), In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Transfusion Medicine & Immunohematology (Blood Bank) (HLAFAMAG)

akta.pro secondary industries

Blood Bank, Transfusion Medicine & Immunohematology (HLAHAAAH), Blood, Organ & Tissue Donation Organizations (BPAGACAJ), Plasma Collection & Donor Services (Plasmapheresis Centers) (HLAIAHAH)

Keywords

• Blood donation services
• Transfusion medicine
• Blood product supply
• Donor management
• Diagnostic laboratory services

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Blood Products Supply to Healthcare Facilities: Supply of blood products (erythrocytes, platelets, plasma, and specialized preparations) to hospitals and medical practices throughout Bavaria. The organization operates as a nonprofit entity under the Bavarian Red Cross framework.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

The Blutspendedienst des Bayerischen Roten Kreuzes (BSD) collects, processes, tests, and distributes blood products (erythrocytes, platelets, plasma, and specialty preparations) to hospitals and medical practices throughout Bavaria. It operates a digital donor service platform anchored by the Blutspende-App and the Digitaler Spenderservice (Meine Blutspende) portal, enabling appointment booking, eligibility checking, donation history, and health check results for individual donors. The organization also provides laboratory diagnostic services and professional training through the Transfusionsmedizinische Akademie.

Product overview

Blutspendedienst des Bayerischen Roten Kreuzes (BSD) operates a comprehensive blood donation service platform combining a public-facing digital service for blood donors with clinical products and services for hospitals and medical practices. The core offering consists of the Blutspende-App (digital donor companion with appointment booking, health check access, and donation history) and the broader digital spenderservice ecosystem, supplemented by clinical products (blood products and specialty preparations), laboratory diagnostics, and the Transfusionsmedizinische Akademie (training academy). The BSD also maintains a podcast (BLUTSBRÜDER), a media magazine (hämotherapie), and various engagement programs including missingtype campaigns. The organization's operations span five institute locations plus a plasma center and mobile blood donation teams across Bavaria.

Differentiator

Problem solved

Functional benefit

Brands

• BLUTSBRÜDER: Podcast series about blood donation topics featuring interviews and discussions with blood donors, ambassadors, and medical professionals.
• Missingtype

Products and services

• Blutspende-App (Blood Donation App) Mobile application serving as a personal digital companion for blood donors in Bavaria. Enables appointment finding and reservation across Bavaria, view of donation history, digital blood donor ID, health check results, and health check PDF downloads. Available on iOS and Android.
• Digitaler Spenderservice (Digital Donor Service / Meine Blutspende) Online donor portal providing services including appointment invitations, health check results, donation history, and address management for registered blood donors. Hosts the Email Appointment Invitation system that replaces postal invitations with customizable digital reminders.
• Produkte und Spezialpräparate (Blood Products and Specialty Preparations) Blood products and specialty preparations supplied to hospitals and medical practices in Bavaria, including erythrocytes, thrombocytes, and plasma-derived therapeutic concentrates. Core commercial offering to healthcare facilities.
• Dienstleistungen und Diagnostik (Services and Diagnostics) Laboratory diagnostic services supporting blood transfusion medicine for hospitals and medical practices, including immunohematological and serological testing.
• Transfusionsmedizinische Akademie (Transfusion Medicine Academy) Professional training academy for transfusion medicine, offering courses for medical professionals. Provides continuing education and specialized training in hemotherapy and transfusion medicine practice.

Quantifiable outcome

• 25 million+ total blood donations collected
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• BRK Kreisverbände (Bavarian Red Cross District Associations)coreStrategic or Co-development PartnerNetwork of Bavarian Red Cross district associations that collaborate on blood donation events, volunteer management, and community outreach across Bavaria. These associations support blood donation drives and help organize recognition events for long-term donors.
• Celebrity Ambassadors (Gela Allmann, Dominik Klein, Ferdinand Hofer, Loris Karius, Jana Wosnitza, Thore Schölermann, Stefano Zarrella)minorGTM or Marketing PartnerPublic figures who support blood donation awareness campaigns, particularly the #missingtype campaign around World Blood Donor Day. They use their public profiles to encourage blood donation among their followers and fans.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Haema AG: Germany's largest commercial blood and plasma collection operator, owned by Grifols. Competes directly with BSD for plasma and blood donors across Germany but operates on a for-profit, compensated-donor model rather than BSD's voluntary nonprofit framework.
• DRK Blutspendedienst West: German Red Cross blood service covering Nordrhein-Westfalen, Rheinland-Pfalz, and Saarland. Operates the same institutional nonprofit model with Red Cross backing and provides a direct peer benchmark for size, scale, and donor engagement metrics.
• DRK Blutspendedienst Nord-Ost: Another German Red Cross regional blood service covering Berlin, Brandenburg, Hamburg, Mecklenburg-Vorpommern, Niedersachsen, and Schleswig-Holstein. Same nonprofit model, donor volunteer base, and hospital supply structure as BSD BRK, providing a directly comparable regional peer.
• Sanquin Blood Supply Foundation: Dutch national nonprofit blood bank responsible for safe blood supply in the Netherlands. Comparable in mission, nonprofit structure, and integrated donor-to-hospital value chain, though operating at national rather than state level.
• DRK Blutspendedienst Baden-Württemberg - Hessen: Direct sister organization as the German Red Cross blood service covering Baden-Württemberg and Hesse states. Operates identical nonprofit blood banking model with mobile teams, fixed institutes, and hospital supply contracts - making it the closest structural and operational peer to BSD BRK.

Emerging players

• Octapharma Plasma: Global plasma collection network with German donor centers; competes for the same plasma donor pool as BSD's Würzburg plasma center. For-profit compensation model and large international scale make it an emerging pressure point on BSD's voluntary donor recruitment.

Broad incumbents

• NHS Blood and Transplant: UK national health service arm responsible for blood and organ donation across England and Wales. Comparable nonprofit blood banking mission at significantly larger national scale, offering insight into scale-up trajectory from regional to national operations.
• American Red Cross Blood Services: Largest single blood collection organization in the United States, part of the broader American Red Cross. Operates a comparable voluntary donor nonprofit model but at national scale, providing reference for what a scaled Red Cross blood service can achieve.
• CSL Behring (Plasma Operations): Global leader in plasma-derived therapeutics with extensive plasma collection network. Relevant downstream counterparty and competitor as a buyer of source plasma and supplier of plasma-derived products that compete with BSD's specialty preparations portfolio.

Others

• Haemonetics Corporation: Global supplier of blood and plasma component management technology, software, and consumables used by blood banks including BSD. Enables rather than competes with BSD's operations, but is a key infrastructure and equipment partner for any blood bank's collection and processing capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/blutspendebayern
• Facebookfacebook.com/blutspendebayern
• Instagraminstagram.com/blutspendebayern
• LinkedInlinkedin.com/company/blutspendedienst-des-bayerischen-roten-kreuzes

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blutspendedienst des Bayerischen Roten Kreuzes