SPEEN

What SPEEN does

SPEEN (legal entity SPEEN STYLE SAS) is a French direct-to-consumer brand specializing in freestyle football equipment, founded in 2016 by Eric Perret, a former Marketing Manager at Myprotein. The company designs, sources, and sells a portfolio of specialized freestyle football balls built around proprietary material formulations, including the SPEENBALL rubber compound (offering grip superior to standard leather balls), the SPEEN PRO synthetic leather ball constructed with 32 thermally bonded panels for sphericity and waterproofing, and textured surface variants such as the PIXEL and FLUO lines. The product portfolio extends beyond balls into branded accessories (pumps, needles, ball bags, bracelets, neck straps, stickers), cotton apparel (t-shirts, beanies), and the SPEEN COACH digital training program — a 60-page PDF plus 30 video tutorials authored by double French freestyle football champion Brian Morales.

The business operates a product-led, direct-to-consumer e-commerce model through its owned storefront at speenstyle.com, with no disclosed physical retail presence. Pricing is unit-based, ranging from approximately €17.99 for entry-level training balls to €34.99 for the premium SPEEN PRO, with most ball purchases bundling the SPEEN COACH program and basic accessories. SPEEN fulfills orders via GLS and Mondial Relay for European destinations and ships internationally to over 35 countries spanning Western and Northern Europe, French overseas territories, North America, and Japan. Customer segments center on individual freestyle football beginners, advanced practitioners/competitors, and parents purchasing as gifts, with secondary institutional usage by community organizations such as the Cameroon Freestyle Football Association.

The company is privately held, founder-operated, and employs approximately six people out of a Paris registered office (32 boulevard de Strasbourg, 75010) with a returns warehouse in Mondeville. No external funding rounds, institutional investors, acquisitions, or material corporate transactions are disclosed. Marketing is primarily organic social media (Instagram, Facebook, TikTok) and content marketing through the company blog, supported by an ambassador program featuring freestyle athletes. The company also advertises event/show booking services for freestyle performances, indicating a thin secondary services revenue stream beyond product sales.

Name

SPEEN

Legal name

SPEEN STYLE

Website

https://speenstyle.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

SPEEN is a French direct-to-consumer brand founded in 2016 that designs and sells specialized freestyle football balls, branded apparel, and the SPEEN COACH training program to individual hobbyists, advanced practitioners, and parents globally via its e-commerce storefront.

Ownership category

akta.pro rank

Product category

Sports Equipment

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Soccer/Football Footwear & Apparel Retail (CRAMACAC)

akta.pro secondary industries

Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL), Athletic Footwear & Sport Apparel Retail (CRAMABAC)

Keywords

• Freestyle football equipment
• Football training balls
• Sports accessories
• Freestyle training programs
• Athletic training gear

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Freestyle ball sales: Sale of specialized freestyle football balls in various materials (rubber, hybrid, synthetic leather) and colors. Core product category with bundled accessories.
2. Training program sales: SPEEN COACH program sold as standalone PDF/video training package or bundled free with ball purchases.
3. Accessories and apparel: Sale of accessories (pumps, ball nets, bracelets, bags) and branded clothing (T-shirts, hoodies, hats).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SPEEN is a French brand that designs, manufactures, and sells specialized freestyle football balls along with related training programs and accessories. The company's products are aimed at individual freestyle football practitioners who need equipment tuned specifically to the demands of the discipline.

Product overview

SPEEN is a French freestyle football equipment brand founded in 2016 and led by Eric Perret. The company offers a portfolio of specialized freestyle football products centered around its core Speen Ball line, supplemented by training programs and branded apparel. The main product categories include: (1) Speen Balls - rubber and hybrid freestyle balls in various colors (Yellow, Red, Blue, Green, Pink, White, Black, Belgium edition) and special lines (GOLD, PIXEL grip balls, FLUO fluorescent balls, Training balls, and the premium SPEEN PRO); (2) SPEEN Coach - a training program featuring a 60-page PDF and 30 video tutorials created by double French champion Brian Morales; (3) Accessories including ball bags, pumps, needles, bracelets, neck straps, pens, pencil cases, stickers, and sponge bracelets; (4) Apparel including t-shirts (logo and performance lines), winter beanies, and Christmas hats. The company also mentions a Footshake connected ball with a mobile app for training progression. All balls come with training programs and essential accessories (pump, needle) to facilitate learning freestyle football.

Differentiator

Problem solved

Functional benefit

Products and services

• Freestyle football balls

Quantifiable outcome

• Bundled training program with every ball purchase
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Puma: Global sportswear and football equipment brand with football boots, balls, and training gear. Comparable to SPEEN as a football-equipment provider with brand-led DTC distribution.
• Decathlon (Kipsta): Global sporting goods retailer with proprietary football brand Kipsta offering balls, training equipment, and apparel at value price points. Comparable to SPEEN as a broader football equipment seller with vertically integrated design and DTC capability.
• Adidas: Global football equipment leader producing balls, boots, and training gear at professional and consumer tiers. Comparable to SPEEN as a football ball and equipment manufacturer with international reach and tiered product strategy.
• Wilson Sporting Goods: Major sports equipment manufacturer with football/soccer ball offerings alongside broader ball portfolio. Comparable to SPEEN through ball-construction expertise and tiered grip-focused product lines.

Direct peers

• Mikasa: Japanese sports ball manufacturer with global distribution across multiple ball sports. Comparable to SPEEN through specialization in ball products and tiered product portfolio.
• Mitre: Iconic British football ball and equipment manufacturer. Comparable to SPEEN as a football-equipment specialist with multiple ball tiers and accessories aimed at varied football use cases, including training.
• Uhlsport: German football equipment manufacturer offering balls, training gear, and apparel. Comparable to SPEEN through its football-specialized product portfolio and range of training-focused equipment.
• Baden Sports: US sports ball manufacturer with deep expertise in ball construction across multiple sports. Comparable to SPEEN through its emphasis on grip technology and niche ball variants.
• Select Sport: Danish global manufacturer of footballs (match and training) with deep specialty in football ball construction. Comparable to SPEEN as a ball-focused brand serving football-specific use cases, though Select targets mainstream play rather than freestyle.
• Molten: Japanese ball manufacturer producing football/soccer balls alongside volleyball and basketball. Comparable to SPEEN as a specialized ball maker with proprietary panel construction and grip-focused products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/speen-style

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPEEN