SPEKA

What SPEKA does

SPEKA (legal entity ТОВ «Діджитал Економіка», transliterated: TOV «Dydzhytal Ekonomika», English: LLC «Digital Economy») is a Ukrainian online media publication founded in 2021 and headquartered in Kyiv, covering entrepreneurship, technology, AI, fintech, miltech (defense technology), science, crypto, and broader business and innovation trends. The platform is structured around topical editorial categories and produces news articles, interviews with business leaders and CIOs, analytical pieces, ratings, dossiers, quizzes, video and podcast content, and themed special projects such as '100 AI Cases'. Content is freely accessible to all users and distributed via the SPEKA.ua website, Telegram, Facebook, and RSS feeds.

The underlying technology is a web-based content management platform with community features, including a user-authored blog system, corporate blog hosting, a top-authors ranking, and authentication via Google, Facebook, and Telegram. The platform does not offer software products, APIs, or proprietary AI/ML systems; its core deliverable is editorial content creation and distribution.

SPEKA operates as part of a Ukrainian media holding alongside sister publications ThePage, ITC, MC.today, and HIGHLOAD, with all entities under the same parent LLC. Revenue is generated through advertising and sponsored content, clearly labeled as 'Спекоутне промо' (Hot promo). The company has 17 employees, no disclosed external funding, no parent company or institutional investors identified, and serves a primarily Ukrainian audience of entrepreneurs, IT professionals, and corporate executives. Distribution partnerships are in place with Netpeak, InWeb, Serpstat, and Diia.City United.

Name

SPEKA

Legal name

ТОВ "Діджитал Економіка"

Website

https://speka.media

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

SPEKA is a Ukrainian online media publication founded in 2021, covering entrepreneurship, technology, AI, fintech, and defense tech for Ukrainian business professionals, IT specialists, and executives. It operates within a media holding alongside ThePage, ITC, MC.today, and HIGHLOAD.

Ownership category

akta.pro rank

Product category

Online Media and Publishing

NAICS

Other Publishers (51319)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Online Article & Blog Publishing Platforms (MPAJAMAF)

Keywords

• Online media publication
• Business news platform
• Technology journalism
• Ukrainian digital media
• Editorial content publishing

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Advertising: The platform generates revenue through advertising, with branded content marked as 'Спекотне промо' (Hot promo) published as paid advertising.
2. Sponsored Content: Sponsored articles and promotional content published under the 'Спекотне промо' label, clearly marked as advertising.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

SPEKA is a Ukrainian online media publication that publishes daily news articles, interviews, analytical content, and themed content series covering entrepreneurship, business trends, technology, AI, fintech, defense tech, and IT development. The platform offers free access to all editorial content, supported by advertising and clearly-labeled sponsored content. It also provides community features including user-authored blogs, corporate blog hosting for businesses, and curated special projects such as '100 AI Cases'.

Product overview

SPEKA is an online media publication about entrepreneurship and technology, business trends, innovations, and IT development. It is a content platform organized by topic categories including Entrepreneurship, Miltech, Science and Space, Artificial Intelligence, Crypto, Lifehacks, Life, Gadgets, Videos and Podcasts, Ratings, Technologies, and Health News. The media group also includes sister publications ThePage, ITC, MC.today, and HIGHLOAD, all part of the same media holding company TOV 'Digital Economics'. SPEKA does not offer software products but focuses on editorial content creation and distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• SPEKA Media Platform Ukrainian online media publication covering entrepreneurship, business trends, technology, AI, fintech, defense tech, and IT development. Provides daily news articles, interviews with business leaders, analytical content, and themed content series. Content is organized by topic categories including Entrepreneurship, Miltech, Science and Space, Artificial Intelligence, Crypto, Lifehacks, Life, Gadgets, Videos and Podcasts, Ratings, Technologies, and Health News. Targets Ukrainian entrepreneurs, business professionals, and technology enthusiasts.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Diia.City UnitedminorStrategic or Co-development PartnerPartnership with the Diia.City United association - the union of Diah.City residents, Ukraine's special legal regime for IT companies.
• ThePagecoreOthersSPEKA is part of the same media group as ThePage, sharing audience and content synergies within the Ukrainian business media ecosystem.
• ITCcoreOthersSPEKA is part of the same media group as ITC (Ukrainian IT news outlet), sharing audience and content synergies within the Ukrainian technology media ecosystem.
• MC.todaycoreOthersSPEKA is part of the same media group as MC.today (Ukrainian online media about lifestyle, business, and technology), sharing audience and content synergies within the Ukrainian media ecosystem.
• HIGHLOADcoreOthersSPEKA is part of the same media group as HIGHLOAD (Ukrainian tech media), sharing audience and content synergies within the Ukrainian technology media ecosystem.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• HIGHLOAD: Sister Ukrainian tech publication focused on developers, infrastructure, and IT — overlaps with SPEKA's tech coverage.
• ITC.ua: Sister Ukrainian IT news outlet covering gadgets, software, and tech news; competes for the same Ukrainian IT/tech enthusiast segment as SPEKA.
• AIN.ua: Leading Ukrainian online publication covering tech, startups, AI, and business — directly competes with SPEKA for the same Ukrainian entrepreneur and IT professional audience.
• ThePage: Sister business/tech publication in SPEKA's media group covering entrepreneurship, business, and economics in Ukraine.
• dou.ua: Major Ukrainian online community and publication for IT professionals, covering tech news, salaries, and developer culture — a closely comparable audience-overlap peer.
• dev.ua: Ukrainian online publication covering IT, startups, and the tech industry — competes directly with SPEKA for Ukrainian tech readership and ad budgets.
• MC.today: Sister publication within SPEKA's media group covering Ukrainian business, startups, and technology with overlapping audience and advertisers.

Broad incumbents

• Forbes Ukraine: Ukrainian edition of Forbes covering business, technology, and entrepreneurship — established brand competing for premium advertisers in the same Ukrainian business audience.
• Liga.net (LIGA.net): Major Ukrainian business and technology news platform with broader news coverage — established incumbent competing for overlapping B2B audiences and ad spend.

Regional players

• Vector (Ekonomichna Pravda): Ukrainian business/technology column brand from Ukrainska Pravda media group; comparable business-news audience but with broader editorial scope and stronger legacy brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/speka

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPEKA