Spenst

What Spenst does

Spenst Norge AS operates a member-owned Norwegian fitness chain (medlemseid kjede) in which individual center owners hold equity in the parent company, providing 23+ centers across Østlandet (eastern Norway) and Nord-vestlandet (northern/western Norway), with concentrations around Moss, Halden, Kongsberg, Jessheim and a footprint of smaller-town sites such as Gloppen, Høyanger, Trysil, and Skjold. Member-owned governance is the chain's primary structural differentiator versus franchise competitors and is positioned as protection of member interests. The chain offers a layered physical product comprising main centers (e.g., Høvleriet at 2,200 sqm, Brødløs at 1,200 sqm), Express self-service unmanned sites with 24/7 key-card access (Tørka 800 sqm, Sørli Express 450 sqm, Kongsberg Ekspress), and specialized concepts including EGYM circuit training (Spenst GO, Halden), Pilates Reformer (Kongsberg), and group classes. A 2025-launched Spenst Norge mobile application on iOS and Android provides digital membership, Bluetooth facility access, and class booking; it runs alongside "Spenst-AI," a text-only customer-support chatbot described as still under training. Additional products include Treningslappen—a mandatory youth certification program for ages 13-16 combining PT intro sessions, online modules and an 80%-pass online exam—Sense Helse therapeutic services delivered via the Sense Kongsberg partnership, Les Mills online training access with 230+ classes, and a free Fordelsklubb loyalty program with partner discounts.

Revenue is generated almost entirely through recurring monthly membership subscriptions (youth from kr 489/month; short-term around kr 599/month in Halden; Premium tiers offering regional multi-center access), supplemented by personal-training session packages, group class add-ons, corporate wellness contracts under the Frisk Bedrift program, and ancillary income from the loyalty program's partner ecosystem. Go-to-market is direct-to-consumer across web, app, in-center sign-up, and corporate partnerships; the chain does not rely on external PE/VC capital and is structured for decentralized unit growth through member-owner shareholders who open and operate individual sites on the Spenst brand and platform.

Name

Spenst

Legal name

Spenst Norge AS

Website

https://spenst.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Spenst is a Norwegian member-owned fitness chain operating 23+ centers across Østlandet and Nord-vestlandet, offering subscription gym access, personal training, group classes, EGYM circuits, youth certification, and corporate wellness to individual consumers, youth aged 13-16, and corporate clients.

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Online/Remote Personal Training & Programming (HSADAAAM), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Fitness center memberships
• Personal training services
• Group fitness classes
• Youth training programs
• Corporate wellness programs

Headquarters

HQ city

Moss

HQ country

Norway

HQ region

Europe

Offices26 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fitness Membership Subscriptions: Recurring monthly subscription fees for gym access. Members select from various tiers including basic access, group training, premium (regions), and youth memberships. Memberships have flexible options with or without binding/contract periods.
2. Personal Training (PT) Services: Sale of personal training sessions and PT packages. Individual PT sessions and packages available for purchase at all centers.
3. Group Fitness Classes: Group training sessions included in membership or as add-on. Special offerings include Les Mills online training, Pilates Reformer, and EGYM circuit training.
4. Fordelsklubb Loyalty Program: Free loyalty club membership providing access to partner discounts and exclusive offers from partners like Chargo. Generates value through member engagement and retention.
5. Corporate Wellness (Frisk Bedrift): Business-to-business wellness programs for corporate clients. Customized corporate fitness solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Spenst operates a member-owned fitness center chain with 23+ locations across Norway, offering gym access, personal training, group fitness classes, Pilates Reformer, online training via Les Mills, and youth training programs. The chain is supported by the Spenst Norge mobile app for digital membership, Bluetooth facility access, and class booking, plus an AI-powered customer support chatbot. Services are sold through monthly memberships, individual session packages, and a corporate wellness program (Frisk Bedrift).

Product overview

Spenst is a Norwegian gym chain with a platform-plus-locations architecture comprising 23+ fitness centers across Norway, the Spenst Norge mobile app, and various membership programs. The core offering includes traditional gym access (self-training, group classes, personal training), specialized services (Pilates Reformer, health guidance), online training partnerships (Les Mills), and youth programs (Treningslappen). The mobile app provides digital membership, access control, and booking functionality. Additional offerings include a free loyalty club (Spenst Fordelsklubb) with partner benefits and corporate wellness programs (Frisk Bedrift).

Differentiator

Problem solved

Functional benefit

Products and services

• Spenst Fitness Centers (Network Membership) Core fitness center network of 23+ owned/operated locations across Norway, including full-service centers, Express (24/7 self-service) facilities, and specialized offerings (EGYM, Pilates Reformer). Membership tiers include basic access, group training, premium regional access, and youth memberships.
• Personlig Trener (Personal Training) One-on-one personal training sessions and packages with experienced trainers, providing customized workout programs, physical assessments, and individualized guidance for members seeking health, weight loss, strength, or fitness goals.
• Gruppetrening (Group Training Classes) Instructor-led group fitness classes (in-studio and online) offered across multiple training formats including EGYM circuit training, Pilates Reformer, and Les Mills online classes (230+).
• Pilates Reformer Low-impact Pilates Reformer classes offered at the Kongsberg location, designed to improve strength, flexibility, and posture for all ages and fitness levels.
• Online Trening (Les Mills Online Training) Online training platform offering 230+ classes through a partnership with Les Mills, accessible via the Min Side member portal for members who want to train at home, on holiday, or while traveling.
• Treningslappen (Youth Training Pass Program) Mandatory certification program for youth aged 13-16 years that includes a PT start session, online training modules, and an online exam (80% pass requirement), enabling independent gym access without parental supervision.
• Frisk Bedrift (Corporate Wellness) B2B corporate wellness program offering Norwegian businesses employee fitness memberships and health benefits as part of workplace wellness programs.
• Sense Helse (Health Services) Health services including therapeutic treatments and consultations offered in partnership with Sense Kongsberg at the Spenst Kongsberg facility, helping members find the right path to reduced pain, better function, and improved quality of life.
• Helseveiledning (Health Guidance) Free health consultation service that offers members a no-obligation conversation to help them start a healthier, stronger, and more energetic lifestyle journey.

Quantifiable outcome

• Over 230 online classes available through Les Mills partnership
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Sense KongsbergcoreStrategic or Co-development Partner · 1 August 2025Sense Kongsberg has partnered with Spenst to provide health and wellness services at the Kongsberg location. The partnership includes Sense Helse (health services, treatments) and Sense fitness offerings at the shared facility. The collaboration brings Sense members into the Spenst ecosystem and extends Spenst's service offerings beyond traditional fitness to include health guidance and therapeutic services. Sense also offers a companion scheme (ledsagerordning) providing free membership for companions of people with disabilities.

Scale indicators2 records

Recent moves11 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SpenstNorge
• Instagraminstagram.com/spenstnorge
• LinkedInlinkedin.com/company/spenst

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spenst