SPIC MACAY- IIT GUWAHATI
SPIC MACAY is a volunteer-driven non-profit movement founded in 1977 that delivers free Indian classical arts programs at educational institutions through 500+ chapters across India and 20+ countries, reaching 10 million+ students annually.
- Company typePrivate
- Founded1977
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What SPIC MACAY- IIT GUWAHATI does
SPIC MACAY (Society for the Promotion of Indian Classical Music and Culture Amongst Youth) is a volunteer-driven cultural movement founded in 1977 by Dr. Kiran Seth to promote Indian classical arts among youth through free programs at educational institutions. The movement operates 500+ chapters across every Indian state and union territory, plus 50+ international university chapters in 20+ countries (including Stanford, TU Delft, KTH Stockholm, and University of Washington), delivering approximately 5,000 programs annually and reaching roughly 1 Cr+ (10 million+) active students with a cumulative reach of ~30 million over five decades.
Its core product portfolio includes school and college programs, the annual International Convention, Gurukul Anubhav residential immersions, the Aarambh early-learner module, Virasat 11-day festivals, Outreach programs, Circuit touring performances, and lecture demonstrations — all delivered free of charge by 10,000+ master artists (including Padma Vibhushan awardees) across 200+ art forms. The underlying 'technology' is a volunteer coordination system operating through chapters and nishkaam karma (selfless service), with no proprietary digital platform beyond a website and social media presence.
The business model is entirely donation- and grant-based. SPIC MACAY charges no fees to institutions or participants; funding flows from CSR partners (SSRF Limited, SSBI Payments, Nucleus Software), government support from the Ministry of Education and Ministry of Culture, individual donors, and the Lal Family Foundation. The organization employs no paid staff and relies on student, professional, homemaker, and retiree volunteers for program delivery, making its cost structure unusual for an entity of its national reach.
SPIC MACAY- IIT GUWAHATI firmographics
Firmographics- Name
- SPIC MACAY- IIT GUWAHATI
- Legal name
- Society for the Promotion of Indian Classical Music and Culture Amongst Youth
- Website
- https://spicmacay.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SPIC MACAY is a volunteer-driven non-profit movement founded in 1977 that delivers free Indian classical arts programs at educational institutions through 500+ chapters across India and 20+ countries, reaching 10 million+ students annually.
- Ownership category
- akta.pro rank
SPIC MACAY- IIT GUWAHATI industry classification
Industry- Product category
- Cultural Heritage Education
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Study Habits & Homework Systems Workshops (EDAMAIAL)
Keywords
Where SPIC MACAY- IIT GUWAHATI is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
SPIC MACAY- IIT GUWAHATI business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Donations and CSR Funding: Funded entirely through donations from CSR partners (corporate social responsibility), government support from Ministry of Education and Ministry of Culture, and individual donors including alumni and well-wishers. All programs are free for participants.
- Volunteer Service: No monetary transactions - movement runs entirely on volunteer effort. Students, professionals, homemakers, and retirees contribute time and skills through nishkaam karma (selfless service).
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
SPIC MACAY- IIT GUWAHATI product offering
Product offeringCore offering
SPIC MACAY is a volunteer-driven non-profit cultural movement that promotes Indian classical music, dance, folk arts, meditation, and craft traditions among youth through free programs at educational institutions. It delivers approximately 5,000 programs annually across 500+ chapters in India and 20+ countries, featuring live performances and lecture demonstrations by 10,000+ master artists including Padma Vibhushan awardees, reaching rural government schools, private schools, IITs, IIMs, and international universities. All programs are delivered free of charge and funded through donations, CSR partnerships, and government support.
Product overview
SPIC MACAY (Society for the Promotion of Indian Classical Music and Culture Amongst Youth) is a volunteer-driven cultural movement that promotes Indian classical arts and heritage among youth through a portfolio of programs. The core offerings include school programs, college programs, International Conventions, Gurukul Anubhav residential immersions, Aarambh early learner modules, Outreach programs, Circuit touring performances, and Lecture Demonstrations — all featuring live performances by master artists. The movement operates through 500+ chapters across India and internationally, reaching approximately 30 million students annually through ~5,000 volunteer-driven programs.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 1 Cr+ students reached
- +4 more outcomes
Companies that use SPIC MACAY- IIT GUWAHATI
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
SPIC MACAY- IIT GUWAHATI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SPIC MACAY- IIT GUWAHATI partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Ministry of EducationcoreGovernment ministry provides support for programs in educational institutions across India. Part of the government's recognition of heritage education's role in student development.
- Ministry of CulturecoreGovernment ministry supports cultural promotion activities and programs that preserve and promote Indian classical arts among youth.
- International Universities (Stanford, TU Delft, KTH Stockholm, University of Washington, others)core50+ international universities host SPIC MACAY chapters for diaspora communities, bringing Indian classical arts to students abroad. Includes partnerships with TU Delft, Stanford, KTH Stockholm, and University of Washington.
Scale indicators13 records
Recent moves6 records
Expansion highlights4 records
SPIC MACAY- IIT GUWAHATI competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
SPIC MACAY- IIT GUWAHATI social profiles
Digital presenceSPIC MACAY- IIT GUWAHATI financial estimates
Financial estimateRevenue estimate
Valuation estimate
SPIC MACAY- IIT GUWAHATI leadership team
Management profileNumber of profiles
Profiles1 record
SPIC MACAY- IIT GUWAHATI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SPIC MACAY- IIT GUWAHATI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SPIC MACAY- IIT GUWAHATI
What does SPIC MACAY- IIT GUWAHATI do?
SPIC MACAY is a volunteer-driven non-profit cultural movement that promotes Indian classical music, dance, folk arts, meditation, and craft traditions among youth through free programs at educational institutions. It delivers approximately 5,000 programs annually across 500+ chapters in India and 20+ countries, featuring live performances and lecture demonstrations by 10,000+ master artists including Padma Vibhushan awardees, reaching rural government schools, private schools, IITs, IIMs, and international universities. All programs are delivered free of charge and funded through donations, CSR partnerships, and government support.
Is SPIC MACAY- IIT GUWAHATI a public or private company?
SPIC MACAY- IIT GUWAHATI is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SPIC MACAY- IIT GUWAHATI founded?
SPIC MACAY- IIT GUWAHATI was founded in 1977. It employs 11 to 50 people.
Where is SPIC MACAY- IIT GUWAHATI based?
SPIC MACAY- IIT GUWAHATI is headquartered in Mumbai, India, in the Asia region.
How does SPIC MACAY- IIT GUWAHATI make money?
Two revenue lines are on record. Donations and CSR Funding is the primary driver. The others are volunteer Service.
Does SPIC MACAY- IIT GUWAHATI have an API?
No public API is recorded for SPIC MACAY- IIT GUWAHATI.
What industry is SPIC MACAY- IIT GUWAHATI in?
SPIC MACAY- IIT GUWAHATI's product category is Cultural Heritage Education. Its primary akta.pro industry code is EDAMAIAL, Study Habits & Homework Systems Workshops. Its NAICS code is 611710 and its SIC code is 8200.