Spielbudenplatz Betreibergesellschaft mbH

Name

Spielbudenplatz Betreibergesellschaft mbH

Legal name

Spielbudenplatz Betreibergesellschaft mbH

Website

https://spielbudenplatz.eu

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Drinking Places (Alcoholic Beverages) (722410)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG)

Keywords

• Open-air event venue
• Cultural event management
• Live music programming
• Food and street festivals
• Community market space

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food and Beverage Sales: On-site food and beverage sales through container bars and the Imbiss Heiße Ecke snack stand. Part of the venue's regular operations from April to September.
2. Vendor/Market Stall Fees: Revenue from vendors participating in markets such as St. Pauli Nachtmarkt, Flohmarkt, and other events held at the venue.
3. Event Sponsorship and Partnerships: Commercial sponsorship arrangements for events such as Red Bull Spot Check and other branded activations at the venue.
4. Event Space Rental: The venue provides space for private and commercial events, with pricing for market stalls and event participation clearly communicated to potential vendors and organizers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Spielbudenplatz Betreibergesellschaft mbH operates an open-air event venue in Hamburg's St. Pauli district near the Reeperbahn, functioning as a public gathering space from April to September with container bars, street food, daily live music and DJ sets. Around this core venue, the company organizes a portfolio of recurring events including the St. Pauli Nachtmarkt, Street Food Donnerstag, Food Truck Festival, SANTA PAULI Christmas market, multiple music festivals, wine festivals, and the DEIN DING FÜR ST. PAULI free community stand program.

Product overview

Spielbudenplatz Betreibergesellschaft mbH operates the Spielbudenplatz event venue in Hamburg's St. Pauli district near the Reeperbahn. The offering is a multi-format event platform combining a physical venue with organized event programming. The core venue operates as an open-air public space (April-September) featuring container bars, street food, and live music. Around this core venue, the company organizes a diverse portfolio of recurring events including the St. Pauli Nachtmarkt (weekly night market), Street Food Donnerstag (weekly food truck event), Food Truck Festival, SANTA PAULI (Christmas market), multiple music festivals (Reeperbahn Festival, Rock Kids Festival, Electronic Red Light Festival, Spielbudenfestival), wine festivals, and live music performances. Additionally, the DEIN DING FÜR ST. PAULI program offers free stand space to community projects. The company positions itself as both a commercial event operator and a cultural/social engagement venue for the St. Pauli neighborhood.

Differentiator

Problem solved

Functional benefit

Products and services

• Spielbudenplatz Event Venue Open-air public venue in Hamburg's St. Pauli district operating April to September with container bars, street food, daily live music and DJ sets for general visitors.
• St. Pauli Nachtmarkt Weekly night market event featuring vendors and visitors in the St. Pauli district, held on Wednesdays from 16:00 to 22:00.
• Street Food Donnerstag Weekly Thursday street food event with rotating food trucks, drinks, and community activities.
• Food Truck Festival Large-scale street food festival featuring the city's largest food truck fleet.
• SANTA PAULI Christmas Market Seasonal Christmas market combining traditional Christmas traditions with the distinctive character of St. Pauli's Kiez district, featuring live music and entertainment.
• St. Pauli Winzerfest Wine festival showcasing German winemakers from various wine regions including Pfalz, Rheinhessen, Nahe, Franken, and Baden-Württemberg.
• Reeperbahn Festival Annual music and arts festival on the Reeperbahn attracting music industry professionals and visitors from Germany and worldwide.
• Rock Kids Festival St. Pauli Children's and youth rock music festival featuring young talents from St. Pauli's music projects.
• Spielbudenfestival Festival featuring acrobatics, comedy, music, magic, and curiosities.
• Electronic Red Light Festival Electronic music festival combining club and open-air venues with techno, melodic techno, tech house, house, and progressive music.
• DEIN DING FÜR ST. PAULI Community Program Community initiative offering up to 6 meters of free stand space weekly for individuals, associations, or initiatives to present projects connected to St. Pauli, with no commercial or product advertising allowed.
• Livemusik (Live Music Programming) Regular live music performances featuring various artists and bands across multiple genres including rock, pop, jazz, blues, acoustic, ska, funk, and more at the venue's stage.
• Imbiss Heiße Ecke On-site snack stand at the venue providing food and beverage offerings during regular operations from April to September.
• Event Space Rental Venue provides space for private and commercial events, with pricing for market stalls and event participation communicated to potential vendors and organizers.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Red BullminorOthers · 1 August 2026Red Bull Spot Check event brings international skateboard athletes including Olympiasieger Yuto Horigome and Jamie Foy to the venue for a public skateboarding session with mobile ramps and Best Trick competitions.
• Bezirksversammlung Hamburg-MitteminorOthers · 31 July 2026The Bezirksversammlung Hamburg-Mitte (Hamburg-Mitte district council) provides funding support for the '400 Jahre Reeperbahn' (400 Years Reeperbahn) anniversary celebration, of which the Kurzfilme auf Zeitreise durch St. Pauli (Short Films Journey Through St. Pauli) event is a part.
• ArtLovesYou (Kurzfilmagentur)minorOthers · 31 July 2026Short film agency ArtLovesYou collaborates with curator Dagmar Hanneken to curate the Kurzfilme auf Zeitreise durch St. Pauli short film evening event.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eventim (CTS Eventim): Leading European ticketing and live entertainment group with extensive venue and promoter operations; broad incumbent in the same live entertainment ecosystem.
• Mehr! Entertainment: German venue and event operator running larger arenas and event halls (including in Hamburg); broader incumbent offering overlapping live entertainment and event venue services at greater scale.
• Stage Entertainment: European theatrical entertainment producer and venue operator with Hamburg theater operations; broader incumbent in venue-based live entertainment with on-site F&B.
• DEAG Deutsche Entertainment AG: Major German live entertainment promoter and venue operator; broader incumbent in the same industry with much larger scale, providing a benchmark for venue-based event businesses.

Direct peers

• Schmidts Tivoli / Schmidt Theater: Hamburg entertainment venue on the Reeperbahn offering theater, comedy, and live shows with on-site F&B; directly comparable multi-format entertainment venue in the same neighborhood.
• Knust: Long-established Hamburg live music club presenting concerts from emerging to established artists; competes for similar audiences and sponsor/partner relationships in the Hamburg music venue market.
• Astra Stube (Astra Kulturhaus): Hamburg music venue and bar hosting live concerts and club nights; directly comparable to Spielbudenplatz in offering live music plus on-site bar service in a single venue.
• Reeperbahn Festival GmbH: Organizer of the Reeperbahn Festival, which actively uses Spielbudenplatz as one of its core venues. Both operate live music and cultural programming in the same Hamburg St. Pauli/Reeperbahn corridor for overlapping audiences.
• Molotow: Iconic Hamburg live music club and bar in St. Pauli offering concerts across multiple genres, directly comparable to Spielbudenplatz's live music programming and on-site F&B operations.
• Logo Hamburg: Hamburg live music and concert venue presenting touring and local acts, comparable in format and target audience to Spielbudenplatz's live music programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/spielbudenplatz
• Instagraminstagram.com/spielbudenplatz
• LinkedInlinkedin.com/company/spielbudenplatz-betreibergesellschaft-mbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spielbudenplatz Betreibergesellschaft mbH