Pädagogische Aktion Spielkultur E.V.

What Pädagogische Aktion Spielkultur E.V. does

PA/SPIELkultur e.V. (Pädagogische Aktion Spielkultur) is a registered nonprofit association (eingetragener Verein, VR 12881) headquartered in Munich, Germany, that delivers cultural education programming for children, youth, and families. Founded in 1973 and operating under an official commission from the Stadtjugendamt/Sozialreferat of the Landeshauptstadt München, the organization has run programs continuously for over 50 years. It operates the SPIELkultur event venue at Adams-Lehmann-Straße 56 in Schwabing-West and implements citywide cultural, nature, play, art, and media projects across Munich.

The organization's product portfolio is structured as community programs rather than commercial offerings: iz art – Deine Jugendkunstschule (youth art school), Spiel- und Erfahrungsräume (play and experience spaces), Natur erleben (nature experiences), Medienkultur kreativ (creative media culture including stop-motion and video production), Sonntagszeit (Sunday family programming), Fortbildungen (professional development for educators), Netzwerk stadtweit (citywide cultural network coordination), and Kulturservice (institutional services to schools and kindergartens). Recurring flagship events include the monthly SPIELkultur-Atelier, the annual KiKu live! festival, the iz art Ferienatelier, and seasonal courses such as B² – Bilder & Beats. Technology is non-proprietary: the organization relies on standard web platforms (Elementor), newsletter tooling (Sendinblue), YouTube, Google ReCaptcha, OpenStreetMap, and Adobe Fonts, with no AI, API, or proprietary software disclosed.

Revenue is anchored by recurring municipal commissioning from Stadtjugendamt/Sozialreferat München and Jugendkulturwerk München, supplemented by small participation fees on a minority of programs (e.g., €20 lunch supervision for B² – Bilder & Beats), PayPal donations, and modest event-based fees. Most programs are offered free of charge. The organization is governed by a three-member Vorstand (Michael Dietrich, Kati Landsiedel, Karla Leonhardt-Zacharias), operates with approximately five employees, and partners with a network of civic, cultural, and educational institutions including Bellevue di Monaco (JUNO), INSEL/Pfennigparade, the Verkehrszentrum des Deutschen Museums, Interaktiv Münchner Netzwerk Medienkompetenz, and several Munich schools.

Name

Pädagogische Aktion Spielkultur E.V.

Legal name

PA/SPIELkultur e.V.

Website

https://spielkultur.de

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

PA/SPIELkultur e.V. is a Munich-based nonprofit founded in 1973 that delivers publicly commissioned cultural education programs — including youth art school, play spaces, media culture, nature experiences, and educator training — for the city's children, youth, and families.

Ownership category

akta.pro rank

Product category

Cultural Education Services

NAICS

Fine Arts Schools (61161), All Other Schools and Instruction (61169), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900), Services-Social Services (8300)

akta.pro primary industry

Kids & Family Learning Workshops (Family Crafts, Junior Maker Classes) (THAJAKAO)

Keywords

• Cultural education programs
• Youth arts education
• Play experience spaces
• Media literacy training
• Professional development educators

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Municipal Funding: Operates under commission from Stadtjugendamt/Sozialreferat der Landeshauptstadt München. Primary public funding from municipal youth welfare office and Jugendkulturwerk München.
2. Participation Fees: Some programs charge participation fees (Teilnahmegebühren). For example, B² – Bilder & Beats summer course charges €20 for lunch supervision. Most offerings are free of charge (kostenfrei).
3. Donations: Accepts donations via PayPal. Website includes donation button for public support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PA/SPIELkultur e.V. is a Munich-based non-profit association delivering cultural education programs for children, youth, and families. Its offerings include sensory-aesthetic play and experience spaces, a youth art school (iz art), creative media culture courses, nature experience programs, Sunday family programming, and professional development for educators. Programs are realized in the organization's venue in Schwabing-West and at partner locations across Munich under commission from the Munich City Youth Office (Stadtjugendamt/Sozialreferat).

Product overview

PA/SPIELkultur e.V. is a non-profit cultural education organization based in Munich, operating under a platform of community programs rather than a commercial product portfolio. The organization offers a suite of programs for children, youth, and families including Spiel- und Erfahrungsräume (play and experience spaces), iz art – Deine Jugendkunstschule (youth art school), Medienkultur kreativ (creative media culture), Natur erleben (nature experience), Sonntagszeit (Sunday program), Fortbildungen (professional development), Netzwerk stadtweit (citywide network), and Kulturservice (cultural services for schools and kindergartens). Key flagship offerings include the SPIELkultur-Atelier (open monthly creative studio), the B² – Bilder & Beats holiday course (digital music and video production), the iz art Ferienatelier (vacation art studio), and the KiKu live! outdoor festival event. Programs are realized in the organization's venue in Schwabing-West and at partner locations across Munich, commissioned by the City Youth Office (Stadtjugendamt) of the Social Reference (Sozialreferat) of the City of Munich.

Differentiator

Problem solved

Functional benefit

Brands

• SPIELkultur: Event venue spaces located in Schwabing-West, Munich
• iz art – Deine Jugendkunstschule
• SPIELkultur-Atelier
• KiKu live!
• Kiku-online.net
• Bienenwelten online

Products and services

• iz art – Deine Jugendkunstschule Youth art school (Deine Jugendkunstschule) offering courses and workshops in art, film, photography, animation, music, and creative media for children and young people across Munich.
• Spiel- und Erfahrungsräume Play and experience spaces offering sensory-aesthetic activities for children, youth, and families at the SPIELkultur venue in Schwabing-West, Munich.
• Natur erleben Nature experience program encouraging children and youth to explore the natural world through outdoor activities, crafting with natural materials, and environmental education projects.
• Medienkultur kreativ Media culture creative program teaching children and youth digital skills including stop-motion animation, video production, photography, and media literacy.
• Sonntagszeit Sunday program offering regular creative and cultural activities for families on Sunday afternoons at the SPIELkultur venue.
• Fortbildungen Professional development and continuing education courses for educators, teachers, and other professionals working with children and youth in cultural education.
• Netzwerk stadtweit Citywide networking program coordinating cultural education projects and collaborations across Munich, serving as a hub for related organizations and initiatives.
• Kulturservice Cultural services providing support, resources, and programming for schools (Schule) and kindergartens (Kita) across Munich to integrate cultural education into institutional settings.
• SPIELkultur-Atelier Monthly open creative studio at Adams-Lehmann-Straße 56, offering free creative workshops for children and families on the last Friday of each month, featuring rotating artistic activities such as painting, crafts, and movement.
• B² – Bilder & Beats Summer holiday course in which children ages 8–13 create digital music and video clips using tablets, cameras, music apps, and creative materials, producing a song and corresponding visual video.
• iz art Ferienatelier Vacation studio program offered during school holidays, combining art, dance, and movement for children, with artistic activities held at partner locations such as JUNO (Bellevue di Monaco).
• KiKu live! Annual outdoor festival event celebrating the start of summer holidays with creative and play activities for families, held at the Quax site in Munich.
• Bienenwelten online Online video series featuring educational content about bees, sustainability, and environmental protection, including instructions for beeswax wraps, candles, seed bombs, and insect hotels.
• SPIELkultur Veranstaltungsräume Event venue located at Adams-Lehmann-Straße 56 in Schwabing-West, Munich, serving as the primary location for cultural education programs and workshops.

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Stadtjugendamt München (City Youth Welfare Office)coreStrategic or Co-development PartnerPrimary commissioning partner. PA/SPIELkultur e.V. operates under official commission from Stadtjugendamt/Sozialreferat der Landeshauptstadt München to deliver cultural education programs.
• Jugendkulturwerk MünchencoreStrategic or Co-development PartnerCo-funder of organizational activities alongside Stadtjugendamt/Sozialreferat der LH München.
• Interaktiv – Münchner Netzwerk MedienkompetenzminorGTM or Marketing PartnerProvides funding support for specific programs such as the B² – Bilder & Beats summer course.
• INSEL (Inklusive Erlebnislandschaft der Pfennigparade)minorStrategic or Co-development PartnerOngoing partnership with the inclusive leisure facility for iz art Ferienkurse and Foto-Film- und Ferienaction courses.
• JUNO (Bellevue di Monaco)minorStrategic or Co-development PartnerHost venue for iz art Ferienatelier summer programs at Müllerstr. 2, 80469 München.
• Verkehrszentrum des Deutschen MuseumsminorStrategic or Co-development PartnerCollaborative partner for Leolinus auf Tour educational program in the Easter holidays 2025.
• Ernst-Barlach-SchuleminorStrategic or Co-development PartnerPartner school for iz art youth art school courses.
• Grundschule IttlingerstraßeminorStrategic or Co-development PartnerPartner school for iz art youth art school courses.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bundesvereinigung Kulturelle Kinder- und Jugendbildung (BKJ): National umbrella association for cultural youth education in Germany, of which PA/SPIELkultur-style organizations are typical members; comparable in mission (cultural Bildung for young people) but operating at federal-coordination scale rather than single-city delivery.
• Münchner Volkshochschule (MVHS): Munich's municipal adult and community education provider; offers comparable arts, media, and culture courses to Munich residents and competes for the same municipal education budget and audience, though across a much broader program portfolio.
• Deutsches Kinderhilfswerk: National non-profit advocating for children's rights and participation, funding cultural and participation projects for children across Germany; comparable in mission and target audience but operates as a funder/advocate rather than direct program operator.

Direct peers

• JFF – Institut für Medienpädagogik in Forschung und Praxis: Munich-based institute specializing in media pedagogy for children and youth, closely overlapping with PA/SPIELkultur's Medienkultur kreativ line and serving the same school and youth-work ecosystem.
• Kultur & Spielraum e.V. Munich-based non-profit offering creative and cultural education programs for children, youth, and families, with a similar mix of workshops, holiday programs, and partnerships with schools and cultural institutions.
• Werkstatt für junge Menschen e.V. Munich-based non-profit providing hands-on creative workshops and cultural education for children and youth, with a comparable workshop-driven model and similar target audience.

Others

• Bellevue di Monaco / JUNO: Munich cultural center hosting youth and family programming; operates as a host venue for PA/SPIELkultur's iz art Ferienatelier and addresses overlapping youth-cultural-education audiences in Munich.
• Interaktiv – Münchner Netzwerk Medienkompetenz: Munich-based network coordinating media-literacy programs; already a co-funder of PA/SPIELkultur's B² course and overlaps directly in subject matter (youth media competence) with Medienkultur kreativ.

Regional players

• ZOOM Kindermuseum: Children's museum offering interactive cultural and creative exhibits and workshops for young audiences; comparable hands-on cultural-education concept though delivered in a museum setting and located in a different German-speaking city.
• INSEL – Inklusive Erlebnislandschaft der Pfennigparade: Munich inclusive leisure and cultural-education facility; partner to PA/SPIELkultur for iz art Ferienkurse and addresses overlapping children/family programming audiences, though with a stronger inclusion-and-disability focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/spielkultur
• Facebookfacebook.com/paspielkultur
• Instagraminstagram.com/paspielkultur
• LinkedInlinkedin.com/company/p%C3%A4dagogische-aktion-spielkultur-e-v-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pädagogische Aktion Spielkultur E.V.