SPIRIT OF SPACE
Spirit of Space is a Wisconsin-based documentary film production company founded by three architects that creates commissioned films about architectural spaces for leading architecture firms, cultural institutions, and academic clients worldwide.
- Company typePrivate
- Founded2003
- HeadquartersGlendale, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SPIRIT OF SPACE does
Spirit of Space, Inc. is a privately-held, boutique documentary film production company founded circa 2003 by three architects — Adam Goss (Managing Director), RedMike Marianek (Artistic Director), and Ryan Clark (Music Director) — who originated the venture while studying together in Milan. Operating from Glendale, Wisconsin with approximately 8 employees, the firm produces custom documentary-style films about architectural spaces worldwide, serving a client base that includes leading architecture firms (SOM, SHoP Architects, Studio Gang, Steven Holl Architects, Studio Daniel Libeskind, Morphosis, Coop Himmelb(l)au), cultural institutions (Museum of Modern Art, Art Institute of Chicago, Museum of Contemporary Art Chicago), government entities (U.S. Bureau of Overseas Building Operations), and academic institutions (Harvard GSD, Cornell). The firm has built a publicly visible catalog of 33+ films on YouTube.
The company's core product is commissioned architectural documentary film production, distinguished by a methodological philosophy rooted in the founders' architectural training: storyboards over scripts, guided conversations over interviews, and observational capture of serendipitous moments rather than directed scenes. Clients are embedded in the creative process, joining the team in virtual editing and scoring sessions and contributing to the final film, trailer, and social media clips. The offering is supplemented by in-house original music composition (led by co-founder Clark) and curated watchlists assembled on request from the existing film catalog. No public pricing is disclosed; engagements are quoted on a project basis.
Commercially, Spirit of Space operates on a one-time commissioned-license revenue model with no subscription or recurring component. Lead generation is driven by organic social and content marketing — a YouTube channel housing the full film library, an active presence on TikTok, Instagram, LinkedIn, Twitter, and SoundCloud, and the company website — supplemented by word-of-mouth within the tight-knit architecture community. Distribution is amplified through partnerships with ArchDaily, Dezeen, Architizer, La Biennale di Venezia, The Pritzker Prize, and cultural institutions. The firm remains entirely founder-owned, bootstrapped, and privately held with no institutional investment, parent company, or acquisition activity on record.
SPIRIT OF SPACE firmographics
Firmographics- Name
- SPIRIT OF SPACE
- Legal name
- Spirit of Space, Inc.
- Website
- https://spiritofspace.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Spirit of Space is a Wisconsin-based documentary film production company founded by three architects that creates commissioned films about architectural spaces for leading architecture firms, cultural institutions, and academic clients worldwide.
- Ownership category
- akta.pro rank
SPIRIT OF SPACE industry classification
Industry- Product category
- Architectural Documentary Production
- NAICS
- Sound Recording Studios (51224)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industry
- Media Arts & Performance (Film, Stagecraft, Lighting, Sound) (EDAMAAAJ)
Keywords
Where SPIRIT OF SPACE is headquartered
LocationHeadquarters
- HQ city
- Glendale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SPIRIT OF SPACE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Commissioned Film Production: Produces custom films for architecture firms and cultural institutions. Clients collaborate throughout the creative process from filming through editing and scoring. Final deliverables include full film, trailer, and social media clips.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
SPIRIT OF SPACE product offering
Product offeringCore offering
Spirit of Space is a boutique production studio that creates custom documentary films about architectural and interior spaces. The studio commissions project-based films, develops storyboards in collaboration with clients, and uses a virtual editing studio to enable post-production review. Companion offerings include original music composition and curated watchlists for client audiences.
Product overview
Spirit of Space is a single, unified creative service offering — architectural documentary filmmaking. Their portfolio consists of three interrelated services: the core architectural documentary film production, original music composition (as an integrated part of each film), and curated watchlists (a supplementary offering for clients seeking specific content). Clients collaborate throughout the production process, joining the team in virtual editing sessions and contributing to the final film, trailer, and social media clips.
Differentiator
Problem solved
Functional benefit
Products and services
- Architectural Documentary Films Custom-commissioned documentary films that capture the philosophy, geometry, and experiential qualities of architectural and interior spaces for enterprise architecture firms, cultural institutions, and government clients. Each engagement is project-based, begins with storyboarding, and progresses through a virtual editing studio for collaborative post-production.
- Music Composition Original music composition services provided in connection with the studio's documentary film projects, adding a custom musical score to architectural films for clients.
- Curated Watchlists Curated watchlists of films assembled for clients, providing a tailored selection of relevant architectural documentary content in addition to the commissioned project.
Companies that use SPIRIT OF SPACE
Customer profileNamed customers29 records
Segments3 records
Ideal customer profiles3 records
SPIRIT OF SPACE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SPIRIT OF SPACE partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ArchDailycoreSelected playlist partner featuring Spirit of Space content within ArchDaily's architectural media platform
- DezeencoreFeatured content partner covering Spirit of Space architectural films
- ArchitizerminorFirm profile presence on Architizer platform
- La Biennale di VeneziacoreDocumentary content related to Venice Architecture Biennale exhibitions
- The Pritzker PrizecoreCoverage and documentation of Pritzker Prize winners and ceremonies
- Museum of Modern ArtcoreFilm content featuring MoMA exhibitions and architectural programs
- Art Institute of ChicagocoreCurated playlist documenting architectural exhibitions and collections
- Harvard GSDminorAcademic content collaboration with Harvard Graduate School of Design
- Chicago Architectural BiennialminorDocumentation of Chicago Architectural Biennial exhibitions
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
SPIRIT OF SPACE competitors and assessment
Company assessmentEmerging players
- Beauty & The Bit: Specialized architectural visualization and animation studio serving global architecture firms. Comparable in serving the same marquee A&D client set with cinematic output.
- Kilograph: Architectural visualization studio producing films, renderings, and VR for architecture and development clients. Competes for similar A&D marketing budgets with a more technology-forward approach.
- Luxigon: Architectural image-making studio for architecture and design firms. Adjacent peer producing premium visual content for many of the same kinds of A&D clients.
- Hayes Davidson: Architectural visualization and film studio serving developers and architecture firms. Comparable client base and premium positioning, though oriented more to CGI than documentary.
- Brick Visual: Architectural visualization and animation studio producing cinematic imagery for architecture firms and developers. Adjacent rather than documentary, but competes for the same architecture-client marketing budgets.
Direct peers
- Neoscape: Boston-based creative studio producing film, animation, and interactive media for architecture, real estate, and design. Direct overlap in serving A&D firms with premium visual storytelling.
- DBOX: Creates high-end film, animation, and interactive content for architecture, real estate, and design clients globally. Direct competitor for commissioned architectural films serving marquee developers and architecture firms.
Others
- Foster + Partners: Global architecture firm with an unusually large in-house media and film team. Not a commercial competitor, but a benchmark for what an in-house alternative looks like for the world's largest practices.
Broad incumbents
- ArchDaily: World's most-visited architecture media platform and an existing playlist partner of Spirit of Space. Overlapping audience of architecture firms and cultural institutions globally.
- Dezeen: Leading global architecture and design media platform and an existing content partner of Spirit of Space. Comparable reach to the same A&D audience, though as publisher rather than production studio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
SPIRIT OF SPACE social profiles
Digital presenceSPIRIT OF SPACE financial estimates
Financial estimateRevenue estimate
Valuation estimate
SPIRIT OF SPACE leadership team
Management profileNumber of profiles
Profiles3 records
SPIRIT OF SPACE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SPIRIT OF SPACE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SPIRIT OF SPACE
What does SPIRIT OF SPACE do?
Spirit of Space is a boutique production studio that creates custom documentary films about architectural and interior spaces. The studio commissions project-based films, develops storyboards in collaboration with clients, and uses a virtual editing studio to enable post-production review. Companion offerings include original music composition and curated watchlists for client audiences.
Is SPIRIT OF SPACE a public or private company?
SPIRIT OF SPACE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SPIRIT OF SPACE founded?
SPIRIT OF SPACE was founded in 2003. It employs 1 to 10 people.
Where is SPIRIT OF SPACE based?
SPIRIT OF SPACE is headquartered in Glendale, United States, in the North America region.
How does SPIRIT OF SPACE make money?
One revenue line is on record: commissioned Film Production.
Who are SPIRIT OF SPACE's main competitors?
Emerging players on record are Beauty & The Bit, Kilograph, Luxigon, Hayes Davidson and Brick Visual. Direct peers are Neoscape and DBOX. Foster + Partners is listed as an others. Broad incumbents are ArchDaily and Dezeen.
Does SPIRIT OF SPACE have an API?
No public API is recorded for SPIRIT OF SPACE.
What industry is SPIRIT OF SPACE in?
SPIRIT OF SPACE's product category is Architectural Documentary Production. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of EDAMAAAJ, Media Arts & Performance (Film, Stagecraft, Lighting, Sound). Its NAICS code is 51224 and its SIC code is 7812.