Spirit of Woman

What Spirit of Woman does

Spirit of Woman is a South Australian not-for-profit organization founded in 2015 by Helen Oxenham OAM to address domestic and family violence through public commemoration, education, and advocacy. Its flagship initiative is The Place of Courage, a contemporary public memorial planned for Tulya Wardli/Bonython Park (Park 27) in the Adelaide Park Lands, designed to honour victims and survivors of domestic and family violence. The organization extends its impact through 'Ripples Across SA,' a network of satellite commemorative public artworks installed in partnership with local councils — to date launched at Rotary Park (Christies Beach), Cheltenham Reserve (St Clair), Beechwood Grove (Seaford), Gawler Pocket Park, the Cabra Dominican Sisters' Peace Gardens (Cumberland Park), Stockade Botanic Park (Port Adelaide Enfield), and Sturt Reserve (Murray Bridge). Beyond physical memorials, Spirit of Woman operates the Stories of Courage podcast, Project Creative Courage (a school art program), Operation Courage (a bystander-intervention campaign), and a Pledge Partner public commitment program.

The organization's business model is donation- and grant-driven rather than commercial. Spirit of Woman is not government-funded for operations, but has secured $100,000 matched capital commitments from both the City of Adelaide and the State Government of South Australia toward the Place of Courage build. A Stage 1 capital campaign had raised $228,000 against a $295,000 goal as of the most recent website snapshot, with a total two-phase fundraising target of $495,000. Revenue streams comprise tax-deductible individual donations processed via a Square checkout, corporate sponsorship packages aimed at organizations seeking corporate social responsibility positioning, and community fundraising events including 16 Days of Activism Against Gender-Based Violence activations. The organization is staffed by 6 employees and a credentialed volunteer board, with governance supported by a Patron (former Family Court Chief Justice Diana Bryant AO QC) and advisors drawn from Pitcher Partners Adelaide, Women's Legal Service SA, AnglicareSA, Relationships Australia SA, and a specialist DFV fundraising consultancy.

The customer and beneficiary base spans victims and survivors of domestic and family violence (primary), schools and multicultural communities served through education programs, corporate partners and changemakers (secondary), and community organizations and advocates who use the Ripple sites for vigils and gatherings. Spirit of Woman is headquartered at Cumberland Park, South Australia, with primary programmatic activity across South Australia and a stated mission of serving as 'Australia's first public tribute' to domestic violence victims and survivors.

Name

Spirit of Woman

Legal name

Spirit of Woman Ltd

Website

https://spiritofwoman.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Spirit of Woman is a South Australian not-for-profit building The Place of Courage and a network of 'Ripple' public art memorials to honour victims and survivors of domestic and family violence, funded by donations, government grants, and corporate sponsorship.

Ownership category

akta.pro rank

Product category

Community Advocacy and Public Memorial Services

NAICS

Historical Sites (71212), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Community Arts, Culture & Creative Placemaking Enterprises (BPAGALAO)

akta.pro secondary industry

Indigenous, Ethnic & Folk Arts/Heritage Organizations (BPAGAHAI)

Keywords

• Domestic violence awareness
• Public memorial art
• Community advocacy programs
• Corporate social responsibility
• Community fundraising campaigns

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Tax-deductible donations from individuals to support the construction of The Place of Courage memorial and associated Ripple sites across South Australia.
2. Corporate Sponsorship: Corporate sponsorship packages at various price points for organizations wanting to support the project and demonstrate corporate social responsibility.
3. Fundraising Events: Community fundraising initiatives including events and campaigns to raise awareness and funds for the memorial project.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Spirit of Woman is a not-for-profit organization that creates and operates public commemorative art installations — most prominently The Place of Courage central memorial in Adelaide Park Lands and a growing network of Ripple artworks across South Australian councils. Its programs support remembrance, education, and prevention of domestic and family violence through community-driven art, podcasts, school engagement, and bystander campaigns.

Product overview

Spirit of Woman is a not-for-profit organization that operates as a unified mission rather than a software platform. Its primary offering is The Place of Courage, a contemporary public memorial at Tulya Wardli/Bonython Park in Adelaide, complemented by the Ripples Across SA initiative that deploys commemorative artworks throughout South Australia. The organization extends its impact through community programs including the Stories of Courage podcast, Project Creative Courage school art program, Operation Courage bystander campaigns, and the Pledge Partner public commitment program. Together, these products and programs create a comprehensive approach to honoring victims, educating communities, and preventing domestic and family violence through public art, education, and advocacy.

Differentiator

Problem solved

Functional benefit

Brands

• The Place of Courage: A contemporary public memorial and landscaped surrounds in Adelaide CBD with Ripples in other Council areas, publicly acknowledging the impact of domestic and family violence.
• Ripples Across SA

Products and services

• The Place of Courage Memorial A contemporary public memorial and landscaped surrounds planned for Tulya Wardli/Bonython Park in Adelaide CBD, honoring victims and survivors of domestic and family violence. The central site serves as a catalyst for community reflection, healing, and education.
• Ripples Across SA A network of public commemorative artworks installed throughout South Australia in partnership with local councils. Ripple sites radiate from the central Place of Courage memorial and serve as community spaces for mourning, healing, and awareness-raising about domestic and family violence.
• Project Creative Courage A school-led art project that educates and encourages students to express their feelings about domestic and family violence through creative artwork, helping them understand the impacts of DFV on individuals and communities.
• Stories of Courage Podcast A podcast project designed to highlight the deep, rippling effects domestic violence has on people's lives, giving survivors a voice and starting vital conversations about domestic and family violence. Available on Spotify and Apple Podcasts.
• Operation Courage A community campaign initiative encouraging bystander intervention to prevent domestic and family violence, promoting actions such as checking in on someone who may be at risk.
• Pledge Partner Program A public commitment program where individuals pledge to take specific actions to help reduce domestic and family violence, creating a movement of change against disrespect and inequality.
• Corporate Changemaker Program A corporate sponsorship and partnership program enabling organizations to demonstrate values, ethics and corporate conscience by financially supporting The Place of Courage and Ripple sites. Sponsorship packages are available at various price points.

Quantifiable outcome

• In 2025, 60 women and 24 children lost their lives to domestic violence (statistics from the organization)

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• City of Port Adelaide EnfieldcoreStrategic or Co-development Partner · 3 April 2024Officially launched the Place of Courage Ripple in Stockade Botanical Park, Northfield in April 2024. The Ripple symbolizes solidarity and healing for victims and survivors of domestic violence.
• Town of Gawler CouncilminorStrategic or Co-development Partner · 7 September 2023Joint venture partner for the 'Remembering Courageous Women Mosaic Mural' in Gawler Pocket Park. The mural was two years in the making and involved multiple community partners.
• City of Onkaparinga (Seaford)minorStrategic or Co-development Partner · 25 November 2022Second Ripple site established at Beechwood Grove, Seaford near the Seaford Community Centre, launched on November 25, 2022.
• Rotary Club of Morphett ValeminorGTM or Marketing Partner · 25 November 2021Partnered with Spirit of Woman and City of Onkaparinga for the first Ripple site launch at Rotary Park Christies Beach in November 2021.
• City of AdelaidecoreStrategic or Co-development PartnerCity of Adelaide is hosting The Place of Courage at Tulya Wardli/Bonython Park (Park 27) and has committed $100,000 in matched funding. The council approved the location on July 13, 2021.
• State Government of South AustraliacoreStrategic or Co-development PartnerThe Marshall Liberal Government provided matched funding of $100,000 for The Place of Courage project, representing the State Government's commitment to domestic violence prevention.
• City of OnkaparingacoreStrategic or Co-development PartnerCity of Onkaparinga partnered with Spirit of Woman for the first Ripple site at Rotary Park Christies Beach and Seaford Ripple. The council provides ongoing support for community initiatives.
• Rural City of Murray BridgeminorStrategic or Co-development PartnerCollaboration on Murray Bridge Ripple public artwork located at Sturt Reserve on Murray Cods Drive, providing a space for contemplation or community events.
• Cabra Dominican SistersminorStrategic or Co-development PartnerCumberland Park Ripple established at the Peace Gardens, featuring an emotive statue of a grieving woman placed on a natural stone plinth in this contemplative space.
• Murray Bridge Collaboration on Violence Against Women and Children (MBCVAWC)minorStrategic or Co-development PartnerCollaborated on the Murray Bridge Ripple public artwork, working to challenge the narrative around domestic and family violence from a 'private' to public issue.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/spiritofwoman1
• Facebookfacebook.com/spiritofwoman1
• Instagraminstagram.com/spiritofwomanadl
• LinkedInlinkedin.com/company/the-place-of-courage

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spirit of Woman