Spirit Liquor

What Spirit Liquor does

Spirit Liquor, operating as Spirits Unlimited, is a New Jersey-based off-premise alcohol retail network consisting of 13 individually owned and operated storefronts concentrated in Ocean County (Berkeley, Toms River, Point Pleasant, Forked River, Manahawkin, Ortley Beach, Manchester, and Brick Township). The business sells wine, spirits, beer, and tobacco products across three disclosed price tiers — budget under $15, mid-range $15-$30, and premium $30-$100+ — with a 6.625% New Jersey sales tax line item noted on pricing. The network is not a corporate chain in the traditional sense; the source material explicitly states the stores are 'individually owned & operated, and not a chain,' suggesting a cooperative, franchise-like, or shared-brand model under the Spirits Unlimited name.

The underlying technology is a City Hive-powered e-commerce platform and mobile application (available on iOS and Android) that provides online ordering, inventory browsing, and digital customer engagement across all locations. The platform supports SMS opt-in promotions, an email newsletter, Facebook and Instagram accounts, gift card sales, and a Tasting & Events program. Store-level websites exist for at least some locations (e.g., spiritsunlimitedbrickblvd.com), and a smaller 'Xpress' format has been piloted in Manchester. The tech stack is otherwise conventional retail infrastructure — standard payment processing, social media presence, and email/SMS marketing — with no disclosed AI/ML, proprietary recommendation engines, or data assets.

The revenue model is straightforward transaction-based unit pricing on physical retail sales, supplemented by online ordering and gift card revenue. The sole defined customer segment is individual adult consumers (21+) in New Jersey purchasing for personal consumption, gifting, or entertaining. Marketing channels are local and digital: SMS, email, organic social, and in-store tastings/events. The firmographic file lists 10 employees, which is inconsistent with operating 13 storefronts and further supports the interpretation that Spirit Liquor is a thin central/marketing entity overlaid on independently owned stores rather than a vertically integrated retail chain. No revenue, funding, M&A, or leadership data is disclosed in the source material.

Name

Spirit Liquor

Legal name

Spirits Unlimited

Website

https://spiritsunlimited.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Spirit Liquor (Spirits Unlimited) is a New Jersey off-premise alcohol retail network of 13 individually owned storefronts across Ocean County, selling wine, spirits, beer, and tobacco to adult consumers via City Hive-powered e-commerce and in-store retail.

Ownership category

akta.pro rank

Product category

Wine & Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Liquor Stores (General Off-Premise) (CRANAAAA)

akta.pro secondary industries

Liquor Stores (Off-Premise Spirits Retail) (CRANABAA), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Wine retail
• Spirits retail
• Beer sales
• Alcohol retail
• Liquor store

Headquarters

HQ city

Berkeley Township

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Alcohol Sales: One-time transaction-based sales of wine, spirits, beer, and tobacco products across 13 physical retail locations in New Jersey. Products are sold at varying price points from budget to premium, with regular sales and promotions offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Spirits Unlimited is a network of 13 individually owned and operated liquor stores in New Jersey selling wine, spirits, beer, and tobacco products at varying price points. The company operates traditional brick-and-mortar retail locations complemented by an e-commerce platform and mobile app (powered by City Hive) that enables browsing and purchasing across the product categories.

Product overview

Spirits Unlimited is a retail wine and spirits chain operating multiple store locations across New Jersey. The company offers an online e-commerce platform (powered by City Hive) for browsing and purchasing wine, spirits, beer, and tobacco products. The product portfolio includes wine (Red, White, Rosé, Sparkling, Blend, Dessert, Port), spirits (Vodka, Whiskey, Sake, Tequila, Rum, Gin, Brandy, Liqueur), beer (IPA, Ale, Lager, Pilsner, Stout, Wheat), and tobacco. The company operates as independently owned and operated stores under the Spirits Unlimited name.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• City HivecoreTechnology or IntegrationPowers the Spirits Unlimited e-commerce platform and mobile app. Provides the underlying technology infrastructure for online shopping, inventory management, and digital customer engagement.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/spiritsunlimitednj
• Instagraminstagram.com/spiritsunlimitednj
• LinkedInlinkedin.com/company/spirit-liquor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spirit Liquor