Spirituelle

What Spirituelle does

Spirituelle Pty Ltd is a privately held Australian direct-to-consumer apparel brand founded in 2010 and headquartered in Gold Coast, Queensland, with 9 employees. The company specializes in 100% cotton undergarments and layering pieces — primarily cotton voile and cotton cambric dress slips, camisoles, anti-chafe slip shorts, and nightwear — positioned as natural-fiber alternatives to synthetic nylon slips. Product differentiation is rooted in garment construction rather than software: French seams, bust and back darts, adjustable straps, A-line silhouettes, and an unusually broad size range from XS to 6XL. The company operates a Shopify storefront at spirituelle.com.au, a secondary Etsy marketplace presence (SpirituelleSlips), and a wholesale registration channel for boutiques and retailers, with international shipping to Australia, the United States, Canada, and New Zealand plus worldwide delivery.

The business model is one-time-purchase unit pricing with no subscription component. SKUs are priced between $5 (accessories) and $50 (premium slips), with promotional levers including a 10% first-order discount and a 20% discount plus free wash bag on orders of three or more items. Distribution is entirely digital plus wholesale — no physical retail is mentioned. Spirituelle monetizes via three streams: direct e-commerce, Etsy marketplace sales, and wholesale orders, all fulfilled primarily through Australia Post. The customer base is horizontally segmented across women seeking breathable cotton alternatives for layering under sheer or resort garments, hot-weather sleepers, plus-size shoppers, and anti-chafe short buyers; brand loyalty is evidenced by a 4.93 average rating across 1,061 verified Judge.me reviews and a Judge.me Diamond Medal. Spirituelle is founder-led, privately financed (no funding rounds disclosed), and operates without subsidiaries, patents, or institutional investment.

Name

Spirituelle

Legal name

Spirituelle Pty Ltd

Website

https://spirituelle.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Spirituelle Pty Ltd is an Australian direct-to-consumer apparel brand specializing in 100% cotton dress slips, camisoles, slip shorts, and sleepwear, sold online and via Etsy and wholesale to women seeking natural-fiber alternatives to nylon undergarments, with sizing from XS to 6XL.

Ownership category

akta.pro rank

Product category

Women's Cotton Undergarments and Sleepwear

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Women's, Misses', Children's & Infants' Undergarments (2340)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

Keywords

• Cotton dress slips
• Cotton camisoles
• Women's sleepwear
• Anti-chafe shorts
• Cotton undergarments

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Spirituelle generates revenue through direct online sales via their Shopify-powered e-commerce storefront. Products are sold at fixed prices with occasional promotional discounts. Revenue is one-time purchase based, not subscription. The company offers international shipping with tariffs included in US pricing.
2. Etsy Marketplace Sales: Secondary sales channel through Etsy store 'SpirituelleSlips' for customers who prefer the marketplace platform.
3. Wholesale: Wholesale store registration is available for retailers wishing to stock Spirituelle products. Wholesale delivery is calculated by weight at checkout.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Spirituelle designs and sells 100% cotton undergarments and layering garments for women, including dress slips, camisoles, anti-chafe slip shorts, half slips, strapless slips, and cotton sleepwear. The company specializes in cotton voile and cotton cambric construction as breathable, natural alternatives to synthetic nylon slips, with products available in sizes XS to 6XL. The range includes the Celine line offered in multiple lengths (camisole, above-knee, mid-length, and maxi), the Bella wide-strap range for curvier figures, the Bardot anti-chafe shorts, and cotton satin blend options.

Product overview

Spirituelle is an Australian e-commerce company specializing in cotton undergarments and sleepwear, established in 2010. The product portfolio centers around cotton dress slips, camisoles, slip shorts, and nightwear, with the core Celine range offering multiple lengths (camisole, above knee, mid-length, and maxi). Products are made primarily from 100% cotton voile, cotton cambric, or cotton satin blends, targeting women seeking breathable, natural alternatives to synthetic undergarments. The range includes specialized styles for different body shapes: the A-line Celine for curvy figures, the straight-cut Ami for fuller busts, and the wide-strap Bella for extra comfort. Accessories include mesh laundry bags and measuring tapes. The company ships internationally and offers sizes from XS to 6XL.

Differentiator

Problem solved

Functional benefit

Brands

• Celine Range: Popular V-neck dress slip and camisole collection with adjustable straps, bust/back darts, and A-line shaping available in multiple lengths including camisole, above-the-knee, mid-length, and maxi.

Products and services

• Celine Range Cotton Dress Slips V-neck dress slip collection with adjustable straps, bust and back darts, and A-line shaping. Available in four lengths (camisole, above knee, mid-length, and maxi) in sizes XS-5XL. Made from 100% cotton voile for layering under sheer garments, kaftans, and resort wear.
• Cotton Satin Dress Slips Slips in 55% cotton and 45% viscose cotton satin blend for a luxurious satin finish. Lighter alternative to nylon slips with natural breathability. Includes the Sophia maxi slip dress and limited edition leopard print options. Available in sizes XS-3XL.
• Bella Curvy Cotton Dress Slip Cotton dress slip with wider straps designed for curvier figures. A-line fit with extra room through hips. Available in above-knee and maxi lengths. Sizes L-6XL.
• Bardot Cotton Slip Shorts French knicker-style anti-chafe shorts made from 100% cotton cambric. Features tulip-style overlapping fabric at sides for airflow. Available in Black, White, and Crema. Sizes XS-3XL. Designed as a breathable alternative to synthetic bike shorts for thigh chafing protection.
• Mia Cotton Half Slip 100% cotton cambric half slip for dresses and skirts. Features soft elastic waistband, back slit for comfort, and cotton lace hem finish. Gentle taper from waist to hem. Sizes XS-3XL.
• Strapless Cotton Dress Slips (Zara) Strapless cotton slips for off-shoulder and strapless dresses. Features elastic back for secure fit and scalloped sweetheart neckline. Available in above-knee (Zara) and maxi (Zara Maxi) lengths. Sizes XS-3XL.
• Cotton Camisoles Collection of cotton camisoles for layering or standalone wear, including the Celine Cotton Camisole (adjustable straps, sizes XS-5XL) and the Bella Cotton Camisole (wide straps, elastic back, sizes L-6XL). Made from cotton voile for breathability.
• Cotton Sleepwear Cotton cambric nightwear collection including the Celine Celeste and Chloe Celeste nighties with floral embroidery and Broderie Anglaise details. Dual-use as sleepwear and slip dresses. Sizes XS-3XL.
• Mesh Laundry Bags Mesh laundry bags for protecting delicate garments during machine washing. Helps prevent snagging and stretching.
• Flexible Measuring Tape Soft fabric measuring tape, 150cm (60 inches) for measuring body dimensions to ensure proper fit when ordering.

Quantifiable outcome

• 4.93 star average rating from 1,061 verified reviews
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

One partnership is on record.

• Australia PostcoreOthersAustralia Post is used for all order fulfillment, both domestically within Australia and internationally via Standard International Post. Domestic delivery takes 2-8 business days for capital cities and 6-21 days for regional/remote areas. Express Post option available for 1-2 business days delivery to major Australian centres. International delivery to Canada and USA takes approximately 8-14 business days via standard post.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Natori: Premium women's intimates, sleepwear, and ready-to-wear brand with strong slip and layering product lines. Comparable in dress slips, sleepwear, and layering undergarment category, though broader portfolio and department-store distribution make it a larger-scale direct peer.
• MeUndies: Subscription-based DTC intimates brand offering underwear, loungewear, and sleepwear with a focus on comfort. Comparable in DTC model, women's intimates category, loungewear/sleepwear overlap, and customer reviews-driven marketing approach.
• Eberjey: Direct-to-consumer brand focused on soft cotton sleepwear, loungewear, and intimates for women. Comparable in natural-fiber positioning, sleepwear product overlap, and DTC distribution model serving women seeking comfortable everyday undergarments and nightwear.
• Commando: US-based intimates brand best known for slip shorts and undergarments, including anti-chafe shorts. Directly comparable product overlap with Spirituelle's Bardot slip shorts and layering undergarment category, though Commando uses synthetic blends vs Spirituelle's cotton focus.
• Hanro: Swiss heritage brand specializing in cotton and natural-fiber undergarments, sleepwear, and layering pieces. Directly comparable to Spirituelle in fabric philosophy (cotton over synthetic), target customer (women seeking premium natural-fiber intimates), and product mix (slips, camisoles, sleepwear).
• Boody Eco Wear: Australian bamboo-based underwear, sleepwear, and activewear brand. Comparable as an Australian-founded DTC intimates brand with natural-fiber positioning, sleepwear product overlap, and direct-to-consumer model targeting women seeking comfortable everyday undergarments.
• Cool-jams: US brand specializing in moisture-wicking sleepwear and loungewear for hot sleepers and warm climates. Comparable in natural-fiber/breathable sleepwear positioning, customer segment (women seeking cool, breathable nightwear), and direct-to-consumer distribution.

Broad incumbents

• ThirdLove: DTC women's intimates brand with extended sizing and comfort focus. Comparable in inclusive sizing positioning and women's undergarments category, though primary product focus is bras/underwear rather than slips/camisoles.
• Tommy John: DTC men's and women's undergarments and loungewear brand known for comfort innovation and subscription model. Comparable in DTC intimates category, comfort-focused value proposition, and women's sleepwear/loungewear overlap.
• Skims: Celebrity-founded intimates and loungewear giant offering slips, sleepwear, and shapewear with extended sizing. Comparable in women's intimates/loungewear category and inclusive sizing positioning, though vastly larger scale, synthetic-focused materials, and different distribution model (US-based, celebrity-led).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/spirituelle--heavenly-designs-for-women

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spirituelle