SPLASH POOL SERVICES, INC
- Company typePrivate
- Founded2000
- HeadquartersFort Collins, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
SPLASH POOL SERVICES, INC firmographics
Firmographics- Name
- SPLASH POOL SERVICES, INC
- Legal name
- Splash Pool Services, Inc.
- Website
- https://splashpoolservices.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SPLASH POOL SERVICES, INC industry classification
Industry- Product category
- Aquatic Services
- NAICS
- Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)
- akta.pro secondary industries
- Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL), Aquatic Centers & Swimming Facilities (MPAKAEAF)
Keywords
Where SPLASH POOL SERVICES, INC is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SPLASH POOL SERVICES, INC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Swimming Lessons: Perpetual enrollment swim lessons billed monthly. Group lessons at $100-195/month, private lessons at $220/month or $55/single session, semi-private lessons at $152/month per swimmer or $38/single session.
- Pool Management Services: Full-service pool management for HOA communities including hiring, training, scheduling, paying and insuring lifeguards, swim coaches, instructors, and maintenance technicians. Also includes consultation services for community developers, builders, and HOA boards.
- Pool Memberships: Collindale Pool memberships ranging from $200-$475 for resident and non-resident family/couple/senior plans.
- Swim Team: Recreational swim team league participation at $250-$275 per swimmer per season.
- Certification Training: Red Cross lifeguard training certification and CPR/AED/First Aid classes. Lifeguard training includes certification and CPR mask ($80 for CPR/AED/First Aid course).
- Pool Party Rentals: Private pool party hosting at neighborhood pools with lifeguard services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Group Lessons - Monthly perpetual enrollment |
| Subscription | Monthly | Private Lessons - Perpetual enrollment or single sessions |
| Subscription | Monthly | Semi-Private Lessons - Small group of 2-3 swimmers |
| Unit Pricing | Pay-as-you-go | Swim Team - Seasonal recreational league |
| Subscription | Annual | Collindale Pool Memberships |
| Unit Pricing | Pay-as-you-go | CPR and First Aid Certification |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
SPLASH POOL SERVICES, INC product offering
Product offeringCore offering
Splash Pool Services, Inc. operates a year-round indoor swim school offering private, semi-private, and group swimming lessons for all ages. The company manages HOA community swimming pools across Northern Colorado, providing staffing, lifeguards, maintenance, repairs, and consultation services. It also offers American Red Cross lifeguard, CPR/First Aid, and swim instructor certification courses.
Product overview
Splash Pool Services, Inc. operates as a full-service swimming pool management company offering a portfolio of aquatic programs and services. The core offerings include: Splash Swim School (year-round indoor swimming lessons with private, semi-private, and group options), SplashIn Management Software (custom membership tracking and pool management software for HOA communities), and neighborhood pool management services. Additional offerings encompass lifeguard and CPR/First Aid certification training through American Red Cross, swim team programs, pool maintenance and repair services, consultation for community developers and HOA boards, and pool party hosting. The company manages multiple neighborhood pools across Northern Colorado including Collindale Pool, with memberships available for both residents and non-residents.
Differentiator
Problem solved
Functional benefit
Products and services
- Splash Swim School
Quantifiable outcome
- Drowning is the second leading cause of accidental death in children ages 1-14; proper swimming instruction and water safety education reduces this risk
Companies that use SPLASH POOL SERVICES, INC
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
SPLASH POOL SERVICES, INC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SPLASH POOL SERVICES, INC partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
SPLASH POOL SERVICES, INC competitors and assessment
Company assessmentOthers
- American Red Cross: Splash delivers Red Cross-certified lifeguard and CPR/First Aid courses; the Red Cross is both a content/credentialing partner and a broader competitor via its own training network.
Broad incumbents
- Leslie's Poolmart: Largest U.S. specialty retailer of pool supplies and maintenance services. Adjacent incumbent in residential pool maintenance and repair, competing with Splash's maintenance offering at scale.
- YMCA of Northern Colorado: Regional YMCA operates aquatics facilities with swim lessons, lifeguard training, and swim teams in the same Fort Collins market. Broad nonprofit incumbent offering overlapping services but as part of a wider fitness portfolio.
- Pool Corporation: Largest wholesale distributor of pool products and related maintenance services in North America. Broad incumbent supplying the ecosystem Splash operates within, but does not directly offer lessons or HOA management.
Direct peers
- Goldfish Swim School: National franchise of year-round indoor swim schools offering group, private, and semi-private lessons for all ages. Directly comparable to Splash Swim School in curriculum structure, perpetual enrollment model, and family-focused positioning.
- SafeSplash Swim School: Large franchised swim school network offering year-round lessons with similar pricing tiers and age-based curriculum. Operates in multiple U.S. markets and competes directly with Splash's core swim instruction offering.
- British Swim School: Franchised swim instruction provider operating in converted spaces (YMCAs, hotels) rather than purpose-built facilities. Offers comparable group and private lessons for infants through adults.
- Big Blue Swim School: Mid-Atlantic and Midwest-based swim school franchise with perpetual enrollment lessons, small class sizes, and warm-water indoor pools. Closely comparable operating model to Splash.
- Premier Aquatics Services: Regional pool management company offering HOA and community pool services, lifeguard staffing, and swim lessons in the Western U.S. Closely comparable business model to Splash's pool management arm.
- Aqua-Tots Swim Schools: Franchised swim school chain with year-round indoor facilities and structured curriculum from infant through advanced levels. Direct competitor in the family swim lesson category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SPLASH POOL SERVICES, INC social profiles
Digital presenceSPLASH POOL SERVICES, INC financial estimates
Financial estimateRevenue estimate
Valuation estimate
SPLASH POOL SERVICES, INC leadership team
Management profileNumber of profiles
Profiles4 records
SPLASH POOL SERVICES, INC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SPLASH POOL SERVICES, INC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SPLASH POOL SERVICES, INC
What does SPLASH POOL SERVICES, INC do?
Splash Pool Services, Inc. operates a year-round indoor swim school offering private, semi-private, and group swimming lessons for all ages. The company manages HOA community swimming pools across Northern Colorado, providing staffing, lifeguards, maintenance, repairs, and consultation services. It also offers American Red Cross lifeguard, CPR/First Aid, and swim instructor certification courses.
Is SPLASH POOL SERVICES, INC a public or private company?
SPLASH POOL SERVICES, INC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SPLASH POOL SERVICES, INC founded?
SPLASH POOL SERVICES, INC was founded in 2000. It employs 11 to 50 people.
Where is SPLASH POOL SERVICES, INC based?
SPLASH POOL SERVICES, INC is headquartered in Fort Collins, United States, in the North America region.
How does SPLASH POOL SERVICES, INC make money?
Six revenue lines are on record. Swimming Lessons are the primary driver. The others are pool Management Services, pool Memberships, swim Team, certification Training and pool Party Rentals.
Who are SPLASH POOL SERVICES, INC's main competitors?
American Red Cross is listed as an others. Broad incumbents are Leslie's Poolmart, YMCA of Northern Colorado and Pool Corporation. Direct peers are Goldfish Swim School, SafeSplash Swim School, British Swim School, Big Blue Swim School, Premier Aquatics Services and Aqua-Tots Swim Schools.
Does SPLASH POOL SERVICES, INC have an API?
No public API is recorded for SPLASH POOL SERVICES, INC.
What industry is SPLASH POOL SERVICES, INC in?
SPLASH POOL SERVICES, INC's product category is Aquatic Services. Its primary akta.pro industry code is EDALAIAF, Aquatics Programs (Pools, Swim Lessons, Lifeguarding), with a secondary code of THAJAEAL, Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks). Its NAICS code is 61162 and its SIC code is 7900.