SPK

What SPK does

SPK is the graphic advertising division of Grupo Surpack, a Peruvian diversified manufacturing conglomerate headquartered in the Lurín industrial zone of Lima, Peru. Created in 2015, SPK specializes in producing point-of-sale (POP) advertising materials — physical promotional displays and signage used in retail environments — for retail and consumer goods clients. The division operates within a group that also includes Surpack, the corrugated plastic packaging arm built around the proprietary KartonPlast material (developed in 1993 and used for products like the official asparagus export box), and Packing & Plastics, a stretch film manufacturer established in 1999. Grupo Surpack was formally consolidated as a holding company in 2016, and the Surpack and Packing & Plastics entities merged in 2017.

The business runs on a sales-led go-to-market model, reaching customers directly in Peru and internationally through Grupo Surpack's distribution alliances. The group reports that over 90% of its products reach global markets either directly or indirectly, with approximately 100 tons per year exported through a long-standing commercial alliance with Calpine Containers (established in 2005). Grupo Surpack holds ISO 9001:2015, BASC, and OEA (Authorized Economic Operator, both importer and exporter) certifications that support its international trade operations. SPK itself is a small division within the broader group, currently employing 38 people, and generates revenue primarily through hardware sales of POP materials to retail and brand customers; no specific pricing is publicly disclosed.

Name

SPK

Legal name

Grupo Surpack

Website

https://spk.pe

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

SPK is the graphic advertising division of Grupo Surpack, a Peruvian conglomerate. Founded in 2015, it manufactures point-of-sale (POP) advertising materials for retail and consumer goods businesses, leveraging the group's proprietary KartonPlast corrugated plastic technology.

Ownership category

akta.pro rank

Product category

Point of Sale Advertising Materials

NAICS

Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)

akta.pro secondary industry

Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)

Keywords

• Point of sale advertising
• POP displays
• Corrugated plastic packaging
• KartonPlast materials
• Retail merchandising displays

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. POP Materials Manufacturing and Sales: SPK division manufactures and sells point of sale advertising materials (material POP) as part of Grupo Surpack's diversified packaging and advertising portfolio

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SPK manufactures and sells point-of-sale (POP) advertising materials that promote products at retail point-of-sale locations. Operating as the graphic advertising division of Grupo Surpack since 2015, SPK produces physical in-store promotional displays, signage, and merchandising components using plastic corrugated substrates (including KartonPlast technology) produced in-house at the Lurín, Lima facility alongside extrusion, screen printing, and die-cutting capabilities. The division serves retail, consumer goods, and agricultural export clients in Peru and internationally through the parent group's export channels.

Product overview

SPK (Grupo Surpack) is a Peruvian business group operating three strategic divisions: Surpack (plastic corrugated packaging/KartonPlast, market leader since 1991), Packing & Plastics (plastic stretch film packaging, one of the main manufacturers in the country), and SPK (advertising/graphic division for POP point-of-sale materials). The group offers a comprehensive portfolio of packaging solutions for industrial, export, and advertising applications.

Differentiator

Problem solved

Functional benefit

Products and services

• SPK POP Materials
• Surpack KartonPlast Corrugated Plastic Packaging
• Packing & Plastics Stretch Film

Quantifiable outcome

• Over 90% international market reach
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Calpine ContainerscoreChannel Partner/ Reseller/ Distributor · 1 January 2005Commercial alliance established in 2005 with Calpine Containers for international container exports. This partnership enabled significant growth in direct exports, with the company currently exporting 100 Tn annually through this channel.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Regional players

• Grupo Gondi: Grupo Gondi is a Mexican packaging conglomerate producing corrugated packaging, folding cartons, and POP displays for retail and CPG customers. Closely comparable to Grupo Surpack as a Latin American packaging conglomerate with a similar multi-division integrated structure serving retail clients.

Direct peers

• Inno-Pak: Inno-Pak is a North American packaging and POP display manufacturer serving grocery, foodservice, and retail customers. Comparable to SPK as a specialist provider of in-store POP and packaging solutions, with a similar focus on retail merchandising materials.
• RR Donnelley (RRD): RR Donnelley is a large global commercial printing and POP display solutions provider serving retailers and CPG brands. Directly comparable to SPK as a POP materials manufacturer with retail/CPG customer base, but at significantly larger scale and broader geographic reach.
• Displayworks: Displayworks is a POP display and in-store merchandising manufacturer serving retailers and consumer brands. Closely comparable to SPK as a specialist POP display and promotional materials provider, though focused on the North American market.

Broad incumbents

• Smurfit Kappa: Smurfit Kappa (now Smurfit Westrock) is one of the world's largest paper-based packaging manufacturers with a substantial POP display business. Comparable to SPK as a packaging-led group that has expanded into in-store POP and display solutions, operating at much larger scale across global markets.
• DS Smith: DS Smith is a major international packaging group with significant POS display and shopper marketing capabilities. Directly comparable to SPK's corrugated plastic and POP offerings through its POS division, with much larger scale and a focus on sustainable packaging positioning.
• Sealed Air: Sealed Air is a global packaging company known for protective and food packaging with retail display capabilities. Comparable to SPK in its plastic-based packaging solutions for retail and consumer goods, operating at significantly larger scale and global reach.
• Amcor: Amcor is a global packaging giant with flexible and rigid plastics operations serving consumer goods and retail. Comparable to SPK's corrugated plastic material capabilities and retail customer focus, operating at massive global scale with broader product breadth.
• Sonoco Products: Sonoco is a global packaging conglomerate with consumer packaging and point-of-purchase display operations serving retail and CPG customers. Comparable to SPK in its mix of industrial packaging and consumer/POP offerings, though operating at vastly larger scale and global breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/spksurpack

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPK