Splann ! Lanceur d'enquêtes

What Splann ! Lanceur d'enquêtes does

Splann! (legal name: Splann ! Lanceur d'enquêtes) is a French nonprofit investigative media outlet (association loi 1901) founded in 2020 in Guingamp, Brittany, by journalists Morgan Large, Caroline Trouillet, and Gwenvaël Delanoë. The organization operates as Brittany's first fully independent investigative media outlet, producing long-form French and Breton (brezhoneg) reporting on environmental, agricultural, social, and democratic accountability issues in the region — including standout investigations on ammonia pollution, industrial pork production, Imerys mining, public hospital decline, and coastal artificialization. Editorial output is structured around multi-part investigative dossiers (typically four installments per investigation), with a cadence of roughly two major investigations per year supported by shorter news pieces, a monthly bilingual email newsletter (infolettre), video replays, audio podcasts (e.g., the Lizher-kelaouñ audio newsletter and the Goliaths ammoniac series), and a public inquiry tracker for ongoing regional development projects.

The technology stack is deliberately minimal and open-source: WordPress CMS for content, ActiveCampaign for newsletter management, Burst Statistics for privacy-respecting analytics with locally stored data, and Hutsle for form analytics. The publisher is officially recognized as a French online press service (service de presse en ligne) since June 2022 under CPPAP registration 0529 Z 94921, and Splann! holds ISSN 2800-664X. A notable proprietary technical artifact is an interactive, zoomable cartography of ammonia emissions across EPCI (intercommunal areas) and communes in Brittany, built on declared agricultural and industrial data from 2016-2022.

The business model is reader donations and crowdfunding exclusively. Splann! accepts no advertising, no corporate sponsorship, and no institutional subsidies; no single donor may represent more than 10% of the annual budget, and donations are tax-deductible at 66% in France. Core operations are funded by recurring monthly donations (with public tiers at €5, €9, and €19), periodic themed crowdfunding campaigns (the current 2026 pesticide campaign targets 1,500 monthly donors), and modest revenue from printed booklet versions of major investigations sold through the website and at public events. Free content is republished in partnership with established media outlets (France 3 Bretagne, Mediapart, Radio Breizh, Le Peuple Breton, Reporterre, Basta!, Radio BOA, Radio Nova), dramatically extending reach without direct commercial revenue. Disclose serves as the organization's parrain (godfather) and journalist Inès Léraud as marraine (godmother), embedding Splann! within France's independent investigative journalism ecosystem.

Name

Splann ! Lanceur d'enquêtes

Legal name

Splann !

Website

https://splann.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Splann! is a Brittany-based French nonprofit investigative media outlet founded in 2020 that produces long-form bilingual (French and Breton) investigations on environmental, agricultural, and social accountability issues, funded entirely by reader donations and free of advertising or institutional funding.

Ownership category

akta.pro rank

Product category

Independent Investigative Journalism

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPAJADAF

Investigative & Nonprofit News Organizations

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

SECONDARYMPAJADAH

Alternative/Independent Newsweeklies & Opinion Press

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

Keywords

• Investigative journalism
• Environmental reporting
• Bilingual news media
• Regional news coverage
• Nonprofit journalism

Headquarters

HQ city

Guingamp

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Reader Donations and Crowdfunding: Primary revenue source. Splann! operates exclusively through donations from citizens and readers. No single donor may represent more than 10% of the annual budget. Donations are tax-deductible at 66% in France. The organization runs periodic crowdfunding campaigns targeting specific investigative projects (e.g., pesticide investigation targeting 1,500 monthly donors).
2. Sale of Printed Investigation Booklets: Physical booklet versions of major investigations are sold through the website and at events. This provides a modest ancillary revenue stream.
3. Media Partnership Distribution: Investigations are shared freely with partner media (France 3 Bretagne, Mediapart, Radio Breizh, Le Peuple Breton, Reporterre, Basta!) at no charge, amplifying reach without generating direct revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Splann ! is an independent nonprofit investigative media outlet producing long-form investigative journalism on environmental, agricultural, social, and democratic issues in Brittany, France. It publishes all content for free in both French and Breton via its website (splann.org), supported by a monthly email newsletter, video documentaries, audio podcasts, and a curated public inquiry tracker. It additionally sells printed investigation booklets as a modest ancillary offering, and operates without advertising, corporate sponsorship, or institutional subsidies.

Product overview

Splann! is an independent investigative media outlet producing long-form journalism in French and Breton focused on environmental, social, and political issues in Brittany. Its core offering is free investigative articles and multi-part dossiers published on splann.org, supplemented by a newsletter (infolettre), video replays, audio podcasts, a public inquiry tracker for Brittany, and printable PDF booklets summarizing investigations. The product portfolio is a single unified publication distributed across multiple channels — web, email, audio, video, and print — rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Enquêtes (Investigative Articles & Dossiers) Long-form, multi-part investigative journalism dossiers produced by teams of journalists over several months and published for free on splann.org. Topics cover environmental, agricultural, social, and democratic accountability issues specific to Brittany. Each dossier typically contains 3–5 investigative articles plus a homepage and an optional purchasable printed booklet.
• Vidéos (Video Documentaries & Replays) Video documentaries, interview replays, and recap episodes covering investigations and environmental/social topics, published on the Splann! YouTube channel and embedded on splann.org. Includes coverage such as the monthly 'Recap' series and documentary features.
• Podcasts Audio

Quantifiable outcome

• Investigations used in court proceedings by environmental defense associations
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• France 3 BretagnecoreGTM or Marketing PartnerMajor regional broadcast partner. Splann!'s investigations are shared with France 3 Bretagne for republication/broadcast, extending reach to a wider television audience in Brittany.
• MediapartcoreGTM or Marketing PartnerNational investigative news outlet partnership. Splann!'s content is shared with Mediapart, which republishes or links to investigations, amplifying national reach.
• Radio BreizhcoreGTM or Marketing PartnerBreton-language radio partner. Splann!'s content is shared in Breton via Radio Breizh, extending reach to Breton-speaking audiences.
• Le Peuple BretonminorGTM or Marketing PartnerBreton-language online media partner sharing Splann! content with its readership.
• ReporterreminorGTM or Marketing PartnerEnvironmental news outlet partnership for content sharing.
• Basta!minorGTM or Marketing PartnerIndependent media outlet partnership for content sharing.
• DisclosecoreStrategic or Co-development PartnerDisclose, the investigative NGO known for revealing French arms deals, acts as Splann!'s 'parrain' (godfather), providing editorial advice, mentorship, and institutional support. This is a significant endorsement from one of France's most respected investigative organizations.
• Inès LéraudcoreStrategic or Co-development PartnerInvestigative journalist and author of 'Algues vertes, l'histoire interdite' (BD). Inès Léraud is Splann!'s 'marraine' (godmother), having contributed to its founding and providing ongoing editorial support and mentorship.
• Radio BOAminorGTM or Marketing PartnerRegional radio partner that broadcasts Splann! content, including recap videos and interviews.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Blast: French independent investigative media outlet founded in 2022 with a documentary and long-form investigation focus. Comparable in age, scale, and independent donation-funded model to Splann!.
• StreetPress: French independent investigative media outlet covering politics, social movements, and youth issues. Comparable in size and independent funding structure to Splann!.
• Basta!: French independent investigative media outlet covering social, environmental, and labor issues. Splann! shares content with Basta! and shares the same nonprofit, donation-funded, ad-free operating model.
• Reporterre: Independent French daily focused on environmental journalism. Splann! partners with Reporterre for content sharing; both are nonprofit, donation-funded, and focused on environmental and social issues.
• Marsactu: Regional independent investigative news outlet covering the Marseille metro area. The closest analog to Splann!'s regional investigative model in another French region.
• Disclose: French nonprofit investigative journalism NGO; Splann!'s official 'parrain' (godfather). Disclose pioneered the small-team, donation-funded investigative model that Splann! emulates, covering environment, industry, and accountability in France.
• Le Peuple Breton: Breton-language independent media partner of Splann! sharing the regional Breton-language media ecosystem. Comparable audience and Breton-language focus.

Emerging players

• La Revue Dessinée: French independent investigative journalism in long-form comic / BD format, including 'Algues vertes' by Splann! godmother Inès Léraud. Comparable in journalistic ambition and independent funding profile.

Broad incumbents

• Mediapart: Major French independent investigative news outlet funded by reader subscriptions. Splann! partners with Mediapart for republication; Mediapart represents the scaled, subscription-funded version of the independent investigative model.
• Cash Investigation (France Télévisions): Major French TV investigative program; demonstrates the scaled, broadcast version of the investigative journalism that Splann! performs in long-form text. Not a direct competitor but a reference point for impact.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SplannEnquetes
• Facebookfacebook.com/splannenquetes
• LinkedInlinkedin.com/company/splannenquetes
• Instagraminstagram.com/splannenquetes
• TikToktiktok.com/@splannenquetes

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splann ! Lanceur d'enquêtes