Splashdown Waterparks
- Company typePrivate
- Founded-
- HeadquartersPoole, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Splashdown Waterparks firmographics
Firmographics- Name
- Splashdown Waterparks
- Legal name
- Lemur Leisure Ltd
- Website
- https://splashdownwaterparks.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Splashdown Waterparks industry classification
Industry- Product category
- Waterpark Attractions
- NAICS
- Amusement Parks and Arcades (7131), Amusement and Theme Parks (71311)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)
- akta.pro secondary industries
- Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB), Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play) (THAAABAE), Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused) (THAAABAD), Water Park Concessions & Guest Services (Food, Retail, Lockers, Cabanas) (THAAABAH), Water Park Ticketing, Access Control & Guest Experience Tech (POS, RFID, Reservations) (THAAABAN)
Keywords
Where Splashdown Waterparks is headquartered
LocationHeadquarters
- HQ city
- Poole
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Splashdown Waterparks business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Admission Tickets: Primary revenue stream from timed admission tickets sold online in advance. Tickets available in 2-hour, 3-hour, and Sunset Splash (4-hour) durations. Children under 5 and under 1 have discounted rates with companion adults. Spectator tickets available for dry admission.
- Private Hire: Exclusive venue hire for corporate events, team building, school trips, and family gatherings. Base rate of £2400 for 2 hours up to 150 people, additional guests at £11.50 per person.
- Birthday Party Packages: Two party packages: Flume Only Party from £21.00pp and Cool Slider Classic Party from £26.00pp, both requiring minimum 8 children. Includes invitations, water time, refreshments, and optional food.
- Gift Vouchers: Gift vouchers sold in various denominations from £10.00 upwards, valid for 18 months. Can be redeemed at Splashdown Poole, Splashdown Quaywest, and Lemur Landings.
- Food and Beverage: On-site Costa Coffee Quaywest serves coffee, drinks, sandwiches, toasties, and cakes. Cafe at Poole location offers hot and cold drinks, lite-bites, snacks, and meal deals. All outside food prohibited.
- Group Bookings: Discounted rates for groups of 10+ visitors including schools, youth organizations, and corporate groups. Pricing tiers based on group size (10-19, 20-49, 50+). Free leader/teacher places included.
- Merchandise and Retail: On-site sales of swimwear, towels, armbands, swim nappies, glasses bags, and wetsuits. Locker tokens available for purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 2-Hour Admission |
| Unit Pricing | Pay-as-you-go | 3-Hour Admission |
| Unit Pricing | Pay-as-you-go | Sunset Splash Ticket |
| Unit Pricing | Pay-as-you-go | Child Aged 1-4 with Companion |
| Unit Pricing | Pay-as-you-go | Child Under 1 with Companion |
| Unit Pricing | Pay-as-you-go | Spectator Admission |
| Unit Pricing | Multi-year contract | Private Hire (up to 150 people) |
| Unit Pricing | Pay-as-you-go | Flume Only Birthday Party |
| Unit Pricing | Pay-as-you-go | Cool Slider Classic Party |
| Unit Pricing | Pay-as-you-go | Youth Group Off-Peak |
| Unit Pricing | Pay-as-you-go | Youth Group Peak (School Holidays) |
| Unit Pricing | Pay-as-you-go | Gift Vouchers |
| Unit Pricing | Pay-as-you-go | Spectator at Quaywest |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Splashdown Waterparks product offering
Product offeringCore offering
Splashdown Waterparks operates two physical waterpark attractions in the UK — Splashdown Poole (Dorset) and Splashdown Quaywest (Devon) — offering flume rides, themed splash zones, and play areas for families and groups. Core revenue is generated from timed admission tickets (2-hour, 3-hour, and Sunset Splash sessions), birthday party packages, school and youth group bookings, corporate visits, and private venue hire. The business also retails gift vouchers and runs on-site food and beverage operations including a Costa Coffee partner site at Quaywest.
Product overview
Splashdown Waterparks operates two waterpark locations: Splashdown Poole (year-round indoor/outdoor, 13 flume rides, Dorset) and Splashdown Quaywest (seasonal outdoor, Devon). Both parks offer a range of waterslides from severe thrills to child-friendly play areas. The product portfolio includes core waterpark admissions, specialized youth group and school tickets, birthday party packages, corporate/private hire events, and gift vouchers. Shipwreck Island (2024) is a pirate-themed addition at Quaywest targeting families with young children. Additional amenities include cafés, sun terraces, and splash zones for under-5s.
Differentiator
Problem solved
Functional benefit
Brands
- Shipwreck Island: A pirate-themed interactive water play zone, the newest major addition to Splashdown Quaywest, specifically designed for younger children and families with 7 family-friendly slides, spray arms, and water features.
Products and services
- Splashdown Poole Waterpark
- Splashdown Quaywest Waterpark
- Shipwreck Island
- Waterpark Admission Tickets
- Birthday Party Packages
- School Tickets
- Youth Group Tickets
- Corporate Visits
- Private Hire
- Gift Vouchers
Quantifiable outcome
- Children as young as 1m tall can participate in rides with appropriate facilities for under 5s
- +2 more outcomes
Companies that use Splashdown Waterparks
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Splashdown Waterparks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Splashdown Waterparks partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Costa Coffee QuaywestminorCosta Coffee operates an on-site coffee shop within the Splashdown Quaywest waterpark. The 60-seat cafe serves hot drinks, sandwiches, toasties, cakes, and cold refreshments. Dog-friendly areas available. Open daily for both waterpark visitors and beachgoers. Revenue sharing or rental arrangement implied.
- South Lytchett Manor Camping and CaravanningminorMulti-award winning camping and caravanning facility near Splashdown Poole. Recommended as preferred accommodation by Splashdown for visitors staying in the area. Not a formal partnership but cross-promotional relationship through visiting information pages.
- Lemur Landings Children's Entertainment CentrecoreAward-winning soft play centre located adjacent to Splashdown Poole at Tower Park. Both attractions are operated by Lemur Leisure Ltd under the Lemur Attractions Group. Cross-promoted on visiting information pages as nearby family attraction.
- Lemur Attractions GroupcoreParent company of Splashdown Waterparks (operated as Lemur Leisure Ltd). Manages multiple leisure attractions including Lemur Landings. Alan Richmond serves as Managing Director. Gift vouchers redeemable across all Lemur Attractions sites.
- Reach OutdoorsminorAdventure activities provider recommended on Quaywest visiting information page. Offers coasteering, kayaking, and coastal activities on the English Riviera. Cross-recommended for visitors combining beach activities with waterpark visits.
- Rockley Sailing SchoolminorWatersports school recommended on Poole visiting information page. Offers windsurfing, kitesurfing, and paddleboarding at Poole Bay. Complements Splashdown as part of active water-based holiday itinerary.
- Nimbus Disability (Access Card Scheme)minorPartnership with Nimbus Disability to provide accessibility services through their Access Card and Digital Access Pass scheme. Splashdown accepts Access Cards with +1 symbol for complimentary Essential Companion Tickets. Free Digital Access Pass available specifically for Splashdown.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Splashdown Waterparks competitors and assessment
Company assessmentRegional players
- Pleasurewood Hills: Independent regional theme park in Suffolk with rides and family attractions. Comparable mid-sized independent UK leisure operator competing for regional family day-trip budgets outside Splashdown's South West catchment.
- Center Parcs UK: UK forest village resort operator with multiple water park facilities (e.g., Subtropical Swimming Paradise). Captures similar family staycation demand with all-weather water-based activities; complementary rather than directly competing on day-visitor model.
- Butlin's: UK family holiday resort operator (Bognor, Minehead, Skegness) with on-site waterparks and splash pools. Captures family short-break demand with built-in water activities; relevant comparable for the corporate/group booking channel and bundled leisure experiences.
Broad incumbents
- Alton Towers Resort: Major UK theme park resort with its own waterpark element (Splash Landings). Broader portfolio operator covering thrill rides, accommodation, and family attractions; overlaps with Splashdown's family demographic but extends far beyond waterpark-only offerings.
- Thorpe Park Resort: Large UK theme park operator owned by Merlin Entertainments. Competes for the same family and thrill-seeker day-out budgets, with water-based rides as part of a wider portfolio rather than a dedicated waterpark focus.
- LEGOLAND Windsor Resort: Major UK family theme park with dedicated water play areas and DUPLO-themed attractions. Competes for the same young-family discretionary spend and staycation traffic, especially from London and the South East.
- Drayton Manor Resort: Mid-sized UK theme park with on-site accommodation and Thomas Land for younger children. Competes for family day-trip and staycation spend in the Midlands, with overlapping young-children demographic focus.
Direct peers
- Coral Reef Waterworld: Indoor waterpark in Bracknell operated by Bracknell Leisure Centre. Comparable UK regional waterpark with flume rides and children's splash zones, serving similar family demographic in the South of England.
- Sandcastle Waterpark: UK's largest indoor waterpark located in Blackpool. Direct competitor offering similar flume rides, splash zones, and family admission model. Most comparable UK waterpark operator in terms of product mix and target demographic.
- Waterworld (Festival Park, Stoke): Long-established UK indoor waterpark with multiple flumes and wave pools. Directly competes with Splashdown Poole for the year-round family waterpark segment with overlapping ride categories and pricing tiers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Splashdown Waterparks social profiles
Digital presenceSplashdown Waterparks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Splashdown Waterparks leadership team
Management profileNumber of profiles
Profiles1 record
Splashdown Waterparks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Splashdown Waterparks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Splashdown Waterparks
What does Splashdown Waterparks do?
Splashdown Waterparks operates two physical waterpark attractions in the UK — Splashdown Poole (Dorset) and Splashdown Quaywest (Devon) — offering flume rides, themed splash zones, and play areas for families and groups. Core revenue is generated from timed admission tickets (2-hour, 3-hour, and Sunset Splash sessions), birthday party packages, school and youth group bookings, corporate visits, and private venue hire. The business also retails gift vouchers and runs on-site food and beverage operations including a Costa Coffee partner site at Quaywest.
Is Splashdown Waterparks a public or private company?
Splashdown Waterparks is a private company. It is classified as corporate owned and is currently operating.
When was Splashdown Waterparks founded?
Splashdown Waterparks was founded in -1. It employs 11 to 50 people.
Where is Splashdown Waterparks based?
Splashdown Waterparks is headquartered in Poole, United Kingdom, in the Europe region.
How does Splashdown Waterparks make money?
Seven revenue lines are on record. Admission Tickets are the primary driver. The others are private Hire, birthday Party Packages, gift Vouchers, food and Beverage, group Bookings and merchandise and Retail.
Who are Splashdown Waterparks's main competitors?
Regional players on record are Pleasurewood Hills, Center Parcs UK and Butlin's. Broad incumbents are Alton Towers Resort, Thorpe Park Resort, LEGOLAND Windsor Resort and Drayton Manor Resort. Direct peers are Coral Reef Waterworld, Sandcastle Waterpark and Waterworld (Festival Park, Stoke).
Does Splashdown Waterparks have an API?
No public API is recorded for Splashdown Waterparks.
What industry is Splashdown Waterparks in?
Splashdown Waterparks's product category is Waterpark Attractions. Its primary akta.pro industry code is THAAABAA, Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides), with a secondary code of THAJAEAB, Water Parks (Outdoor/Indoor, Wave Pools & Slides). Its NAICS code is 7131 and its SIC code is 7900.