What Splash e Spa Tamaro does

Splash & Spa Tamaro SA is a privately held Swiss corporation that operates a year-round, integrated water park and wellness destination in Rivera-Monteceneri, Ticino, Switzerland. The facility spans more than 3,000 m² of wellness area and 600 m² of fitness space, combining three revenue-generating anchors: the Splash area (indoor/outdoor heated pools, an 18×30 m wave pool, children's pool, and seven themed waterslides), the Spa/Wellness area (Himalayan salt, clay, chestnut and outdoor Nordic saunas, a Turkish hammam circuit, an iodine brine pool, a snow room at -5 to -12°C, and Aufguss ceremonies), and the Fit-Center (isotonic and aerobic equipment, group classes, and Pilates Reformer studio). The company generates revenue through time-based admission tickets (CHF 21–53 splash, CHF 44–70 spa), curated spa packages (CHF 64–269), tiered subscriptions (CHF 460–2,330 for 10 admissions to 2 years), 40+ massage and beauty treatments (CHF 50–148), on-site F&B with electronic wristband payment, parking, and private/corporate events in a central dome accommodating up to 1,200 guests. It holds continuous ISO 9001, 14001, and 45001 certifications (renewed 2016, 2019, 2022, 2025) and Swisstainable Level III 'Leading' status.

The company sells primarily direct-to-consumer through its on-site ticket office and a multilingual online webshop (EN, IT, DE, FR), supplemented by channel partnerships with SBB RailAway (combined transport tickets), Monte Tamaro (Tamaro Packages), Miles & More (loyalty miles), Funicolare Monte Brè, and regional hotels (Hotel Lugano City, Hotel Internazionale Bellinzona). Six customer segments are served: families with children (primary), wellness-focused adults, corporate/MICE groups, celebration groups, schools/educational groups, and fitness enthusiasts. Recent product launches (Pilates Reformer in 2024, Head Spa, Ultra Shape, Korean Facial, and the Clinica Estetica Dermocosmesi partnership in 2025–2026) indicate a strategy of premiumizing the wellness menu and increasing ARPU rather than expanding the physical footprint. No parent company, venture capital backing, or secondary transactions are referenced; the company appears to be self-sustaining through operating cash flow.

Name

Splash e Spa Tamaro

Legal name

Splash & Spa Tamaro SA

Website

https://splashespa.ch

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Splash & Spa Tamaro SA operates a year-round water park and 3,000+ m² wellness destination in Rivera-Monteceneri, Ticino, Switzerland. It serves families, wellness-focused adults, corporate groups, and fitness enthusiasts through day tickets, spa packages, memberships, and private events.

Ownership category

akta.pro rank

Product category

Water Park and Wellness Center

NAICS

Amusement and Theme Parks (713110)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Water Parks (THAAAAAB)

akta.pro secondary industries

Destination Spas & Spa Resorts (HSALAFAC), Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF)

Keywords

• Water park leisure
• Wellness spa center
• Fitness gym facility
• Corporate event venue
• Family recreation

Headquarters

HQ city

Rivera-Monteceneri

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Day Tickets and Admissions: Time-based entry tickets for Splash (pools and slides) and Spa areas. Tickets range from 2-hour to full-day passes with weekday and weekend/holiday pricing. Children under 5 free. Additional charges for spa access on splash tickets.
2. Membership Subscriptions: All-inclusive memberships (Fit-Center + SPA + Splash) with 10 admissions, 3-month, 4-month, 6-month, 9-month, 1-year, and 2-year options. Also children-only Splash memberships and youth Splash + Fit memberships.
3. Spa Packages: Pre-packaged wellness experiences including Day Spa (64-68 CHF), Vitality (109 CHF), Detox (135 CHF), Sport (185 CHF), and Relax for Two couples package (269 CHF). Include treatments, meals, and spa circuits.
4. Massages and Treatments: Over 40 treatment types including massages (50-148 CHF), body treatments, hammam rituals, facials, waxing, manicure/pedicure, and machine-based treatments. Also seasonal promotions and specialized offerings like Head Spa and Clinica Estetica Dermocosmesi.
5. Food and Beverage: On-site restaurants and bars including Splash Restaurant (buffet, daily 12:00-20:00), Pool Bar, Terrace Bar (seasonal), and Lounge Bar & Restaurant (weekends). Electronic wristband payment system.
6. Private Events and Corporate: Birthday parties (children and adults), bachelor/bachelorette parties, corporate events, school trips, and group bookings with dedicated spaces (up to 1200 people in central dome). Includes catering services.
7. Parking: On-site car park at CHF 1 per hour (max CHF 5). Included with longer-term memberships.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Splash e Spa Tamaro operates a year-round integrated water park and wellness destination in Rivera-Monteceneri, Ticino, Switzerland. The facility combines three core areas: a Splash area with indoor/outdoor heated pools and seven waterslides, a 3,000+ m² Spa/Wellness area with themed saunas, Turkish baths, brine pools and relaxation rooms, and a 600 m² Fit-Center with fitness equipment and Pilates Reformer sessions. The venue also hosts spa packages, over 40 massage and beauty treatments, on-site restaurants, and event packages for birthdays, corporate gatherings, and bachelor/bachelorette parties.

Product overview

Splash e Spa Tamaro operates a year-round water park and wellness destination in Rivera-Monteceneri, Ticino, Switzerland. The integrated facility combines three core areas: the Splash Area (indoor/outdoor heated pools and 7 water slides), the Spa/Wellness Area (3,000+ m² of saunas, Turkish baths, relaxation pools, and treatment rooms), and the Fit-Center (600 m² fitness facility with group classes and Pilates). Additional offerings include multiple restaurants, private event packages (birthday parties, corporate events, bachelor/bachelorette parties), and combined ticket packages with partner attractions (Monte Tamaro cable car, local hotels). Entry tickets are time-based (2-hour to full day), while spa packages offer curated wellness experiences. The facility targets families, wellness seekers, fitness enthusiasts, and corporate groups from Switzerland and Northern Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Splash Area (Pools and Waterslides) Water park area featuring indoor and outdoor heated pools, wave pool (18x30m, 30°C), outdoor panoramic pool, jacuzzi with pool bar, and 7 waterslides including Cannon Bowl, Twister, Mania, Tunnel of Horror, Wash Machine, Black Night, and Gravity Killer. For families and thrill-seekers.
• Spa and Wellness Area Over 3,000 m² wellness facility for adults 16+ featuring themed saunas (Salt at 65°C with Himalayan salt walls, Clay at 75°C, Chestnut at 85°C with Ticino wood, Outdoor Nordic at 95°C with Aufguss ceremonies), Turkish bath circuit (Sogukluk, Bingül, Rhassoul, Sicalick with underwater music at 38°C), Iodine Brine Pool, Cold Plunge Pool, Snow Room (-5 to -12°C), Relax Rooms, Aroma Showers, Kneipp Circuit, and Suono di Sole multisensory art installation.
• Fit-Center (Fitness Centre) 600 m² fitness facility with isotonic and aerobic equipment, personalized training with qualified trainers, group fitness classes (Les Mills, AntiGravity, SuperJump), and Pilates Reformer sessions. Recognized by Swiss health insurance companies (QualiCert) for insurance benefit eligibility.
• Massages and Beauty Treatments Comprehensive menu including relaxing massage (CHF 105, 50min), hot stone massage (CHF 148, 75min), sports massage, hydrotherm, maderoterapia, facial treatments, body treatments, waxing, manicure/pedicure, and machine-based treatments (radiofrequency, pressotherapy, laser hair removal). Includes seasonal treatments like Head Spa and Korean Facial Treatment.
• Spa Packages (Day Spa, Vitality, Detox, Sport, Relax for Two) Pre-packaged curated wellness experiences. Day Spa (CHF 64-68) includes admission, towel, bathrobe. Vitality (CHF 109) adds 25-min back/neck massage, fruit bowl, prosecco/beer. Detox (CHF 135) adds milk/honey peeling and Turkish bath. Sport (CHF 185) includes 50-min sport or tailor-made massage. Relax for Two (CHF 269) is a couples package with foam-peeling or back/shoulder massage.
• All-Inclusive Memberships Recurring subscription combining fitness centre, spa and splash access. Options include 10 admissions (CHF 460), 3 months (CHF 540), 6 months (CHF 840), 1 year (CHF 1,460), 2 years (CHF 2,330). Children-only Splash memberships (1yr CHF 690) and youth Splash+Fit memberships (1yr CHF 790) also available. Recognized by Swiss health insurers for benefit eligibility.
• Splash Restaurant and On-site Bars On-site dining venues including Splash Restaurant (large buffet under central dome with cold/hot dishes, pizzas, salads, desserts, open daily 12:00-20:00), Pool Bar, Terrace Bar (seasonal), and Lounge Bar & Restaurant (weekends). Electronic wristband payment system for cashless in-facility purchases.
• Bachelor and Bachelorette Party Packages Gold Package (full day splash entrance + prosecco/beer, CHF 50 p.p.) and Platinum Package (full day splash + spa entrance, CHF 65 p.p.). Groom or bride receives free package with minimum paying participants.
• Children's Birthday Party Package Birthday package including free admission for birthday child (minimum 3 paying persons), reserved restaurant table, full-day splash at 4-hour price, and optional pizza or nuggets meal.
• Adult Birthday Party Package

Quantifiable outcome

• Children under 5 enter free of charge
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Monte TamarocoreStrategic or Co-development PartnerTamaro Package partnership combining Splash & Spa Tamaro admission with Monte Tamaro cableway, rope course, and Coaster bob rides. Packages range from Basic (CHF 40-60) to Adventure (CHF 50-81) to Relax (CHF 72). Tickets valid for 10 days from first use.
• SBB RailAwaycoreGTM or Marketing PartnerCombined transport and admission tickets at reduced fares. Available at all Swiss train stations and online. Allows visitors to travel by train to Rivera-Bironico station (300m from facility) and receive discounted admission.
• Miles & MoreminorGTM or Marketing PartnerOfficial loyalty program partnership allowing customers to collect miles with every purchase. Admission tickets: CHF 1 = 1 mile. Memberships: CHF 2 = 1 mile. Miles can be collected online or at ticket desk.
• Clinica Estetica DermocosmesicoreStrategic or Co-development PartnerPartnership with Italian beauty clinic bringing advanced dermocosmetic treatments using patented DClinip-3 technology. Includes Revita-Layering, Pigment, Filler Botox-Lifting, Adipotech, Linfodrain, and Rigenera Full Body treatments with visible anti-aging results.
• Moby Dick Swimming SchoolminorStrategic or Co-development PartnerCooperation offering swimming courses for children and parents with babies in Splash & Spa pools. Contact [email protected] or +41 91 941 00 02 for reservations.
• QiibeeminorGTM or Marketing PartnerLoyalty token partnership using blockchain technology for customer engagement and rewards.
• Hotel Lugano CityminorChannel Partner/ Reseller/ DistributorFun & Stay Lugano package combining Splash admission with hotel stay. Use code CitySplash for special rates. Located in Lugano for complete regional experience.
• Hotel & Spa Internazionale BellinzonaminorChannel Partner/ Reseller/ DistributorFun & Stay Bellinzona package combining Splash admission with overnight stay at Hotel & Spa Internazionale. Perfect for exploring Ticino's capital city.
• Funicolare Monte BrèminorChannel Partner/ Reseller/ DistributorCombined package including 4-hour Splash admission plus round-trip Funicolare Monte Brè ride. Youths CHF 29, Adults CHF 45, Children under 5 free. Ticket valid for 1 year.
• Swiss Ski Resorts (Campo Blenio, Splügen, Airolo, Nara, Carì)minorGTM or Marketing PartnerFit-Center subscriber benefits include 15% discount on day passes at Campo Blenio, Splügen, Airolo, and Nara; 10% at Carì. 20% off Airolo-Pesciüm cable car and MTB day pass.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alpamare: Swiss indoor water park and wellness facility in Pfäffikon SZ combining slides, wave pool, sauna, and spa under one roof. Closest direct competitor in scale and integrated water park + spa model within Switzerland.
• Aquabasilea: Swiss water park and wellness center in Pratteln near Basel offering pools, slides, saunas, and spa services. Direct competitor targeting a similar family + wellness demographic across the Swiss-German linguistic border.
• Aqua Dome: Alpine thermal spa and water world in Längenfeld, Austria combining outdoor thermal pools, slides, saunas, and hotel. Highly comparable integrated thermal/wellness/water park destination operating year-round.
• Bad Ragaz Spa: Premium Swiss wellness destination in Bad Ragaz combining thermal spa, medical wellness, and hotel offerings. Comparable premium-positioned Swiss integrated wellness property with year-round operation.

Broad incumbents

• Therme Erding: World's largest water park and thermal spa complex near Munich. Operates at vastly larger scale than Splash & Spa Tamaro but offers comparable integrated water slides + sauna + wellness proposition to a broader European audience.
• QC Terme: Italian wellness spa chain with multiple urban/thermal locations including near Milan. Competes for the Northern Italian day-trip wellness segment with similar themed saunas, relaxation rooms, and thermal pools.
• Caracalla Therme: Large thermal bath complex in Baden-Baden, Germany offering sauna circuits, thermal pools, and wellness treatments. Comparable European thermal/wellness destination with similar year-round indoor operation.

Regional players

• Terme di Merano: Thermal spa complex in Merano, South Tyrol, just across the border from Ticino. Directly competes for the Northern Italian day-trip wellness customer with thermal pools and spa circuits.
• Bagni di Bormio: Historic thermal baths in Bormio (Valtellina) offering multiple spa pools and wellness treatments. Regional Italian competitor drawing from the same Lombardy/Ticino catchment as Splash & Spa Tamaro.
• Lido Locarno: Public lake-side swimming and leisure facility in Locarno, Ticino (approx. 20 km from Rivera). Adjacent regional aquatic leisure competitor serving the same Ticino family and tourist market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/splashespa
• Facebookfacebook.com/splashespa
• Instagraminstagram.com/splashespa

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splash e Spa Tamaro