Splash Express

What Splash Express does

LUV Car Wash is a privately held, subscription-based express car wash operator headquartered in the United States with 81 tunnel wash locations across five states — California, Nevada, Florida, Georgia, and Pennsylvania. The core offering is a monthly unlimited-wash membership delivered through a four-tier product lineup (First LUV, Lotta LUV, All the LUV, True LUV), with free vacuums, towels, and high-pressure air included at every site. The business also runs a Family Plan add-on for multi-vehicle households, an Ambassador referral program, and a Fleet Accounts service for commercial customers with multiple vehicles. The technology stack is deliberately simple: tunnel-based automatic wash equipment on the physical side, paired with an e-commerce membership portal (shop.luvcarwash.com) and dedicated iOS and Android applications (the Android build indicates a Quivio-platform dependency) for membership management, billing history, vehicle additions, and location discovery via an interactive map.

The revenue model is dominated by recurring monthly subscription fees, supplemented by fleet-account contracts and ancillary retail wash revenue. Pricing is not publicly disclosed and requires conversion into the membership portal. Acquisition channels are digital-first: organic social (Facebook, Twitter/X, LinkedIn, YouTube) plus a Linktree aggregator, the LUV News blog for location and partnership updates, the ambassador referral loop, and self-serve in-app sign-up. The company is privately held with no disclosed funding rounds, parent company, or institutional investors in the source data, and operates across five states with active hiring to support ongoing unit expansion.

Name

Splash Express

Legal name

LUV Car Wash

Website

https://splashexpress.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

LUV Car Wash operates a subscription-based express car wash business across 81 tunnel wash locations in five U.S. states, serving individual consumers with monthly unlimited-wash memberships, multi-vehicle households via a Family Plan, and commercial fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Statewide operations across California, Nevada, Florida, Georgia, and Pennsylvania

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Monthly Car Wash Membership Subscriptions: The primary revenue stream is monthly subscription memberships (recurring revenue model). Customers pay a monthly fee for unlimited washes and access to free vacuums, towels, and high-pressure air. Multiple tiers are offered (True LUV, All the LUV, Lotta LUV, First LUV) with varying levels of service.
2. Fleet Account Services: Business customers with multiple vehicles can establish fleet accounts, providing a separate revenue stream from commercial/corporate customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Splash Express operates an express exterior car wash service located in Santa Rosa, California, sharing operational contact ([email protected]) with the LUV Car Wash network. The company offers tiered wash packages (First LUV, True LUV, All the LUV, Lotta LUV), add-on services (Ceramic Coating, Polish & Wax, Interior Cleaning), unlimited monthly wash club subscriptions, fleet account programs, and a mobile app for managing subscriptions and locating wash sites.

Product overview

LUV Car Wash operates as a subscription-based car wash service with a platform-plus-membership architecture. The core offering consists of unlimited car wash services across 81 nationwide locations, accessible through monthly membership plans (True LUV, All the LUV, Lotta LUV, and First LUV packages). The service is complemented by a mobile app that provides membership management, billing access, and location finding. Additional offerings include the Ambassador Program for referrals, Fleet Accounts for business customers, and a Family Plan add-on for multi-vehicle households. Free amenities such as vacuums, towels, and high-pressure air are included with washes.

Differentiator

Problem solved

Functional benefit

Products and services

• First LUV

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Take 5 Car Wash: Express car wash chain owned by Driven Brands, operating hundreds of locations. Larger incumbent with deeper marketing budget; directly competes in tunnel wash subscriptions but at broader scale.
• Driven Brands: Public franchisor of multiple automotive service brands including Take 5 Car Wash. Parent-company level incumbent with a diversified automotive-services portfolio spanning car washing, mechanical repair, and collision.
• Spotless Brands: Multi-brand car wash operator with flagship brands across the Western U.S. Overlaps in tunnel car wash and membership model, though operates at broader scale across multiple brands and geographies.

Direct peers

• Tommy's Express Car Wash: Franchise-based express car wash brand offering unlimited-wash memberships. Directly comparable in subscription model and customer segment, with national franchise-driven growth.
• Quick Quack Car Wash: Multi-state express car wash operator with unlimited-wash subscriptions and a strong Western U.S. presence. Closely comparable subscription-based tunnel car wash model that overlaps in core geographies.
• Cobblestone Auto Spa: Multi-location express car wash chain in the Western U.S. offering unlimited-wash memberships. Comparable subscription model with geographic overlap in the California and Western markets.
• ZIPS Car Wash: Express tunnel car wash chain operating under a similar unlimited-wash membership model. Directly competes for the same value-conscious subscription car wash customer.
• Mister Car Wash: Largest U.S. express car wash chain with an unlimited-wash membership model and hundreds of locations. Directly comparable in subscription tunnel wash, target customer, and business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/luvcarwashgroup
• YouTubeyoutube.com/channel/UCTfL-Sdi0N8F4z4KL5G3H7g
• Facebookfacebook.com/LUVCarWashGroup
• LinkedInlinkedin.com/company/splash-express

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splash Express