SPLENDOR | Moda Autoral

What SPLENDOR | Moda Autoral does

SPLENDOR | Moda Autoral is a Brazilian authorial fashion brand founded in late 2019 by siblings Maria Clara Ramos Melo (Fashion Designer and Architect) and Carlisson Ramos Melo (PhD in Science), headquartered in Aracaju, Sergipe. The company designs, produces, and sells handcrafted clothing, jewelry, and fragrances through a direct-to-consumer e-commerce storefront built on the Nuvem Nuvem (Mitienda Nuvem) platform, supplemented by a physical 'Nossa Loja Conceito' concept store in Aracaju. Its assortment is organized into Authorial Clothing (feminine, masculine, training, and social wear), Jewelry (rings, earrings, necklaces, bracelets, and collaborative ceramic pieces), and Fragrâncias (perfumed waters, room fragrances, and aromatic candles), with sub-collections branded Minimalistas, Conceituais, and Exclusivas.

The brand's product philosophy fuses Northeastern Brazilian cultural identity — particularly Sergipana heritage and trançado braiding inspired by Alagamar women — with socio-environmental sustainability, using surplus fabrics, recycled plastics from cosmetics packaging and electronic casings, natural materials, and plantable 'green tags' that double as storytelling devices. Artisanal manual techniques (patchwork, trançado, hand texturization) are applied across both apparel and accessories, and selective partnerships with local artisans extend production capacity. Notable pieces include the R$750–R$950 Vestido Trançado de Viscolinho, which was showcased at Fashion Revolution Brasil's Brazilian Fashion Culture Exhibition.

Commercially, SPLENDOR operates a pure one-time-sale model with unit prices ranging R$28–R$950, supports interest-free installments up to 12 months via Nuvem Pago, and incentivizes a R$299 average order value with free shipping. The go-to-market is direct-to-consumer only, with marketing driven by Instagram, a WhatsApp VIP group, an email newsletter, and selective fashion-event presence (e.g., Dragão Fashion Brasil). The company is bootstrapped, with no disclosed external funding, no parent company, and a headcount of approximately 11, and it serves the Brazilian domestic market exclusively.

Name

SPLENDOR | Moda Autoral

Legal name

Splendor

Website

https://splendorautoral.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

SPLENDOR | Moda Autoral is a bootstrapped Brazilian authorial fashion brand founded in 2019 in Aracaju, Sergipe, selling handcrafted sustainable clothing, jewelry, and fragrances direct-to-consumer via Nuvem Nuvem e-commerce and a physical concept store. It targets conscious fashion consumers seeking Northeastern Brazilian cultural identity, artisanal craftsmanship, and eco-friendly materials.

Ownership category

akta.pro rank

Product category

Authorial Sustainable Fashion

NAICS

Jewelry Retailers (458310), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Costume Jewelry & Novelties (3960), Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAKABAC

Designer/Artisan Fashion Jewelry (Independent Brands)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fashion/Costume Jewelry

Keywords

• Authorial fashion
• Sustainable clothing
• Artisanal jewelry
• Handcrafted apparel
• Eco-friendly accessories

Headquarters

HQ city

Aracaju

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Direct Product Sales: One-time sales of authorial clothing, jewelry, and fragrances through the e-commerce platform. Products sold at unit prices ranging from R$28 to R$950. Supports installment payments with interest-free installments up to 12 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SPLENDOR | Moda Autoral is a Brazilian authorial fashion brand that designs, produces, and sells handcrafted clothing, jewelry, and fragrances directly to consumers through its e-commerce platform and a physical concept store in Aracaju. The product portfolio is organized into core categories of Authorial Clothing (feminine, masculine, training, and social wear), Jewelry (rings, earrings, necklaces, bracelets made from sustainable and recycled materials), and Fragrances (perfumed waters, room fragrances, aromatic candles), with specialized collections including Minimalistas, Conceituais, and Exclusivas.

Product overview

SPLENDOR is an authorial fashion brand selling handcrafted clothing, jewelry, and fragrances through an e-commerce platform. The product portfolio is organized into four core categories: Authorial Clothing (Vestuário Autorais) featuring feminine, masculine, training, and social wear; Jewelry (Joias) including rings, earrings, necklaces, and bracelets with collaborative pieces; Fragrances (Fragrâncias) encompassing perfumed waters and aromatic candles; and specialized Collections including Minimalistas (eco-friendly basics), Conceituais (conceptual avant-garde pieces), and Exclusivas (high-end artisanal pieces). The brand emphasizes sustainability, transforming surplus fabrics and cosmetic packaging into jewelry, with products crafted locally in Aracaju, Sergipe, Brazil.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Products made from recycled materials including plastics from cosmetics packaging and electronic casings

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• LoleminorStrategic or Co-development Partner · 1 January 2019Collaborative collection presented during Dragão Fashion Brasil event in Fortaleza at the invitation of SENAC/SE. This was the founding collection before Splendor began selling independently.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Animale: Long-established Brazilian contemporary fashion brand with multi-channel retail and jewelry collections; comparable category breadth (apparel + jewelry) but operates with significantly broader distribution and scale.
• Le Lis Blanc: Brazilian contemporary womenswear brand with national retail footprint and accessory lines; comparable in authorial feminine fashion + jewelry model, but with much larger established presence.
• Natura &Co: Brazil's largest beauty/perfume company with a strong sustainability narrative and direct-selling model; comparable on the fragrance and conscious-beauty axes but operates at massive scale with portfolio breadth Splendor does not match.
• Lenny Niemeyer: Established Brazilian luxury resortwear and fashion brand with broad DTC and wholesale presence; comparable in authorial, design-led Brazilian positioning but operates at materially larger scale and international reach.

Direct peers

• Carmin: Brazilian authorial fashion and jewelry brand targeting modern, design-forward women via DTC e-commerce; closely comparable product mix and customer persona to Splendor's feminine womenswear + jewelry offering.
• Osklen: Brazilian sustainable luxury fashion brand founded by Oskar Metsavaht; directly comparable to Splendor in combining eco-conscious materials with authorial design and a Brazilian cultural identity, though at much larger scale and premium positioning.
• Granado Pharmácias: Heritage Brazilian brand retailing artisanal perfumed waters, candles, and apothecary products — directly comparable to Splendor's 'Fragrâncias' line of perfumed waters, room fragrances, and aromatic candles with cultural/heritage positioning.
• Cris Barros: Brazilian contemporary womenswear designer brand with DTC e-commerce, feminine authorial clothing, and accessory lines; comparable in product mix and DTC-first go-to-market, though more established.
• Farm Rio: Brazilian fashion brand that built a national/international following on colorful, culturally-rooted authorial prints and feminine apparel — directly analogous positioning to Splendor's Northeastern-cultural, design-forward womenswear.
• Patricia Vieira: Brazilian designer brand based in the Northeast producing sustainable, handcrafted luxury pieces with local artisan collaboration — closest peer in combining sustainability narrative, artisanal production, and Northeastern Brazilian identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/splendorautoral
• LinkedInlinkedin.com/company/splendorautoral

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPLENDOR | Moda Autoral