SPLM - Syndicat des Professionnels de la Location Meublée

What SPLM - Syndicat des Professionnels de la Location Meublée does

SPLM (Syndicat des Professionnels de la Location Meublée) is the first professional syndicate representing furnished rental professionals in France, founded in 2010 to provide a collective voice for real estate agents, landlords/sub-landlords, conciergerie operators, and service providers in the short-, medium-, and long-term furnished rental markets. Headquartered at 14 rue Charles V in Paris and staffed by seven people, the organization operates through eight regional collectives covering Lille, Lyon, Atlantique, Centre Val de Loire, Marseille Provence, Sud Ouest, Côte d'Azur, and Ile de France. Its core deliverables include advocacy before French administrative courts and EU bodies, legal expertise to defend members against municipal regulations (e.g., four victories against the City of Nice and a QPC filing at the Conseil d'État), publication of the industry's first Code of Ethics and Deontology, and the first industry study quantifying 41,000+ sustainable jobs and over €2 billion in annual territorial contributions. Its technology footprint is a WordPress-based website (splm-france.fr) supplemented by a curated partner marketplace offering members discounted access to property management systems (Lodgify, Guesty, Hostaway, Krossbooking, Enova), revenue management tools (PriceLabs), and data analytics (Key Data as exclusive data partner since July 2024). Revenue mechanics rest on recurring annual membership fees paid by individual landlords, SMB concierges, and enterprise vacation rental operators (e.g., Interhome France); pricing is not publicly disclosed and member enrollment occurs directly through the website or via regional collectives. The organization is affiliated with EHHA at the European level and with UNPLV and SNPRM nationally.

Name

SPLM - Syndicat des Professionnels de la Location Meublée

Legal name

SPLM - Syndicat des Professionnels de la Location Meublée

Website

https://splm-france.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

SPLM is a French professional syndicate founded in 2010 representing furnished rental professionals — landlords, concierges, and agents — through advocacy, legal defense, regional collectives, and a technology partner marketplace.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: SPLM generates revenue through annual membership fees from professionals in the furnished rental industry including agents immobiliers, loueurs/sous-loueurs, and service providers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SPLM is a professional syndicate that recruits and represents furnished rental professionals in France (real estate agents, landlords/sub-landlords, and service providers) through paid annual membership. Its core deliverables are regulatory and legal advocacy on behalf of members, a nationwide network of 8 regional collectives for local representation, and a partner marketplace (Club Business) granting members preferential access to property management software, revenue management tools, data benchmarking, and ancillary professional services. The organization also publishes industry codes of conduct and conducts sector economic studies.

Product overview

SPLM (Syndicat des Professionnels de la Location Meublée) is a professional union representing furnished rental professionals in France, not a product company. It offers membership services including advocacy, legal expertise, networking, and access to a network of technology and service partners (Club Business and Marketplace). The organization connects members with specialized service providers including property management software (Krossbooking, Lodgify, Guesty, Hostaway, Enova Immobilier), revenue management tools (PriceLabs), data analytics (Key Data), payment/fiscal services (Fluxia), pest control services (Campik), arbitrage services (DAO Partners), furniture services (Mobimmo), and rental estimation tools (Liwango). SPLM also organizes members into regional collectives (SPLM Atlantique, SPLM Centre Val de Loire, SPLM Côte d'Azur, SPLM Ile de France, SPLM Lille, Les Hébergeurs Professionnels Lyonnais, SPLM Marseille Provence, SPLM Sud Ouest).

Differentiator

Problem solved

Functional benefit

Products and services

• SPLM Membership Paid annual membership in France's professional syndicate for furnished rental professionals, providing advocacy representation, legal expertise, networking, regional collective access, and partner discounts for real estate agents, landlords/sub-landlords, and service providers in the furnished rental sector.
• Regional Collectives Network Eight regional branches (Atlantique, Centre Val de Loire, Côte d'Azur, Ile de France, Lille, Les H\u00e9bergeurs Professionnels Lyonnais, Marseille Provence, Sud Ouest) providing localized representation, member events, and community for furnished rental professionals across France.
• Partner Network (Club Business & Marketplace) Network of technology and service partners offering SPLM members preferential access and discounts on property management software (Krossbooking, Lodgify, Guesty, Hostaway, Enova Immobilier), revenue management tools (PriceLabs), data analytics (Key Data), payment/fiscal services (Fluxia), pest control (Campik), arbitrage services (DAO Partners), furnishing (Mobimmo), and rental estimation tools (Liwango).
• Code d'\u00e9thique et de d\u00e9ontologie (Code of Ethics) Industry code of ethics and deontology establishing quality and ethical standards for furnished rental professionals, providing a framework that differentiates legitimate professionals and supports advocacy for balanced regulation.

Quantifiable outcome

• 41,000+ sustainable, non-delocalizable jobs generated by the industry
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Key DatacoreTechnology or Integration · 8 July 2024Key Data became the exclusive data partner of SPLM, providing market reports and data to track sector performance through metrics such as occupancy, average nightly price, RevPAR, and more. Key Data integrates with property management systems and collects data directly from property managers worldwide.
• EHHA (European Holiday Home Association)coreStrategic or Co-development PartnerSPLM is a member of EHHA, the European Holiday Home Association, which represents the largest forum for accommodation in Europe with over 20 million beds in vacation homes and short-term rentals. EHHA is a professional association that encourages, promotes, represents, and protects the interests of the vacation home rental sector at EU and Member State levels.
• UNPLV (Union Nationale pour la Promotion de la Location de Vacances)coreStrategic or Co-development PartnerSPLM participates in UNPLV, which brings together the main players in vacation rentals including platforms, travel agents, professionals, and labels. UNPLV promotes constant dialogue with public authorities and all stakeholders to foster a balanced, clear regulatory framework.
• SNPRM (Syndicat National des Professionnels de la Relocation et de la Mobilité)minorStrategic or Co-development PartnerSPLM participates in SNPRM activities, which represents companies specializing in professional relocation and mobility consulting in France and internationally.
• UPLT (Union des Professionnels de la Location Touristique)coreStrategic or Co-development PartnerUPLT is a member of SPLM. Founded in 2019 by 7 agencies, UPLT represents approximately 15 active members managing around 2,000 tourist furnished rentals primarily in Nice and the Alpes-Maritimes coastline.
• UPLMC (Union Professionnel des Loueurs Meublés de Cannes)minorStrategic or Co-development PartnerUPLMC is affiliated with SPLM and brings together all furnished rental professionals in Cannes, working to accompany and defend the interests of Cannes furnished renters.
• DAO PartnersminorImplementation/ SI/ Consulting PartnerDAO Partners offers SPLM members an arbitration mandate starting from 10 properties. The confidential framing session quantifies portfolio leakage and positions properties against potential. Includes 3-month monthly follow-up.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• UNIS (Union des Syndicats de l'Immobilier): French national union of real estate professionals covering residential and commercial property management, syndic, and transactions. Comparable to SPLM as a national French real estate trade association, but with a broader portfolio and overlapping member base in property management.
• FNAIM (Fédération Nationale de l'Immobilier): France's largest real estate professional federation covering transactions, management, and rental. Comparable to SPLM as a national-level real estate trade body, though FNAIM's scope is much broader than SPLM's furnished-rental focus, making it an incumbent umbrella rather than a direct peer.
• EHHA (European Holiday Home Association): European-level industry association representing over 20 million beds in vacation homes and short-term rentals, advocating at EU and Member State level. Comparable as the pan-European equivalent of SPLM, with SPLM itself a member of EHHA, and the bodies file joint regulatory complaints.
• Chambre Nationale des Propriétaires et Copropriétaires: French property and co-ownership chamber representing individual landlords and co-owners. Comparable to SPLM as a French national advocacy body for property owners, with overlapping membership among SPLM's landlord/sub-lessor segment.

Direct peers

• UNPLV (Union Nationale pour la Promotion de la Location de Vacances): French national union promoting vacation rentals, bringing together platforms, travel agents, professionals and labels. Directly comparable to SPLM in mission (advocacy for vacation rental stakeholders) and geography, with SPLM itself a participant in UNPLV.
• UPLMC (Union Professionnel des Loueurs Meublés de Cannes): Regional union of furnished rental professionals in Cannes, affiliated with SPLM. Directly comparable as a geographically focused furnished-rental professional union with similar advocacy mission for a specific territory.
• SNPRM (Syndicat National des Professionnels de la Relocation et de la Mobilité): French national syndicate representing professional relocation and mobility consulting firms. Comparable to SPLM as a national-level professional syndicate serving a related furnished-rental subsegment (corporate relocation), with SPLM officially participating in SNPRM activities.
• UPLT (Union des Professionnels de la Location Touristique): French union of tourist furnished rental professionals founded in 2019, covering ~15 active members managing around 2,000 rentals primarily in Nice/Alpes-Maritimes. Directly comparable as a regional focused furnished-rental union, and is itself a member of SPLM.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/splm

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPLM - Syndicat des Professionnels de la Location Meublée