SPORT BILD

Name

SPORT BILD

Legal name

Axel Springer Deutschland GmbH

Website

https://sportbild.bild.de

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Digital Media

NAICS

Spectator Sports (71121)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

akta.pro secondary industry

International Sports Broadcasters & Rights Channels (MPABAEAE)

Keywords

• Sports news media
• Digital journalism
• Sports streaming
• Digital subscriptions
• Online magazine

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Subscriptions (BILDplus): Premium subscription service offering exclusive content, ad-free experience, and enhanced features through BILDplus
2. Advertising Revenue: Display advertising, sponsored content, and programmatic advertising on the sportbild.de website and mobile properties
3. Magazine Subscriptions: Heft-Abo (magazine subscription) for print and combined print/digital offerings

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

SPORT BILD is a German-language sports news media brand that publishes comprehensive sports journalism across football (Bundesliga, DFB-Pokal, Champions League, international leagues), tennis, basketball, handball, NFL, Formula 1, cycling, ice hockey, and athletics. Its core offering is multi-platform sports content delivered via the sportbild.de website, iOS and Android mobile applications, a free 24/7 sports streaming channel, the BILDplus premium subscription service, live sports data (Sportdaten), and a weekly print magazine (Heft-Abo).

Product overview

SPORT BILD is a German sports news media outlet operated by Axel Springer, offering a multi-platform sports journalism portfolio. The core product is the sportbild.de website providing comprehensive sports coverage across football (Bundesliga, 2. Liga, 3. Liga, DFB-Pokal, Champions League, Europa League, international leagues), national teams, handball, basketball, tennis, Formula 1, Formula E, NFL, ice hockey, athletics, and more. The product lineup includes the main digital platform, a mobile app, the free 24/7 Sport-Sender streaming channel, premium BILDplus subscription content, and the Sportdaten live scores service. Video content and live streaming complement the text-based news coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Sportbild.de (SPORT BILD Website) Primary digital platform providing sports news, live scores, results, videos, transfer coverage, and commentary across Bundesliga, DFB-Pokal, 2./3. Liga, Champions League, Europa League, German national team, handball, basketball, tennis, NFL, Formula 1, Formula E, ice hockey, and athletics, targeted at German-speaking sports fans.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• RTL and SkyminorChannel Partner/ Reseller/ DistributorRTL and Sky broadcast NFL content covered by SPORT BILD, with both channels expanding their NFL coverage with more experts than ever. SPORT BILD provides editorial coverage of these broadcasts.
• Axel Springer SEcoreStrategic or Co-development PartnerSPORT BILD is a brand of Axel Springer SE, Germany's largest media company. The partnership provides infrastructure, technology platform, and cross-promotional opportunities across the Axel Springer portfolio including BILD and Welt.

Scale indicators2 records

Recent moves5 records

Broad incumbents

• ESPN: ESPN is the dominant global sports media brand operating TV networks, ESPN.com, and ESPN+. While U.S.-focused, ESPN is a comparable reference point for SPORT BILD's mix of editorial coverage, video, subscriptions, and award events in sports media.
• Eurosport: Eurosport is a pan-European sports broadcaster and digital platform operated by Warner Bros. Discovery, covering Grand Slam tennis, cycling, Bundesliga highlights, and more. It competes with SPORT BILD for European sports audiences, particularly in tennis and cycling coverage.
• Goal: Goal (goal.com) is a global football-focused digital media brand owned by Integrated Media Company, covering transfer news, live scores, and editorial content across leagues. While international in scope, it overlaps with SPORT BILD on football news, transfer coverage, and video content.
• DAZN: DAZN is a global sports streaming platform owned by DAZN Group, holding premium live rights for Bundesliga, Champions League, and many other leagues. While broader in scope than SPORT BILD, DAZN is a significant competitor for sports audiences and live streaming attention in Germany.

Direct peers

• Sport1: Sport1 is a German sports media brand combining TV channel, streaming platform (Sport1+), and sport1.de website. It directly competes with SPORT BILD across sports news, video content, and Bundesliga coverage in the same DACH market.
• SPOX: SPOX is a German-language digital sports news portal (part of the Perform/DAZN media network) covering football, NBA, NFL, and other sports. It competes with SPORT BILD for digital sports news audiences in Germany and shares a similar SEO-led content strategy.
• ran.de: ran.de is RTL Germany's digital sports brand, combining editorial coverage with live streaming and TV integration. It is a direct competitor to SPORT BILD in the German sports media market, particularly around Bundesliga, NFL, and live event coverage.
• Kicker: Kicker is Germany's flagship sports magazine and website (kicker.de), covering Bundesliga, international football, and multiple sports. It is the most direct competitor to SPORT BILD in the German-language sports media market with overlapping coverage, subscription products, and a multi-platform presence.

Emerging players

• OneFootball: OneFootball is a Berlin-based football-focused digital media and app platform providing news, live scores, highlights, and short-form video. It is a direct emerging competitor to SPORT BILD in the football vertical with strong mobile-first audience engagement.
• The Athletic: The Athletic is a subscription-led digital sports media outlet (acquired by The New York Times Company) providing deep sports journalism across leagues. It represents an emerging peer model SPORT BILD may benchmark against for premium sports subscription strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sport-bild

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPORT BILD