Sportcenter Ägeri

What Sportcenter Ägeri does

Sportcenter Ägeri, legally organized as Aegerital Center Hausler GmbH, is a privately held multi-service health and sports center operating since 2006 from a single facility at Zugerstrasse 79 in Unterägeri, Canton Zug, Switzerland. The center integrates six core service lines — tennis, fitness, group courses, physiotherapy, Pilates, and wellness — under one roof, supported by specialized circuit and therapy programs (Milon Zirkel, IHHT Zelltraining, PelviPower, Power Plate, SensoPro), diagnostic testing (InBody body composition, Cardioscan), personal training, dance and youth athletics, and supervised childcare in the Kinderparadies. Service delivery relies on certified electromechanical and medical-grade equipment, including the EU Class IIa-certified MT-1 device for IHHT and the Milon chip-card-controlled circuit system, alongside qualified in-house staff across coaching, physiotherapy, massage, and dance instruction.

The business generates revenue through tiered recurring subscriptions (Classic Fr.115/month through Black Fr.245/month, plus Senior 65+, Student, and Partner tiers), standalone course and therapy purchases (10er Abo, Pilates single lessons, massage at Fr.60–180, HTV summer tennis packages), and professional services such as physiotherapy delivered in collaboration with referring physicians. Go-to-market is direct-to-consumer, with online booking via clubkonzepte24.de, on-site sales, free trial training, a referral program (Summer Camp/Sommer Spiel), and partnerships that extend reach — notably the FITWORX Swiss guest-center network, Tennisclub Unterägeri (TCU), and Ägeribad. The reported member base exceeds 2,000, supported by 45+ live group classes weekly, 75+ free parking spaces, and a 4.8/5 Google rating across 2,300+ guest reviews.

The center is managed by Dario Häusler (Geschäftsführer), holds a 4-star FitnessGuide 'Full-Time Care' quality label, has been named Body Life 'Studio des Monats,' and serves the broader Ägerital region including Oberägeri, Menzingen, Baar, and Zug. No AI capabilities, public listing, venture funding, or external parent company are evidenced.

Name

Sportcenter Ägeri

Legal name

Aegerital Center Hausler GmbH

Website

https://sportcenteraegeri.ch

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Sportcenter Ägeri is a privately held, single-site multi-service health and sports center in Unterägeri, Switzerland, integrating fitness, tennis, wellness, physiotherapy, Pilates, and group courses for a 2,000+ member base across the Canton Zug region.

Ownership category

akta.pro rank

Product category

Health and Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK), Training & Practice Facilities (Team Performance Centers) (MPAKAEAI)

Keywords

• Fitness club services
• Tennis coaching programs
• Physiotherapy services
• Wellness spa facilities
• Group fitness classes

Headquarters

HQ city

Unterägeri

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Fitness Membership Subscriptions: Monthly and annual subscription memberships for fitness center access, offering various tiers from Classic (Fr. 115/month) to Black (Fr. 245/month), with options for seniors (65+) and students. Includes access to fitness equipment, group fitness courses, wellness facilities, and children's paradise.
2. Group Fitness Courses: Additional course offerings including yoga, Pilates, dance, bootcamp, HIIT, indoor cycling, and specialty programs. Available as standalone course packages (10er Abo for Fr. 240, 3-month Abo for Fr. 320) or included in premium memberships.
3. Wellness Services: Revenue from Finnish sauna, sanarium, steam bath, collarium (solarium), and massage services. Wellness membership available at Fr. 690/year or Fr. 490 for 6 months. Massage services charged at Fr. 60-120 per session.
4. Tennis Services: Court reservations, tennis lessons, and summer HTV (unlimited tennis) packages. Tennis lessons available in groups of 2-4 participants. HTV packages range from Fr. 120 (children) to Fr. 540 (family) for unlimited summer tennis.
5. Personal Training & Coaching: One-on-one personal training sessions with professional coaches for customized fitness programs. 10-session packages available (60 min for Fr. 900, 30 min for Fr. 450 with membership). Pilates single lessons from Fr. 120 for members.
6. Physiotherapy Services: Individual therapies provided in collaboration with referring physicians, including active and passive movement therapy, respiratory therapy, electrotherapy, postural training, medical training therapy, massage techniques, and rehabilitation services.
7. Specialty Programs: Specialty training programs including IHHT cell training, Milon circuit, Power Plate, SensoPro, PelviPower, and fall prevention training, offered as add-on services to base memberships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sportcenter Ägeri operates a multi-purpose health, sports, and leisure facility in Unterägeri, Switzerland. It sells memberships and standalone service contracts for tennis courts and coaching, fitness equipment and personal training, group fitness classes, physiotherapy, Pilates, and a wellness area. The center also runs specialized programs (IHHT Zelltraining, Milon Zirkeltraining, Pelvipower, Power Plate, SensoPro, five Rücken & Gelenkkonzept), a dance school (Dancecenter Ägeri), youth athletics, workshops, summer camps, and massage services.

Product overview

Sportcenter Ägeri is a multi-service health and sports center (Gesundheitsclub) in Unterägeri, Switzerland, operating since 2006. The facility unifies six core experience areas — Tennis, Fitness, Group Fitness Kurse, Physiotherapy, Pilates, and Wellness — under one roof. Supporting these are specialized programs including IHHT Zelltraining, Milon Zirkeltraining, Pelvipower Beckenbodentraining, Power Plate Vibrationstraining, SensoPro Koordinationstraining, five Rücken & Gelenkkonzept, Sturzprävention & Gangsicherheit, Mom in Shape postnatal training, Dancecenter Ägeri (dance school for children/teens), and Athletic Training for Youth. The center also provides Personal Training, health/performance Testing, and QiGong/yoga outdoor classes. Its offerings are distributed across multiple membership tiers (Classic, Premium, Gold, Black, Partner, Senior 65+, Student/Jugend), with optional add-ons like hand towel service and IHHT. A free Kinderparadies (children's daycare) and 75+ parking spaces are included with membership. The center participates in the FITWORX Swiss-wide partner network and holds a FitnessGuide 'Full-Time Care' 4-star quality label. No AI or API-based products are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Tennis Indoor tennis courts and tennis coaching for members and visitors, including private lessons, group courses, and junior training, located within the Sportcenter Ägeri facility in Unterägeri.
• Fitness Access to a full fitness training floor with strength and cardio equipment for members and guests, available in various membership tiers and day-pass options.
• Group Fitness Kurse Scheduled group exercise classes covering formats such as Indoor Cycling, Body Art, deepWork, TRX, and dance-based workouts, available to members and pass holders.
• Physiotherapie Outpatient physiotherapy and sports rehabilitation delivered by licensed therapists (including manual therapy, sports physiotherapy, post-operative rehab) for members and external patients.
• Pilates am Gerät Apparatus-based Pilates training sessions focused on core strength, posture, and controlled movement, offered to members as scheduled classes and private sessions.
• Wellness Sauna and relaxation area with multiple sauna cabins and a relaxation room for members and guests to use after workouts or as separate wellness visits.
• IHHT Zelltraining (Intervall-Hypoxie-Hyperoxie-Therapie) Specialized interval hypoxic-hyperoxic training sessions for cellular and metabolic conditioning, used for performance and recovery goals, booked individually.
• Milon Zirkeltraining Guided circuit training using Milon electronic strength and cardio machines with chip-card-based automatic settings for an efficient, personalized strength-endurance workout.
• Pelvipower Beckenbodentraining Targeted pelvic floor strengthening using the Pelvipower magnetic-chair device, intended for incontinence, post-natal recovery, and core stability, booked as discrete sessions.
• Power Plate Vibrationstraining Vibration-platform training sessions aimed at strength, flexibility, circulation, and recovery, sold as individual bookings or short courses.
• SensoPro Koordinationstraining Coordination and balance training on SensoPro equipment, sold as individual sessions to improve stability, mobility, and neuromuscular control.
• Personal Training One-to-one coached training sessions tailored to individual goals (strength, weight loss, rehab), sold per session or in packages.
• Leistungs- & Gesundheits-Tests (Cardioscan, InBody) Performance and health diagnostic testing using Cardioscan heart-rate-variability analysis and InBody body-composition measurement, sold as discrete assessments.
• Sturzprävention & Gangsicherheit Fall-prevention and gait-stability training, primarily targeted at older adults to reduce fall risk and improve mobility, sold as a structured program.
• Mom in Shape Postnatal fitness program specifically designed for mothers to rebuild core strength, pelvic floor, and overall fitness after childbirth, sold as a course.
• Dancecenter Ägeri On-site dance school offering dance lessons for various age groups and styles, sold as standalone course subscriptions.
• Athletik Training für Jugendliche Strength and conditioning training program for youth athletes, sold as structured course packages.
• Yoga am See Outdoor and indoor yoga sessions held at or near the Sportcenter Ägeri lake location, sold as drop-in classes or course passes.
• QiGong Workshop Workshop-format QiGong instruction for breathing, movement, and relaxation, sold as scheduled workshop events.
• Massage Services Therapeutic and relaxation massage treatments booked individually or in packages for members and external clients.
• five Rücken & Gelenkkonzept Structured back and joint concept training program focused on musculoskeletal health, sold as a course-based offering.
• Summer Camp (Sport- und Sprachcamps) Seasonal summer camp programs combining sports activities with optional language courses for children, sold as week-long paid programs.

Quantifiable outcome

• 4.8/5 Google rating from 2,300+ guests
• +4 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Sandra Hugener (Medisala Praxis für chinesische Medizin)minorImplementation/ SI/ Consulting Partner · 4 September 2026Sandra Hugener provides QiGong workshops at Sportcenter Ägeri starting September 4, 2026. Her medical QiGong workshops (6 lessons on Fridays at 18:30) are health insurance recognized. She also conducts outdoor QiGong sessions at Birkenwäldli in Unterägeri during summer 2026.
• FITWORXcoreChannel Partner/ Reseller/ DistributorFITWORX is the guest center network of independent, FitnessGuide-certified training centers. As a member of Sportcenter Ägeri, FITWORX membership enables training at all partner centers across Switzerland, extending the service reach beyond the Unterägeri location.
• Tennisclub Unterägeri (TCU)coreStrategic or Co-development PartnerClose collaboration enables TCU members year-round access to Sportcenter Ägeri's professional tennis coaching team led by Lucia Vrskova. Tennis camps held weather-independent in indoor or TCU outdoor facilities. TCU members receive discounts on fitness memberships and purchases at Intersport Ägeri.
• ÄgeribadminorStrategic or Co-development PartnerPartnership between Sportcenter Ägeri and Ägeribad provides comprehensive health and wellness services combining land-based fitness (Sportcenter Ägeri) with water-based activities (Ägeribad), benefiting customers in the Ägerital region.
• Intersport ÄgeriminorGTM or Marketing PartnerTCU members receive price discounts on purchases at Intersport Ägeri as part of the partnership benefits.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• PureGym (Switzerland): Low-cost 24/7 fitness chain operating in Switzerland. Competes on price with Sportcenter Ägeri's entry-level Classic membership and represents a churn risk for price-sensitive members.
• Holmes Place: Premium international fitness and wellness club with Swiss locations. Comparable to Sportcenter Ägeri's premium tier (Black membership) and broad fitness + wellness + spa offering.
• Basefit: Swiss budget fitness chain with branches in major German-speaking cities. Represents the budget end of the Zug-area competitive set against Sportcenter Ägeri's premium tiers.
• Fitnesspark: Largest Swiss fitness chain with broad mass-market positioning across multiple cantons. Competes with Sportcenter Ägeri in the same Zug-area catchment on price and breadth, but lacks the boutique service integration.
• Migros Fitness: Mass-market fitness centers operated by Migros across Switzerland. Provides a low-cost alternative to Sportcenter Ägeri's premium tiers in the Zug region.

Direct peers

• ACTIV FITNESS: Swiss premium fitness chain with multiple sites in German-speaking Switzerland, offering memberships, group classes, and wellness/Pilates. Directly comparable mid-premium price point and Swiss-Germany market overlap.
• Kieser Training: Swiss-headquartered strength-training chain operating membership-based studios focused on evidence-based, equipment-driven fitness. Comparable to Sportcenter Ägeri's Milon/PelviPower-led, specialized-equipment approach and premium positioning.
• Physiozentrum: Swiss physiotherapy chain operating referral-based clinics with multiple sites. Directly comparable to Sportcenter Ägeri's physiotherapy service line and physician-referred business model.
• Update Fitness: Swiss premium fitness chain offering memberships, EMERALD-certified medical training, and physiotherapy referrals. Strong parallel to Sportcenter Ägeri's clinical-adjacent and physiotherapy-integrated model.

Regional players

• Feelgood Fitness: Swiss independent fitness studio group with wellness amenities. Comparable boutique model with deep local footprint, similar to Sportcenter Ägeri's single-site community-anchored positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sportcenter-geri

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportcenter Ägeri