sportcity

What sportcity does

Sport City (legal entity: ТОВ "ПРОГРЕСІЯ" / PROGRESSIYA, LLC, EDRPOU 43096272) is a privately held Ukrainian multi-brand sportswear and footwear retailer, founded in 2001 and headquartered in Kyiv. The company operates an omnichannel retail model combining 35+ branded physical stores across 31 Ukrainian cities with a full e-commerce platform (sportcity.ua) and native iOS and Android mobile applications. Its catalog spans over 15,000 SKUs across 15+ international brands including adidas, Nike, Puma, New Balance, Skechers, Asics, Under Armour, The North Face, Columbia, Jack Wolfskin, and Arena, organized by gender (women, men, children) and category (clothing, footwear, accessories).

The technology stack is a standard e-commerce build with native mobile apps, a loyalty program (10% cashback, birthday points, newsletter discount), store locator with geolocation, and barcode scanning. Online orders are fulfilled exclusively through a strategic partnership with Nova Poshta, the leading Ukrainian parcel delivery service, with delivery options spanning branch pickup, parcel lockers (pochtomat), and courier to address, with free shipping above 3,000 UAH. Payment options include cash on delivery, online payment, and bank transfer for corporate customers.

Commercially, Sport City runs a direct-to-consumer B2C model selling original branded goods at unit pricing ranging from ~499 UAH for basic items to over 14,999 UAH for premium outerwear, with promotional discounts up to 70-80% off during seasonal clearance events. Revenue is generated entirely through retail sales (physical stores and online) on a one-time purchase basis, with no subscription, subscription, or licensing model. The company employs 18 staff at the headquarters level, with store-level labor assumed to be managed separately. No funding rounds, M&A, public listing, or institutional investors are disclosed in the available data.

Name

sportcity

Legal name

ТОВАРИСТВО З ОБМЕЖЕНОЮ ВІДПОВІДАЛЬНІСТЮ «ПРОГРЕССІЯ» (PROGRESSIYA, LLC)

Website

https://sportcity.ua

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Sport City is a privately held Ukrainian multi-brand sportswear and footwear retailer operating 35+ physical stores across 31 Ukrainian cities alongside an e-commerce platform and mobile apps, selling over 15,000 SKUs from 15+ international brands to women, men, and children consumers.

Ownership category

akta.pro rank

Product category

Sportswear and Footwear Retail

NAICS

Sporting Goods Retailers (45911), Shoe Retailers (45821)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro industry

PRIMARYCRAMABAC

Athletic Footwear & Sport Apparel Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

• Sportswear retail
• Athletic footwear store
• Multi-brand sports apparel
• Omnichannel retail
• Loyalty program shopping

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales (Physical Stores): Revenue generated from sales of sportswear and footwear through 35+ physical retail locations across 31 cities in Ukraine. Customers can purchase products directly at store locations with various payment options.
2. E-commerce Sales (Online Store): Revenue generated from online orders delivered via Nova Poshta courier service. Online sales include various payment options: cash on delivery (with commission), online payment, and bank transfer for corporate customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sport City is a Ukrainian multi-brand sportswear and footwear retailer selling original branded apparel, footwear, and accessories for women, men, and children through 35+ physical stores across 31 Ukrainian cities and an e-commerce platform with mobile apps. The assortment covers more than 15,000 products from 15+ international brands including adidas, Nike, Puma, New Balance, Skechers, Asics, Columbia, Jack Wolfskin, The North Face, Under Armour, and Arena, supported by a bonus-card loyalty program and home delivery via Nova Poshta.

Product overview

Sport City is a major Ukrainian sportswear retail network offering a multi-channel shopping experience through physical stores (35+ locations across Ukraine since 2001) and an e-commerce platform with mobile app. The portfolio includes 15,000+ products spanning clothing, footwear, and accessories for women, men, and children across 15+ international brands (adidas, Nike, Puma, New Balance, Skechers, Asics, Columbia, Jack Wolfskin, The North Face, Under Armour, Arena, Evoids, Larum, Radder, WHS). The ecosystem includes a loyalty program with 10% cashback, an outlet/sale section with discounts up to 80%, and integrates with Nova Poshta for delivery, Telegram for customer communication, and mobile payment operators for transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Sport City Online Store (E-commerce Platform) Full-featured e-commerce storefront at sportcity.ua browsing more than 15,000 sportswear, footwear, and accessory products across 15+ international brands, with online ordering, cash-on-delivery and online payment options, loyalty program management, and home delivery across Ukraine.
• Sport City Physical Retail Stores Network of 35+ branded sportswear and footwear retail stores across 31 cities in Ukraine, selling original branded apparel, footwear, and accessories for women, men, and children with various in-store payment options.
• Sport City Mobile Application Native iOS and Android applications providing full e-commerce functionality, account management, loyalty program access, barcode scanning, and a store locator with geolocation that sorts the nearest stores by distance.
• Sport City Loyalty Program (Bonus Card) Bonus-card loyalty program offering 10% cashback on purchases, 500 bonus points awarded on customer birthdays, promotional bonuses, and a 10% discount incentive for newsletter subscription.
• Sport City OUTLET / Sale Section Discounted items section offering up to 80% off on selected sportswear, footwear, and accessories across all brands for women, men, and children, including a final clearance sale of up to 70% off from July 23 to August 31.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Nova PoshtacoreTechnology or IntegrationStrategic logistics partnership with Nova Poshta, the leading Ukrainian parcel delivery service. Nova Poshta handles all order shipments from Sport City's warehouse to customers. Delivery options include branch pickup, parcel locker (pochtomat) delivery, and courier delivery. Free shipping for orders over 3,000 UAH.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sportcity-ukraine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sportcity