SportForum

What SportForum does

SportForum Kleinmachnow is a multi-amenity sports, fitness, and wellness facility located at Fontanestraße 31 in Kleinmachnow, Germany (Berlin-Brandenburg region). Operated by the private GmbH Fitness & Wellness & Gesundheit GmbH under Managing Directors Matthias Paul and Marten Koloc, the facility integrates a fitness studio with Milon chip-card-controlled circuit training, a swimming pool maintained at 28–29°C, a Schwimmschule (swimming school) running nearly 20 weekly courses from baby swimming to Bronze certification, a ~1,500 m² wellness area with four saunas and an outdoor Saunagarten, tennis and badminton courts, a 12-lane FunBowling center, the FunJump trampoline park, on-site Gastronomie K, and a Sommercamp children's program. Technology is operational rather than proprietary: Milon circuit machines, an integrated online booking and e-commerce platform at shop.sportforumkleinmachnow.de, and standard payment integrations (Visa, Mastercard, Apple Pay, Google Pay, Klarna) underpin booking and account management.

The business model is a hybrid of recurring subscriptions and transactional revenue. Membership tiers (Fitness vs. Fitness & Wellness, 12- and 18-month commitments, plus a flexible Free & Easy option) are priced between €60 and €90 per month after a €29 starter package, while swimming courses (€110–€220 per block), court rentals (€14–€24), bowling (€30–€40), FunJump tickets (€16–€27), and a summer membership at €2/day provide transactional top-of-funnel revenue. Customers are individual local residents and families across six persona segments: general fitness members, families with children, wellness seekers, health/rehabilitation patients, racket and bowling enthusiasts, and FunJump visitors. Prevention courses are partially subsidized by German statutory health insurers (Krankenkassen), and rehabilitation sports are delivered in partnership with TTC SportForum Bernau e.V. The GTM is direct-to-consumer through the website, online booking portal, social channels (Facebook, Instagram, YouTube), and on-site reception. No external funding, parent company, or M&A activity is disclosed; operations are independent and concentrated in a single facility.

Name

SportForum

Legal name

Fitness & Wellness & Gesundheit GmbH

Website

https://sportforumkleinmachnow.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SportForum Kleinmachnow is a multi-amenity sports and wellness facility in Kleinmachnow, Germany, operated by Fitness & Wellness & Gesundheit GmbH. It serves local residents and families with fitness, aquatics, a swimming school, sauna/wellness, tennis, badminton, bowling, a trampoline park, and health-insurer-subsidized prevention courses.

Ownership category

akta.pro rank

Product category

Fitness & Wellness Center

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis) (THAJAKAN), Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

Keywords

• Multi-amenity fitness center
• Aquatics wellness facility
• Swimming school courses
• Wellness sauna services
• Sports recreation memberships

Headquarters

HQ city

Kleinmachnow

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fitness & Wellness Memberships: Monthly and annual membership subscriptions providing access to fitness equipment, group courses, swimming pool, sauna, and wellness areas. Memberships range from 12 to 18 months with tiered pricing (Fitness only vs. Fitness & Wellness). Also includes 'Free & Easy' flexible memberships.
2. Swimming School Courses: Recurring course fees for structured swimming instruction from baby swimming through bronze swimming certification, sold in course blocks (typically 5-12 sessions per course).
3. Sports Court & Activity Rentals: Time-based rental fees for tennis courts (60 min), badminton courts (45 min), and bowling lanes (FunBowling, 60-120 min). Sold as single-session tickets or multi-session packages.
4. FunJump Trampoline Park: Time-based entry tickets for the FunJump trampoline attraction, with sessions ranging from 60 to 120 minutes, including family time options.
5. Day Tickets and Multi-Pass Cards: Single-visit day tickets for fitness, wellness, and AquaFit, as well as ten-session cards (Zehnerkarte) providing non-membership access to facilities.
6. Kids Programs (Summer Camp, Kidsclub): Block booking fees for children's summer camp (5 days, €199) and monthly Kidsclub membership for children aged 4-11 years.
7. Prevention & Rehabilitation Courses: Structured health courses (Rückenkurse, Ernährungskurse, Herz-Kreislauftraining, Aqua-Kurse) that are partially subsidized by German health insurance providers (Krankenkassen).
8. Sommer Mitgliedschaft (Seasonal Membership): A seasonal summer membership offered from July 1 to August 31, 2026, priced at €2.00 per day for 4 or 6 weeks, giving access to fitness equipment, courses, and wellness.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

SportForum Kleinmachnow operates a multi-amenity sports and wellness facility providing fitness training, aquatics (swimming pool, swimming school, Aqua courses), wellness (sauna, saunagarten, massage, beautylounge), racket sports (tennis, badminton), FunBowling with 12 competition lanes, and a FunJump trampoline park. It sells memberships (12, 18 months, Free & Easy), single-visit tickets, course blocks, court rentals, and health insurer-subsidized prevention and rehabilitation programs, all bookable through a proprietary online shop.

Product overview

SportForum Kleinmachnow is a comprehensive sports, fitness, and wellness facility operated by Fitness & Wellness & Gesundheit GmbH, offering an integrated multi-service experience. The core product is the Fitness & Wellness membership, supplemented by specialized sub-products including: (1) Aqua services with Schwimmbad (swimming pool at 28-29°C) and the Schwimmschule (swimming school) offering courses from Babyschwimmen through Bronzeschwimmen; (2) Wellness facilities including Sauna (Finnish, bio, and steam), Saunagarten (outdoor sauna garden), and massage/beauty services across 1,500 m²; (3) Racket sports (Tennis and Badminton) with court bookings; (4) Fitness offerings with Studio, Kurse (50+ weekly courses), Milon circuit training, and Cyber Moves; (5) FunJump trampoline park; (6) FunBowling with 12 competition lanes plus GASTRONOMIE K restaurant; (7) Health services including Prävention (preventive health) and Rehasport (rehabilitation sports); (8) Sommercamp summer camp for children 6-12 years; (9) an Onlinebuchung (online booking) platform supporting reservations for courses, tickets, and activities. The diverse product portfolio is unified through a centralized online shop and booking system.

Differentiator

Problem solved

Functional benefit

Brands

• FunBowling: Bowling center with twelve competition-ready lanes, offering league play, birthday parties, and themed events
• FunJump
• Gastronomie K
• Schwimmschule SportForum

Products and services

• Fitness & Wellness Membership Primary fitness membership program offering access to fitness equipment, training areas, and group fitness courses, with optional add-ons for wellness facilities including sauna and swimming pool. Available in 12-month (€65/month Fitness, €75/month Fitness & Wellness), 18-month (€60/month Fitness, €70/month Fitness & Wellness), and Free & Easy flexible (€80 Fitness, €90 Fitness & Wellness) tiers.
• Fitness Studio Main gym facility featuring equipment-based training with chip-card-controlled Milon circuit training system enabling efficient 34-minute workouts, available to members and day-ticket visitors.
• Schwimmbad (Swimming Pool) Indoor swimming pool facility with water temperature maintained at 28-29°C, serving as the centerpiece of the wellness area and accessible to fitness members, wellness visitors, and Aqua course participants.
• Schwimmschule (Swimming School) Comprehensive swimming school offering nearly 20 weekly courses from baby swimming through Bronze swimming certification, including beginner, advanced, and holiday intensive courses, sold in course blocks of 8-12 sessions.
• Aqua Kurse Aquatic fitness courses including approximately 20 weekly water-based exercise classes, including AquaFit day tickets at €25 and AquaKurskarte for members at €10.
• Sauna & Wellness Area Wellness facility featuring Finnish sauna (95°C), bio sauna (65°C), steam sauna, and an outdoor block board sauna (90°C) within the 1,500 m² wellness area, with Tageskarte Wellness at €16 and Morning/Late Night Wellness windows.
• Tennis Court Rental Indoor and outdoor tennis court facilities available for booking, with indoor winter season (Oct-Apr) at €24/60 min and outdoor summer season (Apr-Sept) at €20/60 min. Coaching available through partnership with Tennis Akademie Berlin Brandenburg.
• Badminton Court Rental Indoor badminton court facilities available for booking at €14/45 min, with coaching available through partnership with Racketschule Sven Schüler.
• FunBowling Family bowling facility with 12 competition-standard lanes, offering leagues, club play, children's birthday parties, and themed events, with 60-120 min sessions priced at €30-€40 and adjacent Gastronomie K restaurant.
• FunJump Trampoline Park Trampoline park attraction featuring various jumping experiences and family time sessions, with 60-120 min tickets at €22-€27, Family Time Wednesday at €16, and event tickets at €17.
• Prävention (Prevention Courses) Preventive health programs including courses eligible for health insurance subsidies such as back courses (Rückenkurse), nutrition courses (Ernährungskurse), cardiovascular training (Herz-Kreislauftraining), and aqua courses (Aqua-Kurse).
• Rehasport (Rehabilitation Sports) Rehabilitation sports programs supported by health insurance, delivered in cooperation with TTC SportForum Bernau e.V. Abteilung Rehasport, with contact handled via ttcbernau.de/reha and a dedicated phone line (+49 33203 292257).
• Sommercamp (Summer Camp) Summer camp program for children ages 6-12 years offering multi-day activity camps during school holiday periods, priced at €199 per child for a 5-day camp (Mon-Fri, 09:00-17:00).
• Online Kurse (Online Courses) Virtual/digital course offerings allowing members to participate in fitness and wellness courses remotely, integrated into the broader fitness and wellness membership program.
• Sommer Mitgliedschaft (Summer Membership) Seasonal summer membership offering full access to fitness equipment, courses, and wellness at €2.00 per day for 4 or 6 weeks from July 1 to August 31, 2026, with a follow-up membership offer including €29 starter package savings.
• Gastronomie K On-site gastronomy restaurant serving the FunBowling area and facility visitors, part of the FunBowling experience and a facility amenity for members and visitors.

Quantifiable outcome

• Complete workout in ~34 minutes using Milon chip-card-controlled circuit training
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Health Insurance Providers (Krankenkassen)coreOthersGerman statutory health insurers subsidize prevention courses (Präventionskurse) offered at SportForum Kleinmachnow, including back courses, nutrition courses, cardiovascular training, and aqua courses. This partnership enables the facility to attract health-conscious members and provides a revenue stream partially underwritten by insurers.
• Sportforum BernauminorOthersSportforum Bernau is listed as a partner on SportForum Kleinmachnow's partner page, suggesting a referral or cross-promotional relationship between the two sports facilities in the Berlin-Brandenburg region.
• Vitadeum GlienickeminorOthersVitadeum Glienicke is listed as a partner, suggesting a referral or cross-promotional relationship in the regional sports and wellness network.
• FunJump BernauminorOthersFunJump Bernau is listed as a partner, suggesting a referral or cross-promotional relationship with the trampoline park operator in Bernau.
• FunJump KleinmachnowminorOthersFunJump Kleinmachnow is listed as a partner. FunJump is operated within the SportForum facility complex (funjumpkleinmachnow.de) and cross-promoted with SportForum.
• Racketschule Sven SchülerminorOthersRacketschule Sven Schüler (racketschule.de) is listed as a partner, providing badminton and racket sports coaching that complements the tennis and badminton courts at SportForum Kleinmachnow.
• Tennis Akademie Berlin BrandenburgminorOthersTennis Akademie Berlin Brandenburg (tennisakademie-berlin.de) is listed as a partner, providing professional tennis coaching that complements the tennis facilities at SportForum Kleinmachnow.
• TTC SportForum Bernau e.V. / Abteilung RehasportminorOthersTTC SportForum Bernau e.V. runs a rehabilitation sports (Rehasport) department in cooperation with SportForum Kleinmachnow. Contact for rehabilitation sports is handled through the TTC Bernau website (ttcbernau.de/reha) and a dedicated phone line (+49 33203 292257).
• F&W&G GmbH (as legal entity)coreOthersFitness & Wellness & Gesundheit GmbH (F&W&G GmbH) is the legal operating entity of SportForum Kleinmachnow. The company's AGB and data privacy documentation confirm this entity is responsible for all contracts, data processing, and liability for the swimming school and facility operations.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Bodystreet: EMS (electrical muscle stimulation) micro-studios present in Germany. Comparable as a modern, time-efficient alternative fitness format — relevant to SportForum's Milon circuit ('Fit in 34 Minuten') positioning, though operating at materially smaller unit footprint.

Broad incumbents

• McFit / RSG Group: Germany's largest low-cost fitness chain, part of the RSG Group alongside John Reed and High5. Comparable in offering low-cost memberships and a broad group course program, representing the price-aggressive competitive threat SportForum faces in the Berlin region.
• Kieser Training: Established German strength-training chain emphasizing scientifically-backed, individualized programs with computer-aided assessments — directly comparable to SportForum's Cardio-Scan and Back-Check assessments and strength-focused training positioning.
• Fitness First Germany: Large national fitness club chain with extensive wellness amenities, group courses, and family programming. Direct overlap with SportForum's memberships, group course depth (~40-50 weekly), and wellness positioning, though at materially larger scale.
• MeridianSpa: Premium German spa and wellness operator with sauna, thermal bathing, and fitness offerings. Comparable to SportForum's 1,500 m² wellness area, four saunas, saunagarten, and pool at 28-29°C — competing for the same wellness-seeking customer segment in Berlin-Brandenburg.
• clever fit: Discount fitness chain with strong German presence, including multiple Berlin-area locations. Represents the low-cost competitive threat that pressures SportForum's standard €60-€75/month fitness tier and could attract price-sensitive members.
• Holmes Place Germany: Premium German fitness and wellness club chain offering integrated fitness, spa, sauna, group courses, and family programming. Comparable to SportForum's 'Fitness & Wellness' membership concept at the upper end of the market, though with a broader multi-city footprint.

Direct peers

• Superfly Trampoline Parks: Major German trampoline park operator. Directly comparable to SportForum's FunJump sub-brand, including time-based ticketing, family sessions, and birthday-party offerings — competing for the same family and children's entertainment demand.
• Sportforum Bernau: Closest direct peer — a multi-amenity sports and wellness facility in Bernau, Brandenburg, already listed as a partner on SportForum Kleinmachnow's website. Comparable in offering mix (fitness, aquatics, wellness, racquet sports) and in regional market positioning within the Berlin-Brandenburg catchment.
• JUMP House: Another leading trampoline park chain in Germany. Comparable to FunJump in format (60–120 minute jump sessions, family time, event tickets), competing for indoor children's entertainment spend in the broader Berlin market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@sportforumbernaukleinmachn3093
• Facebookfacebook.com/sportforumkleinmachnow
• Instagraminstagram.com/sportforumkleinmachnow
• LinkedInlinkedin.com/company/sportforum

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportForum