Sportful

Name

Sportful

Legal name

Manifattura Valcismon S.p.A.

Website

https://sportful.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cycling and Winter Sports Performance Apparel

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

akta.pro secondary industry

Nordic / Cross-Country Ski Retail (Skis, Boots, Bindings, Poles, Wax) (CRAMAJAG)

Keywords

• Cycling apparel
• Cross-country ski clothing
• Performance sportswear
• Cycling bibshorts
• Technical outerwear

Headquarters

HQ city

Fonzaso, Veneto

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Sportful generates revenue through direct-to-consumer sales of technical cycling and skiing apparel via its e-commerce platform and regional websites. Products include jerseys, bibshorts, jackets, accessories, and suits sold at various price points ranging from $20 to $300+.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sportful designs, manufactures, and sells technical performance apparel for cycling (road, gravel, bikepacking) and cross-country skiing. Its range includes jerseys, bibshorts, jackets, vests, suits, base layers, and accessories, sold primarily through its direct-to-consumer e-commerce platform with regional country-specific sites, and supplemented by physical retail partners and B2B/team apparel services through parent MVC Group.

Product overview

Sportful is an Italian cycling and cross-country skiing apparel brand (Manifattura Valcismon S.p.A.) offering a comprehensive portfolio of technical sportswear. The product lineup centers on two main categories: cycling apparel (road, gravel, and bikepacking) and cross-country skiing clothing. Key cycling product lines include the flagship Sportful Riders Kit (SRK) collection featuring jerseys, bibshorts, and accessories with Multi-Density DMS seat pad technology; the Fiandre collection offering waterproof and windproof garments; the Supergiara gravel-specific line with durable fabrics and extra storage; and the Strada road cycling collection with aerodynamic focus. The company also produces team-specific collections like the Tudor Pro Cycling Team line, branded athlete collaborations (Peter Sagan, Dorothea Wierer), and community-focused collections like the Anywhere Cycling Club (ACC). Additionally, Sportful offers custom-tailored cycling and ski clothing services, as well as a sustainability-focused Upcycle Bags line. Cross-country skiing products include suits, jackets, vests, thermal shirts, pants, base layers, gloves, socks, and caps for both men and women across multiple collections.

Differentiator

Problem solved

Functional benefit

Brands

• Anywhere Cycling Club (ACC): A community-focused cycling brand and initiative by Sportful
• SRK - Sportful Riders Kit
• Fiandre
• Strada
• Supergiara

Products and services

• Sportful Riders Kit (SRK) Collection Flagship product line of versatile cycling apparel for road and gravel, including jerseys, bibshorts, and accessories that use the proprietary DMS (Multi-Density) seat pad technology. Targeted at cyclists seeking versatile performance kit across disciplines.
• Fiandre Collection High-performance cycling apparel line featuring waterproof and windproof garments using Polartec fabrics for all-weather riding conditions. Targeted at cyclists needing protection from rain, wind, and cold.
• Supergiara Gravel Collection Gravel-specific cycling apparel designed for off-road adventures, with durable fabrics and extra storage features. Targeted at gravel riders and bikepackers.
• Strada Collection Road cycling collection featuring aerodynamic and performance-focused garments for competitive road riders. Targeted at road cyclists prioritizing fit and aerodynamics.
• Be Cool Stay Cool Collection Ultra-lightweight cycling apparel designed to combat heat through breathable materials. Targeted at cyclists riding in hot summer conditions.
• Heritage 2.0 Collection Heritage cycling apparel collection with classic styling updated with modern performance. Targeted at riders seeking retro-inspired designs.
• DORO Cycling Collection Cycling apparel collection featuring colorful designs and performance-focused garments. Targeted at lifestyle and enthusiast cyclists drawn to vibrant aesthetics.
• Tudor Pro Cycling Team Collection Official team apparel collection reproducing and extending the kit worn by the Tudor Pro Cycling professional team. Available to fans and amateur cyclists who want pro-team style.
• Anywhere Cycling Club (ACC) Community-focused cycling brand initiative featuring signature bodysuit and apparel for all riders. Targeted at community-minded cyclists and ACC members.
• Cross Country Ski Collection Technical apparel for cross-country skiing, including suits, jackets, vests, thermal shirts, pants, base layers, gloves, socks, and caps for men and women. Targeted at competitive and recreational cross-country skiers.
• Upcycle Bags Sustainability-focused bag collection made from recycled materials. Targeted at cyclists seeking eco-friendly accessories.
• Custom Cycling Clothing Service Custom-tailored cycling apparel service that lets teams, clubs, and individuals personalize their kit with bespoke designs. Targeted at teams, clubs, and individual cyclists seeking customized apparel.
• Custom Ski Clothing Service Custom-tailored cross-country skiing apparel service. Targeted at ski clubs, teams, and individuals wanting bespoke winter sports apparel.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship, core and major.

• Tudor Pro Cycling TeamflagshipStrategic or Co-development PartnerOfficial kit supplier for the Tudor Pro Cycling Team, providing performance cycling apparel for professional competition
• PolarteccoreTechnology or IntegrationTechnology partnership for high-performance technical fabrics used in Sportful outerwear and base layer products
• PrimaloftcoreTechnology or IntegrationInsulation technology partnership for winter cycling accessories including shoe covers and cold weather gear
• MVC GroupcoreOthersParent company Manifattura Valcismon S.p.A. is part of the MVC Group, which provides corporate services including sustainability initiatives, B2B platforms, and industry programs
• Peter SaganflagshipGTM or Marketing PartnerBrand ambassador partnership with world champion cyclist Peter Sagan
• Dorothea WierermajorGTM or Marketing PartnerBrand ambassador partnership with Olympic biathlete Dorothea Wierer for winter sports apparel

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Assos: Swiss premium cycling apparel specialist with deep technical heritage and proprietary fabric development. Closest analogue to Sportful in technical positioning and bibshort innovation.
• Odlo: Norwegian base layer and winter sports apparel brand. Comparable to Sportful's cross-country skiing and thermal apparel line, with overlap in winter endurance sports segment.
• Q36.5: Italian premium cycling apparel brand with strong technical innovation story. Direct peer in road and gravel segments with similar Italian design heritage and premium pricing.
• Endura: Scottish cycling and outdoor apparel brand with broad road, MTB, and commuter assortment. Direct overlap with Sportful in road cycling apparel and accessories at similar price tiers.
• Rapha: Premium global cycling apparel and lifestyle brand. Competes with Sportful in road and gravel apparel at the premium price tier, with significantly larger brand and marketing footprint worldwide.
• Castelli: Italian heritage cycling apparel brand with deep UCI WorldTour presence. Most direct head-to-head competitor to Sportful, sharing Italian manufacturing DNA, premium road-cycling positioning, and pro-team kit supply heritage.
• Swix: Norwegian cross-country ski equipment and apparel specialist. Direct competitor in Sportful's cross-country skiing apparel line, sharing Nordic/Winter sports market positioning.
• Pas Normal Studios: Danish premium cycling apparel brand with strong direct-to-consumer focus. Comparable in DTC-first model, premium positioning, and design-led road/gravel apparel assortment.
• POC: Swedish cycling protection and apparel brand. Comparable in technical apparel and accessories for road and gravel cyclists, with strong premium positioning and design-led brand.

Broad incumbents

• Pearl Izumi: Larger established cycling and running apparel brand with broad product range and global distribution. Overlaps with Sportful in road and gravel apparel but operates as a broader sporting goods incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/SportfulNews
• Facebookfacebook.com/sportful
• LinkedInlinkedin.com/company/sportful
• Instagraminstagram.com/sportful

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportful