Team Sportia 10

What Team Sportia 10 does

Team Sportia 10 is a privately held Finnish specialty retailer of ice hockey and figure skating equipment, founded in 1984 and headquartered at Sammonkatu 60, Tampere. The company operates three physical retail stores in Tampere, Jyväskylä, and Lahti, complemented by an e-commerce storefront at sportia-10.fi serving customers nationwide. Its catalog spans ice hockey player equipment (skates, sticks, helmets, pads, gloves, pants), goaltender equipment (pads, blockers, masks), referee gear, figure skating equipment, textiles and apparel, accessories, and off-ice training products. The company carries major international brands including Bauer, CCM, Warrior, TRUE, Wall, EDEA, Sherwood, and Riedell, and holds an exclusive Tappara team merchandise partnership.

The business generates revenue through two streams: retail product sales via physical stores and e-commerce, and professional services such as skate sharpening, blade profiling, skate maintenance and repair, stick scanning and customization, and figure skate sharpening. Pricing is unit-based, ranging from €2.50 for hockey pucks to €949 for premium skates, with goaltender equipment spanning €249-€999. The company also serves teams and clubs through dedicated team services for bulk orders. Distribution combines brick-and-mortar retail in Finland's three major ice-hockey cities with nationwide e-commerce delivery, supported by a 14-day exchange/return policy and multiple payment options.

The company is independently owned (likely founder or family-owned, given 40 years of continuous operation), employs approximately 9 people, and operates with no disclosed parent company, no venture capital backing, and no public listing. It is marketed as offering "Finland's broadest ice sports equipment selection" (Maan laajin jääurheiluvalikoima), positioning itself as a comprehensive destination for players, goalkeepers, referees, and figure skaters from entry-level to professional.

Name

Team Sportia 10

Legal name

Team Sportia 10

Website

https://sportia-10.fi

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Team Sportia 10 is a Finnish specialty retailer founded in 1984, operating three stores in Tampere, Jyväskylä, and Lahti plus e-commerce. It sells multi-brand ice hockey and figure skating equipment and offers professional skate services to individual players, goalkeepers, referees, and clubs.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail (Ice Hockey Equipment)

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE)

akta.pro secondary industries

Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Team & School Athletic Uniforms Retail (CRAMACAJ)

Keywords

• Ice hockey equipment
• Figure skating equipment
• Skate sharpening services
• Goaltender equipment
• Sporting goods retail

Headquarters

HQ city

Tampere

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Retail sale of ice hockey equipment including skates, sticks, protective gear, goaltender equipment, figure skating equipment, and textiles. Revenue generated through physical retail stores and e-commerce platform.
2. Service Revenue: Professional services including skate sharpening, blade profiling, skate maintenance and repair, stick scanning and customization, figure skate sharpening, and team/club services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Team Sportia 10 is a Finnish specialty retailer selling ice hockey and figure skating equipment through three physical stores (Tampere, Jyväskylä, Lahti) and an e-commerce platform. The company offers player equipment, goaltender gear, referee apparel, figure skates, textiles, bags, and accessories from brands such as Bauer, CCM, Warrior, TRUE, Wall, and EDEA. It also provides professional skate maintenance services including sharpening, blade profiling, scanning, stick customization, and repair.

Product overview

Team Sportia 10 is a Finnish ice hockey equipment retailer offering a comprehensive multi-brand product portfolio through physical stores in Tampere, Jyväskylä, and Lahti, plus e-commerce. The offering spans ice hockey player equipment (skates, sticks, helmets, pads, gloves, pants), goaltender equipment (pads, blockers, gloves, masks), referee gear, figure skating equipment, textiles and apparel, accessories (bags, tape, pucks), off-ice training gear, and professional services (skate sharpening, scanning, repair). Major brands include Bauer, CCM, Sherwood, Warrior, TRUE, Wall, and EDEA. Services include professional skate maintenance and customization. The business operates as a unified retail platform combining physical retail with online sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Ice Hockey Player Equipment (Pelaajat) Full range of ice hockey player equipment for male and female players including skates, roller hockey skates, sticks, helmets with visors, shoulder pads, elbow pads, gloves, pants, shin guards, neck guards, suspenders, and mouthguards. Brands include Bauer, CCM, Warrior, TRUE, and Sherwood.
• Goalkeeper Equipment (Maalivahdit) Complete goaltender equipment including skates, sticks, pads, blockers, gloves, helmets (including dedicated Wall brand masks), chest protectors, pants, neck guards, leg guards, and additional knee guards. Brands include Bauer, CCM, Warrior, TRUE, and Wall.
• Referee Equipment (Erotuomarit) Specialized equipment for ice hockey referees including referee pants, referee shirts, and referee accessories and protective gear.
• Figure Skating Equipment (Taitoluistelu) Figure skating equipment including figure skates, figure skate accessories, and artistic skates from brands such as EDEA and Riedell.
• Textiles and Apparel (Tekstiilit) Hockey apparel including lifestyle textiles, base layers and shorts, skate socks, shin guard socks, caps, t-shirts, hoodies, windbreakers, winter jackets, padded pants, wind pants, and fan merchandise.
• Accessories (Muut tarvikkeet) Additional hockey accessories including ringette gear, PROSHARP BAUER products, blades and blade accessories, skate laces, tape, hockey pucks, tactic boards, roller hockey accessories, skate guards, suspenders, mouthguards, and wrist guards.
• Bags and Equipment Bags (Kassit) Equipment bags including roller bags, backpacks, and dedicated goaltender equipment bags.
• Off-Ice Training Equipment Training equipment and gear designed for off-ice hockey training and practice sessions.
• Skate Maintenance and Customization Services (Palvelut) Professional services including individually scanned custom-fit skates, skate sharpening and blade shaping/profiling, skate maintenance and repair, hockey stick scanning and personalization, figure skate sharpening and blade installation, and dedicated team/club services.
• Gift Cards (Lahjakortit) Gift cards available for purchase for use across the product range at Team Sportia 10 stores and online.
• Sale and Discounted Items (Ale) Discounted and promotional products across all categories including player equipment, sticks, gear, goaltender items, and textiles offered at reduced prices.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• TapparaminorOthersExclusive merchandise partnership featuring Tappara-branded hockey equipment and apparel, including the Warrior Tappara Covert Pro gloves and Warrior Tappara säärisuojasukka socks available only at Team Sportia 10 stores.
• BauercoreTechnology or IntegrationPrimary brand partner offering Bauer hockey equipment including skates, helmets, protective gear, and goaltender equipment. Wide range of Bauer products featured in product catalog.
• CCMcoreTechnology or IntegrationPrimary brand partner offering CCM hockey equipment including skates, helmets, protective gear, goaltender equipment, and figure skating products. Major supplier of equipment in the catalog.
• WarriorcoreTechnology or IntegrationPrimary brand partner offering Warrior hockey equipment including sticks, gloves, protective gear, bags, and goaltender equipment. Also includes exclusive Tappara team merchandise.
• TRUEcoreTechnology or IntegrationBrand partner offering TRUE hockey equipment including goaltender equipment, skates, and sticks. Featured brand in goaltender and player equipment sections.
• WallcoreTechnology or IntegrationBrand partner specializing in goaltender masks and accessories. Wall is a dedicated goaltender mask brand carried in the store's goaltender section.
• EDEAcoreTechnology or IntegrationBrand partner specializing in figure skating equipment including figure skates, blades, and accessories. Major figure skating equipment supplier in the catalog.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• XXL ASA: Large Nordic sporting goods retailer with multi-channel stores and e-commerce across Norway, Sweden, Finland, and the Baltics. Comparable as a multi-brand sporting goods generalist serving similar Nordic consumers, though not specialized in ice hockey.
• Intersport: Global sporting goods retailer with franchise-operated stores across Europe including the Nordics. Comparable as a multi-brand sporting goods retailer with both physical and online channels, though with a much broader assortment than Team Sportia 10.
• Decathlon: Global sporting goods retailer with own-brand and multi-brand assortment, expanding across Europe including Finland. Comparable as a multi-brand sporting goods multi-channel retailer, though far larger and not specialized in ice hockey.
• Stadium (Stadium Sports Group): Swedish-based multi-channel sports retailer with stores and online across the Nordics. Comparable as a Nordic sporting goods multi-brand retailer serving similar customers, though broader in assortment than a pure ice hockey specialist.

Others

• Bauer Hockey: Leading ice hockey equipment manufacturer and Team Sportia 10's core brand partner. Listed as a peer because Bauer increasingly sells direct-to-consumer online, directly competing with Team Sportia 10's e-commerce for the same Finnish consumer; also a key supplier rather than a pure competitor.

Regional players

• Pure Hockey: North America's largest hockey specialty retailer with stores and e-commerce focused on ice hockey equipment and services. Comparable as a directly-aligned ice hockey specialty multi-channel retailer with service offerings, but operating in a different geography (US/Canada vs. Finland).
• Perani's Hockey World: Long-standing North American hockey specialty retailer with multiple stores and online, offering equipment, sharpening, and custom services. Comparable as a hockey-specialty multi-channel retailer with service depth, but serving a different geography.

Emerging players

• Sportamore: Nordic online-led sporting goods retailer operating across Sweden, Norway, Finland, and the Baltics. Comparable as a Nordic sporting goods e-commerce competitor overlapping on consumer base and assortment, though not specialized in ice hockey services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sportia10
• Facebookfacebook.com/sportia10
• Instagraminstagram.com/teamsportia10
• LinkedInlinkedin.com/company/team-sportia-10

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Sportia 10