Sportief Besteed Groep

What Sportief Besteed Groep does

Sportief Besteed Groep (SBG), legally Stichting Sportief Besteed Groep, is a Dutch nonprofit foundation founded in 2008 and headquartered in Rijswijk, Zuid-Holland. It operates across approximately 20 municipalities in the Haaglanden and Zuid-Holland-Zuid regions through ten or more locally-anchored subsidiary brands (Haaglanden Beweegt, Lansingerland Beweegt, Rijnland Beweegt, Schiedam Beweegt, Sportief Plus, Sportief Onderwijs, Young Talents, Sport Heroes, SBG Vitality, SBG Verhuur, and Beweeg Beleef Platform), employing 150+ professionals including buurtsportcoaches, verenigingsondersteuners, projectmanagers, and ketencoördinatoren. Its services are organized into four domains: Sport & Bewegen, Gezondheid & Preventie, Vitaal & Inclusief, and Jongerenparticipatie, with named programs including the Brede Regeling Combinatiefuncties, JOGG-aanpak, valpreventie (150 group lessons across 9 municipalities with 90 partners), Maatschappelijke Diensttijd (5,000+ youth participants), and Meiden in Beweging in Delft.

SBG's primary customers are municipal governments (named Gemeenten include Den Haag, Delft, Leiden, Rijswijk, Westland, and Pijnacker-Nootdorp), supplemented by regional public-health bodies (GGD Haaglanden, GGD Zuid-Holland-Zuid) and schools. Its revenue model is contract-based professional services with municipalities, supplemented by corporate vitality programs (SBG Vitality), equipment rental (SBG Verhuur), and partnerships with welfare organizations (Welzijn Rijswijk), academia (De Haagse Hogeschool, multi-year agreement through 2028), and international counterparts (Azur Sport Santé in Nice, EU-subsidized).

The organization operates a digital ecosystem centered on the SBG App and Beweeg Beleef Platform, developed with partners including Incluzio Leiden, Delft voor Elkaar, De Ontdekkers Rijswijk, The Real Social, Happy Fit, and Avond4daagse — reporting 8,000+ app users, 3,000+ activities, and 900+ providers across 17 municipalities. No disclosed revenue, funding rounds, or external investors exist in the source material; ownership is independent and mission-driven, led by Stefan Barrett as Directeur-bestuurder under a Raad van Toezicht.

Name

Sportief Besteed Groep

Legal name

Stichting Sportief Besteed Groep

Website

https://sportiefbesteedgroep.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Sportief Besteed Groep is a Dutch nonprofit foundation operating across ~20 municipalities in Zuid-Holland, delivering sports participation, health prevention, vitality, and youth programs to municipal governments via 150+ embedded coaches and 10+ subsidiary brands, supported by the SBG App platform.

Ownership category

akta.pro rank

Product category

Community Social Services — Municipal Sports, Health & Inclusion Programs

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Management Services (8741)

akta.pro primary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

akta.pro secondary industries

Community Health, Health Promotion & Behavior Change (SBCC) (BPADAIAL), Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

Keywords

• Municipal sports services
• Community health programs
• Neighborhood sports coaching
• Fall prevention services
• Youth participation programs

Headquarters

HQ city

Rijswijk

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Municipal Government Contracts: SBG operates as a government contractor, providing sport participation, health and inclusion programs to municipalities in the Haaglanden and Zuid-Holland-Zuid regions. Revenue comes from service contracts with local governments for policy implementation and execution of community programs.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sportief Besteed Groep (SBG) is a Dutch social-services foundation that designs, delivers, and manages municipal sports, health, inclusion, and youth-participation programs across approximately 20 municipalities in the Haaglanden and Zuid-Holland-Zuid regions. Its core offering combines on-the-ground professional services — neighborhood sports coaches, association supporters, project managers, and chain coordinators — with program-specific products (fall-prevention, vitality coaching, school physical education, corporate vitality, equipment rental) and the SBG App / Beweeg Beleef digital platform for activity discovery and registration.

Product overview

Sportief Besteed Groep (SBG) is a social services organization operating as a group of companies focused on sports participation, health, and inclusion. The organization offers a portfolio of products and services organized into four core domains: Sport & Bewegen (Sports & Movement), Gezondheid & Preventie (Health & Prevention), Vitaal & Inclusief (Vital & Inclusive), and Jongerenparticipatie (Youth Participation). The product portfolio consists of five main products (SBG Verhuur, SBG Vitality, Beweeg Beleef Platform, Sport Heroes, and Sportief Onderwijs) delivered through multiple work companies/subsidiaries (Haaglanden Beweegt, Lansingerland Beweegt, Rijnland Beweegt, Sportief Plus, Schiedam Beweegt, and Young Talents). The organization also provides a digital ecosystem including the SBG App and Beweeg Beleef Platform for connecting sports and cultural activities in municipalities across South Holland.

Differentiator

Problem solved

Functional benefit

Brands

• Haaglanden Beweegt: Employer of the Broad Combination Functions scheme in Delft, Rijswijk, Pijnacker-Nootdorp, and Midten-Delfland municipalities.
• Lansingerland Beweegt
• Schiedam Beweegt
• Rijnland Beweegt
• Sportief Plus
• Sportief Onderwijs
• Sport Heroes
• SBG Vitality
• SBG Verhuur
• Young Talents
• Beweeg Beleef Platform

Products and services

• Maatschappelijke Diensten (Social Services Portfolio) Core service portfolio delivered to Dutch municipalities covering sports participation, health prevention, vitality & inclusion, and youth participation. Each domain includes named programs such as Brede Regeling Combinatiefuncties, Kansrijke Start, JOGG-aanpak, Valpreventie, and Maatschappelijke Diensttijd.
• SBG App Mobile and web application connecting residents with sports and cultural activities across 17+ municipalities, with 8,000+ active users, 3,000+ activities, and 900+ providers on the platform.
• Beweeg Beleef Platform Web-based engagement platform that helps municipalities and organizations get residents moving, serving as the web counterpart to the SBG App and offering activity management and participant tracking across partner organizations.
• SBG Verhuur Rental service providing air cushions, sports and game materials, and interactive games for community events across the South Holland region.
• SBG Vitality Corporate vitality program helping companies achieve vital employees through intake, vitality days, advisory reports, and follow-up offerings.
• Sport Heroes Full-service marketing team providing strategy and execution that transforms societal challenges into creative concepts and campaigns with measurable impact.
• Sportief Onderwijs Quality physical education service for schools offering a total solution for contemporary educational challenges, including gym lessons, afterschool sports, toddler gymnastics, and the Rich Learning Day (Rijke Leerdag) program.
• Haaglanden Beweegt Work company delivering the Brede Regeling Combinatiefuncties (Broad Combination Functions scheme) workforce in the municipalities of Delft, Rijswijk, Pijnacker-Nootdorp, and Midden-Delfland.
• Lansingerland Beweegt Work company delivering the Brede Regeling Combinatiefuncties workforce for Lansingerland municipality, including culture, JOGG, Kind naar Gezonder Gewicht, and fall prevention.
• Rijnland Beweegt Work company delivering the Brede Regeling Combinatiefuncties workforce for Leiden municipality in partnership with Incluzio Leiden.
• Schiedam Beweegt Provider of movement activities for children aged 4–12 in collaboration with local sports suppliers on squares and sports fields in Schiedam municipality.
• Sportief Plus Specialized services for seniors and people with disabilities, covering chain coordination for fall prevention, deployment of vitality coaches, and movement brokers across 9 municipalities.
• Young Talents Youth talent development and growth program, inspiring young people to develop themselves and engage in societal participation.

Quantifiable outcome

• 5,000+ young people participated in MDT trajectories
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• De Haagse HogeschoolcoreStrategic or Co-development Partner · 1 January 2026Sportief Besteed Groep and De Haagse Hogeschool signed a multi-year cooperation agreement to strengthen joint efforts for a vital, healthy and inclusive society in The Hague and the region. The cooperation runs until at least 2028.
• Welzijn RijswijkcoreStrategic or Co-development PartnerWelzijnsorganisatie Welzijn Rijswijk and Sportief Besteed Groep signed an intent agreement for structural cooperation on vitality, meeting and social cohesion issues in Rijswijk. The collaboration is focused on better support for residents of Rijswijk.
• Sultan Ahmed moskeeminorStrategic or Co-development PartnerPartner in the Meiden in Beweging program in Delft, helping to address cultural sensitivities and make sports accessible for girls and women.
• Jeugdfonds Sport & CultuurminorOthersFund that provides financial support for children from low-income families to participate in sports and cultural activities. SBG helps connect eligible families with this fund.
• VolwassenenfondsminorOthersAdults fund providing financial support for adults to participate in sports. SBG helps connect eligible adults with this fund.
• Azur Sport SantéminorStrategic or Co-development PartnerFrench cooperation partner in Nice. SBG colleagues traveled for an international work visit to exchange knowledge, experiences and ideas around sports and health. Funded through European subsidy.
• Inclusief Sporten en Bewegen HaaglandencoreStrategic or Co-development PartnerRegional cooperation agreement for inclusive sports and movement in the Haaglanden region. Led to partnership agreement signed by 10 municipalities for inclusive sports offerings through 2026.
• Stichting VTVminorStrategic or Co-development PartnerPartner in G-sportdag and inclusive sports initiatives in the Haaglanden region.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Azur Sport Santé: French partner referenced in SBG's international knowledge-exchange activities; delivers sport-and-health coordination for local authorities around Nice — close functional analog operating in a separate country.
• Sport Fryslân: Provincial Dutch sports organization performing analogous buurtsportcoach and clubondersteuning work in Friesland; direct functional peer operating in a different Dutch region.

Broad incumbents

• ukactive: UK-wide membership body promoting physical activity with government and local-authority partnerships; broader portfolio than SBG but comparable role interfacing with public-sector health and sport policy.
• NL Actief: Dutch trade association representing fitness and sports providers nationally; overlapping ecosystem with SBG's buurtsportcoach and vitality-coach activities, but operates as an industry body rather than direct service provider.

Direct peers

• SportDrenthe: Regional Dutch sports-promotion organization funded by Drenthe municipalities to deliver buurtsportcoaches, clubondersteuning, and participation programs — same operating model as SBG's Haaglanden Beweegt and Lansingerland Beweegt subsidiaries.
• Sport en Bewegen (Kenniscentrum Sport & Bewegen): Dutch national knowledge center and program owner for sport-and-movement initiatives including Brede Regeling Combinatiefuncties and JOGG; comparable in acting as a contract-backed implementation partner for Dutch municipal sport policy.
• Incluzio Leiden: Social-impact organization explicitly named as SBG's partner in the Rijnland Beweegt subsidiary for the Brede Regeling Combinatiefuncties in Leiden; delivers overlapping welfare/inclusion/sport services in the same geography.
• SRO (Stichting Rotterdamse Ondernemers voor Sport en Recreatie): Rotterdam-based organization running sport and recreation facilities plus community sport programs under municipal contract; comparable combination of contracted municipal service delivery in the Randstad.
• JOGG (Jongeren Op Gezond Gewicht): Dutch foundation operating the JOGG-aanpak (one of SBG's own service lines) across municipalities nationwide; both organizations deliver sport, health, and prevention programs on contract for Dutch municipalities. Highly comparable mission, beneficiary base, and GTM.

Emerging players

• StreetGames UK: UK charity delivering community sport programs to underserved youth via local authorities and partnerships; structurally analogous to SBG's Jongerenparticipatie and Schiedam Beweegt work, but in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/results?search_query=sportiefbesteedgroep
• LinkedInlinkedin.com/company/sportiefbesteedgroep

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportief Besteed Groep