Sporthotel Wagrain

What Sporthotel Wagrain does

Sporthotel Wagrain is a family-owned four-star sports and wellness hotel operated as Berger GmbH, located in Wagrain, Salzburg, Austria, directly opposite the Grafenbergbahn cable car with ski-in/ski-out access to the Snow Space Salzburg ski area and the broader Ski Amad\u00e9 federation. The property offers six room categories ranging from 22 m\u00b2 double rooms to a 90 m\u00b2 Panorama Suite, with per-person nightly rates starting at \u20ac151. Revenue is generated across six streams: accommodation, food and beverage (half-board, themed buffets, all-inclusive summer dining), wellness and spa, sports and activities (including personal training, dance workshops, and equipment rental), childcare from three months of age, and seminars and events (eight seminar rooms totaling 360 m\u00b2, gala dinners for up to 250 guests, plus the Rauchkuchl mountain hut). The hotel runs a differentiated dual wellness concept comprising a 1,000 m\u00b2 family Vitalwelt area with indoor and outdoor pools, saunas, and a children-friendly water world, alongside an adults-only Infinity Spa on the rooftop with an infinity pool and panoramic sauna. A 550 m\u00b2 Technogym-equipped training centre and a 120 m\u00b2 group sports room support certified instructors delivering fitness, yoga, cycling, and dance programs.\n\nThe business is structured as a private Austrian limited liability company managed by the Berger family, with no parent company, external investors, or funding rounds disclosed. Go-to-market is direct-to-consumer via the proprietary sporthotel.at website (German and English) with integrated booking through OnePageBooking, supported by phone, email, walk-in, and travel agency channels. Marketing is digital-first, relying on ADDITIVE+ marketing automation (since 2005), Google Ads and remarketing, Facebook Pixel-driven Meta campaigns, Sinch Mailjet email newsletters, and Hotjar behavior analytics. Customer segments split across families with children (primary), sports and active travelers (primary), couples and adults (primary), corporate groups and event planners (secondary), and private celebrations (secondary). Guest satisfaction ratings are consistently strong across Google (4.8/5), TripAdvisor (4.7/5), and HolidayCheck (5.8/6), supporting brand reputation in the DACH leisure travel market.

Name

Sporthotel Wagrain

Legal name

Sporthotel Wagrain - Berger GmbH

Website

https://sporthotel.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sporthotel Wagrain is a family-owned sports and wellness hotel in Wagrain, Salzburg, Austria, offering ski-in/ski-out access to Ski Amad\u00e9, six room categories, dual wellness areas (family Vitalwelt and adults-only Infinity Spa), a Technogym training centre, free childcare from three months, and event hosting for up to 250 guests.

Ownership category

akta.pro rank

Product category

Alpine Resort & Wellness Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Skiing Facilities (713920), Fitness and Recreational Sports Centers (71394), Recreational Goods Rental (532284)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

Keywords

• Mountain resort hospitality
• Wellness spa services
• Ski-in ski-out hotel
• Family wellness vacation
• Corporate seminar venues

Headquarters

HQ city

Wagrain

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Accommodation: Core revenue from hotel room rentals across multiple room categories including Doppelzimmer Smart (22-28 m²), Doppelzimmer Deluxe (28 m²), Junior Suite (49 m²), Suite Deluxe (60 m²), Double Room Family (34 m²), and Panorama Suite (90 m²). Room pricing starts from €151 per person per night with single room supplements of €35 per night. Packages range from €373 for 2-night stays to €1,652 for 7-night ski packages.
2. Food & Beverage: On-site restaurant and bar services including half board (breakfast buffet, afternoon snack, 4-course dinner), themed buffets, gala dinners, and all-inclusive summer packages with lunch buffet and all beverages.
3. Wellness & Spa Services: Revenue from Infinity Spa (adults-only), Vitalwelt family wellness, beauty treatments, massages, and specialized wellness packages including body detox electrolysis foot baths and hydrojet massages.
4. Sports & Activities: Revenue from fitness coaching programs (with trainers like Carina Wallner), dance workshops (with Jutta Wohlschlögl), E-Mountainbike rentals, ski passes, ski rentals, and guided activity programs.
5. Childcare Services: Free childcare for children from 3 months, with dedicated children's programs, children's dinners, and age-appropriate activity supervision.
6. Seminars & Events: Conference and event hosting with 8 seminar rooms up to 360 m² total, team building activities, catering services, gala dinners for up to 250 guests, and use of the traditional Rauchkuchl mountain hut.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Sporthotel Wagrain operates a four-season sports and wellness hotel in Wagrain, Salzburg, selling hotel accommodation (rooms and suites 22–90 m²), full-board and all-inclusive dining, two distinct wellness areas (1,000 m² family Vitalwelt and adults-only Infinity Spa with infinity pool and panorama sauna), a 550 m² Technogym training centre, free childcare from age 3 months, and themed seasonal packages (ski, hiking, cycling, dance, fitness). It also rents its eight seminar rooms (up to 360 m² total) and the traditional Rauchkuchl mountain hut for corporate events and private celebrations for up to 250 guests.

Product overview

Sporthotel Wagrain is a sports and wellness hotel in Wagrain, Salzburg, Austria offering a comprehensive hospitality experience. The core product is hotel accommodation with rooms and suites (22-90 m²), supplemented by two distinct wellness areas: the 1000m² Vitalwelt for family wellness (pools, saunas, steam baths) and the Adults-only Infinity Spa on the rooftop (infinity pool, panoramic sauna). The hotel features a 550 m² training centre with Technogym equipment, eight seminar rooms (up to 360 m²) for events, full-board dining with themed evenings, and free childcare from 3 months. Outdoor offerings include 250 km hiking trails, E-mountainbike tours, and ski-in/ski-out access to Ski Amadé (120 km slopes, 45 cable cars). Themed packages include Workout & Yoga Weekends, Cycling Weekends, Dance & Stretch programs, and family all-inclusive summer packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation (Rooms & Suites)
• Vitalwelt Family Wellness
• Infinity Spa (Adults-Only Rooftop Wellness)
• Training Centre
• Seminar & Event Facilities
• Kulinarik (Restaurant & Dining)
• Kinderbetreuung (Childcare)
• Outdoor Activities (Summer)
• Winter Sports (Ski-in/Ski-out)
• All Inclusive Familiensommer Package
• Sonnenskilauf (Skiing in the Sun) Package
• Workout & Yoga Weekend
• Cycling Weekend
• Let's Dance & Stretch Package
• Rauchkuchl Mountain Hut

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• TeamazingminorStrategic or Co-development PartnerTeambuilding activities partner offering indoor and outdoor team building programs for corporate groups and events. Provides customized team building experiences to complement hotel's seminar and event offerings.
• ADDITIVE GmbHcoreTechnology or IntegrationDigital marketing automation partner since 2005 providing ADDITIVE+ MARKETING AUTOMATION, ADDITIVE+ NEWSLETTER, ADDITIVE+ GUTSCHEINE (voucher marketing), and landing page services. Supports hotel's email marketing campaigns, remarketing campaigns (Google and Meta/Facebook), and online booking optimization. Located in Lana, South Tyrol, Italy.
• Google Ireland LimitedcoreTechnology or IntegrationProvides Google Analytics web analytics, Google Ads remarketing, and reCAPTCHA spam protection services. Data processing agreements in place for GDPR compliance.
• Meta Platforms Inc. (Facebook)coreTechnology or IntegrationProvides Facebook Pixel analytics and Facebook Custom Audience remarketing services. Enables targeted advertising to website visitors on Facebook and Instagram platforms.
• Snow Space SalzburgcoreStrategic or Co-development PartnerSki area partnership providing ski-in/ski-out access from hotel to Snow Space Salzburg ski region with 120 km of pistes and 45 modern cable car systems. Part of Ski Amadé federation with access to 760 km total pistes.
• Sporalpen MarketingcoreGTM or Marketing PartnerWebsite concept, design, realization and marketing partner based in Salzburg (Siezenheimer Strasse 39c, 5020 Salzburg). Handles hotel's digital presence and marketing campaigns.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Familienhotel Sonngastein: Austrian family wellness hotel with childcare, ski access, and wellness concept. Direct peer in same Salzburg-region market with comparable family-focused offerings and pricing structure.
• Hotel Post Berwang (or similar Tyrolean family-sports hotels): Tyrolean family-owned sports and wellness hotels in ski regions. Comparable on small-scale family ownership, ski-in/ski-out positioning, kids' ski school, wellness facilities, and DACH-market customer base.
• Aldiana Club Resorts: Operator of all-inclusive sports and family resorts across Europe, including Austrian locations. Comparable on all-inclusive pricing model, comprehensive sports and activity programming, family focus, and full-service resort format in Alpine settings.
• Falkensteiner Hotels & Residences: Austrian hotel group operating family, wellness, and sports hotels across the Alps. Directly comparable on premium Alpine positioning, integrated wellness/spa offerings, and family- and activity-oriented programming in ski regions.
• Leading Family Hotels & Resorts: Austrian/European marketing alliance of premium family hotels. Direct comparable on family-friendly Alpine accommodations with certified childcare, family suites, and wellness amenities. Operates in similar Austrian/South Tyrol ski regions with comparable seasonal packages.
• Interalpen-Hotel Tyrol: Luxury 5-star family and sports hotel in the Tyrolean Alps offering extensive wellness, family programs, and ski access. Comparable on premium positioning, comprehensive wellness facilities, family focus, and corporate event capabilities in an Alpine ski setting.
• Familotel AG: German-based cooperative marketing and quality group of family-focused hotels. Highly comparable to Sporthotel Wagrain because member hotels target multi-generational families with all-inclusive dining, kids' programs, and childcare from infancy — the same primary customer segment and value proposition as Sporthotel Wagrain.

Others

• Travelcircus / Travelguru (Austrian OTA): Austrian online travel platform focused on package deals to family and wellness hotels in Austria. Distribution-side comparable — Sporthotel Wagrain reaches end-customers through similar OTAs and competes for visibility on their platforms.
• Snow Space Salzburg Bergbahnen: Operator of the ski area directly accessed by Sporthotel Wagrain via the Grafenbergbahn. Not a hotel peer but a critical ecosystem partner whose lift investments, snowmaking, and piste quality directly determine Sporthotel Wagrain's winter product value.

Broad incumbents

• Austria Trend Hotels: Largest Austrian hotel chain, primarily urban and conference-oriented but with Alpine resort properties. Overlaps with Sporthotel Wagrain on Austrian hospitality market, full-service lodging, and event/conference hosting — but lacks the niche sports + family specialization.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sporthotelwagrain
• Instagraminstagram.com/sport_hotel_wagrain
• LinkedInlinkedin.com/company/sporthotel-wagrain

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sporthotel Wagrain